10KSA For you, for her, for us. By Jou Pabalate
Fact: Breast cancer is the single leading cause of death for Saudi women. The Kingdom has of the highest mortality rates for the disease globally.
Breast cancer is not just a women’s issue. Whether a mother, sister, wife, child or friend, we all know someone who has been affected by breast cancer. In an effort to get this message across, 10KSA was launched by Princess Reema Bint Bandar.
Using a holistic health and wellness approach, 10KSA is a global breast cancer awareness and education initiative in Saudi Arabia championed by Alf Khair and Al Bidayah Center The campaign aims to raise awareness, encourage education, foster stronger communities and raise funds for research.
10 DESTINATION RIYADH OCTOBER 2015
(Breastfeeding Resource and Women’s Health Awareness Center). On December 12 this year, 10KSA will gather over 10,000 women at Prince Noura University for an all day event in Riyadh that will culminate in the formation of the World’s Largest Humanitarian Ribbon for the Guinness Book of World Records. The event will have
an Olympic village atmosphere, which combines entertainment, fitness activities, arts, mobile testing centers and education hubs for participants. All the proceeds of the fundraisers will benefit the Zahra Breast Cancer Foundation. Web: 10ksa.com join10KSA