summer '12
ON TREND/IN DEMAND
edge HELENA/MONTANA
NO GIMMICKS. NO GECKOS.
Just hometown service and the experience to do it right! Save money on auto, home and business insurance. As your Independent Insurance Agency, we will shop a large variety of America’s top insurance companies for you. This means the right coverage at the lowest possible price by a Montana agency that is built on customer service, second to none. We are committed to finding the best insurance coverage at the lowest rate for you!
Call or go online for a free quote.
442-6700 2
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1-800-696-3897
www.BestRateInMontana.com
IN DEMAND
2012
summer
02 Welcome
08 TECH PULSE
04 SEARCH ENGINE OPTIMIZATION
10 MARKETING PRIMER
07 YOUR WEBSITE IS YOUR STOREFRONT
12 LOOKIN' GOOD HELENA
A new magazine has launched in Helena, bringing you up to date on this in-demand world.
Been hearing the term SEO lately? What does it mean, why should you care, and how do you get to the top?
It's inspection time! Make sure your website is just as welcoming as your store or office always is.
Get the downlow on technology trends for your business from local expert Duane Johnson.
Not sure where to start or where to turn to market your business? We're showing you what's working for our area.
Don't let the national news get you down. Helena is holding strong and thriving in business and housing.
15 PAY YOURSELF FIRST
We're taking the guesswork out of retirement and breaking down the details in each issue. And where else to start but paying yourself first?
16 THE COOL TABLE
Gadgets galore! Plus websites your tech-savvy self can't live without. We promise.
SUMME R 201 2 • E DG E/ I N DEMAN D
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summer '12
ON TREND/IN DEMAND
edge HELENA/MONTANA
online flipbook
to advertise P: 406.996.1361 F: 406.996.1362 www.helenaedge.com 1131 Poplar Street Helena, Montana 59601
it's an in-demand world welcome to edge/in demand
$ If I had a dime for every time I heard that saying, well, I would have a lot of dimes. And it really is true in every facet of our lives today. Step back and think how amazing that smartphone is. The IBM laptop was introduced just 26 years ago. It weighed in at a whopping 13 pounds, cost $2000, and its primary job was word processing. My smartphone weighs 5.47 ounces, cost me $49 and, with its constant connection to the internet, I possess the power to gather an insane amount of information in just seconds! And as amazing as that is, how angry and frustrated do we get when it isn’t working properly, even if it is user error? Suddenly, the phone is a “piece of junk.” All because we want it to do what it is meant to do and we want it NOW.
Facebook lets us see what our friends and family are doing now. One look at Google Latitude and I can see where my husband is right now. I can see the pictures from my friend's honeymoon in Hawaii 30 seconds after she takes them. Remember those after dinner trips to Hastings? Get books, software, music, videos all on demand, without even getting up off the couch. With all the information about all the new technology, ideas, websites, trends, products, services, around the world changing every day, it’s a full time job just to be aware of it, let alone put any of it to use. And let’s face it, even if you implement a new strategy or purchase a new piece of technology, it will be out of date next month anyway. - Deanna Satre, Edge Webmaster
cover photography Wandering Albatross Photography www.wanderingalbatrossphotography.com
a product of
THANKS
LEWIS & CLARK BREWING CO.
www.edgemarketingdesign.com
2
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In support of the local entrepreneurial spirit, the cover of Edge/In Demand features Lewis & Clark Brewing Company. Thank you for letting us utilize the inside and outside of your building for the summer fashion photoshoot. We congratulate you on your recent silver medal at the World Beer Cup competition. The win is for the American-style wheat beer with yeast category for their Miner’s Gold Hefeweizen, an unfiltered wheat beer with a citrusy flavor.
