JUST works on making a direct route between retailers, consumers and the makers.
already made great strides in its mission to empower consumers by using technology to communicate stories and data that will help them make informed and conscious choices.
AlShehaili worked in India as a Global Fellow, where she and Grillon first came up with the idea of JUST.
20 DESTINATION RIYADH SEPTEMBER 2015
For this, AlShehaili shared some exciting news:“Very soon, we will be launching a mobile application that will give shoppers the ability to scan a label, which will give them insight of the brand’s practices and from there, they can choose whether they will support it based on the information presented to them. The app will also give them resources and alternatives, channeling them towards more ethical brands in the market.”
COURTESY PHOTO/CREATIVEMORNINGS.COM • PROJECTJUST.COM
So how does technology factor in the storytelling mechanism of JUST?