Special Edition by Effuse Magazine

EFFUSE WORLDS BEST INSPIRING MAGAZINE

SPECIAL EDITION DEC - JAN ISSUE

EFFUSE MAGAZINE

DECEMBER / JANUARY

Taro Collection @tarobeadsjewellery

tarobeadsjewellery@gmail.com

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42 50 62

10 56

02 08 14 26 34 41 68 72 80 82

TARO COLLECTIONS

EDITORS PAGE

KINGSTONE

DENT DE MAN SS15

BAISON KUGZ

MELLISSA DZINZI

BOSS BEHAVIOUR CLO.

JOE SHYNA

EFFUSE SELFIE

BASKETMOUTH

ve r ma ythi ke ng Yo mi sta u s sta rts uc ke ce s a fro ed nd m at s y th ou om e p lea ew oin rn he t o fro re, fd m y iffe the ou ren m. ce “

“ t Ho coo m wev g m e go iven ple; m er, I od m te y o c ne e th nly ons ws - th e ai id of e t tas m i er m Go as k s t y d;s k o the o fi lif gr f te Lonishe w ac st rd t o e.“ ify J he rth ing es ra n tous ce aothi th has nd ng e

“E

“T am he do az m a ac ing ost do wa tua pa .“ y t lly rt o he im f y pa it i be ct s n lie s o ot ve n k n in oth ow e ev r ing er pe w yt op h hi le at ng i y n th su ou at c yo h u

A NOTE FROM The EDITOR 2014 has been a great year for Ef-

willing to start over with the whole

fuse Magazine setting a great posi-

issue. My mind was all over the

tive foundation of the brand aware-

place and lost focus for a few days

ness. Besides the ups and downs

because all the plans where made

making sure that there is enough

and everything was in order but the

content for each issue and secur-

almighty had a better plan than me.

ing the right locations for our photo

Cecilia Kupera Until next time, Be the best that you are and don’t follow what others are doing but do what you love the most, and the greatest blessings of all comes unexpectedly. Merry Christmas and Happy New Year!

shoots, I happy to give myself and

The positive feedback from our au-

those behind effuse a pat on the

dience around the work kept me go-

back because the foundation has

ing throughout this process of third

been sent and we are ready.

issue of the year.

The beginning is always the hardest

In addition Effuse also has an award

but once you have started there is

winning editor which was awarded

no turning back or stopping. 2014

by Black African Women Rock as

gave me the understanding and the

the Young Woman Achiever Award.

knowledge to know what our readers are expecting to see in the mag-

I’m truly over whelmed with the

azine and also interacting with the

positive feedback and support that

audience created a bond between

everyone around the world gives us

Effuse and the audience to under-

and without you no one would be

stand the vision behind the maga-

reading or viewing the magazine.

zine as well as the what fascinates

On behalf of Effuse Magazine I am

the readers.

very grateful of your support, interest and faith in our work. I’m look-

What makes Effuse different is the

ing forward to working with some

originality behind each piece in-

of you in the year 2015 and your

cluding the hands of the designers

support is highly appreciated.

we compile to work with. It’s cliché to say that the hard working efforts

Thank you from the bottom of my

behind Effuse has got the brand

heart to all who have shared, read

where it is today but honestly it’s

and loved this magazine. It’s your

true. Sleepless nights and sacrifices

support that continues to challenge

being made got the brand where it

me and inspires me to do more and

is now.

more.

I remember sitting in my Univer-

Regards,

sity room a day after my laptop had gone missing, thinking to myself whether that was it and if I was

C.K

AMAZING TITLE TWO CRAZY CONCEPT ART

DECEMBER / JANUARY

Instagram: @Roux_Dancers Facebook: Roux Dancers Email: RouxDancers@gmail.com

Roux Dancers

Afro

and plenty other artists in the Afrobeats

Learning more styles of dance and ex-

Dance

scene. There are a few dance groups in

panding is really part of their passion

group

the scene and many that have gained a

and they can’t wait for the world to see

consist-

lot of publicity in the UK in recent times.

what they have in store. The Instagram

ing

Unfortunately, most of them are of

and Facebook pages are the most updat-

three

North and West African descent. Roux

ed and will show you what the girls have been up to.

girls,

Dancers has members from the South-

Talent Mujaji (Zimbabwean), Memo-

ern region of the continent therefore

ry Mauluka-Jones (Malawian), Lilian

bringing a different style to the indus-

Oliveira(Portuguese). The group was

try. With friendships forming through

only started in August but have achieved

mutual friends, their passion for dance

so much because they bring something

cemented the idea of a dance group and

unique to the dance scene. They have al-

resulted the formation of Roux Danc-

ready performed for Wizkid (Manches-

ers. The girls say it has been a hard work

ter 2014), Temple (Wizkid Show, Lon-

establishing themselves in the industry

don & Manchester 2014), Sean Tizzle,

but are determined to be successful and

Wande Coal and Lil Kesh, (All Star Con-

will stop at nothing. Their hard work

cert, London 2014), Congolese Achiev-

has got them where they are and they

ers Awards and many more. They have

continue to push forward. Their dream

also appeared in Sean Tizzle’s videos

is working with the biggest companies

amongst others such as Davido, Fresh

in the industry and they definitely see

P, Dot&Darryl (Gospel Artist), Sona

that happening in the upcoming year.

