Qatar and we also sell in London. In Saudi Arabia, the business of fashion has not matured enough to start building an empire of couturiers and pret-a-porter designers.
What do you collect and why?
I am a big art collector. I collect mainly paintings from all over the world because I believe that art works have a lifetime value. The older it gets the more valuable it becomes.
What’s your detox?
Traveling and exploring other cultures and norms.
What is elegance to you?
Elegance to me is attitude. I’ve always admired women who know how to carry themselves in public, who are confident and know what they want.
What do you do to keep your soul up to date?
I am constantly keeping myself updated by reading history, researching, listening to music, visiting museums and historical landmarks around the world. I always seek cultural activities wherever I go.
What’s the best advice you’ve received that has kept you going and growing?
The best advice was given to me by Linda Fargo, Senior Vice President, Women’s Fashion Director and Store Presentation at Bergdorf Goodman). She advised me to keep my emotions in the aesthetic designs but with a modern twist. This was a key to Ashi studio’s success. Web: ashistudio.com
24 DESTINATION RIYADH SEPTEMBER 2015