Diplomacy & Trade 2011 December by Diplomacy&Trade

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international meeting on our future > The Hungarian Academy of Sciences, in close partnership with UNESCO and the International Council for Science, has organized the World Science Forum (WSF) in Budapest every second year since 2003. This year, the event focused on the ‘Changing landscape of science’. As of the next WSF, the ‘landscape’ will definitely change as it will be held outside the Hungarian capital for the first time. The host city in 2013 will be Rio de Janeiro. That is why this year’s Forum was attended by the Minister of Science, Technology and Innovation of Brazil, Aloizio Mercadante.

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DT insiDe >

OBAMA’S SECOND TERM? POLITICAL ANALYSIS

UNITED KINGDOM FOCUS

WITTY LEAKS: ANTHEM AND SOUL

HUNGARY - ECONOMIC ANALYSIS

ELTE FACULTY OF ARTS: 376 YEARS

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HEALING WONDER OF HEVIZ PAGE 24-25

GYOR BALLET

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COunTry fOCus

British Ambassador

HUF 1710, EUR 6

> “I AM PROUD OF MUCH OF OUR WORK HERE – on the environment; the economy and commerce; transparency; and tolerance. It reflects a number of our foreign policy priorities. We have a great deal to learn from each other in all of these areas and I hope this work can continue.” That is how the departing British Ambassador to Hungary, Greg Dorey, summarized to Diplomacy and Trade his four years representing the United Kingdom in this country. In the leading article for our United Kingdom focus, he talks about how many of his objectives have been achieved; what partners he has worked with; the responsibility of the Hungarian government in using its huge majority; the “less rosy” investment environment for British companies; and promoting ‘London 2012’ and other issues.

uniTeD kingDOm

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LETTER FROM THE PUBLISHER > ONE OF THE MOST ACTIVE FOREIGN DIPLOMATS IN BUDAPEST, British Ambassador Greg Dorey leaves his post in early December. Saying farewell to him, this month’s Diplomacy & Trade focuses on the relations between the United Kingdom and Hungary. He himself describes for our readers the different aspects of bilateral relations, of which trade ties are touched upon in a separate article with the new head of UK Trade and Investment in Hungary. Let me take this opportunity here to thank the Ambassador for his assisting the work of Budapest Week Publishing over the years and – along with the Embassy – for their cooperation in bringing about this country focus section. As for cultural relations, the British Council in Hungary and the Hungarian Cultural Center in London are further subjects, and since London hosts next year’s Summer Olympics, we asked sports officials what they expect from the Hungarian athletes there. Also in the December issue, our foreign policy expert analyzes the prospects of the presidential hopefuls in the United States 11 months before the elections, while our economic analysis deals with the Hungarian government’s return to talks with the IMF despite earlier rhetoric on the contrary. In tourism, we cover the health resort Heviz, the citadel of medical tourism in Hungary, and its region. The cultural section features an article on the world renowned Gyor Ballet company and you also find a piece on Judit Polgar, the world’s top female chess player who heads the world rankings for the 50th time. Of course, our readers will also find articles on diplomatic life, culinary advice, restaurant offers and Society pictures.

Soros: Euro Crisis may Damage European Union

As we are nearing the holiday season, let me wish all our readers and partners Happy Holidays and a prosperous New Year! And don’t forget our slogan: monthly in print and daily on the web: www.dteurope.com

Peter Freed PUBLISHER

HUNGARIAN MINISTER VISITS U.S. WEST COAST > FOLLOWING TALKS IN WASHINGTON, D.C., Hungary’s Rural Development Minister Sandor Fazekas (pictured second on the left) visited the western coast of the United States, where he met the local representatives of the HungarianAmerican community as well as the leadership of the Hungarian-American Chamber of Commerce of California. Local Hungarian leaders expressed their pleasure that a

Hungarian Minister visited the West Coast for the first time. Sandor Fazekas took part, as guest of honor, at a gala reception given by Ambassador Balazs Bokor, Hungarian Consul General in Los Angeles. The minister greeted the participants and stressed the need to maintain Hungarian identity. At the reception, a Lifetime Achievement Award was presented to Oscar-winning HungarianAmerican cinematographer Vilmos Zsigmond in the presence of the minister. During the official visit, Sandor Fazekas visited organic farms in Los Angeles, where he learned about modern production methods and he also held talks with the Los Angeles County Agricultural Commissioner. He paid a visit to the most prestigious agricultural higher education institution of the United States at the University of California-Davis, where he visited the food testing laboratories of the university. At his meeting with the dean, the parties agreed to establish a similar profile Hungarian higher education institution.

> HUNGARIAN-BORN AMERICAN BILLIONAIRE INVESTOR GYORGY (GEORGE) SOROS said in Budapest this November that the current euro crisis has the potential to destroy the cohesion of the European Union, mainly due to its political nature. Speaking at the Central European University he once founded, Soros said “the euro crisis is primarily a banking crisis, secondarily, a government debt crisis. These are inter-connected and mutually reinforce each other.” There is also a political face to the crisis, he added. In a lecture entitled "Reflexivity at work in the European Union", Soros warned of “a process of disintegration,” which was a real threat to the political union. However, he stressed the importance of saving the euro, saying the common currency has by now grown to an extent that it is impossible to go back to separate currencies again. “You can’t unscramble the omelet,” he said. He added that EU leaders failed to find a quick solution to the euro crisis because they did “too little too late”. Before the establishment of the European Financial Stability Facility (EFSF), the EU did not have anything like a common treasury. As for the Greek crisis, Gyorgy Soros said “a reorganization, or default must be orderly” and Greek banks should be kept alive to protect depositors. Europe now must be given stimulation to reorganize itself at a political level, he added.