EFFUSE MAGAZINE

ROUX DANCERS

DECEMBER / JANUARY

EFFUSE MAGAZINE

@AFRCLOTHING

Kingstone Mastekeza

The concept of an Afrocentric fashion brand that is socially responsible and effective was born in my friendship with Kuda Biza back in the day at St Patrick’s High School, Gweru, Zimbabwe. We were both in the interact club and found creative ways to raise money to buy groceries for less fortunate children in Chiwundura. Growing up in Africa, we know what poverty is and believe education to be its cure; education, not just going to school... but school is an important foundation for educating someone. Without it, ideas are lost in communication and potential is wasted. This tragedy occurs in Africa time and again. Ignorance perpetuates poverty. A family that can invest in its children’s future has the opportunity to rise

from poverty; but orphans have no inheritance and few invest permanently in their lives, let alone education. The odd donation to an orphanage is welcome, but creates expectation and hope for more donations, which may not come.. and so the orphanage cannot continue with their important work. We hope one day to be building schools and shelter and donating all kinds of money and resource as we intend to underwrite Africa’s future with our movement. Until the day we are that big, we can do small but profound actions today that will change lives. This is why, through the Amani Hope Foundation, when we donate, we offer the scholar coverage of their education-

al cost until they finish high school and also mentor and follow up on their progress. This is paid for by part of the proceeds from our t-shirt sales. This, we hope, will give them a support network and role models that they did not have. We hope that our scholars will become mentors in the future and that we can truly educate AFRica; One shirt at a time. A part of this passion to give back and grant opportunity through education personifies the AFR Clothing ethos. Instead of cutting a cheque for an orphanage (which they need, but creates expectation for other cheques to continue their great work), we have been able to identify high potential individuals and give them a focussed effort and chance.

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ing force for AFR Clothing. Miguel Antunes has also been there for us. Black Violin, Voicemail, Striker “Bunny” Lee and many other talented musicians and producers are with us. Teurai Chanakira has posed for prestigious covers in our t-shirts, in Australia. Adam Vered and Jonathan Harris were instrumental in our early website design and business plan development. Our identity has always been unmistakably African, with a contemporary finish. We believe that we can delight the world with a subtly African and yet authenticly “ours” brand. We have taken orders from China, Italy, UK, Tanzania, Zimbabwe.... we are a global Afrocentric brand and our heart is in Africa.

The Amani Hope Scholarship is not just tuition (for their whole primary and high school) but also includes a mentoring and support framework which improves their chances of success. Our brand ambassadors are actively involved and all say that the experience was life-changing. Kuda and I worked to design, create and establish Authentic Fashion Renaissance, which is AFR Clothing. We have enjoyed massive growth in the USA, Bermuda, Zimbabwe and extend into Italy, France and China. Our impact so far has been felt in Zimbabwe, Ghana, South Africa and Bermuda. We intend to spread the love in the whole of Africa. Our vision has no bounds and our team is superb. Alexander Star has been an amaz-

AFR Clothing has had a presence in the UK’s sub-culture for over 4 years. We probably inspired some of the rise in Afrocentric apparel and are part of an identity movement. We have also had brand events in Canterbury, Chelsea and Central London. We have engaged a number of outlets for strategic partnerships and will have a stronger presence in the new year. As our brand’s focus has been in the USA and Bermuda, we intend to bring a confidence and resolute strength about the identity of AFR Clothing as a global brand and as a force for good as our eye turns to Europe and the rest of the world. The UK is where fashion happens and we are excited to be here. Our first polo shirt (which was also my debut design), is a classic and will soon be available in the UK, along with our amazing array of apparel that enable our customers to Look Good Whilst Doing Good. My personal favourites are the “Jambo” tee and the “Love Conquers All” tee. You can order these today on our

website www.afrclothing.com Kingstone Matsekeza a creative and analytical soul. With a BSc in Actuarial Science from Kent university and a flair for entrepreneurship, I believe myself to be a high potential individual. I love fashion and music. I play the piano and keyboards too and have performed at the BEFFTAs with Royal Destiny and Word Play The Poet. I am passionate about Africa and my current ringtone is by Paul Matavire. I used to play Rugby for Canterbury city (and was top try scorer for 2 seasons). I have always believed that African fashion needs to be more subtle and clever than the obvious loud yellow dress with green embroidery. Having said that, I am unapologetic about my identity, having been born in Zimbabwe and lived there through my formative years. I am currently working in recruitment; building a Risk Management Recruitment consultancy as well as mentoring high potential individuals to strive to be the best. I am grounded by my faith; I am a Christian. My family own my heart. We are a large (and growing) family and are very close to one another. My parents have invested in uncles, aunts, cousins’ education and I have seen families transform as opportunity and options open for them. AFR Clothing to me is the embodiment of the ideals I strive towards; creativity, generosity, confidence in identity and genuine desire to make a positive to the world.

EFFUSE MAGAZINE

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Alexander Star #THISISMYERA EXCLUSIVE INTERVIEW “AN ARTIST READY TO BRING CHANGE

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EXCLUSIVEINTERVIEW When I met Kuda Biza –AFR Clothing’s Co-founder and Chief Donor – in 2010, our visions immediately lined up and our business relationship was solidified. We created the Amani Hope Tour, in which we travel to campuses across the country spreading awareness of global issues through fashion and music. We also started the Amani Hope Foundation, the non-profit arm of AFR Clothing that provides academic scholarships to children in need. Together, AFR Clothing and I are providing education, style and entertainment to the world with love. We now have limited edition #ThisIsMyEra hoodies available on our website: www.AFRclothing.com! CAN YOU TELL US A BIT ME ABOUT #THISISMYERA AND THE CONCEPT BEHIND IT? I originally started writing “This Is My Era” in 2011 to pitch to the Olympic Committee as the theme song for the 2012 Olympic Games. It came from a vision of triumph

anything great is sticking with it, even when you don’t see the results you’re hoping for. Ten years ago I knew I was talented and wondered why I wasn’t famous already. It wasn’t until God humbled me that I realized why great things take time to happen. If I made it big back then, I might have had a few hits but they would’ve been meaningless in message and hollow in value. It took these years of struggle and experience to refine myself and polish my purpose. Now I have much more to offer than talent alone; I have wisdom and a testimony.

over challenge and adversity. The project got put on hold, but I re-awakened it in 2014 and it eventually became aligned with the Millennium Campus Network and UNICEF. The #ThisIsMyEra movement represents the mind-state of those of us who take the stars and align them ourselves. We hold ourselves to high standards as a way of life, knowing that our good hearts and good deeds will have a profound impact on this world – even if we don’t feel it right away. It’s a conscious movement, supported by world-changers and visionaries who understand that the time to make a difference is right now. Clothing and I are providing education, style and entertainment to the world with love. We now have limited edition #ThisIsMyEra hoodies available on our website: www.AFRclothing.com!

organizations like UNICEF and the Millennium Campus Network. I co-wrote “Come to Me,” the official theme song of Feeding South Florida, a huge branch of Feeding America. I also co-wrote “Strong and Kind,” the theme song for KIND Snacks and the Kevin Durant Foundation. In addition, I teach Songwriting, Vocal Production and Pro-Tools Engineering to inner city youth in Miami as a Lyrical Expression Instructor at the Motivational Edge – a nonprofit after-school entity providing outlets of creative expression for kids ages 5 through 18. So instead of being in the streets after school, kids can come to our facility and learn to write, play instruments, do art, and record; but we teach them to express themselves honestly and without using profanity or degrading women and the community as a whole.