Clothing, Footwear Outdoor Equipment
5 West Broadway I Downtown Helena I 443-5360 M - T 9:30am - 6pm I W - F 9:30am - 8pm I Sat 9am - 5pm I Sun 11am - 4pm
www.thebasecamp.com
St. peter’S HoSpitaL cancer treatment center
» HydRogRAPHiC diPPiNg » CusToM PAiNT » PowdeR CoATiNg 107 W Lawrence St Helena 406.457.0360 www.slatearchitecture.com
Ryan Call · Jason Call P: 406.422.1150 C: 406.202.1733 4422 N. Montana Avenue · Helena MT
carLSon reSidence
markS Lumber, cLancy
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Start Climbing to the Top by Deanna Satre, Webmaster/Owner Edge Marketing & Design
4
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an introduction
step 1
Why do you care about SEO? SEO is an acronym for Search Engine Optimization, which is the process of coding a website so that it can be easily found and indexed by search engines. If you have a website, you care about SEO. Consider this: you just built a brand new retail store front to showcase your brand new state-ofthe-art widgets. The big day is here; you unlock the doors and turn on the open sign. You go outside to take a picture of this momentous occasion. In all directions you see a field, spanning 100 miles in each direction. You have no sign and no phone number, and the only person who knows you are there is your mom. Odds are, your business is not going to see a lot of foot traffic. The same thing happens to your website if people cannot easily locate it. Traffic volume, if it existed at all, slows to a crawl. Potentially valuable customers never even know you are there. Back before the internet, phone books were heavily used to research and locate the goods and services in a given area. Now, the given area is the world, and search engines are your phone book. Only being listed isn’t as easy as picking up the phone.
pick a word, any word Before you even start optimizing your website, you have to first to decide what keywords or keyphrases you are optimizing it for. If you were searching for your product or service online, what would you search for? Be specific and think about the competition for that key phrase. If you have a website about dogs, don’t optimize for “dog” or “dogs.” Very rarely will a user search for so broad a topic. Focus in on what the website’s focus is, like “dog obedience training” or “small dog breeds.” That will reduce the number of overall results and make your website more likely to rise to the top. If you need help, there are keyword suggestion tools available online to get you started. They will look at the content of your site and suggest keywords based on what it views as most relevant, as well as tell you how many search results already exist.
for search engines, it is important to remember that the search engine “spiders” don’t see the internet the way the users do. While you look at a page and see images and text formatted in a way that is aesthetically pleasing and easy to read (most of the time), search engines see code, instructions for displaying the page in that manner. For example, your photo that is worth a thousand words to a person viewing the website is worth zero words to the search engine. Now that does not mean that you should remove all the photos from your site and just add pages and pages of text. It just means that you must be diligent about labeling each photo with a keyword rich alt attribute. Whether you are coding
your site yourself or using a do-it-yourself website building service, making your content keyword rich is the key to SEO success. Including your keyphrases in the title, headings and bold text in your site will stress their importance to the search engines.
you're the expert Search engines also look to other sites when deciding where to position yours on the search results. The more sites that link to you, the more the search engine perceives you as an expert in your field; the higher the rank of the referring site the better. For example, if you have a bait and tackle website, getting a link to your site on cabelas.com is going to do more for your ranking than a link on
budsworms.com. Search engines are smart, though. It does almost nothing for you if you trade links. Reciprocal links, as they are known, will just cancel each other out. Link farms, which are just pages with links on them with the specific purpose of manipulating ranking, won’t get you anything either. We have all been the frustrated web-surfer, randomly clicking on search engine listings attempting to find the specific thing we are looking for but just can remember the name. “What was that one restaurant called? The one on the east end of town?” Don’t leave your customers out in the rain just because they can’t remember your name. Optimize your website!