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Newsstand price: HUF 1710, EUR 6 Subscriptions are available for an annual fee of EUR 60 in Hungary, or EUR 90 to all other destinations. Payment may be made with American Express, MC, Visa, and Eurocard.

> THE HUNGARIAN-SCANDINAVIAN FRIENDSHIP GROUP OF THE INTER-PARLIAMENTARY UNION (IPU) – with the embassies of the Nordic countries in Hungary – organized the conference ‘The Nordic Model – Lessons of a Unique Development Model’, which was held in the Upper House Hall of Hungarian Parliament in November. In addition to deepening and strengthening HungarianScandinavian relations, the aim of the conference was to initiate a series of programs that provides the opportunity for Hungarian MPs to study the exemplary economic and social development model of the Scandinavian countries, known as the ‘Nordic Model’. In past decades, the model has resulted in a high level of welfare, sustainable and coherent society, and flexible economy based on strong competition. Norwegian professor and former State Secretary at the Ministry of Foreign Affairs, Janne H. Matlary highlighted the rule of law and the principle of separation of powers at the conference, the latter particularly important for countries such as Norway and Hungary, which both currently have a strong majority government. Furthermore, she emphasized the importance of public consultation, tripartite, comprehensive welfare arrangements and zero tolerance when it comes to corruption, as fundamental values of the Nordic model.

PUBLISHER I Peter Freed MANAGING EDITOR I Péter Kerényi EDITOR I Sándor Laczkó COPY EDITOR I Joyce Freed PHOTO EDITOR I Dávid Harangozó DESIGN & PRODUCTION I Tamás Külkey CONTRIBUTORS I Réka A. Francisck, Sándor Laczkó, Péter Kerényi, Tamás Magyarics, René Roudaut, Rudolf Sárdi, Benedek Zsigmond, István Madár PHOTO CONTRIBUTORS I Attila Kovács/MTI (Cover), Tímea Jaksa, Grzegorz Roginski/KPRM, Rizalit Bt., László Molnár/Hungarian National Tourist Office, Tamás Dezsô, bigstockphoto.com, thecampaignseason.com, tyukifoto.hu, Bianka Májay, Levente Ferincz, Brazilian Embassy/MTI, Zoltán Mekli, SWISS, Rudolf Sárdi, Ken Howard, David Crookes, MTI Photos: László Beliczay, Tamás Kovács, Lajos Soós SALES MANAGER I Mónika Barbay MOBILE: 06 70 3203057 SALES REPRESENTATIVE I Gizella Balogh MOBILE: 06 70 3202865 ACCOUNT EXECUTIVE I Piroska Trencséni DISTRIBUTION MANAGER I Tibor Ocsenás ADMINISTRATION I Judit Ludányi ASSISTANTS I Rózsa Budai

David Harangozo, Courtesy picture

NORDIC MODEL CONFERENCE IN BUDAPEST

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EMBASSY WINE SELECTIONS

MOODYâ&#x20AC;&#x2122;S DOWNGRADES HUNGARY MOODY'S INVESTORS SERVICE HAS DOWNGRADED HUNGARY'S GOVERNMENT bond rating by one notch to Ba1 from Baa3, and is maintaining a negative outlook. The decision was made because of the â&#x20AC;&#x153;rising uncertainty surrounding the country's ability to meet its medium-term targets for fiscal consolidation and public sector debt reductionâ&#x20AC;? and the â&#x20AC;&#x153;increased susceptibility to event risk stemming from the government's high debt burden, heavy reliance on external investors and large financing needs as the country enters a period of heightened external market volatility.â&#x20AC;? The rating agency believes that the combined impact of these factors will adversely impact the government's financial strength and erode its shock-absorption capacity. A statement by Hungaryâ&#x20AC;&#x2122;s Economic Ministry says â&#x20AC;&#x153;the assessment by Moodyâ&#x20AC;&#x2122;s lacks any realistic ground,â&#x20AC;? considering the move as part of â&#x20AC;&#x153;a series of financial attacksâ&#x20AC;? on the country. <

HUNGARIAN DIPLOMACY also wishes to enhance the image of Hungarian wines. The Foreign Ministry organized a wine selection contest in which a 12member jury decided what wines would be served at ministerial lunches and embassy events. Wines of different types were judged from all wine regions of Hungary. The 31 items recommended to be included on the embassy wine list were presented to the public by Foreign Minister Janos Martonyi. <

BURGER KING 20 YEARS OLD IN HUNGARY

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Levente Ferincz, tyukifoto.hu, Lajos Soos/MTI, Courtesy picture

THE FAST-FOOD CHAIN Burger King celebrated its 20th anniversary in Hungary with a party of 400 guests in Budapest. The franchise partner Fusion Co. Ltd. plans to operate 29 restaurants in Hungary by the end of 2011 and promises further expansion for 2012. <

HUNGARIAN EMBROIDERY IN FORMULA ONE HUNGARIAN MOTIFS OF KALOCSA embroidery were displayed on the overalls of 2009 world champion Formula One driver Jenson Button of the McLaren Mercedes team at this yearâ&#x20AC;&#x2122;s Brazilian Grand Prix in Sao Paulo where Button finished third. Designed by Istvan Kalmar, the overalls were also worn during the qualifying session of this yearâ&#x20AC;&#x2122;s Hungarian Grand Prix in July by Button and his teammate Lewis Hamilton. People voted on the Internet for these motifs to be worn at the season-closing event. <