WHAT OTHER ENDORSEMENTS ARE YOU INVOLVED WITH AND WHAT MADE YOU GET AS AN ARTIST HOW CHALLENGING HAS IT BEEN TO GET WHERE YOU ARE NOW? INVOLVED? So far #ThisIsMyEra has gotten co-signs by The

WOULD YOU SAY YOU ARE WHERE YOU WANT TO BE AND NOT WHERE DO YOU SEE YOURSELF IN THE NEXT 3 YEARS? I like to take life one day at a time; so regardless of where I think I want to be, I always know that I’m right where I’m supposed to be in each moment. Three years from now I see the Amani Hope Tour not only having constant dates, but expanded featured acts and progressive partnerships with other world changers; I see my son in private school in Minnesota (don’t know why, but I wanna raise my family in

real

challenge

accomplishing

the suburbs there); I see myself collaborating with many artists – well known to unknown – writing hit records with positive vibes and good morals; I see myself traveling to schools across Africa visiting the many Amani Hope Scholars we will be sponsoring; I see myself better managing my health, my diet and my diabetes; I see myself rockin’ AFR Clothing to all kinds of red carpet events and media releases; and most of all, I see myself being a highly influential and humbly distinguished public figure. I think these are some solid goals for an upcoming three-year journey.

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WHAT IS YOUR GREATEST INSPIRATION SO FAR? A few years back, after I released my first album No Hype – Just Hope, I received a phone call from a man I’d never met before. A friend of mine had loaned him my album, and he got my number and reached out to me to give me this message: “Star, your music is so divinely purposeful that you don’t even realize how significant you are yet. I know you think that no one is listening because you don’t have a huge following. I know you’re discouraged because people haven’t caught on to your movement of positivity. You’re so early for class that you’re sitting in an empty room with the lights off thinking that no one is coming; but soon you’ll notice the room filling up beyond capacity, and when the lights come on you’ll stand up to realize that you’re the professor!!!” That stranger’s message is my

greatest inspiration so far. WHAT ADVICE WOULD YOU GIVE TO OTHER UPCOMING ARTIST? The advice I would give to other upcoming artists would depend greatly on their intentions. If you just want to ex-

the music industry, I’d say that being an artist is overrated. You have to be so much more than an artist; you have to be a business. The music industry is run by businessmen – not artists – so unless you yourself want to get “run” by people who only care about pimpin’ you out then you’d better educate

“I WRITE LIFE – WATCH THE PAPER TURN BACK TO A press yourself in a creative and artistic manner, I’d say to do it without limitations. People notice and pay attention to you when you’re comfortable with yourself, no question about it. But for someone who wants to seriously pursue a career in

yourself quick. The best way to get noticed is to find your own voice and start your own movement. That’s when you become valuable. ANY WORDS OF ADVICE TO OUR READERS?

By now you have a good idea of who I am and what I’m about. If my words mean anything to you, believe me when I say that every little thing you do in this life matters. Every decision you make has an effect; so make your decisions based on the type of effect you want them to have. Go to www.ThisIsMyEra. com and watch the video we shot all around the world. Share it with people you believe to be world-changers, and carry this mindset with you everywhere you go. Peace, blessings and love from Alexander Star to all of you. #ThisIsMyEra.

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www.AFRclothing.com! Instagram: @afrclothing

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Halimat Tomi Ajadi Furijo Ambassador

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Dent De Man ss15 by Rinnah Bassey

Unusual eclectic prints blend into cultural bohemian hues; fruity

shing-touch silver collar pin, the look is opulent enough to wear to

colours explore sharp acidic tones and almost florid embroideries

an evening restaurant meal in the middle of July or an important

embody the essence of Dent De Man ss15. Think of an eccentric

social event at work. Alternatively, look 4 might have been cho-

cross between the Dutch African –inspired wax fabrics of VLISCO

sen to wear to Fashion Week in Paris with the addition of a beige/

and the English textile designs of floral artist William Morris. Using

ivory scarf, or in contrast to the Independence party of an African

a unique block printing technique, Eastern culture has found itself

country, where culture and fashion is at its livest. There is no right

heavily simulated by East London based brand Dent de Man, who

or wrong place to wear Dent De Man, and most assuredly there is

have infused their ‘profound love for culture and beauty’ into Batik

no specific ‘wearer’ either. The brand is simply for those who want

fabrics married with Javanese prints on classic cut tailored pieces.

to express their love of liberation in art forms, psychedelic fashion

Particularly for the modern man who embraces cultural heritage,

and aberrant colour schemes. Indeed, the brand has received

but is unenthused by the westernized ‘Aztec’ prints in Primark,

much acclaim from blogs, fashion houses and most importantly

Dent De Man certainly delivers authenticity without a ‘contrived

consumers.

demand for attention’. A recent review by HUF magazine has described the entirety of The newest lookbook projects a gent that can be charming and

the collection as ‘Kaleidoscopic patterns [that] sit next to classic

stylish, but also outlandish and unafraid. The most exciting, if not

stripes, whilst intricate prints and ancient art forms appear along-

ingenious, approach - and decidedly also what makes this brand

side polka dots and chambray. This divergence of patterns and

work, is the art gradient amongst the pieces and within the pieces.

colours exhibit the brands contemporary focus for SS15 whilst

The collection itself is so variant that a lover of the brand would

remaining true to classic and vintage style.’ In every young man’s

instinctively question the story behind the expressive assembla-

wardrobe should be a staple piece suit that draws beauty to mas-

ge. Although ss14 was a personal favourite, ss15 shows a matured

culine attire. With that said, it would be undeserving to say that

brand that has evolved from what could be marginalised as an

this line has not completely blown apart the conventional idea

‘ethnic-looking’ brand to one that blurs between abstract and fo-

of a suit.

reign, or casual and formal. Stockists for Dent De Man in the United Kingdom are LONDON The gentleman who wears Dent De Man knows how to appeal to a woman on a date; look 7 enhances his hidden passionate side with the fierce romance of red and black, whilst still remaining alluring and enigmatic. Paired with a crisp white shirt and a fini-

Closet Case and LONDON BBSC.