the basics Search engines work by constantly combing the internet and indexing the words. It takes a search engine about a month to re-index the entire internet and as soon as it finishes, it starts over again. When talking about optimizing a website
SUMME R 201 2 • E DGE/ I N DEMAN D
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Connecting You to the World > Copper and fiber optic voice and data network infrastructure > Small business phone systems sales and service > High-speed, wireless internet for commercial and residential
Call today: 406.465.6158 OWNER, DAVE BURDA
Residential • Commercial Roof Trusses & Floor Trusses Custom Trays, Vaults, & Lofts
Building the Future...Building Dreams
TOUCH FREE WASH
Custom Residential Counter Tops & Unique Back Light Fabrication Custom fabrication doesn’t stop at your countertops. Ask about: Cutting Boards Hi-Mac Magnetic Knife Holders Fiber Optic Lighting
Solid Surfacing Innovations 406.949.0422
2602 Billings Ave Helena (behind Wal-Mart) 6
E D G E /I N D E M A N D • S U M M ER 2 012
CASH CREDIT/ DEBIT CARDS
SOFTTOUCH WASH OPEN 24 HOURS CARPET SHAMPOO
931 North Last Chance Gulch ° Helena
by Deanna Satre, Webmaster/Owner, Edge Marketing & Design
is your storefront If your website was done in 1995 as your nephew’s senior project, you may want to think about what sort of first impression you are giving to your potential customers. The design, content, and organization of your website should provide an accurate representation of what someone would find if they walked in your store.
97% of consumers use the internet to research products and services before they buy them in their local area.*
Is your store homey? Industrial? Fun for kids? Your website design should convey a similar feel.
DESIGN
Especially in a retail setting, making your entire inventory available to search online is nearly impossible for a small business. Try to be as detailed as possible in describing the services, products and brands you carry. If someone is looking for a specific shoe and they can see your store carries that brand, they are likely to visit your store before ordering it online.
CONTENT
ORGANIZATION
The importance of site organization increases as the amount of content does. If you are able to place your inventory on your website, organize it in the same way you organize the store.
What is your website saying?
check out this redesigned website, www.montanacitygrill.com, BY EDGE MARKETING & DESIGN
BEFORE: “Well...”
AFTER: “Our food is delicious!”
*http://www.smallbusinesssem.com/two-more-studies-confirm-people-research-online-buy-locally/2901/#ixzz1czVDOJs0
SUMME R 201 2 • E DGE/ I N DEMAN D
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local expert
DUANE JOHNSON
TECH PULSE
NEW TECHNOLOGY SEEMS TO BE POPPING UP DAILY. WHAT CAN'T MY BUSINESS LIVE WITHOUT?
COMPANY: ALLWAYS ON I.T.
must-have apps
ZITe
$
Backup: You MUST have a backup option for your computer. External backup hard drives are the best investment you can make. Your computer will FAIL – usually when you need it the most. If it crashes and you do not have some kind of current backup, you cannot replace documents, photos, tax returns, or other things you have created and saved.
$
antivirus software: Yes, you DO need antivirus protection on your Android phone, tablet, laptop and desktop computer. If you do not have it, get some now! There are many good antivirus products that you can download for free. Although iOS products (iPads and iPhones) are remarkably virus-free, that does not mean you will never need antivirus software. Android phones and tablet devices are at higher
risk because they have the ability to download apps from unapproved sources that may contain a virus. In order to be available to the Mac, iPad, and iPhone users, iOS apps have to go through an approval process at Apple, so all apps are “prescreened” for threats before you get them.
$
solid state hard drives: They are recommended for most computers and increase the speed of data access and startup time. There really is no need to get a huge amount of storage space. If you are storing a large amount of data like photos and video, you should consider storing them on a server. Prices have dropped considerably for solid state hard drives lately so this fantastic upgrade is an affordable one for your aging laptop or desktop computer.
$
ANDROID TABLETS AND IPADS: Both have their place, depending on the user. If you are the techy type who likes to tinker with settings, custom screen layouts, options, colors, etc., an Android tablet may be right for you. If you just want it to work and be very intuitive from the start, the iPad is the right choice. Trying to decide if you need a tablet or iPad? If you are heavily paper-driven and use Word and Excel often, you may want to stick with a laptop because printing from tablets is still a little cumbersome. If you are on the go and primarily need email, entertainment, and internet access, the tablets are the bomb! To add a coolness factor, you can add a stylus (cordless pen) for taking digital notes and drawing or a Bluetooth keyboard so you do not have to type on the screen.
