BRINGING MEMORIES INTO
FOCUS CONFERENCE: 02.23-02.27 | SHOW: 02.25-02.27
photo © phaneendra gudapati
MANDALAY BAY, LAS VEGAS
Discover the full conference lineup and show features inside wppiexpo.com
FEB 23-27, 2020
DON’T HAVE A BUDDY YET? If you register yourself now, you can log back in to your registration and redeem the complimentary Conference Platform Pass and additional pass discounts later.
TABLE OF CONTENTS
2 SHOW INFORMATION PRICING SPECIAL EVENTS HOTEL & TRAVEL
4 SEMINAR INFORMATION PLATFORM CLASSES MASTER CLASSES PHOTO WALKS INTENSIVE CLASSES SUMMITS
20 CLASS SCHEDULE AT A GLANCE 2
TIME TO STAND OUT Anyone can pick up a camera—but you’re not just anyone. You bring your unique talents to wedding and portrait photography and filmmaking, and you are making your mark on the industry in a way that’s truly you. Keep up your momentum with WPPI 2020 education sessions, where you’ll learn to master difficult techniques straight from the industry’s most rousing photographers and content creators, and get hands-on instruction and demos. This lineup is more than tips and tricks—it’s a high-caliber collection of essential skills training that will help you give your clients breathtaking results to remember. Leverage better lighting, practice new poses and boost your business acumen. Emerging wedding photographers can also reach new heights with Rangefinder Magazine’s Rise and Shine Summit. Education is what sets you apart from the rest—stand out at WPPI.
REGISTRATION OPTIONS $249
CONFERENCE PLATFORM PASS Includes: • Access to all Platform Classes. There will be no pre-registration for platform classes, seating is by general admission • NEW!! Guest Passes – Bring a friend for FREE! Each purchase of a Conference Platform Pass includes one complimentary Guest Conference Platform Pass and $50 off each additional Conference Platform Pass you add to your registration
• Access to WPPI Show Floor • Entry to Live Judging of WPPI The Annual Print, Album and Filmmaking Competition • Entry to the WPPI Honors of Excellence Award Ceremony • Access to select Special Events • Master Classes, Intensive Classes and Photo Walks are available as add-on purchases
FREE
SHOW FLOOR PASS Includes: • Access to WPPI Show Floor • Entry to Live Judging of WPPI The Annual Print, Album and Filmmaking Competition
• Master Classes, Intensive Classes and Photo Walks are available as add-on purchases
ADD ON CLASSES MASTER CLASS
$89
A focused two-hour, hands-on session limited to 50 participants that provides a detailed learning experience.
PHOTO WALKS
$199
A two-hour hands-on opportunity limited to 18 people each that focuses on teaching participants to sharpen their observation and composition skills while shooting alongside an industry leader.
INTENSIVE WORKSHOP
$199
A 6-hour, intimate and intensive learning experience including a break for lunch on your own. Limited to 25 participants per class.
SUMMITS
$89
A 7-hour educational experience that will help you build and reinvigorate your business. There are two Summits available: The Baby Summit which will help improve technical and business skills for maternity and newborn photographers with 4 expert instructors, and Rise and Shine, Rangefinder Magazine’s educational event for emerging wedding photographers.
All pricing listed is based on Advance Pricing which ends February 23. Visit our website for complete pricing information, including Student/Educator/Military discounts. Conference schedule is subject to change. visit wppiexpo.com for the most up to date information. *Use discount code printed on back page to save on your pass. Discount is as printed. Discount valid for WPPI 2020 only. Cannot be combined with any other offers. Expires February 27, 2020.
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LAS VEGAS, NV
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SPECIAL EVENTS LIVE PRINT, ALBUM & FILMMAKING JUDGING Sunday, February 23 & Monday, February 24 Over 3,000 entries are judged in 8 rooms by over 40 judges over two incredible days. Attendees will have the opportunity to watch entries get while hearing feedback from judges. Learn what judges find to be a winning image as well as hear constructive critiques in what has been coined a tremendous learning experience. OPEN TO ALL ATTENDEES
HONORS OF EXCELLENCE AWARD CEREMONY The WPPI Honors of Excellence Awards ceremony is the most prestigious event of WPPI. Join us for our re-imagined awards ceremony celebrating the winners from WPPI : 16×20 Print, Album and Filmmaking Competition as well as Grand Award nominees in WPPI’s members-only First and Second Half Competitions! OPEN TO CONFERENCE PLATFORM PASS HOLDERS
WPPI AFTER HOURS Late Nights
Join us every night of the show beginning at 10:30pm as WPPI goes out “after hours” at Las Vegas nightclubs. Get complimentary access via an expedited line by displaying your WPPI badge. Must be 21+ with valid ID. Dress code will apply. Complimentary entry will end at 1AM each night. OPEN TO ALL ATTENDEES
SHOW FLOOR Tuesday, February 25 - 10AM-4PM | Wednesday, February 26 - 10AM-4PM Thursday, February 27 - 10AM-3PM As the top expo for wedding and portrait photography and filmmaking, WPPI’s show floor brings the industry’s leading brands right to you, turning months of research into three days of inspiration. Connect directly with suppliers, take test shots and enjoy a hands-on shopping experience as you find the perfect tools for your business.
HOTELS & TRANSPORTATION DELTA AIRLINES Delta Air Lines is pleased to offer special discounts for WPPI attendees. Visit wppiexpo.com/transportation or call Delta Meeting Network® at 1.800.328.1111* Monday–Friday, 7:00 a.m. – 7:30 p.m. (CT) and refer to Meeting Event Code NMTGT *Please note there is not a service fee for reservations booked and ticketed via the reservation 800 number. UNITED AIRLINES We have partnered with United Airlines to offer travel discounts to WPPI 2020. Visit united.com/meetingtravel and enter ZHAV in the Offer Code box. You may also call United Meeting Reservation Desk at 800-426-1122 Mon-Fri 8am – 10pm ET and Sat/Sun 8am – 6pm ET. Booking fees are waived for Meeting reservations. Please note that travel must be booked between February 20 and March 1, 2020 in order to receive the discount.
CHEAP AIRPORT PARKING Save 20% on airport parking reservations with CheapAirportParking.org at over 30 major airports across the U.S. To book, enter promo code WPPI and select your dates and home airport. Complimentary shuttle to and from your selected airport is included with all reservations. HOTEL RESERVATIONS WPPI and onPeak have secured a limited number of reduced-rate hotel rooms to make your trip to Las Vegas affordable. Rooms at the group rate are limited and available on a first-come, first-served basis. Book early for best selection and price at wppiexpo.com/hotels $197 - Mandalay Bay
$37 - Excalibur Hotel
$218 - Delano Las Vegas
$58 - Luxor Las Vegas
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FEB 23-27, 2020 PLATFORM CLASSES A Platform Class is a 90-minute, theater-style session that prepares you for everything from becoming a better photographer to running a more successful and profitable business, and beyond. A Conference Platform Pass gives you access to over 40 Platform classes. Platform Classes are offered to Conference Platform Pass holders on a first-come, first-served basis. We suggest arriving at least 15 minutes early.
BUSINESS & MARKETING Monday, February 24, 12:30PM-2:00PM
HOW TO STAND OUT IN AN OVERSATURATED MARKET (PC04)
management systems discuss their strengths and suggestions for how to increase the client experience, the business bottom line and the photographer’s free time all at once. Everyone wins when creative photographers develop efficient business systems.
Meghan Brown We’ve all been there—that moment when you feel like new pros are popping up on every corner. But you are your best asset when it comes to standing out. Learn how to authentically connect with your followers, potential clients and fellow pros. This session will cover: networking (using social media as cross-promotional tool by sharing with and tagging other pros); branding (how to authentically stand out from the rest); and getting published (learn how to get your work out there to connect with current and perspective couples).
Tuesday, February 25, 8:30AM-10:00AM
CLONE YOURSELF: HOW TO GET MORE DONE IN LESS TIME (PC13)
Susan Stripling, Jared M. Gant, Charmi Patel-Peña, Dave Shay and Ben Hartley An expert panel of photographers with specific skills in automation and client
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Tuesday, February 25, 6:00PM-7:30PM
MASTER YOUR MARKETING (PC22) Gary Hughes As creative entrepreneurs, many photographers find the “business” side of photography to be the most frustrating. How can you create systems that will grow your brand while allowing you to spend more time doing what you love? In this class, you will learn practical marketing techniques that will fill your inbox with inquiries and empower you to take control of your online presence in a way that will let you spend less time on the computer and more time behind the camera. Gary will cover SEO basics, social media, charitable marketing, time management and content creation. Gary will use his years of experience and methods of running a photography studio to give you real, honest answers and solid takeaways on how you can get on top and stay on top of your marketing. Master your marketing, grow your business and live your dream.
Wednesday, February 26, 8:30AM-10:00AM
FROM LOOKERS TO BOOKERS (PC31) Chip Dizard We all know that our industry is saturated. How do you stack up and keep up with the competition? In this class, Chip will share tips on how to separate yourself from the competition and have your prospects move from lookers to bookers using Facebook marketing ads. He will cover how to create Facebook and Instagram ads that get attention and converts, how to create targets and offers that get leads and how to create your sales funnel using Facebook and Instagram ads.
Wednesday, February 26, 6:00PM-7:30PM
WHAT IS ACTUALLY WORKING THESE DAYS ON SOCIAL MEDIA? (PC42) Sally Sargood Though Facebook is still the leading platform on social media, Instagram is disrupting the landscape as more consumers engage and make purchase decisions on the platform. And then there’s YouTube! Social media is constantly changing and staying on top of it all to maximize your efforts is not an easy task. One thing we do know is that video is still the easiest and most effective way to connect with your audience on social. Luckily, you don’t need to be a videographer or learn complicated editing programs to create eye-catching videos for social media. In this update, Sally will share the latest trends in video that drive action on social, along with the tricks and tools you need to achieve them. Find out what works and how to shoot for it.
LAS VEGAS, NV
Thursday, February 27, 8:30AM-10:00AM
$20K CLIENTS NO MATTER WHERE YOU LIVE (PC45) Makayla Jade Small-town studios can still bring in the big bucks. Learn how Makayla pairs photo, cinema and print sales to average $20,000-$30,000 clients by providing value and creating brand loyalty.
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to make powerful films. They will cover today’s hottest topics including capturing pristine audio in run-and-gun situations, cleaning up recorded audio, using music to drive the message of your film and using sound effects and foley to enhance your film.
her pain and triumphs that have led to a very fulfilling life, and how those experiences have blossomed into lasting and influential art.
Wednesday, February 26, 8:30AM-10:00AM
Monday, February 24, 12:30PM-2:00PM
WEDDING FILMMAKING 101: EVERYTHING YOU MUST KNOW (PC30)
CREATING AMAZING PORTRAITS WITH COLOR GELS (PC03)
Ray Roman
DRONES Tuesday, February 25, 4:00PM-5:30PM
DRONE PHOTOGRAPHY/VIDEOGRAPHY TIPS, TRICKS AND TECHNIQUES (PC19) Ryan Longnecker Ryan will show the operation, tips and best practices of drone photography and videography. He will also look at creative ways to have an edge in any field of creative work using drones. Lastly, he’ll visit how you can use drones to find ways to return to the fun aspects of photography and experimentation.