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BAISON KUGZ Fashion Concierge I’m a fashion stylist and a personal shopper. My goal is to bring out the best in everyone by putting together looks that are stylish and suit their personality (and budget!). I like to be honest in my consultations- I think my clients need to hear what does or doesn’t work for them. I offer consultations for different needs: advice about one- off pieces; day-today styling advice & shopping trips for those wardrobe overhauls. They say you are a product of your environment and the environment I grew up in was a very creative one! My mother used to knit, crochet and be a seamstress, she had a business designing and making clothes for clients- when you grow up surrounded by fabrics and patterns, it becomes a ‘normal’ way of life. For me, clothing, textiles and tailoring became part of me and it has been a natural progression into styling and men’s fashion. I love the satisfaction that comes with creating new looks and playing around with colour and patterns.

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glemail.com o o g @ z g u k n Email: baiso aisonkugz Instragam: @b

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BY BAISON KUGZ PATTERN AND TEXTURE

enswear does not have to be boring. There are a great range of patterns available for the bold

and daring! Stand out in the crowd by mixing your A/W colours with a statement pattern such as the tartan of the highlands or the dog- tooth check brought back from the 60â&#x20AC;&#x2122;s. The texture of different materials can also add to your look- shop around for corduroys, cable-knit sweaters, tweed or hints of fur. Jackets and coats can also become interesting; items with a mix of quilted pattern and corduroy patches make for an interesting look as does mixing a heavier tailored wool coat with a fur collar.

he changing temperatures bring out the chunky knits, cashmere sweaters and overcoats- this is when the

art of layering becomes perfected. It goes without saying that this is the season in which we want to be warm but stylish so therefore our wardrobe needs reflect this. Having a mixture of heavier coats and jackets alongside lighter jumpers and tops allows us to layer and protect ourselves from the elements while still looking good. Just because the weather dictates the need for a chunky jumper, it does not mean you canâ&#x20AC;&#x2122;t still look dapper- pair it with a patterned shirt and a bow tie to add a touch of class to your winter look! Alternatively, read on for more information on how the use of accessories can really keep you dapper this season.

EFFUSE MAGAZINE

Top Gentleman Tips with Baison Kugz Autumn and winter are often viewed by many as being dull, gloomy and boring but this is far from the truth when it comes to fashion. To me, they are two of the most vibrant and exciting seasons. Yes, the trees may be shedding their leaves and the temperature

COLOURED LEATHER GLOVES

may be rapidly dropping, there may even be a spot of rain (or two!) but this should not deter you or stop you from seeing the natural beauty that autumn and winter bring. The glowing embers of lingering sunrises, the early morning mist or frost on the ground and the faint radiance of the distant sun should

Adding accessories such as scarves,

all bring inspiration into your wardrobe

gloves (leather as well as woollen),

and A/W style.

beanie hats, chunky socks, winter boots and patterned ties will look good

The onset of colour-changing leaves

paired up with a carefully constructed

and the beginnings of bare-branched

outfit.

trees are good starting points for building your A/W collection. The many hues and shades autumn brings provides us with a natural palette for selecting and styling our outfits. This seasonâ&#x20AC;&#x2122;s most prominent colours are burgundy, forest green, burnt orange, yellow ochre and mustard- the autumn colours are more muted and toned down compared to the Brights and Pastels of summercombined with a mix of greys and blacks.

LEATHER OR SUEDE CHUKKA BOOTS

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By Mellissa Dzinzi

It has been one hell of a year sounds cliché but it really has been a roller coaster year. It was definitely a year of growth and self worth, if you see yourself in the same position you were in last year and you’re still unhappy, your year must have been a waste. We’re too busy growing we almost forget to do the important things like dropping any baggage we don’t need around us including harmful relationships. Self worth has been the talk of the year, from relationships to the ones own personal style. You name it! Everyone has focused on this term some without realising. For some it meant idolising celebrities and others ending pointless relationships and starting afresh, going to university and exploring or taking advantage their new found freedom, it’s all about the experience. we mustn’t forget anything we learnt through 2014 or previous years, take the lessons into 2015 & grow wiser , whether in love or in faith, there’s some things we are afraid to do because we’re scared to get judged, leave that in 2014 and learn to build without the approval of others. Cliché but it’s the only thing that has held many people back.

Grow in love and in faith. Watch how everything around you will change. Have a happy new year.

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Gifty Agyeman Styled By: Charles McCarthy-Crabbe

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BLACK HISTORY

MATTERS!

hether we realise it, accept it, acknowledge it or not, our society plays a big role in shaping our characters. We have very little control over that; however, we have all the control in the world over just how society influences us. Some circmstances we find ourselves in affect our characters negatively, while others inspire us to make a positive change. I am a young African female living in a country where I’m part of the ethnic minorities, where I’m constantly reminded I don’t really belong. I used to be so conscious of how different I am to everybody else around me; brown skin, kinky hair, big bum and curves. In high school, I felt completely out of place amongst slim girls with a gap between their thighs and what was

conceived a “normal” bum; barely there but not entirely flat as a wall. Many times I was made to feel less attractive, less beautiful and less “girly” because I did not have straight hair, a smaller bum, a slim body or thinner lips. This started a series of events that made me try to change myself for all the wrong reasons. I immediately relaxed my hair and started getting weaves or braids for the sole purpose of looking tame and fitting in.Weaves made me feel normal as I could choose a nice, straight weave or a wavy one with bangs and look like every other girl at school. I also tried so hard to go on a strict diet to lose all that “fat” on my bum, as I remember vividly one girl at school during P.E sessions telling me to move my fat butt out of her way. I did lose weight, but the butt was going nowhere! What I failed to realise was that this mentality has actually been

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her simple yet noble acts back in 1955. We can learn to be great life-partners who support their spouses through thick and thin from Michelle Obama and we can learn to love who we are and embrace ourselves and follow our dreams because of the courage and hard work portrayed by Kenyan actress Lupita Nyong’o.We can become leading, powerful women in the world and rely on our own strengths like Folorunsho Alakija the richest African woman in the world who owns an oil company and many other businesses. This Black History Month, I hope to encourage anybody out there struggling to love and embrace themselves due to any negativity they receive from some ignorant people. Remember, people only try to bring you down when they feel threatened by you. Be proud and walk with your head up high!

