S P R I N G 2 0 1 6 / C ollege N ews
A New Look for Discovery College ESF rolls out new brand elements ESF has been engaged in an intentional rebranding exercise with external consultants for the last year. The research and collaboration during this process yielded a number of results that will influence the way ESF and its schools improve communication with parents and other constituents. One of the significant changes is a streamlining of the ESF branding across all schools. New logos for each school have been developed to reinforce the important connection to ESF and increase the visual brand awareness for all ESF schools. While each school has special characteristics, we share many of the same personality and cultural elements that define who we are. Foundation-wide, all ESF schools aim to bring out the best in every student, and the cohesive branding across the Foundation will enable all schools to better tell the story of how we do this. ESF schools are widely researched and becoming well-known around the world. You can see a few statistics about Discovery College’s online reach in the info-graphic on the next page. A unified brand helps all the ESF schools reinforce our messaging and promote our accomplishments.
As a result, the College has begun introducing its new logo, shown here, as well as other brand elements, such as fonts, colours, and graphics, on our website, social media and printed materials. You will continue to see these elements updated in publications, College letterhead, signage and other materials as we head into the next academic year. We are excited about the opportunities this will bring for Discovery College, and look forward to sharing future updates with you. Michelle Mouton Communications and Development Manager
DC Students in the News News articles feature student achievements Discovery College students frequently accomplish impressive things, and this year has been no exception. Though all of the highlights would be to numerous to list, here are a few examples of student activism, perseverance and achievement that have been featured in the media around Hong Kong this year.
Student Artwork in the IB World Magazine The artwork of Year 12 student Susan Park was selected as the cover of the Fall edition of the IB World Magazine. This also received coverage on the front cover of the Young Post, as well as mentions in the SCMP and Sing Tao Daily News, among others: http:// goo.gl/SW0nea
Live@YP highlights student musician Phoebe Whalley, Y12, was recently invited to the Live@YP studio to perform a few songs and participate in an interview with the Young Post staff. Her performance at the studio and her interview can be found here: http://goo.gl/JC21FP
Student activists making their mark The DC Labour Rights group was featured in the South China Morning Post and Around DB, highlighting the work they’ve done to raise awareness for the issues facing factory workers in Guangdong. The article can be read online: http://goo.gl/t5BdNJ 12
Sports Stars The SCMP Young Post featured three DC students in its Sports Stars feature. Cameron Smith, Y13, Taichi Kho, Y11, and Grace Kai Fong, Y12, who has since departed DC for New Zealand, each had full page articles in the publication and online. The articles shared the students’ experiences as student athletes and highlighted the hard work they put into practice to maintain their high performance. Read more about Taichi (http://goo.gl/ RjmHoH), Grace (http://goo.gl/ecLMA4) and Cameron (http://goo.gl/tVH7t1) online.
Science Olympiad Yan Yau Cheng, Y11, represented Hong Kong in the International Junior Science Olympiad in South Korea, where he and his teammates earned six medals. The Hong Kong Information Services Department issued this article highlighting their achievements: http://goo.gl/JQoVUh