FILMMAKING & VIDEO Monday, February 24, 2:30PM-4:00PM
PHOTOSHOP VIDEO T-N-T! (PC10) Rod Harlan Join industry veteran Rod Harlan for an exciting session of Photoshop Tips-N-Tricks aimed at photographers & videographers who want to master the use of video inside Adobe Photoshop. In this jam packed session, you will learn techniques for: working with video files inside of Photoshop, creating special Video FX, using Layer masks on video files, reassigning video RGB to LAB color mode, creating time-lapse videos from photos for profit,and many more techniques that you can use in your projects right away!
Tuesday, February 25, 4:00PM-5:30PM
MASTERING AUDIO FOR WEDDING FILMS (PC20) Amber Baird, Garrette Baird In this class, Garrette and Amber from Eyenamics will discuss how they utilize sound
Taking your work to the next level doesn’t mean you’ll earn top dollar as a wedding filmmaker. In this course, I’ll share everything you need to know to knock out the competition and travel the world, while averaging 5 figures in the luxury wedding market. All skill levels are encouraged to attend this class.
Thursday, February 27, 8:30AM-10:00AM
LIGHTING & POSING
Spyros Heniadis In this fun and focused class, Spyros will help you take your portraiture to the next level with color gels. Color gels are an amazing creative tool that will set your portraiture apart from the crowd, and after this class you’ll be able to immediately start using color gels in your own work. You’ll learn how to use color gels to create mood, how to use colors to tell a story, how to mix colors using color gels, how to control your colors and more, all of which will get you started creating epic images filled with color!
WEDDING PACKAGE MASTERY (PC47) Jonathan Snyder Why are people only booking the bottom package? When’s a good time to raise pricing? How do I structure my packages? Jon will go in-depth on these topics for videography to help you maximize your profits through package mastery. Plenty of time for Q&A to go over questions pertaining to your packages and uncover what is holding you back from growth!
INSPIRATIONAL Tuesday, February 25, 8:30AM-10:00AM
RECOGNITION: DEEPER THAN THE SURFACE (PC11) Brooke Shaden One of the greatest pitfalls we experience as artists today is the pressure to create quickly. We rarely give ourselves enough time to know ourselves enough to create art that is worthy of our depths. Discover new ways of connecting to yourself so that you can create images that touch you, and others, in more impactful ways. Brooke will share personal examples of
Tuesday, February 25, 8:30AM-10:00AM
HOW TO CORRECT MIXED LIGHTING AND POSE PEOPLE TO MATCH THE MOOD (PC15) Alison Carlino Lighting and posing are two of the many factors that separate a professional from an amateur. Alison has 15 years in the industry and continues to conquer the challenges of both indoor and outdoor spaces that have mixed lighting. Walking into a space and diagnosing the quality, quantity, color and direction of the light is the first step. Learn the techniques she uses to alter the lighting using modifiers, gels, grids and solid exposure settings. Think-through processes will be shown for full sun, clouds, indirect shade and mixed lighting for general indoor spaces. Once the light has been decided, learn the modern poses for males, females and couples that match the mood of how your lighting feels. Alison will demo live to create imagery in the given classroom space.
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FEB 23-27, 2020
LIGHTING & POSING - CONT’D
you like photographing people and haven’t considered adding headshots to your list of services, then this class is definitely for you.
Wednesday, February 26, 4:00PM-5:30PM
IN-CAMERA CREATIVITY (PC34) Lindsay Adler Create images that are fun, experimental, creative...and achieved 100% in-camera! This class will demonstrate a variety of techniques to get your creativity flowing without having to rely on Photoshop. You will learn a variety of budget-friendly techniques to create images that wow, including multiple exposures, gels, crystals, “in-camera compositing” and much more. Join awardwinning photographer Lindsay as she helps inform and inspire!
Thursday, February 27, 8:30AM-10:00AM
FIVE CREATIVE LIGHTING SETUPS... SCREW IT, WE’RE DOING IT LIVE (PC49) Trevor Dayley Back for his fifth year as a popular speaker at WPPI, Trevor’s fast-paced and fun class will show you in a live interactive format how using lighting can make any location fabulous. Like years prior, this class promises to be engaging, enjoyable and full of information. No matter what skill level you feel you are at with your flash, this class will provide some takeaways that you can use during your next photo shoot. Watch live as Trevor builds a number of images inside the room and talks through his creative process and lighting setups.
PORTRAIT Monday, February 24, 12:30PM-2:00PM
HEADSHOT CAREER STARTUP (PC02) Peter Hurley Headshot photography is a growing field that requires a unique skill set comprising a combination of technical know-how and the ability to direct your subject. In this class, Peter will run through the process he has used to become the leader in this industry. He’ll go through how to get started with building your kit as well as directing your subject and creating a consistent look that gets you booked. If
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Tuesday, February 25, 8:30AM-10:00AM
DELIVERING A HIGH-ENERGY SENIOR PHOTOGRAPHY EXPERIENCE WITH INNOVATIVE STRATEGIES – EXPAND YOUR BUSINESS! (PC55) Shawn Lee From shoot to post production to final sale, Shawn will go through everything that makes him relevant to his potential and current clients. Shawn will tell the story of how he thrived and exploded his business in Detroit at a time when the city was and still is the nation’s largest municipality ever to go through bankruptcy. It takes innovative thinking, relationship building, the creative use of photography skills and a NO QUIT, NO DIE ATTITUDE to build a niche that will thrive no matter the environment or economy. He’ll do live shooting techniques that anyone can manage, show you simple post production techniques and workflow to help you process more high school seniors while keeping the photos amazing, hence heightening your bottom line. Shawn will also talk strategies for getting the best out of a sales session so you don’t leave money on the table.
Tuesday, February 25, 8:30AM-10:00AM
CREATIVE EXPOSURES (PC12) Seth Miranda Forget long hours in front of Photoshop to make a WOW image. Learn how to master your camera settings so that one press of the shutter can get you incredibly creative images that your clients will drool over. See how to use various types of exposures by using lighting techniques for multiple images and ghosting techniques to capture motion, streaks, trails, painting with light, etc.—all without post editing.
they are, they should be able to quickly figure out how to take a great portrait. Booray has developed a step-by-step system that removes the stress and worry from shooting on location. You’ll learn: how to assess your location quickly and decide which path to take to get your shot; step-by-step walkthroughs for each of the three paths (natural light, bounce flash and off-camera light); and why you have always struggled and how to overcome it! Booray will conduct a live shoot and walk you through each step, showing how each new element changes his image until finally arriving at the finished product. Walk into any situation, any location, at any time of day and quickly follow a path that leads you to a great portrait in five minutes!
Wednesday, February 26, 6:00PM-7:30PM
PHOTOGRAPHING MEN, INCLUDING PREPRODUCTION, POSING AND LIGHTING (PC39) John Gress A lot of photographers struggle to make great portraits of men, often because we tend to focus on portraits of women. This class will guide attendees through the process, from casting to styling to posing to lighting.
Tuesday, February 25, 6:00PM-7:30PM
BREAKING INTO COMMERCIAL AND EDITORIAL PHOTOGRAPHY (PC23) Jeff Rojas Jeff shares his commercial and editorial workflow, including understanding a client’s needs, creating a mood board, light design and working with and directing models on set. This class will improve your skills and give you the ability to deliver high-end commercial images to your clients.
POST PRODUCTION & WORKFLOW
Tuesday, February 25, 6:00PM-7:30PM
Tuesday, February 25, 4:00PM-5:30PM
HOW TO TAKE A GREAT PROFESSIONAL PORTRAIT OF ANYONE, ANYWHERE, AT ANY TIME IN FIVE MINUTES (PC26)
RETOUCHING SKIN: EVERYTHING YOU NEED TO KNOW (PC21)
Booray Perry A good professional photographer must be able to think on their feet. No matter where
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Kristina Sherk Skin: It’s one of the hardest things to retouch but incredibly important to know how to do correctly, especially if you photograph people!
LAS VEGAS, NV
The dreaded plastic-like, over-smoothed look doesn’t work for any photographer, and your clients definitely won’t be happy! Join professional retoucher Kristina as she devotes this class entirely to skin retouching done right. Not only will you learn professional techniques, but Kristina will also dive into “why” we retouch skin, which is just as important as the “how.” This class will teach you all the techniques you need to know in order to take your portraits to the next level!
Wednesday, February 26, 4:00PM-5:30PM
LEARN HOW TO USE LIGHTROOM LIKE A PRO (PC36) Chris Orwig In this course you will learn how to achieve pro-level results in less time. Topics that will be covered include: workflow optimization, speed tips, advanced shortcuts, file management strategies, best practices for image processing and output/sharing and more.
SPANISH Miércoles, Febrero 26, 4:00PM-5:30PM
BÁSICAS DE ILUMINACIÓN (PC33) Marcos Valdés El taller de 90 minutos pretende abarcar una noción básica para el entendimiento del comportamiento de la luz ambiental, L.E.D. y de flash, además de poses y composición básica, haciendo hincapié en la empatía con el cliente para lograr soltura en la sesión. ¿Qué cubriremos? Aprender a ver la luz. Ley del cuadrado inverso. Tres diferentes tipos de fuentes de luz. Lo que hay y como lo uso a mi favor. Luz LED. Comportamiento del flash vs comportamiento de la luz ambiental. ¿Cómo Balancearla? 1, 2 y 3 flashes. Esquemas de iluminación básica. Poses básicas para retrato y parejas.
Martes, Febrero 25, 4:00PM-5:30PM
CÓMO TOMAR FOTOS DE IMPACTO EN LUGARES INUSUALES (PC16) Maxi Oviedo Esta plática está orientada a fotógrafos que quieren generar un cambio en su fotografía,
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agregarle algo adicional para destacarse en el mercado de las bodas. A través de la utilización de las reglas de composición, los distintos tips que daré en mi charla ( Ejemplo: salpicar con agua el frente del objetivo para crear bokeh de colores con un flash con gel ), sumado a cualquier elemento que podamos encontrar en una boda o sesión. Utilizando los tips que voy a mostrar en mi ponencia los colegas van a poder generar fotos de impacto. Durante la disertación estaré hablando sobre mi proceso creativo, analizando algunas imágenes de mi portafolio y terminando con una sesión en vivo para demostrar de que todos pueden crear grandes imágenes en cualquier lugar. #entodosladoshayunclick Mi objetivo es compartir, enseñar y sobre todo motivar a los fotógrafos en pensar e imaginar fuera de lo común.
photographers, the memories we capture carry great financial potential that is not always obvious to recognize and implement. Roberto, author of the Wedding Storyteller series of books, will share with you how your knowledge of posing, wedding storytelling, lighting, wall art, printing, albums and sales techniques can have a great impact at maximizing the financial potential of every wedding you photograph.