The preferred news content gathering system for Android or iOS systems. Zite allows you to personalize your news content and not the rest of the garbage. It puts only the most relevant topic based information at your fingertips based on what you are into.
Evernote
The all-in-one solution to making all your mobile devices talk to each other. Evernote allows you to take notes, save web pages, share photos, categorize and access them all on all your android and iOS devices, laptops or desktop computers. > Keep everything in sync > REMEMBER THINGS YOU LIKE > SAVE FAVORITE WEBPAGES
have a burning technology question for us to answer in the next issue? 406.996.1361 / deanna@edgemarketingdesign.com Or maybe you need tech help right now (like, right now, right now)? AllWaysOnI.T. / 406.285.1628 / duane@allways-onit.com 8
E D G E /I N D E M A N D • S UM M ER 2 012
> RESEARCH BETTER > WORK WITH FRIENDS AND COLLEAGUES > PLAN YOUR NEXT TRIP
Lift your spirits & raise your glass... come visit the Toast of the Town! bring in this ad and receive a Free gift with purchase! limit one per customer.
Comprehensive teChnology solutions Plus user-friendly explanations and customer service beyond compare
largest state liquor store in helena! Wine & Gifts · Monthly Specials · Giveaways over 4000 iTeMS To CHooSe FroM beST varieTy, SeleCTion, priCeS & CuSToMer ServiCe in THe area
DUanE JoHnson, ownER
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285-1628
1800 Cedar St · Helena | 406.495.9575 Mon-Th 9a-8p | Fri-Sat 9a-9p
opeN 7 dAys A week No AppoiNtmeNt NecessAry
Illness and injury don’t make appointments. And you don’t have to either. Walk in to Urgent Care Plus with life’s unexpected ailments. 39 Neill Avenue · Helena
513-1052
UrgentCare-Plus.com SUMME R 201 2 • E DG E/ I N DEMAN D
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marketing A WHERE-TO-START PRIMER FOR WHERE YOU LIVE
by Kelly Fortune, Marketing Director/Owner, Edge Marketing & Design
tools for this town Website and SEO
Having a website is crucial to any business. It is a virtual storefront for shoppers and clients alike. Everyone has a smart phone or a tablet these days. If people want to find you, they look online. If you don’t have a website, you are not an easy find. Keep in mind, not all websites are created equal. Make sure people can find your business if they search online for the services you provide. A good website will have Search Engine Optimization (SEO) built into it. If yours does not have it or if you want to improve how your website shows up online, hire a company that specializes in SEO to give your site a makeover.
free classified ads
Helena Classifieds: This is a facebook group page. All free classifieds, all the time. Currently there around 6000 members (and growing). Go to: www.facebook.com/#!/groups/143870012364705 Craig's List: Lean and mean. This site is not pretty but it sure is effective! Buy, sell, giveaway, trade, you name it. Make posts nationwide or choose your city. Go to: helena.craigslist.org
mainstream media With any advertising, you need to make a plan. Once you make a choice to start a business, you usually follow with a logo, website, business cards, signs and other basic elements to start the marketing process. Along the way, be aware that just because something is priced right does not mean it is a good buy for your business. Always consider who you want to reach and what you want to accomplish before investing those dollars into any form of marketing. After all, the most expensive marketing is the kind that does not work. Each business is unique and reaching the most people in your client base and getting them to buy is the ultimate goal. People tend to get clouded by the thought of “lots of people will see my ad so this makes it a good buy for me.” This is not necessarily the case. Even
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though your name or logo is seen by hundreds or thousands of people does not translate into dollars to the business. The goal really should be getting people to buy, not to just see you. For example, let’s say you pay to have an airplane fly all over town with a banner behind it that reads “TVs for sale today” with your logo. Granted, thousands of people will see it and even tell you that they saw it; but when the day is done, how many people bought a TV as a direct result of that banner? Plan a media mix around what is good for your business and what will get people to buy. Always start close to home with a logo, a website that is optimized so people can find it and, of course, social media. Once you have that down, branch out into main stream media with a budget and goal in mind that works for you.
