S P E C I A L F E AT U R E
TOWING THE
RIGHT LINE Highlighting a couple of inspiring local designers. By Areeb Al Shathri
Dema AlBawardi As with many fields in recent years, fashion in the Kingdom has taken massive leaps. We’ve seen a surge of local designers rising in social media, selling out in local stores, and gracing the runways of the international fashion scene. The frustration in Saudi fashion lies with a recent phenomenon we’d like to call “daddy labels,” where designers launch lines out of their own pockets
22 DESTINATION RIYADH OCTOBER 2016
(or their family’s) without putting in the elbow grease. Fashion enthusiasts know that the road to your own line requires learning your craft, experimenting with your style, showcasing your creativity, apprenticeship and finally investing in your own label. If you’re cutting corners, you’re missing out on what is arguably the best part of fashion: experimentation. To encourage taking the right track, we decided to highlight Saudis who are “doing it right.”