Wednesday, February 26, 6:00PM-7:30PM
THE ART OF INDIAN WEDDINGS: BOOKING WITH CONFIDENCE, SHOOTING FOR ART AND DELIVERING PRODUCTS CLIENTS LOVE (PC41) Charmi Patel-Peña
Jueves, Febrero 27, 3:00PM-4:30PM
DESCUBRE LAS TÉCNICAS DE FOTOPERIODISMO DE BODAS (PC52) Vinny Labella, Nacho Mora Únete a dos fotógrafos galardonados internacionalmente que te llevarán a través de lo esencial del fotoperiodismo de bodas. Ellos te enseñarán cómo aprender fotoperiodismo de bodas de la A a la Z y te ayudarán a contar una historia para tus clientes con impresionantes imágenes de momentos auténticos, así cómo ir más allá de sus propios límites. Aprenderá técnicas y consejos avanzados para llevar tu trabajo al siguiente nivel y aprender a dominar el estilo de fotoperiodismo de boda. Nacho Mora y Vinny Labella trabajarán con usted para preparar la configuración correcta de la cámara, crear una buena composición y encontrar luz de calidad - todo lo cual hará que sea perfecto para capturar ese momento decisivo. Esta clase está diseñada para fotógrafos que quieren convertirse en narradores de historias.
WEDDING Tuesday, February 25, 8:30AM-10:00AM
UNLEASHING THE FINANCIAL POTENTIAL OF ALL WEDDINGS (PC14) Roberto Valenzuela Weddings are one of the most special moments in a person’s life. As
Finding success in any cultural niche requires education and experience. The niche market of Indian weddings can be lucrative, alluring and very misunderstood. Learn how to impress clients with your genuine knowledge of their culture and values. Shoot what’s important to them but also what brings you artistic satisfaction and delivers products they will treasure for years—and makes you money.
Thursday, February 27, 3:00PM-4:30PM
BOOSTING YOUR WEDDING AVERAGES WITH ALBUM SALES (PC54) Jeff Poole, Lori Poole If you’re looking for a way to increase your wedding averages, even in a small town, this class is for you. Jeff and Lori’s studio is in a little beach town where the average wedding photographer costs $2,000. One of their biggest secrets to above-market-average wedding sales is high-dollar wedding albums. Nearly two-thirds of their clients chose to add a wedding album to their package last year! Albums brought in an extra $2,500 per client, and sometimes as much as $4,000, on top of their original wedding package. What they’ll go over: what to look for when choosing an album company; strategies to incentivize album purchases; secrets to helping your clients design larger and more profitable albums; streamlined album design workflow; and policies for pain-free revisions, timelines and payments. Don’t dread albums any longer! After this class, you’ll see albums as a lucrative and painless addition to your wedding business.
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FEB 23-27, 2020 SUMMITS + PANELS BABY SUMMIT
RISE + SHINE SUMMIT
PANELS
Sunday, February 23, 10:00AM-6:00PM
Sunday, February 23, 10:00AM-6:00PM
Tuesday, February 25, 6:00PM-7:30PM
BABY SUMMIT (BS01)
RISE + SHINE: A SUMMIT FOR EMERGING WEDDING PHOTOGRAPHERS (RS01)
DIVERSITY IN PHOTOGRAPHY (PC24)
Sandra Hill, Kristin Mackey, Lola Melani, Maggie Robinson Sandra Hill: Wrapping, posing and transitional flow Sandra will be demonstrating her favorite wrapping technique for the fussy baby, the “potato sack” pose. Learn how to safely and effectively wrap a baby in this pose using only wraps. She will be showing how to get the most setups from this one wrap style for a large beautiful gallery. Demonstration will include wrapping baby safely, dealing with fussy babies, lighting, angles, and transitioning from potato sack into the crate, flokati, bucket pose and ending with the relaxed arms up pose
Rise + Shine is Rangefinder magazine’s allday educational event for emerging wedding photographers. Learn from Rangefinder’s 30 Rising Stars of Wedding Photography about how to tactfully build your photo business amid today’s industry challenges. You’ll hear from the photographers and those who nominated them in four bite-size classes and in-depth group mentor sessions.
Kristin Mackey: Editing Newborn Photos in Photoshop This class will teach you how to produce a great straight-out-of-camera newborn image and the process to edit those images by hand. Kristen will go over the steps of editing as well as creating your own action with your very own steps. She will also cover batch processing to speed up your newborn editing workflow. Lola Melani: The Art of Maternity Portraits During this class, Lola will demonstrate how to capture and create the perfect lighting while using simple studio setups to achieve stunning maternity portraits. Maggie Robinson: Give Yourself a Pay Raise - How to Increase Your Average Sale Are you currently offering online galleries to your clients and want to add a personalised touch to your service with In Person Sales? Maybe you have been offering IPS for a while now but you feel you are not 100% confident in running it successfully? Are you not feeling happy about your selling skills or your product offering? Is your pricing all over the place and too complex for clients to understand? Let Maggie walk you through the sales journey and show you how to get the most out of every client that walks through your studio door .
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Use promo code on the back cover to save on your Conference Pass!
COMING SOON! Join us as we have an upbeat, productive and authentic conversation about diversity in the photography industry today. Shawn Lee will moderate a panel of experienced industry leaders who have insight into how to make our industry more inclusive and relevant to all who are interested in professional photography.
Wednesday, February 26, 8:30AM-10:00AM
WOMEN IN PHOTOGRAPHY (PC28) COMING SOON! Women have been part of the photography world since the late 1890’s and have always faced unique challenges. During this panel discussion, we’ll talk with 4 photographers who will share stories about their photographic journeys and how gender has impacted their careers. Join us for this unique and informative panel.
LAS VEGAS, NV
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INTENSIVE CLASSES An Intensive Class is a 6-hour intimate and in-depth learning experience. Limited to 25 participants per class. All sessions are taught by one of our world-class photography instructors. Intensive Classes can be purchased as an add-on with any registration.
BOUDOIR Sunday, February 23, 9:00AM-4:00PM
CURVES AHEAD: BUILDING A BOUDOIR BUSINESS FOR EVERY BODY (INT02) Jacquelynn Buck Starting a boudoir business, adding boudoir to your existing business or improving the boudoir business you already have can add extra income and generate money during even the slowest of seasons. This Plus Class will cover everything you need to know. In the first part of the class, Jacquelynn will cover the business side of boudoir, including marketing (how to find clients), consultation (how to book clients), how to prepare clients for their session, contracts, pricing, editing and in-home photo. She will also discuss tips for men who might be challenged with how to approach boudoir photography. In the second part of the class, Jacquelynn will share advice and tricks that have allowed her to achieve 12 years of boudoir success with women of every age,
shape and size. She will cover her top ten favorite poses for boudoir, techniques that showcase how to use light and shadows to shape and hide and how to verbally guide women into poses that flatter and emphasize the good while de-emphasizing the less than desirable. During this portion, you will have the chance to photograph! Additionally, Jacquelynn will touch on dudeoir sessions, how they differ and how they can work for you.
BUSINESS & MARKETING Sunday, February 23, 9:00AM-4:00PM
COMING SOON! (INT03) COMING SOON!
FILMMAKING & VIDEO Sunday, February 23, 9:00AM-4:00PM
PLANNING, DIRECTING, AND EDITING SUCCESSFUL VIDEO PROJECTS (INT06) Richard Harrington Are you looking to add, or have already added video to your client offerings? Video is a team sport and getting it wrong can be really expensive. This course tackles everything you need to create better looking videos that please your clients and are enjoyable to watch. Join Director Rich Harrington, as he shares practical experiences: Learn how to develop a concept for your video; figure out the right equipment and personnel that’s needed for the job; create shot lists and a style for your video; work with clients and crew successfully; direct talent for the best performance; capture great on-camera interviews; backup and organize your footage; edit video and mix audio and color grade your footage for a polished look.
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FEB 23-27, 2020
LIGHTING & POSING Sunday February 23, 9:00AM-4:00PM
HOW TO PHOTOGRAPH ANYONE BY MASTERING PORTRAIT LIGHTING (INT07) Erik Valind Lighting for impact can be achieved with everything from LEDs to studio strobes to small flashes. With these techniques you’ll be ready to go out and masterfully light anyone! The class includes: how to use light and contrast to shape the scene; how to flatter any face; fail-safe lighting setups to make anyone look good; how to turn a single strobe into a three-point lighting setup; how to mix hard and soft light to reap the benefits of both; and how to change the light on your subject and background with a single light.
PORTRAIT Sunday, February 23, 9:00AM-4:00PM
CREATE ART IMAGES FOR CLIENTS (INT01)
Sunday, February 23, 9:00AM-4:00PM
DOCUMENTARY FAMILY PHOTOGRAPHY: GOING BEYOND A PORTRAIT SESSION (INT08) Kirsten Lewis For the last 10 years, Kirsten has been refining the art of family storytelling sessions and will share her approach to both hourly and full-day sessions, from shooting in the field to all the business behind the business. The day will include tips and tricks when working with children in a very short time frame to make amazing moment-driven pictures as well as building a strong skill set that will allow you to anticipate behavior so you can prepare before the moments ever happen. Kirsten will share a raw contact sheet from a real session so you can review her thought process and talk through building pictures. Additionally, she will provide you with concrete exercises you can practice once you return home to help you explore your own point of view. In terms of business, Kirsten will explore the art of creative direct marketing, networking, community cheerleading, pricing and social media. She will also critique your images at the end of the class.
WEDDING Sunday, February 23, 9:00AM-4:00PM
FROM PREP TO PRODUCTION – MASTERING THE WEDDING DAY (INT09) Dee Green, Tracey Taylor Hailing from Australia but based in Tokyo, Tracey and Dee will share decades of experience that involves them photographing weddings in more than 20 countries. You’ll learn how they approach a complete wedding day, from preparation to production, with insight into how an incredible customer experience can be your passport to the world. Understanding the importance of balancing clockwork precision with a buoyant energy, knowing when to step up and when to step back, having knowledge of traditions without being told and being culturally aware and family-focused, all while making it seem effortless and fluid, is necessary in order for you to have a successful business. Having a road map and understanding of the wedding day is pivotal, and Tracey and Dee will help you find your own path.
Brooke Shaden Go beyond a typical portrait session and learn the ins and outs of how to create a unique, one-of-a-kind art image for your clients. By learning Brooke’s fine art techniques, discover what questions to ask clients to create more personal work, how to work quickly and efficiently to create a dynamic art piece, and how to edit that image with simple but impactful tools in Photoshop. Light business tips with an emphasis on shooting fine art commercially and Photoshop.
POST-PRODUCTION & WORKFLOW Sunday, February 23, 9:00AM-4:00PM
PHOTOGRAPHY WORKFLOW BOOT CAMP: GET YOUR LIFE BACK NOW! (INT05) Jared Platt How long do you spend editing and delivering a wedding? How many weeks do your clients wait to see their images? How many nights a week are you spending in your office editing while your family is sound asleep? It’s time to fix all of that! After all, you are trying to run a business, so treat it like one and get your workflow under control. Enroll in Photography Workflow Boot Camp, where your drill sergeant, Jared, will break your workflow down and build it back up into an efficient photo machine that will make your business work.