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Interims may Help Managers in New Challenges 2ND CENTRAL AND EASTERN EUROPEAN INTERIM MANAGEMENT CONFERENCE IN BUDAPEST WHEN A COMPLEX CRISIS SITUATION OCCURS... …. and the processes need to be reorganized in several areas, then, you need a whole interim team. The duration of such a project - unless unforeseen problems arise – is 1.5 years. After the review the various functional areas, the interim team submits a written report that includes the lessons learned during the screening, what actions, changes are needed in order to carry out effective modifications, and what their impact may be on the management of the business, and how much they improve the operation of the organization. The screening and preparation of this report generally take 3-4 weeks. Then restructuring plan, action plan should be drawn up, but with the daily changes –, the company's operational work is also to be ensured. Any change affecting the company's other operations can be carried out in 3-4 months, which period is followed by 12-months of fine-tuning. The interim team must develop a new corporate culture, and until it becomes solid, the new leadership must be given support in performing their tasks. It is important that the interim team members trust each other, the workers are treated as a partners so that they understand why certain processes are necessary.

INTERIM: NOT ONLY LEADERSHIP – CAREER, AS WELL

> D I S C U S S I N G T H E I N T E R I M J O B : Interim Manager Academy CEO Rajmund Viragh (above) and Hammel&Hochreiter managing director Gyorgyi Kristof at the 2nd Central and Eastern European Interim Management Conference in Budapest in November 2011.

THE SUCCESSFUL UTILIZATION OF INTERIM MANAGEMENT

INTERIM TRAINING CAN HELP A CHANGE IN CAREER

today's family enterprises founded the company in the ‘80s, and it is now when we should pass on the baton," he said. However, this process is often blocked by the lack of the legal environment and of adequate knowledge, as well as the founders, themselves. Interim managers could be helpful in the professional planning and management of these processes – just as in the training of the successors. DIPLOMACY & TRADE

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"We need interim education because there's no button that you push and a great leader suddenly becomes an interim manager," – Eva Magyari, the alumni president of the Interim Manager Academy pointed out. The interim manager profession is not only a career but also a lifestyle – it is not for everyone. The interim manager has a complex task, he or she is not only an operative manager, but also a consultant who manages changes. Such abilities must be developed. In the education program in Hungary, managers already working as interims can deepen their knowledge, while former and active senior managers in search of opportunities get answers to what their strengths are and whether the interim profession is really for them or not. <

Timea Jaksa

Szabolcs Halmi, medium and large enterprise risk management director at MKB Bank has his own positive experience as to what role interim managers may have in the recovery of those partners of the bank who experienced difficulties. He said one should not have to wait until a problem occurs, and then ask for the help of interim managers to save what is still possible. With a proactive way of thinking, forward planning and appropriate timing of such situations could be avoided. The interims can provide a solution in establishing trust between the bank and its customers, in increasing the motivation of clients and last but not least, in ensuring the effective functioning of the client. Family businesses can primarily take advantage of interim managers in the succession problems. As Dr. Laszlo Rudas, President of the Family Business Network Hungary, said, generation boom poses a great threat in Hungary. "While elsewhere, this takes place continuously, in Hungary, it will be a few years of concentrated ritual, as most of the leaders of

Professor Dr. Jacques Reijniers of Nyenrode University drew attention to the fact that if there is no sufficient knowledge or capacity in the company to manage the changes, it is reasonable to employ interim managers as these professionals quickly comprehend the situation, recognize and implement the necessary changes. In an economic environment where the future is uncertain, and it is not clear what will be half a year or even a month later, one needs faster innovation, and for that, experience-based knowledge is needed. In addition to being mindful in daily business operations, the interim manager must responsibly react to changes, he or she should know what the starting point and what the goal is. Many competencies are required for this profession, and the fact that someone has the leading role does not mean that he or she is an excellent interim, as well. The interim, "does not only undertake the leadership but also the control of the company. He or she also helps senior managers and colleagues, like a conductor, while being able to pave his/her own career," pointed out the professor, who also emphasized the need for analytical ability, knowledge transfer and the openness to be able to diagnose problems. The interim can be helped by continuous development and training to become an excellent professional who is accepted in the given organization. The interim manager should know himself/herself, what kind of competencies that he or she has, what leadership style suits him/her, what area and what kind of company – a family company or a large enterprise – he or she wants to work in. The Dutch professor’s view is that interim education is a great help in that the person realizes whether his/her personal lifestyle and competencies enable him/her to work as interim.

