media kit
406.324.1083 www.YouthConnectionsCoalition.org
what you provide TABLE of CONTENTS Your organization’s logo
articles
Text can be provided in emails or Word documents. Word counts MUST be exactly as specified. Please spell check before submitting. All submitted content is subject to proofing and editing.
“To Contribute” phone number “To Advertise” phone number (if applicable)
artwork
Director’s Notes
Logos: CMYK Vector EPS with fonts outlined
275-word article
photos: CMYK JPG or TIF. 300 dpi at 100%
Phone number, address, and email Director’s photo
Faces in the Crowd 5 photos of featured faces 100-word articles for each person Contact name and email for submissions
ASSETS IN ACTION 8 photos of asset in action Indication of asset represented
intended print size. Do not embed photos in email or word processing documents. Always provide as separate attachments. Please call if you need technical assitance.
*
You are responsible for securing photo releases for all photos.
EMAIL ALL SUBMISSIONS TO: cmcneil@helena.k12.mt.us
sample project timeline Please allow at least two months for magazine creation.
march 1st
Submit content and high resolution photos
march 21st
Magazine proof delivered to you
april 10th
april 20th
may 15th
Final magazine changes due
Final proof delivered to you
Final magazine delivered to you
Proofs are delivered electronically. Changes must be made in writing (scan, mail or email).
success story Youth Connections began publishing
grant dollars, but have since been
and mailing the magazine. The YC
a quarterly magazine to help bring
able to sustain the magazine almost
Magazine has been a very important
awareness of substance abuse trends
entirely without grant support. The
tool for us in reaching parents with
and prevention tools to parents and
coalition looks to supportive business
vital tools to help protect youth from
community members nearly 10 years
partners to purchase advertisements
engaging in risky behaviors.
ago. We were able to fund this project
in the magazine to help off set the
through our Drug Free Communities
costs of layout, design, printing
– Drenda Niemann
ad sizes
sample rates Based on printing costs of $4000
Quarter
$175
HALF
$350
FULL
$600
1/4 Page Vertical 3.565”W x 4.675”H
COVERS
$700
1/4 Page Horizontal 7.25”W x 2.25”H
1/2 Page Horizontal
how to get ad sales Any business that caters to parents or children is a perfect fit for this publication. Consider any community-minded business, frequent community supporters, schools, churches, daycares, camps, bike shops, music stores, book stores, libraries, etc.
7.25”W x 4.675”H
Full Page Inside (Stays Within Margins) 7.25"W x 9.625"H
Full Page Covers (must bleed) 8.625”W x 11.125”H with bleed 8.375”W x 10.875”H trim size
Live Life Smiling with Invisalign Teen T h e c l e a r a lT e r n aT I v e T o b r a c e s
signs
of someone who may be at risk
Provided as PDFs with all images CMYK and 300 dpi at 100% print size.
*
warning
The inclusion of advertisements and sponsorships in YC Magazine does not constitute approval and/or endorsement of any product, organization or activity.
Perfect for parents, too! 442-1899 • 301 saddle Dr, ste a www.helenabraces.com
24
DECEMBER 2011
|
YC MAGAZINE
|
youthconnectionscoalition.org
of suicide
➽ Abrupt change in personality
➽ Decline in personal hygiene
➽ Giving away prized possessions
➽ Sleep disturbance, either too much or too little
➽ Previous suicide attempts
➽ Overall sense of sadness and hopelessness
➽ Increase in drug or alcohol use
➽ Eating disturbance, either weight gain or loss
➽ Flat affect or depressed mood
➽ Unusually long grief reaction (varies with different youth)
➽ Inability to tolerate frustration
➽ Overall sense of sadness and hopelessness
➽ Withdrawal and rebelliousness
➽ Decrease in academic performance
➽ Difficulty concentrating
➽ Isolating and choosing to spend time alone
➽ Increase in hostility
➽ Recent family or relational disruption
what you can do to save a life > If you see the signs, ask the person, “Are you suicidal?” > Offer hope, don’t leave them alone, and tell others the person to the nearest ER, call the police, > Take take them to a health care professional or > Call the Montana Suicide Prevention Lifeline at www.prc.mt.gov/ 1-800-273-talK (8255)
suicideprevention
BLEED
advertisements
NO BLEED
HELPFUL HINT: Seek out a local marketing firm to help you sell ads for a percentage of the sales.
distribution channels
Partner with schools, newspapers and businesses to distribute. Direct mailings, high traffic locations, grocery stores, airports, universities, churches, doctors’ offices and children’s activity areas are all excellent options.
how to set pricing 1. Decide on magazine package option 2. Decide on paper quality and number of magazines you would like to print
printing checklist who is printing the magazine?
Commercial printers tend to be more cost-effective than small print shops. Printing facilitation is available for an additional fee.
3. Get a bid from a reputable printer 4. Assuming the ad space to content ratio is 50/50, here is your formula: Printing cost divided by pages of ads (EXAMPLE: $4000 / 12 = $333.33 needed per page) 5. Add a markup to the ad cost for expenses and profit (15%-20% is standard) Note that if the ad ratio is not 50/50, you will need to adjust your pricing
flipbook There are two digital flipbook options to choose from. A version without national advertising is available for an additional fee.
what are your paper options? What are your quantity options? how will the magazine be distributed? Mail, insert into a newspaper, or rack distribution?