S P E C I A L F E AT U R E S
Jill Calvert Aljohara Almodaimigh
Eman AbuAssaf
Nelly Attar
KO R E Fitness in their Genes
Five Saudi women, one goal: to build a health boutique that will inspire ladies in Riyadh to be fitter, stronger and better. By Jou Pabalate
30 DESTINATION RIYADH NOVEMBER 2015
Sara Almodaimigh, Reem Alkhayyal, Noura Almodaimigh, Riham Alawaji and Aljohara Almodaimigh were having lunch one sunny Riyadh afternoon when the idea to create a fitness boutique came about. The reason to their impromptu rhyme? Each of them gets a kick out of a good workout session.
“We were tired and bored of the traditional gym, we all had the same sentiments, we wanted to jumpstart a community of people looking at fitness as a lifestyle rather than a luxury.�
It was fascinating to discover that as a family business, each of the founding members are actively pitching in their expertise to make their endeavor what it is today. Alkhayyal, described by the group as the Supermom, is detail-oriented and takes care of the Kids Programs. When it comes to giving credit to how beautiful their space is, praise goes to Alawaji, the architect and