Saudi Arabia

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RIYADH FASHION DAYS Taking Regional Talent Center Stage

Since its inception, Riyadh Fashion Days (RFD) has proven itself as the seasonal platform for local and regional designers in the city. Running from Nov. 21 – Jan. 21 2016, the definitive event for fashion in the capital is showcasing 35 brands who will be setting the trends this season and the coming year. As it has in previous installments, the Riyadh Fashion Showcase at RFD transforms its venue into a creative landscape where fashion lovers find themselves marveling at the carefully curated designs that await.

From winter kaftans, abayas, accessories to ready to wear casual and evening wear brands; the showcase proves to be a shopping paradise for anyone looking for unique additions to their wardrobe that are otherwise hard to find in Riyadh.

Catching our eye this season are the contemporary farwas and bishts from a brand called Bianco and embroidered renditions from by Nouma of Kuwait. Labels like Sara Couture, Memash and Frou Frou to mention a few, reinforces that Abaya fashion is truly an expression of Arabesque elegance. Dubai-based Army of 1 also delivers a strong sportswear collection along side Lune and Manal Al Sharhan Design.

the British Council to further support emerging talents in Saudi Arabia. Various fashion industry experts from the UK were brought to provide workshops and panel discussions. This elevates Riyadh Fashion Days to a whole ‘nother level, positioning itself as the event that showcases the hip and trendy but also, champions and harnesses the potential of local designers.

In its commitment to foster the burgeoning fashion design community, Maison Bo-M Galleries has partnered with DESTINATIONRYD.COM 43


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