Radio: There are several stations to choose from depending on your age group and genre. You can choose by time, by station, by demographic. Choose from 30 or 60 second ads. TV: In Helena we have several networks as well as cable. You can choose by station, by time, by show or by demographic. Choose from 30 or 60 second ads. Billboards: Choose from a digital billboard, highway sign, or in-town sign. Sizes vary depending on sign chosen. Print: This can be broken down into any print product. From newspapers and magazines to smaller commercial printing, such as rack cards, letterhead and business cards. Direct Mail: Products that are printed and mailed to homes or businesses. From magazines to coupon books and everything in between.
SOCIAL MEDIA for BUSINESS New social media platforms are springing up everywhere, but these six are power players for the Helena area to focus on.
PLATFORM OVERVIEW
L FACEBOOK
GOOGLE+
YOUTUBE
LINKED IN
A large social network where people create profiles, exchange messages, and report status updates.
A microblogging service that enables users to send text-based posts of up to 140 characters.
A virtual pinboard that lets you organize and share all the beautiful things you find on the web.
A social network operated by Google with profiles, status updates, circles, hangouts, and sparks.
A video-sharing website popular for user-generated content, video clips, and video blogging.
A business-focused social network that connects you with professionals you know or want to know.
One of the best venues to build your brand through video blogs and tutorials.
Growing rapidly, and has over 120 million members representing over 200 countries.
Traffic is often limited to site and difficult to redirect back to a primary website.
Can be time-consuming to set up profile. Huge popularity in urban areas has yet to reach small towns.
LIKE YouTube users have the ability to vote videos up or down with the like or unlike buttons.
CONNECTION Made after you invite contacts to join your personal network. Listed in first-, second-, and third-degrees.
VIEW Usually refers to viewer count, which keeps a record number of views a video receives.
RECOMMENDATION A comment written by a LinkedIn user to advocate a colleague, business partner, or provider of professional services, including those who are not LinkedIn.
PROS Great for brand exposure and customer relations. Now SEO-friendly.
Ability to quickly respond to clients and customers.
Pinterest now drives more referral traffic than YouTube, Google+ and LinkedIn combined.
Easy way to interact with clients and customers. Can be integrated with other Google applications
CONS Must have a personal profile to set up business page. Requires a fairly high time commitment to maintain.
Promotion must find a delicate balance between content and spam. Large follower drop-off rate.
Demographic is limited. Marketing with it is a long-term commitment and only for the creative at heart.
Administration is difficult and small business owners find most clients don't use Google+.
THE LINGO LIKE This allows other users to know if you appreciate a particular post. TIMELINE A new kind of profile that lets you highlight photos, posts, and events. TAG Marks a person or video with text to identify a person.
@ / REPLY Use this to address a public message to a user. DM / DIRECT MESSAGE You can only send a direct message to someone who is following you. # / HASHTAG Used to categorize tweets and keeps tweets grouped together.
PIN An image added to Pinterest, either from a website using the Pin It button, or uploaded from your computer.
CIRCLE A categorization system for friends and followers.
BOARD A board is a set of pins. It can be created on any topic.
GREEN/BLUE When a post is marked with a green button, it is public; a blue button indicates it is only for people in your circles.
FOLLOWING A user’s pins on all their boards will be shown to you in real-time.
HANGOUT A group video chat feature for users in your circle.