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Sunday, February 23, 9:00AM-4:00PM
LEARN TO ACHIEVE PHOTOGRAPHIC AWESOMENESS THROUGH BEAUTIFUL POSING, AMAZING LIGHTING AND CREATIVE COMPOSITION AT ANY LOCATION (INT04) Roberto Valenzuela In this class, Roberto will share his approach to transforming any location using light. He will cover creative use of flashes, portable strobes, gels and even continuous light equipment to make magic happen at any location. This is a great opportunity to learn important and practical lighting techniques in a small group setting.
LAS VEGAS, NV
WPPIEXPO.COM
MASTER CLASSES A Master Class is a focused two-hour, hands-on session limited to 50 participants that provides a detailed learning experience. Master Class tracks cover a wide variety of vital photography and film making topics. Master Classes can be purchased as an add-on with any registration.
BUSINESS & MARKETING Tuesday, February 25, 11:00AM-1:00PM
KICK YOUR CLIENT EXPERIENCE IN THE A$$! (MC01) Jason Marino, JoAnne Marino Mercedes-Benz. BMW. Jaguar. Alfa Romeo. What do all of these brands have in common? Sure, they sell cars, but more importantly, they sell a lifestyle. Their client experience is what breeds that lifestyle, and Jason and JoAnne are going to help you do the same with your business. Join them as they walk you through how they created a client experience that has led to six-figure annual revenue, year over year, in smalltown Arizona. They’ll show you everything from how they greet clients and how they help them make artwork and album selections to the music they play in their studio and the customized seasonal scents they have piped into the air. It all plays a part in giving a world-class client experience, and Jason and JoAnne are going to help you attain that as well.
Tuesday, February 25, 2:00PM-4:00PM
Wednesday, February 26, 11:00AM-1:00PM
ART OF SALES: OVERCOMING OBJECTIONS (MC37)
DIY PROMO VIDEOS AND SOCIAL MEDIA CLIPS FOR PHOTOGRAPHERS (MC12)
Marc Anthony, Tony Ryan Are you tired of being asked to photograph a wedding or session cheaper or asked, “Why can’t I just have the digital files?” Your clients will always raise objections; the key to being successful is learning how to overcome them. Marc and Tony will share with you how they have and continue to overcome objections to price, digital files, a client’s budget, etc. They will also walk you through their sales process and demonstrate how they maximize the spending potential of every client. Every customer can be a big spender if they are handled correctly. Your clients will spend more than they ever thought and be thrilled in the process.
Wednesday, February 26, 8:00AM-10:00AM
GETTING YOUR LIFE BACK: HOW TO MANAGE CLIENTS TO CREATE THE PERFECT WORK-LIFE BALANCE (MC30) Cierra Johnson
Tuesday, February 25, 2:00PM-4:00PM
THE BUSINESS OF WEDDING PHOTOGRAPHY (MC19) Susan Stripling Everyone wants to learn about off-camera flash, fancy posing techniques and ways to increase your followers on social media. All those things are great, but without the backbone of a good business and marketing plan you won’t have clients. In this in-depth Master Class, Susan will teach you how to price for profitability, get clients in the door in a real-world atmosphere, rise above the competition and build a business that will last for years to come.
In the creative world, it’s easy to become overwhelmed by inquiries, emails, client management, etc. Managing clients as a creative can be quite the challenge. Cierra’s goal is to share a set of organization tools that are sure to give you your family and creative time back! The tools she’ll be sharing will allow you to adequately manage all inquiries within minutes, manage current clients and even provide a beautiful interface where your clients can see all their information, including galleries, in one place! She will also give tips that are sure to provide the ultimate work-life balance. In this session you will learn: how to go from a mess to less stressed in the business of your business; how to manage prospective and current clients efficiently; how to track financials with ease; how to stand out from the crowd with your client interface; how to set strict business hours that your clients respect; and the do’s and don’ts of auto responses.
George Bucur Experts agree that video significantly increases your click-through rates, conversions and brand recognition, and it’s time for every photographer to know how to use it. From creating a powerful promo video that attracts your ideal clients to starting a popular YouTube channel, you can use video for a wide range of marketing techniques that will put you far ahead of your competition. All you have to do is attend this straightforward and easy-to-understand class, and two hours later you’ll be on your way to making your brand much more distinctive and soughtafter. Sound good? See you there!
Wednesday, February 26, 5:30PM-7:30PM
FROM LOOKERS TO BOOKERS (MC43) Chip Dizard We all know that our industry is saturated. How do you stack up and keep up with the competition? In this class, Chip will share tips on how to separate yourself from the competition and have your prospects move from lookers to bookers using Facebook marketing ads. He will cover how to create Facebook and Instagram ads that get attention and converts, how to create targets and offers that get leads and how to create your sales funnel using Facebook and Instagram ads.
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FEB 23-27, 2020
BUSINESS & MARKETING - CONT’D Thursday, February 27, 8:00AM-10:00AM
THE THREE PILLARS OF A SUCCESSFUL PHOTOGRAPHY BUSINESS (MC46)
complex. Jordan will break down the philosophy of why and how light effects the viewers’ emotions as they watch a film. He will show you how to light for beauty, for joy and for drama. If you want to take your filmmaking to the next level, you must first understand the techniques Jordan will lay out for you in this Master Class.
Dave Moss Over the last year, Dave has sent out a questionnaire to over 180 photographers from around the world (and counting). These 20 questions are designed to help him narrow down what makes a photography business successful and what makes photographers perform well in their businesses. With over 3,600 answers, Dave has discovered three main pillars that hold up a successful photography business. Dave focuses on these three pillars and backs them up with answers from some of the most successful photographers across the globe.
FILMMAKING & VIDEO Tuesday, February 25, 11:00AM-1:00PM
SAME-DAY-EDIT WEDDING VIDEOS - LEARN HOW IT’S DONE! (MC05) Ning Wong One of the biggest reasons why couples hire Nina’s studio is because she offers same-dayedit wedding videos. There’s nothing better than the “wow” factor of a same-day edit—your couple, their family and their friends all get to watch your wedding film during the reception. This gives you tremendous marketing value, credibility and more money in your pocket! If you are a wedding videographer and you want to learn how to get started offering same-day edits, then you’ll want to check out this course. You should come with the basic understanding on how to edit. Nina will dive into preparing your timeline, working your footage and editing everything together. You’ll learn tricks, techniques and how to manage your staff in order to pull off that perfect same-day edit.
Tuesday, February 25, 2:00PM-4:00PM
LIGHTING & POSING Tuesday, February 25, 8:00AM-10:00AM
THE STYLIZED PORTRAIT (MC15) Joseph Victor Stefanchik Are you looking to expand into shooting for local brands, magazines or websites? During live demonstrations, learn exactly how to create stylized portraits and increase your profits!
Tuesday, February 25, 11:00AM-1:00PM
MAKING SOMETHING FROM NOTHING: HOW TO USE WHAT’S AROUND YOU TO MAKE THE BEST OF ANY LIGHTING SITUATION (MC36) Will Cadena Have you ever been on a job where your clients loved a particular area that would typically be thought of as “impossible” to shoot? Or a beautiful background but awful light? A dark space the client insists you use? A bright space with perfect lighting but absolutely zero interest in the background? Let Will show you how he plays with light and shadow and finds new and interesting ways to use common or boring areas to give them new life! In this Master Class, he will test your knowledge and challenge you to find new and exciting ways to enhance your most basic shots, all in-camera! He will show you how he uses what he has (modifiers, cell phone, reflections, natural light) to get the shot. You will hear some lecture and do some shooting too!
Tuesday, February 25, 2:00PM-4:00PM
THE FANTASTIC THREE (MC22)
LIGHTS, CAMERA, ACTION! (MC23) Jordan Bunch The biggest difference from amateur filmmaking and stunning cinematography is lighting. Every filmmaker worth admiring understands this simple truth. Lighting for cinematic effect is incredibly
Keda Z Feng, Nik Pekridis, Johnson Wee Using images from different countries all over the world, Nik, Keda.Z and Johnson will show how to make them come alive, with before and afters and real-time editing!
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Tuesday, February 25, 5:30PM-7:30PM
NATURAL, FLASH AND CONTINUOUS LIGHT: WHERE, WHEN, WHY AND HOW (MC24) Cliff Mautner Join Nikon Ambassador and WPPI Lifetime Achievement Award winner Cliff as he takes you through a fast-paced demonstration of the various ways to create texture, dimension and mood in your images by choosing the right lighting for the right scenario. Your immediate takeaway will be a better understanding of what light to use and when to use it while discovering techniques that you’ll be able to implement on your very next shoot!
Wednesday, February 26, 2:00PM-4:00PM
COMING SOON! (MC03) Sanjay Jogia
Thursday, February 27, 8:00AM-10:00AM
LIFESTYLE POSING MADE EASY (MC47) Elena Blair Posing and guiding is an artform. Lifestyle photography has gained a lot of popularity in the industry. What many don’t understand is that quite a bit of posing goes into that lifestyle look. When you step into a lifestyle session, you need to have go-to poses and the ability to guide your subjects into genuine emotion and interactions, all while keeping the session under control. During this posing class, Elena will teach you what it takes to execute emotive posing as well as give you step-bystep instructions for some of her favorite family, couples and child poses. You will learn exactly what to do and say to create artistic and connected poses. There will be models for her to demonstrate with.
LAS VEGAS, NV
WPPIEXPO.COM
Thursday, February 27, 3:00PM-5:00PM
Tuesday, February 25, 11:00AM-1:00PM
Wednesday, February 26, 11:00AM-1:00PM
BRING YOUR STUDIO ANYWHERE, A.K.A. PHOTO STUDIO IN A BAG (MC51)
CINEMATIC PORTRAITURE (MC02)
FASHION AND BEAUTY PORTRAITS USING SMALL LIGHTS FOR BIG RESULTS (MC08)
Daniel Norton In this fast-paced world, clients often want us to come to them or shoot in a hotel or at a convention hall. Join Daniel as he shows you how you can pack enough gear to make studio-quality portraits anywhere, even as a one-person crew. During this Master Class, Daniel will start with a fully packed bag and walk you through some of the many setups that can be created with the right tools in harmony.
PORTRAIT
Jonathan Thorpe Jonathan will teach the importance of using lighting to light both a subject and the environment they are in, and having that light tell a story about the picture. He’ll also teach how to use one, two, three and all the way up to eight lights in a single scene and give students the confidence to turn any “normal” area into their own playground, as well as how to manipulate those scenes to work within a narrative. Jonathan approaches photography from more of a cinematographer approach, blending the two disciplines, and he’ll teach a unique “back to front” lighting style to simplify what could be a very complicated setup.
Tuesday, February 25, 8:00AM-10:00AM
Tuesday, February 25, 5:30PM-7:30PM
POSE IT, LIGHT IT, PHOTOGRAPH IT, FINISH IT! (MC14)
STORYTELLING THROUGH IN-HOME FAMILY SESSIONS (MC25)
JB Sallee Follow along as JB demonstrates from start to finish how he directs, lights, photographs and finishes his images. You will walk away with valuable information from a 17-year studio on how to better light and finish your client images and make more money with client orders!
