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Alessandro’s Gucci

The man who changed the brand. By Felwa Alhudaithy

Alessandro Michele has been working for Gucci since 2002. But none of us heard about him until January of last year, when he got appointed as the new creative director of Gucci, after Frida Giannini’s exit from the Italian brand. This was the best decision the Italian fashion house has ever made! From then on, Michele created a different Gucci, full of femininity and delicate details, florals, loads of accessories, statement shoes and bags that women went crazy for, therefore establishing a completely different brand identity within 12 months and 42 DESTINATION RIYADH APRIL 2016

two seasons. There is not a single fashion magazine that doesn’t write about Gucci’s new approach to fashion. From his campaigns with unknown models in New York’s subway, to his campaign films, he simply reinvented the Gucci woman as a playful, vintage inspired, and down to earth spirit; basically the welltraveled girl next door. When most people think of Gucci, they think of the Tom Ford era of Gucci — slinky dresses with plunging necklines, unforgettable ads, and those immaculate cuts. Michele’s Gucci couldn’t be more different! The talented

designer brought out a familiar Gucci soul- albeit a new revamped version of it. There are the well-known house signatures like the classic

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Saudi Arabia  

DR Issue 33 - April 2016