: @ t.c

sp g

o a

bl st

.ju

st sh a o n m . n u is er s_ k s. g ut sa

By Sh’anesu Angela Gutsa Bl

imposed on black women for centuries and centuries in an effort to diminish their natural beauty as compared to their Caucasian “madams” during the slavery times. I recently came across a post on Instagram which really caught my eye and helped me to write this article, even I wish I’d read this 4 years ago when I struggled to fully embrace myself. Before weaves came to be, many, many years ago, (roughly three centuries ago to be precise), black women were not allowed to wear their natural hair. In 1785, women of colour were required to wear a fabric cloth called a tignon (or tiyon) to cover their hair as part of the “Bando du buen gobierno” (Edict for Good Government) during the Spanish colonialism by Governor Esteban Rodriguez Miró. This was done to keep the social order of that time, assuring that women of colour remained beneath other women when it came to beauty and “fashion”. Women of colour have always rocked great hairstyles with their natural hair, which drew so much attention (and unwanted attention) from their white employers, thus making the white women feel threatened by their black counterparts. Apparently, white men pursuing affairs often “mistook” upperclass white women for light-skinned mixed-race women and approached them in an improper manner. Nowadays we’ve got women like Michelle Obama, Lupita Nyong’o, Folorunsho Alakija and the late Maya Angelou and Rosa Parks to look up to when it comes to the empowerment of black women in modern society. We can learn our values and life lessons from Maya Angelou’s poetry, which has helped many troubled young girls and women come out of their shells, work at improving their lives and stand up for themselves. We can learn of the power of standing up for our rights and to advocate for our communities from Rosa Parks and

EFFUSE MAGAZINE

Exclusive Interview

ELIZABETH CHITSEKO Model * Young Entrepreneur “Believe in yourself so other can believe in you! They will only treat you how they see you treat yourself”

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“I wouldn’t trade another life time for moments like this”

At this point I have not yet been faced with anything I have not been able to bare. A pageant performance however can be a difficult challenge, several weeks or months of preparing for a one night show that will showcase you for a few minutes. What does fashion mean to you? I love fashion so much. Fashion is a

Briefly tell us who is Elizabeth Chitseko is?

way of expressing yourself, your mood, pageantry to completely change my

your sense of style and showcasing

life. I have found who I am through

your personality.

Elizabeth is a well branded individual

this hobby. Looking back to Liz before

who has experienced several suc-

pageantry I would say, I am way more

How has modeling and other business

cesses in the marketing and beauty

articulate, self-assured and brave. I feel

ventures changed your life?

industry. This young entrepreneur is

empowered as a women being exposed

mainly popular for her legacy in the

to such a large platform. Through

My education comes first, work comes

pageantry industry.

this platform, I am a co-founder of a

next, and modeling is my getaway. It’s a

nonprofit beauty pageant, I have run

stress reliever; I can be anything I want

How would you describe your profes-

for political office at my university and

to be when I am behind the camera

sional interests?

I have gotten so many opportunities I

lens. Modeling has made me more

could have never imagine myself doing.

open minded. I have also taken interest

I am interested in seeing young men

in practicing healthy lifestyles to not

and woman freely express themselves

What major challenges and problems

only look good but feel good as well.

through fashion or whatever else

did you face? How did you handle

I feel refreshed from life when I am

talent they possess. I am currently

them?

modelling.

I would not call this a major setback

What made you have a passion for

but I think it is a little unfortunate

modelling? And what other interest do

You have won several title if you could

when pageant girls/guys receive criti-

you have besides modelling?

mention them for us, how has made

cism and impolite remarks that are not

you feel from when you started to

deserved. The subject of pageantry

I have always liked entertainment. I

where you are now and also what have

may be controversial to those that do

used to be a dancer, I have tried sing-

you managed to gain from holding so

not understand how it works and its

ing but it didn’t work so well for me. I

many titles?

benefits. As much as this would be a

tried my first pageant for some extra

working on my nursing degree outside of modeling.

good reason to set back, my love for

money one summer. I enjoyed it more

I am mainly known for my Miss Zimba-

the sport is so much bigger than any

than I thought. It was so liberating to

bwe USA 2011 win which was my first

problems I have faced. I am happy en-

know that people from all over actually

pageant ever. I have since won other

during stress doing something I believe

paid and took the time to come see me

titles; Miss Tropics 2011, Miss Intercul-

I was born to do.

in a show. This stimulated my creativ-

tural 2012, Princess of Southern Africa 2013, and Miss International 2014.

ity; the passion has not died since. Give us an example of when you have worked to an unreasonable deadline or

I would definitely say God used

been faced with a huge challenge?

EFFUSE MAGAZINE

Interview Continues “In all circumstances, I will choose to praise God”

What’s your favorite outfit from your own closet? Do you have your own personal uniform?

Words of encouragement to upcoming I am transitioning from wearing skater

models?

dresses and heels to being more creative with my fashion. I am currently

I would encourage upcoming models

obsessed with my floral joggers. They

to be yourself, unique wins! Work hard

could be dressed down with some

toward your dreams and never ever

combat boots for a street look or

give up on yourself.

dressed up with some pumps for a unique trendy look. How do you define success? Success is finding happiness in the little things. Doing something that makes you happy and is beneficial to you and to others as well.