Joe Edelman The fantasy of beauty and fashion portraiture is as popular as ever, and it doesn’t need to be difficult to create. It is also routinely overlooked as an excellent opportunity to increase sales and drive more attention to your portrait business. With a strong emphasis on creativity, Joe will cover the key elements of a fashion portrait from clothing selection to hair, makeup, lighting and posing. He will demonstrate how to create these beauty and fashion portraits using simple lighting gear and easy-to-find props.
Wednesday, February 26, 11:00AM-1:00PM
COMING SOON! (MC10) Terry White
Cristin More Cristin will talk about how to prepare for inhome family sessions, how to market them, how to shoot them, what to do if you get stuck at someone’s home and how to get clients to be natural and stay engaged. She will also discuss workflow, album design and delivery.
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FEB 23-27, 2020
Wednesday, February 26, 2:00PM-4:00PM
THE PORTRAIT MASTER CLASS (MC38) Chris Knight If you think that a portrait is primarily about lighting and apertures, then you are missing out on what makes a portrait truly great! Join Chris in a deep dive into the powerful interplay of the psychological and technical elements of portraiture that can help your images be more than skin deep. Chris shares his top five ways to capture the best portrait, including how to find the best angle, posing tips, the power of composition and (of course) lighting. Whether working with streamlined “beginner” gear on location or a studio packed with professional gear, this class will help you improve how you think about and execute your portrait work.
Wednesday, February 26, 5:30PM-7:30PM
HOW TO BE A STUDIO PORTRAIT PHOTOGRAPHER IN 137 EASY-TO-FOLLOW STEPS (MC41) James Musselwhite Starting and maintaining a successful portrait photography business is not easy, but with this easy-to-follow guide, James can help you along the way. James has been capturing portraits of children and families full-time for the past 16 years, and this seminar breaks down that knowledge into 137 easy-to-follow steps that every portrait photographer needs to know. So much of portrait photography is about more than just the image, and he will take the time to share stories, experiences and advice as to how you can make the best, most sellable portrait session for your clients possible. The session is fast paced and packed with lots of tips that can be implemented immediately by photographers of all levels, whether you are in a home studio or on a busy High Street!
Thursday, February 27, 8:00AM-10:00AM
PORTRAITURE FUNDAMENTALS WITH AVAILABLE LIGHT (MC49) Karaminder Ghuman There is hardly a more difficult subject to capture than a portrait, yet the skill of making someone look good and feel more at ease in front of your camera is something you can learn. This workshop is designed for
photographers who want to gain a more formal understanding of portrait photography. Students will gain insight into the key elements that professional portrait photographers take into account before clicking the shutter. Whether you are interested in pursuing portrait photography professionally or you just want to know how to get past someone’s “camera face,” this program will show you how, with a keen eye for the quality of light and the careful placement of your subject, you can go from snapshots to compelling portraits of your subjects. Topics to be covered include: philosophy and goals of the portrait photographer; lens selection; dealing with harsh light; use of reflectors and diffusers; metering; getting to the best pose; and engaging with your subject.
Thursday, February 27, 3:00PM-5:00PM
CONCEIVE, CAPTURE AND EXECUTE (MC53) David Edmonson, Luke Edmonson One of the first articles Alfred Stielitz includes in 1903’s inaugural Camera Work issue is the genesis of the idea for our master class. We might reasonably assume that he thought the topic was of some importance. Otto W. Beck wrote “”Some Lessons From Old Masters – No. 1.”” depicting a visual picture of the struggles faced by technically proficient photographers without formal training in Art. Don’t we all look up to photographers who demonstrate the capability to Conceive, Capture, and Execute with refinement and ease? That’s why we are so eager to help assist you with actionable steps you can take to become a better Expresser regardless of your photography genre. We believe that the principles of Art & Design inform us as to what is aesthetically pleasing in our photographs and that our Craft is how our pre-conceived idea become realized. If you are at a place in your career where you are ready to break through a creative plateau, then this is the masterclass for you. Concepts covered include: Having a mental vision and watching it grow while bringing thoughtfulness into every step of the creative process. Showing our creative process and giving suggestions about how you might take all or part of the steps and make them your own. Finally, we will provide insight into how you can know if you are making solid artistic decisions. Once we know the “”Why”” behind things, we are freed up to work smarter and faster! If you are ready for some great art instruction, we invite you to join us! “
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POST PRODUCTION & WORKFLOW Tuesday, February 25, 8:00AM-10:00AM
HOW TO MAKE THE PERFECT PRINT FOR CLIENTS OR COMPETITION, EVERY SINGLE TIME (MC18) Eric Joseph, Cheryl Walsh This Master Class addresses the most important but rarely discussed product of being a true photographic artist: the final print. Cheryl—winner of over 60 WPPI Print and Image Competition Awards with a Triple Master Distinction, leading underwater fine-art portrait photographer and successful portrait-business owner—will discuss why creating her own fine-art prints has contributed to her growth as a photographic artist and taken her business to the next level. Eric, recognized expert in professional digital printing, will present the secrets of digital printmaking, providing you with a sense of confidence, truly useful technical knowledge and the pathway to making you a better artist. He will cover the five steps to making a perfect print every time, including the importance of paper choice. Cheryl will advocate for the art and Eric will clearly convey the science. This could be the most important Master Class you ever attend.
Tuesday, February 25, 5:30PM-7:30PM
HOW TO CULL AND FINISH A WEDDING IN UNDER THREE HOURS (MC28) David Buck, Sherry Buck Have you ever thought, “There must be a faster way to finish these photos?” There is! Learn to use the tools you already have in a way that will get you the results you expect in a fraction of the time in front of your computer. This is the same way David and Sherry are able to deliver their weddings within a week, all summer long, without outsourcing or hiring and while keeping full creative control. They are able to consistently deliver fantastic results in mere hours of time in front of the computer, and during this class they will teach you how.
LAS VEGAS, NV
Wednesday, February 26, 11:00AM-1:00PM
THE POWER OF SET DESIGN IN FINE-ART COMPOSITES (MC11) Anya Anti Join award-winning fine-art conceptual photographer Anya and learn about the power of set design for creating realistic composites without using stock images. Anya will share her tricks about how to prepare your shooting set and use image components such as perspective angle, light and depth of field. Learn about the importance of using props and how to shoot with proper settings and conditions. Anya will show how to shoot additional images, insert them into your photograph, work with masks and adjustment layers and then bring everything together into a finished piece of artwork in Photoshop. She will share these concepts and ideas in an easy-to-understand manner with excellent before/after photos and various techniques to demonstrate the power of set design and importance of postproduction in fine-art photography.
WPPIEXPO.COM
WEDDING Tuesday, February 25, 8:00AM-10:00AM
DO’S AND DON’TS OF CAPTURING MULTICULTURAL WEDDINGS (MC13) Petronella Lugemwa Today, there are many mixed-race couples getting married, which means photographers need to understand how to respectfully and successfully navigate the day and deliver amazing images that their clients will love. Petronella (Qay Majid & Liyana Shakry of Weddings by Qay) has built a business that actively targets multicultural clients. She will go over the top do’s and don’ts to consider when photographing a multicultural or destination wedding.
Tuesday, February 25, 11:00AM-1:00PM
COMING SOON! (MC04) Vanessa Joy
BLACK-AND-WHITE PERFECTION (MC48)
There are times when the color of an image is distracting and black-and-white conversion can enhance composition, contrast and texture to tell the story and convey the message. There are many different techniques of converting a color image to black and white, some being more effective than others. WPPI Grand Master and four-time WPPI Grand Award winner Rocco takes you through four different techniques in creating dynamic black-and-white images in Photoshop. Learn how your color tones convert into shades of gray and how they play an important role in achieving beautiful tone separation, along with the tuning of contrast to achieve nostalgic black-andwhite darkroom looks. Rocco’s extensive experience in the darkroom has helped him to master the art of digital black and white.
MASTERING WEDDING PHOTOJOURNALISM (MC33) Nacho Mora , Vinny Labella These two international award-winning wedding photographers will take you through the essentials of wedding photojournalism. They will teach you how to learn wedding photojournalism from A to Z and tell a story for your clients with stunning “authentic moment” images, as well as how to go beyond your limits. You will learn advanced techniques and tips. Take your work to the next level and learn to master your wedding photojournalism style. This class is designed for photographers who want to become storytellers.
Wednesday, February 26, 11:00AM-1:00PM
HOW TO START & MAINTAIN A SUCCESSFUL DESTINATION WEDDING PHOTOGRAPHY BUSINESS (MC07) Kenny Kim
Thursday, February 27, 8:00AM-10:00AM Rocco Ancora
Wednesday, February 26, 8:00AM-10:00AM
Tuesday, February 25, 5:30PM-7:30PM
ELEVATE YOUR LIGHTING AND POSING GAME (MC27) Frank Salas If you are looking to add flash to your style but are uncomfortable because it looks to “flashy” or you just can’t seem to pose your clients to look more natural, then this class if for you. Frank will share with you what latest flashes and modifiers can be used to achieve your goals on your next shoot. Posing and lighting go hand in hand with both fundamental and advanced techniques for individual and couples, featuring both engagement sessions and wedding day photography.
With 14 years of shooting destination weddings under his belt, Kenny will share his treasure trove of insights about how to be an effective destination wedding photographer. You can expect to walk away with solid tips in areas such as: booking your first (destination) wedding clients; using your social media to maintain new/old client relationships; building necessary relational skills with clients and vendors; getting your work published; do’s and don’ts on your wedding day weekend; various travel tips when flying for destination weddings; plus more.
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FEB 23-27, 2020 PHOTO WALKS Photo Walks are two-hour hands-on opportunities limited to 18 people each that focuses on teaching participants to sharpen their observation and composition skills while shooting alongside an industry leader. Each Photo Walk will demonstrate the leader’s unique skill set, including everything from off-camera lighting, posing, gear and lens selection and much, much more. Photo Walks can be purchased as an add-on with any registration.
FILMMAKING & VIDEO Monday, February 24, 3:00PM-5:00PM
LIGHTING ON THE GO: HOW TO INCORPORATE LIGHTING WHEN SPACE & TIME ARE LIMITED (PW12) Pamela Ann Berry Find creative ways to light your subject on the go for low budget productions for filmmakers and photographers alike.
Tuesday, February 25, 5:30PM-7:30PM
MOTION EVOKES EMOTION - WEDDING VIDEOGRAPHY ESSENTIALS & STORYTELLING (PW26)
Anesha Collins, Erin Hernandez-Reisner Wedding films are not simple add-ons to photography on a wedding day. It’s filmmaking, it’s storytelling, it’s creative art that puts emotions into motion. Learn from award-winning photographers, videographers and educators Anesha and Erin as they take you through five powerful essentials of wedding videography. They will also work with you on how to tell a story through video on a wedding day, create beautiful composition in awkward locations, understand the power of light and storytelling through video, generate on-location video content for same-day showcasing that can be shared on social media and more. Be prepared to shoot some video content during this Video Walk.
Wednesday, February 26, 10:00AM-12:00PM
COMING SOON! (PW28) COMING SOON!