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ORGANIZED BY THE INTERIM MANAGER ACADEMY AND WITH SUPPORT FROM THE HAMMEL&HOCHREITER INTERIM TEAM and the managing directors Rajmund Viragh and Gyorgyi Kristof, the 2nd Central and Eastern European Interim Management Conference took place on November 10, 2011. Future work culture will be characterized by network organizations and support management, and interim managers will have an important role establishing that culture. That was one of the important statements made at the 2nd Central and Eastern European Interim Management Conference, where it was also revealed, among other things, for the participants what a bank can profit from using an interim management team, how an interim manager is working, and what skills are needed for this career. "By 2020, the role of technology and community networks, the development of communication, and the aging population will fundamentally change working conditions, and this will present new challenges for the managers. The most important question will be how the competitive spirit of knowledge workers who create added values at the given organization can be maintained, and how they can be kept at the company as long as possible. Creativity and innovative approach will be the two most important skills, with which these challenges can be addressed," – the Interim Management alumni president of the Dutch Nyenrode University, Peter Beerten said in his lecture. With the appearance of the generation Y, managers also need to think about how they can make their companies more attractive to a generation that has completely different needs than before, and problem-solving is also different from what people got used to. The knowledge workers of the new generation wish to be involved in company management much more, they should be given wider scope of authority, the organizations must be made more flexible and the company must be improved. For this, it needs to be tested whether the company is dynamic enough and whether it can face the changes. Probably, in many cases, it turns out that the answer is ‘no’ because managers often do not even know who those people in the organization are that they can count on as knowledge workers. Hierarchical leadership is a thing of the past, network organizations need to be created that allows knowledge workers to be able to exchange information immediately with the help of advanced technologies and social networks. As the elimination of the old type of management means a shift in culture, this process must be conducted by the interim managers. Over the next 10-15 years, the sharing of knowledge and the handling of knowledge workers will be the key issue. Finding, identifying and mentoring them will also be the responsibility of the interims, the Dutch expert stressed.

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Boscolo Budapest - Luxury Italian Style Boscolo Budapest is one of the most magnificent luxury hotels in Budapest. The stunning establishment immediately wins over the hearts of those loving architecture and besides having its great history of more than 115 years, the New York Palace also accommodates the world famous New York Cafe. Diplomacy and Trade talked to Kinga Engelbrecht, General Manager of Boscolo Budapest to find out about life among these historical walls as 2011 seems to be a very challenging year. touches such as personalized bathrobes, monogrammed facial tissues, and butler service for those renting the Presidential Suites. We really care about what our guests like and what they expect. Besides having high quality Italian design furniture, silk wall carpet and uniquely designed marble bathrooms, we are the first hotel in Budapest to implement a brand new in-room guest experience center in all of the rooms. As for other product developments, our suites are all equipped with Nespresso machines and we are providing complimentary internet access throughout Boscolo Budapest. I believe that the added value we provide makes our hotel more competitive. We are also really proud of our world famous New York Café in which our guests have the chance to travel back to history. The stunning architecture and decor provide an exceptional atmosphere while enjoying the creative ideas of our Executive Chef.

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Courtesy pictures

Boscolo Group is present in Europe with eight luxury hotels and more than twenty 4-star hotels, but the most beautiful hotel among them is Boscolo Budapest, the flagship of the chain. It is not typical in Budapest that a young lady leads such a prestigious property. What do you think makes this hotel successful? I joined the Boscolo Group in September 2010 and from the first minute I realized that we must put maximum effort into making even the smallest details excellent. We are very lucky that we have an outstanding product, but as you know, hospitality is not simply selling a room, but to provide personal service and always exceed our guests’ needs. The hotel industry is especially sensitive to human resources and that’s one of the things we really focus on . At Boscolo Budapest, our mission is to provide outstanding professional service to our valued guests in a property that has great cultural and historical heritage – not to mention a gorgeous design. Since September 2010, our team has increased by numerous professionals who are well known in their roles. My team and I do believe that personal attitude really matters and an honest smile, thoughtfulness and an extra touch are small things with which the highest satisfaction can be achieved. As we are nearing the end of the year, we may state that 2011 has really been challenging worldwide. How does Boscolo Budapest live up to the new expectations? The year 2011 seems to be especially good for the film industry and Boscolo Budapest managed to take a big part of this growing business. During the first six months of the year, the Hungarian EU Presidency brought more than 30.000 visitors to Budapest, which naturally had a positive impact on the result of the hotels. The revenue of Boscolo Budapest

Boscolo Budapest became member of the Marriott chain. What benefits does it provide for you and for your clients? Boscolo Budapest is the first Hungarian individual hotel that joined the Marriott Group’s Autograph Collection brand. We are honored by this co-operation as the Autograph Collection is mainly represented in North America. It is a portfolio of truly unique world-class, independent boutique and luxury hotels, but still providing the benefits of full membership and redemption through Marriott Rewards. Marriott.com is the 8th top consumer retail site in the world based upon online gross sale and by joining Autograph Collection, we are bookable through Marriott.com. This situation has benefits for our guests, as well, since we provide a unique accommodation with high level service at one of the most beautiful city destinations.

last year increased by 40%, we achieved a higher ranking on Tripadvisor.com – probably the biggest forum relying on travelers’ feedback – but the best way to immediately see if we are doing a great job is when the guest arrives and we can deliver the ’wow effect’ on the spot. 2011 is a year of changes, but the experience so far and the forecast are prosperous. Our hotel’s capacity was almost doubled and now, 2011 DEC

a total of 185 rooms guarantee our guests’ comfort. The biggest investment of the hotel market in Budapest this year was the Boscolo Luxury Residence, just connected to the building of New York Palace. We believe that by providing the highest level of service, by paying extra attention to details, we are able to exceed our guests’ expectations. Furthermore, we appreciate our returning guests’ choice. We give them special extra

DIPLOMACY & TRADE

Do you see the future of Boscolo Budapest just as bright as its present is? Although our location in Budapest is ideal and the New York Cafe is a very beloved destination and one of the most famous sights, the sightseeing tours have missed this area, so far. By establishing a new Hop-on Hop-off bus station just in front of the hotel, we provide easier access for our guests and other visitors to discover more treasures of this great city. Strategically, we focus more on direct channel business. In the near future, our new Exhibition Hall will open, providing exceptional facilities in our central location. Joining the Marriott Autograph Collection provides us with a wider market with its more than 3 million Marriott Rewards Members and we are also opening towards the Middle-East, Russia and the USA. I believe that if we can continue on the road we’re on now, the future will remain bright. <