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lookin' good, helena! c i t y of h e l e n a
housing market 5/16/11 to 5/14/12
Median Price Sold 2011
189,400
$
2012 $
184,500
Homes Listed for Sale 2011
483
2012
473
Homes Sold 2011
168
2012
206
Days on the Market 2011
159
2012
161
SOURCE: Moore Appraisal Firm
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c i t y of h e l e n a
business licenses 1/1/12 to 4/16/12
125
Total Licenses Purchased
77
General Business Licenses Listed as Home Businesses
48
General Business Licenses Listed with Storefront Addresses Only three people applied from outside of Montana
providing
Health, Life & Long-Term Care Insurance with superior customer service
Because Because life life is is too too precious precious not not to. to. Meg Jacoby & Kori Dee 406.457.1243 1003 11th Avenue Helena | www.jacobydeeinsurance.com
GET NOTICED
NOW EmbroidEry // ScrEEn Printing
PromotionAL ProductS // SignS
449.8014 • 70 W Custer Ave, Ste B • www.qwikmt.com
SUMME R 201 2 • E DGE/ I N DEMAN D
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1131 PoPlar
edge-ucated
www.edgemarketingdesign.com
websites. magazines (we did this one!). postcards. logos. brochures. rack cards. yard signs. table tents. water bottles. stickers. photography. letterhead. envelopes. invitations. radio. get online ads. flash. action script. web-based applications. content management systems. e-newsletters. branding. facebook. wordpress. posters. packaging. business systems. custom powerpoint. billboards. commercials. usage guides. slogans. campaigns. e-commerce. direct mail. public relations. t-shirts. buttons. media buying. search engine optimization. vehicle wraps. consulting. starburst removal. book covers. media strategies. web maintenance. ad sales. web-based administration. and more! websites. magazines (we did this one!). postcards. logos. brochures. rack cards. yard signs. table tents. water bottles. stickers. photography. letterhead. envelopes. invitations. radio. online ads. flash. action script. web-based applications. content management systems. e-newsletters. branding. facebook. wordpress. posters. packaging. business systems. Your Local custom powerpoint. billboards. commercials. Teleconferencing and usage guides. slogans. campaigns. e-commerce. Training Center direct mail. public relations. buttons. t-shirts. C AL L FO R A media buying. search engine optimization. vehicle wraps. consulting. starburst removal. book covers.FR EE TO U R media strategies. web maintenance. ad sales. AN D D EMO web-based administration. and more! websites. TO D AY! magazines (we did this one!). postcards. logos. brochures. rack cards. yard signs. table tents. water bottles. stickers. photography. letterhead. envelopes. invitations. radio. online ads. flash. action script. web-based applications. content management systems. e-newsletters. branding. facebook. wordpress. posters. packaging. business systems. custom powerpoint. billboards. 603 Euclid Ave, Ste B, Helena www.GreenUpIt.com commercials. usage guides. slogans. campaigns. p: 800-723-5289 e-commerce. direct mail. public relations. t-shirts. buttons. media buying. search engine optimization. vehicle starburst removal. book 14 Ewraps. DG E /I N D E M A Nconsulting. D S U M MER 2 012 covers. media strategies. web maintenance. ad helena 406 996 1361
•
edge series: navigating retirement
Pay Yourself First An important step in pursuing any long-term financial goal is to employ an investment strategy that has helped millions of individuals like yourself build wealth over time: Develop a habit of setting aside a fixed dollar amount for investing before you even pay your monthly bills. Once you get into this routine, you'll see how easy it is to continue your investment-building strategy as time goes on. The main motivation will be the monthly statement that you receive, showing the steady increase in the amount of contributions going to work on your behalf. After you feel comfortable investing
regularly, you may want to consider increasing the amount that you invest as your annual income increases. After all, the more money that you set aside, the greater your chances of achieving your goal. Increasing the amount that you invest may also help you reach your financial destination sooner than expected. It's never too late to start an investment plan. But the sooner you start,
the sooner your money will enjoy one of the great benefits of investing: the power of compounding. Some people become wealthy through inheritance; others do it by building a business. Most Americans, however, rely on the power of compounding. Compounding is what happens when you reinvest your earnings on principal, dividends and capital gains. Or to put it another way, it's the process that enables your interest to earn more interest. When you take advantage of compounding, your money can grow significantly over long periods of time. For example, if you invest $200 monthly in an investment that earns 8% annually, you'd have $36,833 in 10 years and $300,059 in 30 years, thanks to compounding. Of course, the more you invest, the more of an impact compounding can potentially have on your portfolio. For example, if you added another $100 each month to the same investment, you'd have $55,249 in 10 years and $450,089 in 30 years, using the same assumptions above.