LIGHTING & POSING Monday, February 24, 10:00AM-12:00PM
CINEMATIC LIGHTING FOR DUMMIES! (PW04) Jeremy Chan, Tauren Woo Wednesday, February 26, 2:00PM-4:00PM
VIDEO SHOOTING TECHNIQUES FOR MAXIMUM IMPACT (PW35) Amber Baird, Garrette Baird In this video walk, Garrette and Amber will show you how they go from conceptualizing to executing a visual story. They will instruct you on how they use composition, lighting, compelling camera angles, focal lengths and support gear in real-world, run-and-gun scenarios.
Thursday, February 27, 10:00AM-12:00PM
VEGAS-STYLE PHOTO WALK (PW46) Douglas Spotted Eagle Douglas will take you around the grounds of the inspirational Mandalay Bay, visiting a few of their premium locations to capture photos of a professional model. He will also be carrying a 5 light kit with stands, and a single, dual sided reflector so the group can pose and work with models as you identify characteristics of each model. With both indoor and outdoor locations, the Mandalay Bay is filled with inspirational areas. You’ll meet for a brief period to discuss locations, equipment, shooting styles, and group management before heading out into the wonderful hallways and gardens in the Mandalay Bay, where every photographer in the Photo Walk will have plenty of opportunity to capture a wide variety of inspiring and unusual photos. In other words, we’re doin’ it up Vegas-style!
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Jeremy and Tauran are going to show you some easy and effective ways to re-create the cinematic lighting styles of some popular TV shows like Game of Thrones, The Handmaid’s Tale and other movies. They’re going to combine flash, LED and available light to help you learn some amazing setups that you can use with your clients, commercial work or side projects. They’re even bringing some fully styled subjects in costume to help you achieve some awesome images! If you love sci-fi and fantasy, you’re going to have a blast!
Monday, February 24, 12:30PM-2:00PM
COME TO THE DARK SIDE (PW08) Eileen Blume, Philip Blume What does it take to create timeless, dimensional portraits that pop off the page? In a world of bright and airy images, standing out requires you to walk on the dark side. Join the Blumes for an inspiring Photo Walk where you’ll focus on creating shadows to tell a story using flash and natural light. From technique to tools, you’ll walk away feeling confident in your ability to shoot anywhere, anytime, with amazing results!
LAS VEGAS, NV
WPPIEXPO.COM
Monday, February 24, 3:00PM-5:00PM
Monday, February 24, 12:30PM-2:00PM
Tuesday, February 25, 2:00PM-4:00PM
CREATING LIGHTING WITH SPEEDLIGHTS (PW11)
BAD LIGHT CAN BE GOOD LIGHT (PW05)
LIGHTING FOR ENVIRONMENTAL PORTRAITS (PW21)
Rick Friedman This session involves a presentation and live model shoot that shows how to create exceptional lighting with speedlights, starting with a single speedlight on a camera and progressing through multiple speedlight setups using different light modifiers and colors. Rick will demonstrate all the different ways to control your light with a kit that fits in your camera bag. Rick will also explain how the choice of lens affects the final image.
Tuesday, February 25, 2:00PM-4:00PM
HIPS, HANDS AND HEADS (PW18) Vanessa Joy The difference between good and great posing is all in the details. Whether you photograph men, women or couples together, knowing how to make everyone look their best is 110% your job as a photographer. Join Vanessa as she goes through the finer points of posing, focusing on the details that make a difference. You’ll learn: posing pitfalls to avoid; perfecting common poses that you already do; and lens choices that make a difference.
Tuesday, February 25, 2:00PM-4:00PM
BECOME A LIGHT SEEKER (PW27) Bob Davis Who knows how to be an available light photographer? Bob will show you how he uses all of the light that he can find. Sometimes it’s the gorgeous light in the scene, other times it’s light reflecting off surface, once in a while it’s a streetlight or a continuous light source, but you should be prepared with off-camera flash. Remember your clients don’t want to hear an excuse that the light was bad and you can fix it. Bob will share how he seeks and creates the light he wants anywhere, anytime, to capture his subjects in their best possible light.
Jason Vinson Photographers tend to love cloudy days and hate the harsh light of midday sun. But when you know how to use it, hard light can be your best friend. In this walk, you will explore the possibilities of hard light and how to make it your best friend.
Thursday, February 27, 10:00PM-12:00PM
CREATING YOUR OWN LIGHT (PW45) Ruben Gorgian Learn how simple it is to use one off-camera flash to create your own light, indoors and outdoors, not to fight the sun but to work with it, not to be afraid of off-camera flash but to embrace it. Students will walk away with so much confidence with off-camera flash, and they will fall in love with it.
Tuesday, February 25, 10:00AM-12:00PM
LOW LIGHT, HIGH IMPACT MADE EASY WITH SMALL CONTINUOUS LIGHTS AND FLASHES (PW15) Cami Grudzinski, Aries Tao Join multi-award-winning photographers Aries and Cami as they explain the cuttingedge LED and flash techniques for a low-light portrait shoot. With different combinations of LED, flashlights, creative color gels and slow shutter speed, their secrets of creating high-impact images under low light will be demonstrated. Each student will have their own time with the model to shoot a WOW image for their portfolios.
Erik Valind On this Photo Walk, you will get tons of location lighting advice from Erik, an NYC assignment photographer. Erik will introduce you to various pieces of natural lighting equipment to help you tame bright sunlight while adding that extra pop to your outdoor portraits. You’ll learn the trick to finessing the best possible light out of your reflectors, how to diffuse and redirect harsh direct sunlight, how to shape your stories through lens selection and how to compose photos when on location. You’ll then explore the grounds of the resort to find the perfect shooting location. Erik will explain the thought process behind selecting each location and, with the help of a model, you’ll get to jump in and photograph! You’ll leave this Photo Walk inspired to get outside and shoot more often, with all the tips and tricks to knock that next shoot out of the park.
Wednesday, February 26, 10:00AM-12:00PM
STEPPING INTO STROBES (PW31) Gary Hughes Natural light is the best light in the world, except when it isn’t there for you. Just adding one strobe to your kit can vastly increase your options in any given situation. In this class, you will learn: the basics of making a strobe work for you; how to use strobes to enhance available light and make it look natural; how to create a small, portable kit that won’t slow you down; and one-, two- and three-light setups that will deliver great results every time. You have mastered your camera; now it’s time to add some new tools to your kit that could help you enhance your work, open up more possibilities and set you apart from your competition.
Tuesday, February 25, 10:00AM-12:00PM
CREATE SOMETHING OUT OF NOTHING (PW17) Rocco Ancora Learn to work in visually boring environments as Rocco shares his secrets on mastering light and focal lengths to make the most of any situation. On this Photo Walk, you will learn how to create interesting light using flash, modifiers and continuous light sources and explore the relationship between light, focal length and background.
Wednesday, February 26, 5:30PM-7:30PM
COMING SOON! (PW39) COMING SOON!
17
FEB 23-27, 2020
LIGHTING & POSING - CONT’D Thursday, February 27, 1:00PM-3:00PM
SIMPLE ONE LIGHT SETUPS (PW47) Jeff Carpenter Great lighting isn’t all about complicated lighting setups with lots of gear. Sometimes the most compelling images are created with simple one light setups. During this Photo Walk you will learn the fundamentals of lighting and work your way up to more complicated lighting setups, all while shooting with professional models and capturing portfolio worthy content. Are you ready to take your photography to the next level?
PORTRAIT Monday, February 24, 10:00AM-12:00PM
CRUSH YOUR NEXT SENIOR SESSION II (PW01) David Hakamaki Last year at WPPI, David put on two soldout Photo Walks that showed how you can crush your senior session. Well, he’s back for more! Join David as he takes a Photo Walk to the next level that will astound every senior. David is nationally recognized for his stunning work with seniors, including creative lighting, posing and location selection. Bring your camera and inspiration as we take our senior model through a session and get some great portfolio images that will attract the next round of seniors to your studio. Learn posing that both parent and teen will be greerare a senior portrait photographer, you will not want to miss this. Very limited space, so sign up and be ready to shoot hot and fast.
Tuesday, February 25, 10:00AM - 12:00PM
Tuesday, February 25, 2:00PM-4:00PM
AMAZING HEADSHOTS ANYWHERE, ANYTIME! (PW##)
COMING SOON! (PW19) COMING SOON!
Kristina Sherk Creating amazing headshots is a skill every photographer needs to master. You need to know how to photograph faces: What lenses to use, what lights to use and how to illuminate facial features in the most flattering way. So why not learn from a leading headshot expert? Join professional retoucher and headshot photographer Kristina Sherk as she shows you exactly how to create incredible headshots anywhere and any time! We will use constant lights and reflectors to magically integrate with the available light we have and end up with some stunning, stop-you-inyour-tracks headshots that your clients will go ga-ga over! Bring your cameras and your long or prime lenses. Since we are using constant lights courtesy of Light and Motion - (we won’t need remotes to trigger any flashes) everyone will end up with TONS of fantastic shots!
Tuesday, February 25, 10:00AM-12:00PM
ELEGANT ENVIRONMENTAL PORTRAITS (PW14) Charles Maring, Jennifer Maring Amazing environmental portrait photography can open doors to interesting people, places and financial opportunities at every turn. It’s the single most profitable area of Charles and Jennifer’s business, and they aim to share the thought process and techniques they use when they are working on location in an unfamiliar place. Join them for an eyeopening, hands-on workshop that will shed light on how to make the most of creative lighting, and camera techniques, when working in real-world environments.
Monday, February 24, 3:00PM-5:00PM
COMING SOON! (PW09) COMING SOON!
18 Use promo code on the back cover to save on your Conference Pass!
Tuesday, February 25, 5:30PM-7:30PM
CREATING STRONG PORTRAITS IN ANY ENVIRONMENT (PW24) Marcie Reif Learn and shoot along with Marcie on a Photo Walk outside of Mandalay Bay. Experience how to create strong portraits in any environment. She will discuss light, composition, lens choice and why she chooses each location to create the strongest portraits possible. The shooting demonstration can apply to senior, children and family photography as well as wedding portraits. She will discuss how to pose subjects, create connection and evoke emotion to create strong images. You will gain the confidence of showing up to a new location and training your eye to find the perfect spot to create solid portraits.
Wednesday, February 26, 10:00AM-12:00PM
POSING REAL PEOPLE (PW32)
Raquita Henderson, Erin Hernandez-Reisner Not everyone works all day with a model. If you photograph real people, learn authentic posing techniques for all shapes and sizes. No frills, just solid strategies.
LAS VEGAS, NV
Wednesday, February 26, 2:00PM-4:00PM
AMAZING LIGHT, AMAZING BUDGET, AMAZING PORTRAITS (PW33) Sean Lara In this hands-on Photo Walk, wedding and engagement photographer Sean will demonstrate five off-camera lighting techniques that anyone can easily replicate using affordable and portable lighting equipment. He will discuss how to: underexpose and balance ambient light to fill in shadows and make subjects “pop” from backgrounds; use colored gels to create artistic photographs; create strong highlights with flash to make silhouettes; use multiple flashes to light for any situation; and backlight a model.
Wednesday, February 26, 2:00PM-4:00PM
LIGHTING AND POSING YOUR SUBJECTS FROM TWO PERSPECTIVES (PW36) Sanjay Jogia, Gurvir Johal Sanjay and Gurvir will take you on location and show you how they form concepts and light and pose their subjects on the spot in any given situation. The added value of this class is that they will each give you an alternative view on the same situation and demonstrate how different images and ideas can spawn from the same concept, situation or setup. If you want to free up your thinking and learn to see the world differently, then this is a class not to miss.
