Augmented Reality enabled here
S P E C I A L F E AT U R E S
Oh, but we do love a creative business. And the Wood Sheikh, he of the footwear drawer slash fashionable optical illusion, is one of the more creative ones we’ve seen in a while. A shoe closet that looks likes your favorite shoe box but a hundred times bigger? Yes please. We’ll take one in Louboutin red, thank you very much.
Can you tell us a little about yourself?
The
WOOD SHEIKH Thinking outside the box. By Johara Al Mogbel
My name is Saud Al Hashil but my nickname is Odie. I’m assuming you're about to ask "why Odie?" Well, I'm still wondering why my family decided to call me the name of a dog in a cartoon. I think it was my aunt who suggested it because people in England struggled with pronouncing my real name.
I've been to Thailand, Tunisia, France, Spain, Portugal and a few Gulf countries. I'm well overdue a holiday; Maldives is probably my dream destination if anyone would like to take me?
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TO SEE HIS DESIGNS
32 DESTINATION RIYADH SEPTEMBER 2015
Why the Wood Sheikh?
I'm proud of my heritage, and proud of my work – it just sounded right. DOWNLOAD • DISCOVER • INTERACT
STAFF PHOTO / NAWAF AL FARRAJ
I was born in England on December 6, 1988 (26 years young). I was born and raised in Torquay, a small but beautiful seaside town in Devon, England. I studied business and marketing at South Devon College, I'm still not sure how I passed. I don't have a day job, this business gets 24/7 out of me but it's cool, I love doing what I do.