DECEMBER / JANUARY

JUSTICE UNITE, BLACK LIVES

MATTER

nited States of America has known to be the land of the

and if one does something wrong of the law they should be

free and for the we known American Dream but it seems

able to serve and pay for their wrong doings. Sadly racism and

as if the dream and being free only exist in the people’s

race individualism it’s something that has always been there.

minds. With recurring accidents such those involving

The black man beings slave, black lives being taken away from

Mike Brown and Eric Garner, justice hasn’t been proven to

them. This is not something to the land of the free America.

exist within America. The relationship between the black

Racial discrimination is something he people of America has

community and the America police has raised major concerns after many

to deal with on a day to basis but the police are walking free

accidents, which have occurred including Mike Brown and Eric Garner.

with blood on their hands what else is next for a black man

Some even question if the life of a black man still matters any more. Many

living in America.

are questioning the justice behind the nations system and why black lives don’t matter. Such issues have affected not only the black community in America but also around the world, influencing campaigns and protest. It’s not about race but coming together for justice. However more concerns have risen soon after the grand jury rulings of Eric Garner and Mike Brown. Some articles across the Internet claim that Eric and Mike where responsible for their own death as they committed crimes just moments before their own death. The first question that comes first to mind after the grand jury decision and many other young black victims included, does racism still exist in America? Many have answered yes to question because just like Trayvon Martin wearing a hooded jacket walking down the streets and shot dead. Why be suspicious just because his black in a hooded jacket his up to no good. Walking free but with blood on their hands, the power of hierarchy in the society. What makes it difficult to understand is the fact that wearing a uniform and having a gun results in you having the power to kill even when the victim is not a victim of nothing wrong. Celebrities and the black community have come together campaigning for the safety of the black community and how black lives actually matter but not just a free pass to be killed. Our skin colour might be different but we are all one

America is a land of the free, but where is the justice for a black man?

EFFUSE MAGAZINE

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Michael Ampo founder of “The GoodFellas Inc” was born and raised in Ghana in 1993. At my tender age, I discovered my love for art where I immediately began my passion for paintings and other forms of art. Now with the explosion of menswear and Art, what I do is provided the vision from an urban perspective including efortless style and look to connect with creative individuals.Since the inception of “The GoodFellas Inc”, I have worked with only a few upcoming brands like myself such as “Vectrix&co.” and “Isaac Morton” and looking forward to work with other brands. The GoodFellas Inc. currently is in the warm-up phase and is now ready to crank the heat up, I want to write and take photos like no other and truly become an individualist in the blogosphere.Currently, The GoodFellas Inc. is gradually becoming a source of inspiration to many readers.I am motivated by everyday life, culture and fashion and have a great appreciation for all aspects of design. My passion, experiences, ideas and perspectives are shared through “The GoodFellas Inc” giving hope to uplift and contribute to culture as a whole. I was always encouraged to pursue this venture by family and friends. My goal is to be a positive figure that people can turn to inspiration while fulfilling my dreams. Everyone has their own unique style and personal touch they bring to share with the world.

MICHAEL AMPHO

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The GoodFellas Inc

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DECEMBER / JANUARY

Photographer: Akosua Afriyie Instagram: @michaelampho @thereal_aaron

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I A R A F IRIDZA CH Born & raised in Harare Zimbabwe, a professional tennis player based on

Email :fchiridza@gmail.com Instagram : @cole.zw Twitter : @cole.hsv

son to Edson & Lines. Farai was just his success from a very young age, a regular kid with no special talents represntibg his country & reaching a other than being a great tennis play-

carrer high ranking of 19th in the Na-

er amoungst others. He went to Blak-

tion amoungst other Cmmunity Col-

iston Primary School from grade 1

lege athletes in the USA. The first year

to 7, he did his high school at Prince in university learning the basic fundaEdward & The Heritage School where mentals of art. He struggled with truly he took a few art class but nothing expressibg his ideas & creativity as he serious. He went finished the rest of

was having trouble fitting in a new

his high school years at a private col-

environment in a world so foreign to

lege & home school lessons. He nev-

him. He started to grow as an artist,

er liked school, still doesnt the idea with a skill set to be a great graphic of school & jobs comes of as modern designer & photogpher. A couple day slavery if you are not doing some-

years later he graduated wirh an Asso-

thing you love. After high school he

ciates Degree from Harford Commu-

wanted to be a politician & study

nity College. Determine ned to reach

political science. His father thought his goal he transferred to Alabama A & it would be a good idea if he looked

M Univereity to conplete his Bachelors

into graphic design. Far fetched from

In Fine art. Again a new enrinvoment

the idea he goes on to start his jour-

comes with different settings, this

ney at Harford Community College

time it was the opposite. He suffered

as a student athelete playing tennis. an artist block from time to time, his He also had dreams to of becoming

creativity felt like it was pinned down.

DECEMBER / JANUARY

He felt as though his creativiry was being limited at the same time trying to fit in where he clearly knew he was an outcast. Suffering from constant depression & homesickness his pain is felt through his artwork. This what triggered a new wave of inspiration for him ceating several practically identical works, upon which thoughts that have apparently just been developed are manifested: notes are made and then crossed out again, ‘mistakes’ are repeated. His artworks are often classified as part of the new romantic movement because of the desire for the local in the unfolding globalized world. However, this reference is not intentional, as this kind of art is part of the collective memory. By demonstrating the omnipresent lingering of a ‘corporate world’, he creates with daily, recognizable elements, an unprecedented situation in which the viewer is confronted with the conditioning of his own perception and has to reconsider his biased position. He isolate the movements of humans and/or objects. By doing so, new sequences are created which reveal an inseparable relationship between motion and sound. By creating situations and breaking the passivity of the spectator, he finds that movement reveals an inherent awkwardness, a humour that echoes our own vulnerabilities. The artist also considers movement as a metaphor for the ever-seeking man who experiences a continuous loss. The artwork appear as dreamlike images in which fiction and reality meet, well-known tropes merge, meanings shift, past and present fuse. Time and memory always play a key role. By experimenting with aleatoric processes, he creates