Thursday, February 27, 10:00AM-12:00PM
THE ART OF CREATING DRAMATIC WEDDING AND LIFESTYLE PORTRAITS (PW44)
WPPIEXPO.COM
the next level and how to properly capture your portrait vision, then this class is for you. Sean will not only present the concepts in a succinct, easy-to-follow format but also offer a hands-on live demonstration on a Photo Walk.
SPANISH
Tuesday, February 25, 5:30PM-7:30PM
FROM WEDDING TO FASHION (PW25) Will Cadena Learn how to use one pose/location to shoot for the couple, venue, caterer, florist, bridal shop, designer, jeweler and more! No more paying for advertising...let your work sell itself!
Miércoles, Febrero 26, 5:30PM-7:30PM
¡CRECE TU CONFIANZA PARA CAPTURAR LA BELLEZA DE LA MATERNIDAD! (PW40) Cynthia Batista Cynthia te enseñará cómo capturar a una mujer embarazada en su mejor forma mientras abraza sus nuevos cuerpos curvilíneos. En esta caminata fotográfica, Cynthia le mostrará cómo dominar las poses de maternidad en cualquier escenario para cualquier tipo de cuerpo. Ella tendrá modelos posando en los vestidos de maternidad más nuevos de Belle Threads y compartirá técnicas para situaciones difíciles al aire libre, la importancia de la atención a los detalles y disparar diferentes ángulos para ayudarla a aumentar su confianza al disparar retratos de maternidad. Esto es para fotógrafos principiantes e intermedios que buscan expandir su cartera de fotografías.
Wednesday, February 26, 2:00PM-4:00PM
COMING SOON! (PW37) Nik Pekridis
Thursday, February 27, 10:00AM-12:00PM
COMING SOON! (PW43) COMING SOON!
WEDDING Monday, February 24, 12:30PM-2:00PM
COMING SOON! (PW07) COMING SOON!
Sean LeBlanc Join internationally acclaimed, award-winning photographer and past WPPI speaker Sean for a behind-the-scenes look at how to create masterful, bold and creative wedding and lifestyle portraits. Sean will share his workflow to create bold, dramatic photographs from initial inspiration to the final touches in postproduction. Learn how to work with both natural light and off-camera flash, find killer compositions, elicit natural-looking moments from your clients and breathe life into your photographs in post-production. If you have struggled with pushing your creativity to
Tuesday, February 25, 10:00AM-12:00PM
COMING SOON! (PW13) David Stanbury
19
CLASS SCHEDULE AT A GLANCE SUNDAY, FEBRUARY 23 TRACK TIME
SUMMIT
BOUDOIR
BUSINESS & MARKETING
FILMMAKING & VIDEO
LIGHTING & POSING
Planning, Directing, and Editing Successful Video Projects
How to Photograph Anyone by Mastering Portrait Lighting
INT06
INT07 // Beginner
Baby Summit
Kristin Mackey, Lola Melani, Maggie Robinson, Sandra Hill
9:00AM4:00PM
10:00AM-6:00PM BS01
Curves Ahead: Building a Boudoir Business for Every Body
Rangefinder Rise + Shine Summit
Jacquelynn Buck
INT02 // Beginner
Coming soon! INT03
Richard Harrington
Erik Valind
Coming soon!
10:00AM-6:00PM RS01
MONDAY, FEBRUARY 24 TRACK TIME
BUSINESS & MARKETING
DRONES
FILMMAKING & VIDEO
LIGHTING & POSING
Coming soon! Coming soon!
PW02
10:00AM12:30PM
Cinematic Lighting for Dummies! Jeremy Chan, Tauran Woo
PW04
10:30AM12:30PM
Creating Amazing Portraits with Color Gels Spyros Heniadis
PC03 // Intermediate 12:30PM2:00PM
How to Stand Out in an Oversaturated Market
Bad Light Can be Good Light Jason Vinson
Meghan Brown
PW05 // Advanced
PC04 // Beginner
Come to the Dark Side Eileen Blume, Phillip Blume
PW08 // Beginner
Taking Flight: Getting Started with Drone Photography & Cinematography
2:00PM4:00PM
2:30PM4:00PM
3:00PM5:00PM
20
Dirk Dallas
PC09
Ducks in a Row Business Boot Camp: Set Your Business Up for Success Alex Cearns
PC06
Photoshop Video T-N-T! Rod Harlan
PC10
Lighting on the Go: How to Incorporate Lighting when Space & Time are Limited Pamela Ann Berry
PW12
Creating Lighting with Speedlights PW11
INTENSIVE CLASS + SUMMIT
PORTRAIT
PLATFORM CLASS
POST-PRODUCTION & WORKFLOW
Brooke Shaden
Documentary Family Photography: Going Beyond a Portrait Session
WEDDING
Learn to Achieve Photographic Awesomeness Through Beautiful Posing, Amazing Lighting and Creative Composition at Any Location
Create Art Images for Clients INT01 // Intermediate
Roberto Valenzuela
Photography Workflow Boot Camp: Get Your Life Back NOW!
INT04 // Beginner
INT05 // All
From Prep to Production – Mastering the Wedding Day
PHOTOWALK
SUNDAY, FEBRUARY 23
8:00AM6:00PM
Live Print, Album & Filmmaking Judging
10:30PMLATE
WPPI After Hours
Jared Platt
Dee Green, Tracey Taylor
Kirsten Lewis
INT09 // Intermediate
INT08 // Intermediate
PORTRAIT
MASTER CLASS
POST PRODUCTION & WORKFLOW
WEDDING
Diverse Couples Portraits in Eight Minutes
Crush Your Next Senior Session II David Hakamaki
Nicole Chan
PW01 // Intermediate
MONDAY, FEBRUARY 24
8:00AM6:00PM
Live Print, Album & Filmmaking Judging
8:00PM10:00PM
Special Event SE01
10:30PMLATE
WPPI After Hours
PW03
The Portrait Session: A Complete Demonstration from Shooting the Session to Culling, Editing and Delivering the Gallery Marcie Reif
MC06 // Intermediate Ten-Minute Bridal Party Portraits
Headshot Career Startup
Michelle Harris
PC01 // Beginner
Peter Hurley
PC02 // Beginner Photoshop Efficiency Dave Cross
Authentic Street Portraits with Kenna Klosterman Kenna Klosterman
PC05 // Beginner
Coming soon! PW07
PW06 // Beginner
The Blueprint for High School Senior Photography Tomayia Colvin
PC07 // All
Coming Soon! PW09
Creating Light and Airy Images for a Dreamier Wedding Portfolio Kiamarie Stone
PW10 // Intermediate
21
TUESDAY, FEBRUARY 25 TRACK TIME
BUSINESS & MARKETING
INSPIRATIONAL
Boudoir Marketing in 2020: Setting Yourself Up for Success Using Alternate Marketing Strategies
Recognition: Deeper than the Surface
Brooke Summer
8:00AM10:00AM
MC16 // Intermediate Clone Yourself: How to Get More Done in Less Time Jared M Gant
8:30AM-10:00AM PC13 // All
Brooke Shaden
8:30AM-10:00AM PC11 // All FILMMAKING & VIDEO
Branding with Heart Charley Voorhis
MC17 // Advanced
LIGHTING & POSING
The Stylized Portrait Joseph Victor Stefanchik
MC15 // Advanced
How to Correct Mixed Lighting and Pose People to Match the Mood Alison Carlino
8:30AM-10:00AM PC15 // Intermediate
Low Light, High Impact Made Easy with Small Continuous Lights and Flashes Aries Tao, Cami Grudzinksi
10:00AM12:00PM
Kick Your Client Experience in the A$$! Jason Marino, JoAnne Marino
11:00AM-1:00PM MC01 // Intermediate
Same-Day-Edit Wedding Videos Learn How It’s Done!
PW15 // Intermediate
Ning Wong
11:00AM-1:00PM MC05 // Intermediate
Create Something Out of Nothing Rocco Ancora
PW17
Lights, Camera, Action! Jordan Bunch
2:00PM4:00PM
The Business of Wedding Photography
MC23 // Intermediate
Susan Stripling
MC19 // Intermediate
The Fantastic Three
Keda Z Feng, Nik Pekridis, Johnson Wee
MC22 // Intermediate
Hips, Hands and Heads Vanessa Joy
Larry Becker
PW22
PW18 // Intermediate Lighting for Environmental Portraits Erik Valind
PW21
4:30PM5:30PM
How to Sell on Value Without competing on Price Ben Hartley
PC18 // All
DRONES
Mastering Audio for Wedding Films Amber Baird, Garrette Baird
PC20 // Advanced
Drone Photography/Videography Tips, Tricks and Techniques Ryan Longnecker
PC19 // Intermediate LIGHTING & POSING
Natural, Flash and Continuous Light: Where, When, Why and How 5:30PM7:30PM
Excite, Delight, Educate and Dominate Your Market! Mark Rossetto
MC26 // Intermediate
Motion Evokes Emotion Wedding Videography Essentials & Storytelling
Cliff Mautner
MC24 // Intermediate
Anesha Collins, Erin Hernandez-Reisner
PW26 // Intermediate
Become a Light Seeker Bob Davis
PW27
Master Your Marketing Gary Hughes
6:00PM7:30PM
DIVERSITY IN PHOTOGRAPHY PANEL
PC22 // Intermediate The Four Qualities of Six-Figure Entrepreneurs Julia Kelleher
Coming soon! PC24
PC27 // All
22 Use promo code on the back cover to save on your Conference Pass!
Pick Up Points: Posing Cues for Authenticity and Flow Caroline Tran
PC25 // Beginner
PLATFORM CLASS
MASTER CLASS
PORTRAIT
PHOTOWALK
POST PRODUCTION & WORKFLOW
JB Sallee
Creative Exposures Seth Miranda
8:30AM-10:00AM PC12 // Intermediate
TUESDAY, FEBRUARY 25
Do’s and Don’ts of Capturing Multicultural Weddings
Pose It, Light It, Photograph It, Finish It! MC14 // Intermediate
WEDDING
Petronella Lugemwa
How to Make the Perfect Print for Clients or Competition, Every Single Time Eric Joseph, Cheryl Walsh
MC18 // Intermediate
MC13 // Beginner
8:00PM9:30PM
Special Event SE02
10:30PMLATE
WPPI After Hours
Unleashing the Financial Potential of All Weddings Roberto Valenzuela
8:30AM-10:00AM PC14 // All
Elegant Environmental Portraits Charles Maring, Jennifer Maring
PW14
David Stanbury
PW13
Amazing Headshots Anywhere, Anytime! Kristina Sherk
PW16
Vanessa Joy
Cinematic Portraiture
11:00AM-1:00PM MC04 // Beginner
Jonathan Thorpe
11:00AM-1:00PM MC02 // Intermediate Maternity Portraiture for the Modern Mom
The Secret of Wedding Photographers
Karen Bagley
Salvatore Dimino
MC20 // Intermediate
MC21 // Advanced Don’t Walk Past It, Photograph It!
