T R AV E L T R E N D S
UNDER THE
ITALIAN SUN
We visited Italy to see luxury carmaker Maserati collaborating with renowned fashion house Ermenegildo Zegna to bring together a limited edition of Maserati cars. By Mohammed Mirza
Day 1 We arrived in Milan airport and from there we were taken to the small picturesque town of Stresa, which lies on the shores of Lake Maggiore in Northern Italy. There we were taken to our hotel, the Hotel des Iles Borromees where we checked in and had some free time to ourselves.
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What then followed was a press conference at the Hemmingway suite. It was in this very same suite where renowned writer Ernest Hemmingway stayed and is believed to write much of what is arguably his best work, “A Farewell to Arms.� At the press conference, done over a casual dinner, we had the chance to meet two inspiring individuals: CEO of Maserati, Harald J. Wester and the CEO of Ermenegildo Zegna, Gildo Zegna. The two CEOs discussed the possibility of a collaboration. The idea initially faced a few initial setbacks like any other project, but overcoming all odds, it has managed to see the light of day.
CEO of Maserati, Harald J. Wester (right) CEO of Ermenegildo Zegna, Gildo Zegna (left)