work in which a fascination with the commenting on oppressing themes clarity of content and an uncompro- in our contemporary society. By mamising attitude towards conceptual nipulating the viewer to create conand minimal art can be found. The fusion, he formalizes the coincidenwork is aloof and systematic and a tal and emphasizes the conscious cool and neutral imagery is used. He process of composition that is begoes further to demonstrate how hind the seemingly random works. life extends beyond its own subjec- The thought processes, which are tive limits and often tells a story supposedly private, highly subjecabout the effects of global cultural tive and unfiltered in their referencinteraction over the latter half of the es to dream worlds, are frequently twentieth century. It challenges the revealed as assemblages. On the binaries we continually reconstruct one hand touchingly beautiful, on between Self and Other, between the other hand painfully attractive. our own ‘cannibal’ and ‘civilized’ Again and again, the artist leaves us selves. By referencing romanticism, orphaned with a mix of conflicting grand-guignolesque black humour feelings and thoughts. Combining and symbolism, he tries to develop unrelated aspects lead to surprisforms that do not follow logical cri- ing analogies. By applying a poetic teria, but are based only on subjec- and often metaphorical language, tive associations and formal parallels, he wants the viewer to become part which incite the viewer to make new of the art as a kind of added compersonal associations. It urge us to re- ponent. Art is entertainment: to be negotiate art as being part of a reac- able to touch the work, as well as to tive or – at times – autistic medium, interact with the work is important.

His works directly respond to the surrounding environment and uses everyday experiences from the artist as a starting point. Often these are framed instances that would go unnoticed in their original context. By applying abstraction, he wants to amplify the astonishment of the spectator by creating compositions or settings that generate tranquil poetic images that leave traces and balances on the edge of recognition and alienation. His works doesn’t reference recognisable form. The results are deconstructed to the extent that meaning is shifted and possible interpretation becomes multifaceted.

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a F By d i r i h C

i a r a a z d

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F y B r i Ch

i a r a F a z rid

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BOSS BEHAVIOUR clo.

Boss Behaviour Clothing is an urban clothing line. Based in South Oxfordshire, the clothing line has grown drastically in the short 7 months since it has been launched; With promoters strategically picked all over the UK. From locations such as: Portsmouth, Birmingham, Brighton, Essex, Oxford and Manchester. This gradual movement of gaining promoters all over the UK is most well known by the hashtag - #thetakeover The line was launched by CEO and Founder Monwabisi Liwane on March 8th 2014 on his birthday, at the age of 16.

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VAUGHAN MASAWI 19 Years Old

Content Producer at Radio Plus & Music Blogger; Undergraduate student majoring in Radio Production(BA) at Birmingham City University, United Kingdom. Runs the blog vaughanmasawiey.com which is primarily an R&B and Hip hop focused blog created in June 2013, providing readers with the latest updates on the two music genres.

The blog has, so far attracted more 10K readers and the audience is growing on a daily basis. As the blog gradually develops, looking forward to eventually run it as an online magazine, somewhat similar to online magazines like Complex and HotNewHipHop.Blogging has become one of the most important aspects of my developingprofessional life and itâ&#x20AC;&#x2122;s also become a gateway for me to enhance my understanding of where global media is and where itâ&#x20AC;&#x2122;s going.

Twitter: @shakaVaughan

DECEMBER / JANUARY

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JOE SHYNA ZIMAA Chairman Outstanding Award winning Joe Shyna is has been recording music since the age of 12 and it all started with a love for rap music by the likes of Jay Z, Biggie and Eminem. Born in Zimbabwe, his family migrated to Southend on sea where he grew up. The fusion of cultures and sounds enabled him to develop a love for creating music of different textures and not conform to the norm. Last year he debuted a promotional single ‘Make my Heart Go’ produced by Melvitto. It is an Afro Pop song that uses signature Afro sounds but manages to blend a catchy churchlike chorus with slick rapping and sultry verses. This year he released ‘Status’ and ‘Shake it’ off his first Afro dance EP ‘King of the Savannah’ as a solo artist. The releases of the new singles helped to keep supporters interested and further assisted in his rise from the underground. This gained him recognition amongst the midlands club and party scene. This in turn made it possible for him to perform as an opening act one of Africa’s largest comedians Basket mouth in Manchester as well as the closing act at his Birmingham show.Joe Shyna has got a couple of exciting things up his sleeve. The new entry artist to the Afro beats scene has released a brand new viral video for his upcoming single, “Can you Handle dat” produced by Charlie Kay. The video featuring Bimpe a well known Azonto dancer from Abuja and it was directed by Tatenda Jamera. Official Instagram: www.instagram.com/joeshyna Official Facebook: www.facebook.com/joeshyna Official Twitter: www.twitter.com/joeshyna

DECEMBER / JANUARY

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FOODOFTHEDAY

Raspberry & Ginger Fizz METHOD: This is a great summer cocktail. It’s a combination of two of my favourite cocktails, a mojito and a Moscow mule. Kids will like this too… without the vodka, obviously!

INGREDIENTS: • 2 handfuls raspberries • 1 teaspoon golden caster sugar • 1 good handful fresh mint leaves • 5 cm piece fresh root ginger, peeled and roughly chopped • ice cubes • 8 shots vodka • 660 ml ginger beer • jamieoliver.com

DECEMBER / JANUARY

Roast goose with chickpea and lemon stuffing

Ingredients • • • • •

2 large onions, roughly chopped a little goose fat or oil 2 x 400g/14oz cans of chickpeas, drained 10g/½oz chopped mint leaves 2 lemons, zest and juice only

Preparation method 1. Preheat the oven to 220C/425F/Gas 7. 2. Fry the onions in a pan with a little oil or goose fat until lightly browned. 3. Stir in the chickpeas and crush some of them with a fork or masher, leaving a few whole for texture. 4. In a bowl, combine the sausage meat with the lemon juice and zest and the mint. Add the onions and chickpeas to the bowl and mix well by hand. Fry a little of the mixture in the pan and taste for seasoning, adding salt and pepper, to taste. 5. Place the goose in a large roasting tin and stuff half of the chickpea mixture into the cavity. Add the lemon shells to fill and remaining space. Roll the rest of the stuffing into balls and set aside in the fridge. 6. Roast the goose for 60 minutes and then reduce the temperature of the oven to 180C/350F/Gas 4. 7. Remove the goose from the oven and place the potatoes and the reserved stuffing balls around the bird. 8. Return the goose to the oven and continue cooking for 2-2½ hours, until the skin is dark brown and crisp. 9. Remove the goose from the oven, cover with foil and leave to rest for 15 minutes before carving. Spoon out the stuffing and roast potatoes and keep warm in the oven. 10. Serve with all the Christmas trimmings.