Coming soon! PW19
Scott Johnson
PW20 // Intermediate
Posing Challenging Subjects Jerry Ghionis
PC17 // All
Retouching Skin: Everything You Need to Know Kristina Sherk
PC21 // Intermediate
Storytelling Through In-Home Family Sessions MC25 // Intermediate
PW23 // Intermediate
How to Cull and Finish a Wedding in Under Three Hours
Creating Strong Portraits in Any Environment
MC28 // Intermediate
Marcie Reif
Ryan Schembri
Maxi Oviedo
PC16 // Intermediate
Elevate Your Lighting and Posing Game
Keith White
PW24 // Intermediate
Cómo tomar fotos de impacto en lugares inusuales
WEDDING
Cristin More
The Mobile Studio: How to Maximize Quality with Minimal Gear
SPANISH
Frank Salas
MC27 // Advanced
David Buck, Sherry Buck
From Wedding to Fashion Will Cadena
PW25 // All
MC29
How To Take A Great Professional Portrait of Anyone, Anywhere, At Any Time in Five Minutes Booray Perry
PC26
23
WEDNESDAY, FEBRUARY 26 TRACK TIME
BUSINESS & MARKETING
FILMMAKING & VIDEO
LIGHTING & POSING
Wedding Filmmaking 101: Everything You MUST Know
Light and Emotion: Utilizing Technical Concepts for Greater Emotional Impact in Your Photos
Getting Your Life Back: How to Manage Clients to Create the Perfect Work-Life Balance Cierra Johnson
MC30 // Advanced 8:00AM10:00AM
Mighty Mini Sessions Alisha Cline
MC32 // Intermediate From Lookers to Bookers
Ray Roman
8:30AM-10:00AM PC30
Kellie Bieser
MC31 // Intermediate
Chip Dizard
PC31 // 8:30AM-10:00AM // Intermediate Stepping Into Strobes Gary Hughes
PW31
10:00AM12:00PM
DIY Promo Videos and Social Media Clips for Photographers George Bucur
11:00AM-1:00PM MC12 // Intermediate
Coming soon! PW28
Will Cadena
11:00AM-1:00PM MC36 // All
Take Control of the Chaos and Create Beautiful Wedding Films Brandon Rice
MC40 // Beginner 2:00PM4:00PM
MC37 // Intermediate
PW35 // Beginner
Expanding your Revenue Stream with Adobe Stock Mat Hayward
COMING SOON!
Coming soon! PW34
In-Camera Creativity Lindsay Adler
PC35
Coming soon! PC37
PC34 // Intermediate
From Lookers to Bookers
FILMMAKING & VIDEO
100,000 ISO: A Low-Light Experience
Chip Dizard
Pierre Stephenson
MC43 // Intermediate $2,500 Portrait Sales, Every Time Candice KausHagen
MC42 // Beginner Coming soon! PW42
MC45 // Beginner What Is Actually Working These Days on Social Media? 6:00PM7:30PM
MC
Marc Anthony, Tony Ryan
Amber Baird, Garrette Baird
5:30PM7:30PM
Sanjay Jogia
Art of Sales: Overcoming Objections
Video Shooting Techniques for Maximum Impact
4:00PM5:30PM
Making Something from Nothing: How to Use What’s Around You to Make the Best of Any Lighting Situation
Sally Sargood
PC42
Coming soon! PC43
Hey, Photographers, Your Video Teacher Is Wrong Larry Becker
PC40 // Beginner
24 Use promo code on the back cover to save on your Conference Pass!
Coming soon! PW39
Storytelling by Light Meg Loeks
PC44 // Intermediate
PLATFORM CLASS
MASTER CLASS
PORTRAIT
POST PRODUCTION & WORKFLOW
PHOTOWALK WOMEN IN PHOTOGRAPHY PANEL
Pete Wright
Nacho Mora, Vinny Labella
MC34 // Intermediate Mark Duffus
MC35 // Intermediate
Fixing the Top Seven Camera Defects in Post
Coming soon! 8:30AM-10:00AM PC28
Unmesh Dinda
MC33 // Intermediate
Chris Orwig
11:00AM-1:00PM MC08 // Intermediate
WPPI After Hours
Frank Salas
Posing Real People
Joe Edelman
10:30PMLATE
Michael Anthony
Light, Shoot and Create in Any Environment
PW29 // Intermediate
Fashion and Beauty Portraits Using Small Lights for Big Results
Honors of Excellence Awards Ceremony
Creating Impactful and Dramatic Portraits
Authentic Portraits
PW32
7:30PM
8:30AM-10:00AM PC29 // Intermediate
8:30AM-10:00AM PC32 // Intermediate
Raquita Henderson, Erin Hernandez-Reisner
WEDNESDAY, FEBRUARY 26
Mastering Wedding Photojournalism
Unlock Your Images!
Communicate, Connect, Create
WEDDING
PW30 // Advanced
The Power of Set Design in Fine-Art Composites Anya Anti
How to Start & Maintain a Successful Destination Wedding Photography Business 11:00AM-1:00PM
11:00AM-1:00PM MC11 // Intermediate
Terry White
Kenny Kim
MC07 // Intermediate
11:00AM-1:00PM MC10 The Portrait Master Class Chris Knight
MC38 // Intermediate Kelly Brown
MC39
Nik Pekridis
Amazing Light, Amazing Budget, Amazing Portraits
PW37
Sean Lara
PW33 // Intermediate Lighting and Posing Your Subjects from Two Perspectives Gurvir Johal, Sanjay Jogia
PW36 // All
A Simplistic Approach to Impactful Imagery
Learn How to Use Lightroom Like a Pro
PC38 // Intermediate
PC36 // Intermediate
Audrey Woulard
Chris Orwig
Básicas de Iluminación
Marcos Valdés
PC33 // Beginner
How to Be a Studio Portrait Photographer in 137 Easy-to-Follow Steps James Musselwhite
MC41 // Beginner The Artistic Senior Experience Dan Frievalt
MC44 // Intermediate
¡Crece tu confianza para capturar la belleza de la maternidad! Cynthia Batista
PW40
From Wedding to Fashion Will Cadena
PW25 // All
Coming soon! PW38 Photographing Men, Including PreProduction, Posing and Lighting John Gress
PC39 // Advanced
The Art of Indian Weddings: Booking with Confidence, Shooting for Art and Delivering Products Clients Love Charmi Patel-Peña
PC41 // Intermediate
25
THURSDAY, FEBRUARY 27 TRACK TIME
BUSINESS & MARKETING
FILMMAKING & VIDEO
LIGHTING & POSING
Lifestyle Posing Made Easy
The Three Pillars of a Successful Photography Business
Elena Blair
Dave Moss
MC46 // Intermediate 8:00AM10:00AM
MC47 // Beginner Wedding Package Mastery
Beauty Lighting Beyond
Jonathan Snyder
$20K Clients No Matter Where You Live Makayla Jade
Miguel Quiles
8:30AM-10:00AM PC47 // Intermediate
8:30AM-10:00AM PC45 // Beginner
MC50
Five Creative Lighting Setups... Screw It, We’re Doing It Live Trevor Dayley
PC49 // 8:30AM-10:00AM // All Creating Your Own Light
10:00AM12:00PM
Ruben Gorgian
PW45 // Beginner Jeff Carpenter
PW47
1:00PM3:00PM
Dramatic Lighting Using Off-Camera Flash Derrel Ho-Shing
PW50 // Beginner Photography SEO: Make Google Work for You! Rob Greer
3:00PM5:00PM
PC50 // 3:00PM-4:30PM // Beginner Your Journey to Tell Your Stories, Book More Clients and Make More Money
Creating a Natural-Light Look Without Natural Light Sandra Coan
PC53 // 3:00PM-4:30PM // Beginner
Coming soon! 3:00PM-4:30PM PC51
Bring Your Studio Anywhere, A.K.A. Photo Studio in a Bag Daniel Norton
Christine Tremoulet
MC51 // Intermediate
MC52 // Intermediate TRACK TIME
PORTRAIT
POST PRODUCTION & WORKFLOW
SPANISH
WEDDING
Portraiture Fundamentals with Available Light Karaminder Ghuman
8:00AM10:00AM
MC49 // Beginner
Client Expectations: Condition Them, Exceed Them, Repeat
Beyond Weddings: A Guide to Shooting Wedding Fashion
Black-and-White Perfection
Hiram Trillo
Rocco Ancora
8:30AM-10:00AM PC46 // Intermediate
MC48 // Intermediate
Kesha Lambert
8:30AM-10:00AM PC48 // Intermediate 10:00AM12:00PM
1:00PM3:00PM
The Art of Creating Dramatic Wedding and Lifestyle Portraits Sean LeBlanc
Coming soon! PW43
Coming soon! PW48
Coming soon! PW49
PW44 // Intermediate
Boosting Your Wedding Averages with Album Sales 3:00PM5:00PM
Conceive, Capture and Execute David Edmonson, Luke Edmonson
MC53 // All
Jeff Poole, Lori Poole
Descubre las técnicas de fotoperiodismo de bodas
PC54 // 3:00PM-4:30PM // Intermediate
PC52 // Intermediate
Come Hell or High Water: Overcoming and Excelling in Adverse Conditions
Nacho Mora, Vinny Labella
Collin Pierson
MC54 // Intermediate
PLATFORM CLASS
26
MASTER CLASS
PHOTOWALK
wppiawards.com
THE ANNUAL COMPETITION 16X20 PRINT, ALBUM AND FILMMAKING enter the most prestigious wedding, portrait and print competition in the world, honoring the most illustrious photographers of the year.
WPPI’s The Annual 2020 is now open to entries. Whether you’re a novice or seasoned wedding or portrait photographer, entering this competition is one of the best ways to take your craft to the next level. Not only is WPPI’s The Annual one of the most prestigious photography competitions in the world, but it’s also the capstone event of the WPPI Conference + Show in Las Vegas!
wppiawards.com to review 1 Visit official rules and register.
2
After registration, check your email for instructions on how to submit work.
your strongest work (cannot 3 Select be work submitted to past WPPI competition cycles).
your images. Review the 4 Prepare specific rules for each category.
5 Print a copy of your entry form and 6 attach it to the back of each of your Upload your images.
mounted prints or film media and mail.
DEADLINES: early bird: December 2 deadline: January 2 extended deadline: January 30 extended deadline (digital only): February 6
Winners of the competition will then be honored during our highly-anticipated awards ceremony. Entering the competition is not only a symbol of your commitment to the craft of photography, but also an amazing opportunity to connect with your peers and learn from the image-making community.
let’s make 2020 your year! PHOTO © PWP STUDIOS
SIMPLY FOLLOW THESE STEPS TO ENTER:
During the conference you’ll receive priceless feedback on your work from our celebrated judges during the live judging.
WPPI 100 Broadway, 14th Floor New York, NY 10005
BRING YOUR
#WPPIBFF
Buy one Conference Platform Pass, get one FREE, and $50 off a third pass!*
Use promo code DIGITAL and save $30 off your Conference Pass or get a FREE Show Floor Pass!!
REGISTER ONLINE TODAY!
wppiexpo.com