2 WAZEN
A wellness program designed to raise awareness about obesity and endorse ways in fighting it successfully. It includes a weight loss competition around the Kingdom, where individuals hoping to counter obesity, participate and involve themselves in exercise and healthy eating. The key is to “gradually change their lifestyle.” During last year’s competition, Nahdi put weighing machines at their branches, and uploaded many videos and information on their social media pages to help the participants stay up-todate and track their progress. Celebrities also got involved, promoting this great cause.
Yasser Joharji, CEO of Nahdi; Sarah Turkistani, Senior Manager
In the end, prizes were distributed to those who lost the most weight. A total of 3,748.7 kilograms were lost across 189,000 participants in the entire country.
As is apparent from these initiatives, Nahdi is a strong advocate and believer of practical and creative approaches, where the society can be fully involved and motivated. “We aim to be the thought leader in health and wellbeing of society because we have a responsibility and we love the community,” adds Sarah Turkistani, Senior Manager of the Health and Community Service Program at Nahdi. Nahdi has clearly become a leader in its role to eliminate the pharmaceutical stereotype of just being a retail outlet, by communicating the concept of health and wellness in an unconventional and meaningful way, ultimately attracting the youth, and shaping a brighter, healthier future. Tel: 8001191198 Web: nahdi.sa nahdihope
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