By paying yourself regularly, you will be taking advantage of another valuable benefit: dollar-cost averaging. This is a strategy whereby you invest the same amount of money regularly, such as monthly or quarterly, regardless of market and economic conditions. With dollar-cost averaging, you buy shares at varying prices, purchasing more shares when the price goes down and fewer shares when the price goes up. Over time, dollar-cost averaging may actually lower your average cost per share. Dollar-cost averaging combined with other key benefits, such as diversification and professional management, is arguably one of the best ways to build wealth for the long haul. What's the best way to employ your dollar-cost averaging investment plan? The answer is mutual funds because of their low investment minimum. Many mutual funds have investment minimums of $1,000 and subsequent investment minimums that are even less. Here's how dollar-cost averaging might work with a mutual fund. Assume you invest $200 each
month in a particular fund. When you make your first investment, the fund sells for $10. Your $200 would buy 20 shares. When you make your next installment, the fund sells for $8. You would then purchase 25 shares. By the time you invest again, the fund's selling for $12. Your next $200 would purchase 16.6 shares. After three months, you would own 61.6 shares (slightly more than if you invested the entire $600 when shares sold for $10) and your average cost would be $9.74 per share (slightly less than the mutual fund's average net asset value over that time period [$10 per share]). Before establishing an investment plan, consult with your financial consultant for more information. He or she can familiarize you with the different types of investments available and the most appropriate strategy for your individual needs. A periodic investment plan does not assure a profit and does not assure against a loss in declining markets. The investor should consider his/her financial ability to continue investing through periods of low price levels.
This article was authored by a third party. This article does not necessarily reflect the expertise of Mark A Nicholson – Senior Financial Consultant, or D.A. Davidson & Co., Member SIPC.
SUMME R 201 2 • E DGE / I N DEMAN D
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in demand
the cool table the must-have gadgets
Cobra tag g5
Can't find your keys? Or is your phone among the missing? Cobra's key fob pairs with your smartphone to set off an alert when the two become separated by more than 30 feet. Cobra Tag, $59.95, www.cobratag.com
little printer
This cute little printer gives you snippets from your online world in printed, stock-ticker form. It's an inkless thermal printer that you can set up using your smartphone. Little Printer, preorder now, www.bergcloud.com/littleprinter
Hoverbar
The HoverBar flexible arm has a clamp on one end and an iPad case on the other. It swivels 360 degrees and lets you clip your iPad to any iMac or Apple display and use it as a second screen. HoverBar, $79.99, www.twelvesouth.com
HD Camcorder With Projector
With a built-in projector, it instantly displays your video. Demonstrate your cinematic prowess with CinemaTone presets and advanced manual controls. Sony HDR-PJ760V 96GB Full HD Camcorder with Projector, $1600.00, www.sony.com
mobile credit card reader
Accept credit card payments on your Android, iPhone, or iPad with the free Square Card Reader. You’ll never miss a sale again. Square Card Reader, device is free (2.75% per credit card swipe), www.squareup.com
daily activity monitor
UP is a revolutionary system (wristband + iPhone app) that tracks your daily activity and inspires you to live healthier. Track sleep patterns, activity, and meals, or join a challenge to start living smarter. UP, $99.99, www.jawbone.com
websites to use every day
www.igoogle.com 16
E D G E /I N D E M A N D • S UM MER 2 012
www.pinterest.com
www.puddledrop.com/loadup
state of montana liquor store Lowest Prices Largest Selection
406.442.8545
1609 11th Avenue • Helena (Next to Dive Bakery)
s um m e r ' 1 2
ON TREND/IN DEMAND
O ver 70 geothermal units installed since 2005
Ductless, high efficiency air conditioning Over 300 units installed
edge HELENA/MONTANA
flip over
for more! Forced-air heating and air conditioning A local, family-owned business since 1994 · Brian, Debbie & Keven Patzer-Partners 1751 E Lyndale, Helena
449-4567 intermountainheating.com SUMME R 201 2 • E DGE/ I N DEMAN D
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