How did the idea for your business come about? We were one of the first students at Alfaisal University. We took it upon ourselves to shape what the college experience in Saudi Arabia should be like. What we noticed was a lack of pride in the college and traditions. We started with apparels in the college colors. People loved the great quality products and the demand for something more fashionable grew. Our core founders also attracted colleagues who could collaborate to create something better. We extended our focus towards pop culture and incorporated it with the social movement we were trying to invoke.
service to both universities and students. We became the official clothing sponsors for charity events like the Mount Everest climb for Breast Cancer Awareness. Now we have our characters Abu Faris and Tamra representing our enterprise.
What are the things you’ve learned since you started TCE? Nothing comes easy or free, believe you can and you will achieve. Resistance is proof that you might be on to something great. It’s best not to be too headstrong. A startup can break if the team is weak. Always aspire to fix problems to help the team move forward.
How did you start turning the idea into an actual enterprise? College students and high school graduates patronized our products but as expected our efforts met resistance from the administrations. We realized we needed to stand on a more solid ground to move forward. We researched what students across campuses were looking for and produced high quality products tailored according to the students’ preferences. The administrations took notice. We began presenting ourselves as an enterprise and held meetings with PR and marketing departments. We were now giving our DESTINATIONRYD.COM 23