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HYBRD Hybrd is an innovative cosmetics brand specialising in beauty products for makeup, skin, hair and body. Hybrd have over 50 different shades of mineral foundation make up from porcelain, medium to Ebony colours. With an array of shades that match different skin tones. Hybrd’s products are made with natural ingredients and essential oils that are designed to leave you moisturised, hydrated, clean, and clear and with a flawless look. Hybrd’s four attractive elements in Hair, Beauty, Skincare and Business, sets the benchmark of a new wave of products taking over the hair and beauty industry. In this edition of Effuse Hybrd’s Beauty Team share with us what it takes to achieve great looking eyebrows. Time to Fill in choosing the right prod-

uct and shade, for your eyebrows, can be a tedious task but finding the right Eyebrow Product can make your eyes pop and enhance your look. However you don’t want your brows to be too dark or extremely light as you want it to naturally match your hair line and skin tone. You want your eyebrows to look complimentary not intense or harsh. Quick tip is to shade your eyebrows slightly lighter than your natural brow colour so as you blend in it’ll match with the hairs. Using our Hybrd Eyebrow Powder you can achieve different looks by applying a small amount of the eyebrow powder dry for a natural filled in look, or you can mix in with a little bit of water or your Hybrd Moisturiser for a creamy consistency to set your eyebrows in place with sharper definition. Hybrd

Eyebrow powder is highly recommended because of its versatility and different ways of applying the product and the finished look. Highlight! & Shine Start with using Hybrd Mineral Veil over your eyelids and underneath your eyebrows and top of your eyebrow work the powder into the skin. Choose a highlighter or our Hybrd satin eye shadows, for example taking a shade such as Hybrd’s eye shadow colour glow and use circular motions to work into the crease, under the brow for a highlighted natural look. I hope you enjoyed Hybrd’s Eyebrowsonfleek 101! Stay connected with us by reading our Beauty Tips available on our hybrd website! To access all our updates, product features and more Follow us on Instagram, Twitter and Facebook. Read our Hybrd Beauty Blog and Beauty Vlogs on YouTube! With eight different videos by our Hybrd Vlogger Alma This is a chance for you to see the Hybrd products come to life! Watch Hybrd’s Quick Mineral Foundation application, Winged Mineral Eyeliner Video and so much more!

DECEMBER / JANUARY

#EyebrowsOnFleek I’m sure you are all aware of the hashtag going around lately for sexy shaped eyebrows Eyebrows on Fleek which is eyebrows looking groomed, highlighted and filled in with a defined shape. Sometimes eyebrows can be our worst nightmare..Discovering the best shape for your eyebrows can be a pain! Especially when trying not compromise on a natural appearance. A lot of people know the eyebrow look they want but don’t know how to achieve it. What is it that you want to accomplish when shaping your brows? What kind of eyebrows do you have currently? A pencil thin look? Natural defined brows? Highlighted and enhanced? Or an overgrown untouched look? With all these questions it’s no wonder some eyebrows can look more surprising, rather than complimentary! The shape of your eyebrows can really enhance the shape of your face and your eyes. Having the best shape can heighten your make up look, as well as your overall appearance. So below here are EyebrowsOnFleek 101: Tweezer Maintenance The eyebrow consists of three points the arch, length, and thickness of the eyebrow, so if you find the eyebrow hairs hard to grip with your tweezers, I think it’s time to buy a new one! One important tip with eyebrows is to make sure there clean after each use. Wipe them down and keep them separate from all your make up products. Don’t Over Do It Over Plucked, over Waxed and even over Threaded eyebrows tend to make your brows over time, look uneven. It’s essential that you give your brows time to grow. Full eyebrows are gracing the catwalks and magazine covers across the world so thin is out and fuller and natural eyebrows are in! If you have thin eyebrows try and avoid plucking and visiting your eyebrow bar too often. Let them grow them out it may take a while…but it will be worthwhile! Eyebrows Arch Point Find your natural arch by looking for your eyebrow’s highest point, sometimes both of your eyebrows may not naturally be the same shape. Visit an eyebrow bar or a waxing/ threading professional to get both your eyebrows matching with the same arch point. Sleek & Groomed Eyebrows Just because you’ve reached your desired shape, doesn’t mean it has to stop there! After creating your desired shape you’ll want to take it a step further and have a natural polished look. Use your Eyebrow brush, even use some eyebrow wax or clear mascara to set and comb to tame any stray hairs and get your eyebrows in tip top shape.

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FFUSE ESELFIE

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BASKETMOUTH

Annual Sold Out Valentine Comedy Show feat Dr Love! Tickets Available from www.

turing Basket Mouth â&#x20AC;&#x201C; .cokobar.com

DECEMBER / JANUARY

UK TOUR

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Wishes FroM Fans And The Effuse Team. Sure you knew that already, you humans have a Christmasy sense. It’s amazing how festive you lot get! Getting together with family, friends, that one strange relative you never remember the name of.. But sometimes families, friends, ‘n even that one relative don’t help the festivities, they can just make it worse. Make it feel like it’s not festive at all. They might put you down or not even be there at all for so many different reasons. But! Back to the point. This is a time for making memories, having fun, ‘n making yourself happy as much as making others happy. Yours Sincerely, Charles

I want to take this festive opportunity, to wish you all Angels, a prosperous Merry Christmas. Not every year is going to be perfect, just like life itself but we have to be thankful, to the Lord that we’re to see through 2014, so enjoy every moment as much as you can. Lastly, my goal for 2015 is to continue to prosper in every area of my life, take it to another level, continue to grow and Productivity, go in and possess what is yours. So be Blessed and Highly Favoured. SEE YOU IN 2015 for God so loved the world. Yours Truly, Stephanie Lele

Connect with us Email: effusemag@gmail.com Instagram: @effusemagazine

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Model Name: Baison Kugz Photographer: Simba Designs

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