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Contributors to EU Presidency Awarded Hungarian Foreign Minister Janos Martonyi decorated several officials from foreign countries for their contributions to the success of Hungary’s European Union Presidency during the first half of 2011. Hungary’s Order of Merit was endowed in the Hungarian Parliament to French Education and Research Minister Laurent Wauquiez, Spanish State Secretary for EU affairs Diego Lopez Garrido and vice-director of the General Secretariat of the Council of the EU, Jim Cloos. Belgium’s Development and EU Minister Olivier Chastel and former Secretary-General of the Council of the EU, Pierre de Boissieu could not be present at the ceremony and thus, they receive the Hungarian state decoration later. In his address at the awards ceremony, Janos Martonyi spoke highly of the expertise of the recognized officials, and said they had been instrumental in the achievements of the Spain-Belgium-Hungary trio presidency. Speaking in retrospect of the Hungarian presidency, the Foreign Minister said Hungary’s aim to take the country closer to the EU and to bring Europe closer to Hungary was successfully met. <

NEW GOVERNMENT OF POLAND SWORN IN POLAND, THE HOLDER OF THE ROTATING PRESIDENCY OF THE EUROPEAN UNION in the second half of 2011, has a new government. On November 18, Polish President Bronislaw Komorowski swore in Donald Tusk, as prime minister, and his ministers. In his address delivered before the Sejm, Poland’s national assembly, the Prime Minister focused on socio-economic issues and fighting the economic crisis within Poland. Foreign policy was dealt with only generally, however, Tusk announced a separate speech by the foreign minister later. In his hour-long speech, Donald Tusk stressed that government efforts must be targeted on safeguarding the security and well-being of every citizen. Next year could prove to be most critical and the government may have to take up unpopular economic measures that would require sacrifices from everybody, he said. <

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The 5th European Equality Summit had the primary goal of fostering the idea of equality in the European Union. The event, held in Poznan on November 14 and 15 in the framework of the Polish EU Presidency, was accompanied by an informal meeting of EU ministers responsible for implementing equality policies and counteracting discrimination. Konrad Niklewicz, spokesperson for the EU Polish Presidency, stated that the main theme of the Summit was ‘Implementation of Equality Policies at the Local and Regional Level’. That level of activity is crucial to the struggle against discrimination and the promotion of equality. It is there that national policies and programs are put into practice. It is there that groups experiencing inequality organize themselves and voice their needs. It is at the local and regional levels where the ideas of social advancement and change take root and develop. These conclusions, among others, were incorporated in the documents summing up the Summit: the Poznan Declaration and the attached recommendations. “All the participating countries recognized as the norm the need to work at the local and regional levels. It's not sufficient to have good laws at the government level; you need to go lower and, for example, encourage the involvement of employers, trade unions and NGOs,” Polish Government Plenipotentiary for Equal Treatment, Elzbieta Radziszewska commented. The 5th European Equality Summit brought together some 260 official representatives of EU Member States, candidate countries, EEA states, international organizations, senior European NGO officers, social partners (employers and trades unions), institutions concerned with equality issues and representatives of the civil society. The next Summit in scheduled to take place in Cyprus in November 2012. <

Grzegorz Roginski/KPRM, David Harangozo

POZNAN DECLARATION ON EQUALITY ADOPTED

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A President by Default? THE U.S. PRESIDENTIAL ELECTION IN 2012

B Y T A M A S M A G YA R I C S FOREIGN POLICY EXPERT

A JOKE MADE ITS ROUNDS LAST YEAR BEFORE THE UKRAINIAN PRESIDENTIAL ELECTION. Russian PM Vladimir Putin sent a telegram to Viktor Janukovich with the following text: ”Dear Viktor, it’s one week before the election and you still do not know who the next president will be. What sort of democracy do you have over there in Ukraine?” It is one year before the American presidential election and we do not know who the next President will be. If history could teach us anything it would be that President Barack Obama will be a one-term President or, using a journalistic term, he would be toast in November 2012. Unemployment is still officially over 9% (in reality, it is higher by a few percentage points); the economy in general is in a rather bad shape, although, not so bad as some commentators say or would like to see. The U.S. is losing power in relation to some of the emerging power centers in the world, most notably to China – but again, the China ”fan club” people around the world might be in for some unpleasant surprises in the short or medium term given the huge, although, currently hidden or suppressed economic and social problems of the Far Eastern giant. What is especially relevant for the reelection chances of the incumbent president is that more than three-quarters of the American people believe that their country is heading in the wrong direction. With such dismal numbers, no president has been re-elected in the U.S. in the past fifty years or so. Another problem for President Obama may probably be best described with a paraphrase of a well-known saying in English which runs like ”Fool me once, shame on you; fool me twice, shame on me.” Barack Obama became host of his own petard, so to say, when he created so high expectations in 2008 that – except for the starry-eyed – no one believed could be delivered. In addition, he has managed to alienate large groups who enthusiastically endorsed his candidacy in 2008, especially voters on the left, that is, the core voters of the Democratic party. Among others, he signed a watered down version of the Affordable Care Act (’Obamacare’)

