Our doors are open for anybody to support them in marriage or in other circumstances. — Salman Al Sabban
Although there was initial hesitation from some brand managers, LG still managed to convince the entire company to support the cause, and it has been gaining success ever since. In just the first week of the launch, there were 250 responses, motivating LG to move further with this innovative concept in the Kingdom.
From left to right: Abdullah Marzougi, groom; Salman Alsabban, Corporate Marketing Manager of LG ;Abdulrahman Marzougi, groom
Every month, around two winners are picked to whom these appliances are delivered on the day of the event. The reason for it to be supplied on the Milkah day is to avoid the family spending on these items before the main wedding event. Therefore, not only is it a valuable notion, but time-effective as well.
LG also hopes to bring other companies, which can add to the needs of every newlywed couple, on board through an entire package that includes furniture, a car, a house and
even travel costs. LG is currently in contact with a variety of potential companies to create a merged campaign. At the moment, this drive is running in Jeddah with hopes to expand to other cities like Riyadh and Dammam in the second half of the year. After evaluating the overall performance of this idea in those cities, Al Sabban hopes LG will be able to expand to other regional cities as well. Web: lg.com/sa LGSaudi LGeSaudi
Registration can be done on the following:
lgsaudi.com/lgsaudi/wedding/html/index.html You can also keep track of this initiative through their social media accounts and with the hashtag: #DoubleTheHappiness
The entire concept revolves around facilitating the process for families, and ultimately aiding the couple to embark on their new and exciting journey with happiness and comfort.
ADVERTORIAL
DESTINATIONKSA.COM 27