BUSINESS
Abdullah Al Munif His inspiring brilliant story.
Us being us, of course, we weren’t content to merely reading about the story. And it’s quite an inspiring one. Al Munif is not one to shy away from his failures, and he likes talking about them more than his successes because in his opinion, “People learn from my failures. And I have a lot of those.”
From its relatively obscure origins back in 2004, Anoosh has rapidly grown into a household name. The Anoosh cookie isn’t just a brand, it’s a lifestyle. And the intriguing growth from chocolate atelier to the number one cookie shop in the country is a compelling story, thanks to the intrepid entrepreneur behind the brand, Abdullah Al Munif.
18 DESTINATION RIYADH OCTOBER 2015
“I started as a dishwasher, then I became a delivery guy so I could get commission. My first delivery was: I took some pizza to the dorms, and you’re supposed to hold the pizza box up, right? I got down from the car, carrying the pizza like like a bunch of books- the experience was zero- and I knocked the door and handed
STAFF PHOTO/NAWAF AL FARRAJ
By Johara Al Mogbel
He started off with one, graduating high school without enough credits to get into any of the colleges. Undaunted, he sold his car and went to the US to learn English. When he got to Michigan, he enrolled in a high school program and worked part time at a pizza restaurant to finance his trip.