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bigstockphoto.com, thecampaignseason.com

into law; has not closed down Guantanamo; has continued, in fact, stepped up targeted attacks on alleged terrorists around the world (including American citizens), and has not had ”a radical immigration reform” accepted despite having promised one in his first year in office. What seems to be the most important thing though, is that he has failed to lift the country out of the economic doldrums. It might be a question of academic debate whether he has the necessary constitutional or other tools in his hands to do that; the reality is that the man-in-the-street, on the whole, puts the blame on the President for the sluggish economic recovery. This rather unpromising environment of the incumbent President should necessarily make his opponent the favored winner on November 6, 2012. Nevertheless, Barack Obama seems to be having a great deal of luck with his opponents. John McCain did not really have any chance for a number of reasons in 2008 and so, the presidential election was a cakewalk for Barack Obama. The likely Republican opponent next year is not likely to be a heavyweight, either. Most likely, he will be Mitt Romney – mostly by default. Despite the antics and outlandish, sometimes downright scary views of his fellow contenders for the Republican nomination, he has not been able to build up a substantial lead over them. The fact itself hints a fundamental weakness of his candidacy: the Republican Party has been famous for choosing its ’favorite son’ early during the primaries who then enjoys the support of the major donors and the bulk of the core voters within the party. However, Mitt Romney has not been able to break out of the 20s in the opinion polls so far (his best was after the debate on foreign policy in Spartanburg, SC: 28%, an 8-point lead over Herman Cain). His Mormon religion does not help, either: 20% of the people would not vote for a Mormon because they think of this religion as only a sect. The Tea Party members suspect him to be a ’closet’ liberal, while voters who are disillusioned with the Democratic administration are not likely to vote for a Republican because the majority of the people identify the party as that of the ”wealthy”. One of the reasons is that the Republican candidates have committed themselves to not 2011 DEC

raising taxes (even on the wealthiest one percent) and would imagine curing the economy (including the enormous twin deficit) exclusively by slashing spending not even sparing the ”sacred cows” of Social Security, Medicare and Medicaid. They are under pressure to adhere to the so-called supply-side

DIPLOMACY & TRADE

economic policy by such influential groups as, among others, the Tea Party. ’Multiple Choice Mitt’ (Edward Kennedy) or ”a perfectly lubricated weather vane” (Jon Huntsman), Romney’s major problem is what sank John Kerry’s presidential ambitions in 2004: he is accused of being a ”flip-flopper” by left and right alike. The truth is that he has really been for a number of issues before he has been against them or the other way round, starting from health care and climate change through abortion and gun control to immigration and gay rights. (The list can be extended at will.) For a lot of people, even within the Republican Party, it seems that Mitt Romney is willing to take any position on anything so long as it seems to be advancing his political career. On a personal level, one may argue that there has not been one single politician in the history of mankind who has not changed positions – in fact, political and intellectual rigidity does not seem to be an attractive alternative, either, in a politician. ”Politics is the art of the possible” as the saying goes. However, the impression is that the majority of the Americans (at least the core Democratic and Republican voters) have not heard of it or, if they have, they do not like it. In spite of it, they very likely will be forced to put up with a ”flip-flopper” in the White House; the big question is which camp will swallow harder and turn out in larger numbers on election day in 11 months time. <

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Trade & Investment

British Council

Hungary in the UK

Jaguar Land Rover

Sir Alexander Korda

The Director of UK Trade & Investment in Hungary says investors would like to see a more business-friendly environment page 9

“The British Council connects people worldwide with learning opportunities and page 10 creative ideas from the UK”

The Hungarian Cultural Center in London provides a forum for people and ideas, as well as opportunity for Hungarian artists page 11

The manufacturer has chosen a new dealer to represent these ‘European cars with page 12 English tradition’ in Hungary.

A prolific Hungarian film director and producer who has – almost single-handedly – built the British film industry page 14

Managing the Friendly British-Hungarian Relations BY SAN DOR L ACZKO

THE AMBASSADOR’S GOALS AT HIS ARRIVAL IN 2007 INCLUDED aligning Hungarian and UK positions on EU and NATO policies more closely, and ensuring a successful Hungarian EU Presidency from the British point to view. Other objectives were the “increasing of our trade with Hungary; promoting British views, policy, values and excellence through the traditional and social media; running an effective, efficient and well-motivated Embassy; improving my spoken Hungarian; and learning to play the electric guitar competently,” the Ambassador said. “With the exception of the latter, we have made good progress on all these goals over the past 4 years I have been in office,” he added. “Diplomacy is no longer just about government to government relations. It's about engaging with civil society, NGOs, companies, religions and other organisations and agencies,” Ambassador Dorey noted, adding that he would like to pay particular tribute to excellent partners such as the British Council, the British Chamber of Commerce and Industry; the Hungarian Association of British Alumni; the Hungarian Business Leaders Forum; and Transparency International. “There are so many valued partners that I can't list them all here.

FACTS COMPARED AREA country comparison to the world: POPULATION country comparison to the world: POPULATION GROWTH RATE country comparison to the world BIRTH RATE country comparison to the world LIFE EXPECTANCY AT BIRTH country comparison to the world NET MIGRATION RATE country comparison to the world GDP - PER CAPITA (PPP) country comparison to the world UNEMPLOYMENT RATE country comparison to the world TELEPHONES - MOBILE CELLULAR country comparison to the world AIRPORTS country comparison to the world

‘Diplomacy and Trade’ would be among them, of course,” he said. As for British-Hungarian political relations, Greg Dorey considers them “friendly, with best practicies shared between us, and a healthy flow of bilateral visits. Our governments are dealing with similar economic and organisational problems and, in some respects, we are dealing with them in similar ways.” However, he pointed out that there are also some significant policy differences. “The Hungarian government, with its huge majority, is in a position to alter the face of this country radically and for the foreseeable future. They have made clear that they want to make changes to almost every aspect of political, economic and social life. History will judge their performance, because this is a tremendous responsibility – with considerable risks.” Regarding economic ties, the trade statistics have been improving dramatically since a low point two years ago, as a result of the economic crisis. But when it comes to investment, the Ambassador noted that “things are less rosy. The business environment for our investors in Hungary could be much better in terms of predictability, transparency, deregulation and dialogue with the government. At the moment, it is difficult to encourage new investment or reinvestment by UK firms as a result of these shortcomings.” The British Embassy is involved in many activities in Hungary. Much of it is solicited by Hungarian

HUNGARY

93,028 sq km 109 9,992,339 (July 2010 est.) 83 -0.156% (2010 est.) 212 9.7 births/1,000 population 200 74.57 years 93 1.4 migrant(s)/1,000 population 48 $18,600 63 10.7% (2010 est.) 117 12,224,000 54 43 100

UNITED KINGDOM

243,610 sq km 80 62,698,362 (2011 est). 22 0.557% (2011 est.) 147 12.29 births/1,000 population 161 80.05 years 28 2,6 migrant(s)/1,000 population 32 $34,800 37 7.8% (2010 est.) 85 80,799,000 14 505 14

organizations. “We get many requests and we have to be very selective. In the past, we have spent large sums of bilateral assistance in Hungary, e.g. through our ‘Know-How Fund’ from the early 1990s. But since Hungary joined the European Union, the bulk of our financial contribution comes through our share of EU Structural and Cohesion Funds. On top of that, we can help though facilities, expertise, exchange of best practice etc. - if we believe the project in question fits in with our priorities. One prominent timely issue to promote is the London Olympics next year. Ambassador Dorey said “we had a fantastic ‘500 days to go’ event, which was attended by many Hungarian Olympic champions and at which we started Olympics countdown clocks which can now be seen outside the Embassy.” There were Olympics sticker and poster campaigns in the Metro daily, which have been seen by many people. “My excellent colleagues also participated (and are planning to participate) in major sports events like the cross Lake Velence swim, the bicycle tour round lake Tisza and the Budapest Marathon and Half Marathon, to promote the 2012 London Olympic and Paralympic Games. But I am especially pleased with our agreement with the Hungarian Paralympic Committee to promote their excellent work, because this is much less well known in Hungary,” he added. This four-year term was not the first stay in Hungary for Greg Dorey. He first arrived here in April 1989 and stayed for 3 and a half years. “I

Source: World Factbook

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2011 DEC

clearly like the place or I would not have come back. I have very long-standing Hungarian friends, a Hungarian goddaughter and many happy memories of the country. Altogether, I will have lived here for 7 and a half years by the time I leave. So you can assume that a large part of my heart will stay here,” he noted. He believes Hungarians and Britons are not so very different. “We share similar hopes and aspirations, and have a certain amount of shared history, like the Magna Carta and the Golden Bull; frequent contacts in mediaeval times; and the tremendous mutual admiration in the 19th century. Maybe Hungarians are more pessimistic – or so they tell me.” He travelled a lot in Hungary but he believes “not as much as I should have wished, although I have seen a fair amount of the country. Hungary is well endowed with interesting and beautiful places and buildings, all of which I have enjoyed visiting. Perhaps inevitably, I am most familiar with places close to Budapest: the Buda Hills, the Danube Bend, the wonderful Skanzen site at Szentendre and around Lake Velence.” However, he feels sorry that “the attractions of this wonderful country outside Budapest do not get sufficiently marketed abroad, certainly not in the UK.” As for the next British ambassador in Budapest, Greg Dorey has the following advice for him: “Learn as much Hungarian as you can and use it. You are lucky to be able to live in a lovely city like Budapest, but you should get out of the capital city as often as you can to visit the countryside. And get a gym membership if you intend to eat the delicious Hungarian food.” <

PHOTO BY

C O N T I N U E D F R O M F R O N T PA G E >

David Harangozo

INTERVIEW WITH THE DEPARTING BRITISH AMBASSADOR, GREG DOREY

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Facilitating Cooperation between Businesses UK INVESTORS NEED A MORE BUSINESS-FRIENDLY ENVIRONMENT IN HUNGARY THERE ARE SIGNS THAT SLOWLY – AND EVEN WITH SETBACKS LIKE THE GREEK ISSUE –, the world is getting out of the global financial crisis. This statement is very much true for British-Hungarian economic relations. As Dr. Dora Kulauzov, the new Director of UK Trade & Investment (UKTI) in Hungary tells Diplomacy and Trade, the economic crisis had a negative impact on bilateral trade naturally, but “after the initial shock, we have more than recovered the situation.” In 2010, the UK exported GBP 1.05 billion (now EUR 1.22 billion) worth of goods to Hungary (26% increase from 2009) and imported £3.2 billion (now EUR 3.73 billion) worth (29% up from 2009). Given that the UK`s main trade partner is the EU (accounting for more than 50% of exports and imports), the share of exports to and imports from Hungary is less than 1% of UK global trade. In a regional comparison (Central-Eastern Europe), 10% of exports and 20% of imports going to the CEE region are traded with Hungary. Hungary is still the United Kingdom’s third largest export market in Central-Eastern Europe, after Poland and the Czech Republic. There are considerable volumes of two-way

PHOTO BY

David Harangozo

trade in telecommunications devices, electrical machinery, medical and pharmaceutical goods and manufactured goods. As for investment, the UK is one of the biggest foreign investors in Hungary. UK companies have invested primarily in the retail, pharmaceutical, resource, shared service and hospitality sectors. The stock of UK

investment in Hungary in 2010 was valued at GBP 698 million (now EUR 813 million), that is, 7% of UK foreign direct investment (FDI) flowing to the CEE region. Kulauzov points out that “as the Hungarian economy is small, open, export-led, and vulnerable to external risks, it needs sizeable levels of foreign investment to create jobs, and induce economic growth. British investors would like to see better dialogue with the Hungarian Government, more predictable economic policy, increased transparency, and a more business-friendly investment environment – they would then invest and reinvest more.” In its “Plan for Growth”, the UK Government aims to create in Britain the most competitive G20 tax system; to build the best place in Europe to start/finance/grow business; to encourage investment/exports to create a more balanced economy; and to create a more educated workforce, the most flexible in Europe. Dora Kulauzov has just started in her new position as Director of UK Trade &Investment whose main role is to maximise the gain for the UK economy. She says the UK economic

2011 DEC

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policy objective is to achieve strong, sustainable and balanced growth. The British Government’s aim is to create the conditions that enable UK businesses to be successful. It is good news that the UK economy has returned to growth. “In our Embassy’s case, it has traditionally been helping British companies to bring their goods and services to Hungary or providing support to those already here. A new and exciting area for us, however, is to act as a first point of contact and provide initial support for those innovative Hungarian companies that have global aspirations and wish to establish a presence in the UK.” She adds that as Director of UK Trade & Investment, her main focus will be to facilitate cooperation between British and Hungarian businesses and to encourage more exports from the UK to Hungary. Bringing over tasks from her previous role of Economic and Commercial Diplomacy Attache at the Embassy, she will also continue to be responsible for coordinating commercial diplomacy activities at the Embassy, that is, using diplomacy to help create conditions for growth through trade and investment. <

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New Visions, New Missions: the British Council in 2011 Contributing to social change, engaging with people at a human level, fostering advancement in education and developing intercultural dialogue are only a few of the goals that the British Council has sought to accomplish in recent years. Language, and particularly English, is considered in the European Union as a veritable stronghold of culture, and the British Council in Budapest has always been se en as the most authentic source of knowledge about the country. “The British Council connects people worldwide with learning opportunities and creative ideas from the UK, and we have been building bridges and long-lasting educational co-operation between the UK and Hungary,” explains Simon Ingram-Hill, Director of the British Council in Hungary. The British Council has played an instrumental role in determining the future welfare of the world by creating a vision that strives to “make the world a better place”. Simon Ingram-Hill talks about past accomplishments and future plans.

BY RUDOLF SARDI

D I P L O M A C Y & T R A D E : It was only a year ago that you spoke about the role of the British Council as being a soft tool to address social issues and reach masses of people. How successful do you think this mission has been in Hungary? SIMON INGRAM-HILL: I hope very – we have introduced a number of programmes each of which has reached different target audiences and together cover a wide range of what we do in the context of fostering cultural relations. In Education, we bring together schools in Hungary, UK, France and Romania through “Connecting Classrooms” emphasising the European dimension of schooling today; our “Active Citizens” program links up hundreds of Hungarians working at the community level with like-minded professionals in 9 other European countries; Creative Cities has focused on urban development with senior officials at the municipal level; elsewhere through the

“Challenge Europe” project young environmental professionals generate greater awareness and offer alternatives to dealing with the effects of climate change. How did you manage to securely implant the idea in people’s minds that the British Council is not only a place where the English language is taught, but also an inspiring community that aims to create engagement and trust? At the heart of what we do is our overall corporate purpose, that of building trust and understanding at the community, national or international level. But we can only really successfully do this through strong partnerships. These take time to build and we are fortunate that we have such excellent partners here in Hungary. Without singling out specific organisations either governmental or non-governmental, we include amongst our partners a highly-respected theatre, a pedagogical institute, an association of young environmental professionals, a foundation

SIMON INGRAM-HILL: It’s difficult to answer this question without giving some quantitative evidence. So just a couple of examples: The collaboration with UK choreographer Nigel Charnock on the production “Revolution” that he devised early in 2011 with two Budapest-based art houses resulted in sell-out initial performances, and it has already been brought back twice to more packed houses and spawned workshops for hundreds of young Hungarians. Next it is due to travel outside Budapest and indeed Hungary. Another example is the sheer volume of quality applicants that we received for our Empowering European Citizens program, launched this September, three times the number we could accept. A common language is a defining feature of a country’s national identity. Instead of defending the language and culture of Britain, your organisation has always searched for ways to connect all parts of the world and develop mutual understanding among people of different social and financial backgrounds. Do you have any large-scale projects for the future which seek to endorse this noble goal and are in line with the corporate vision of the British Council? We are currently working on a Creative Entrepreneurs initiative; a citizenship program with a more global reach, perhaps focusing more on youth, and a number of products for English teachers, trainers and language learners that will extend our reach and services, both digitally and face-to-face. This is of course separate from, though complementary to, our newly re-established teaching operation. The challenge for designing large scale projects is that they need to be flexible enough to have wide international reach while achieving local relevance. Initiatives, such as “Learn English Family”, are a great way to encourage people to learn English and develop an awareness of UK’s

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Your mention of our “Learn English Family” program is illustrative of the importance of going beyond the formal school setting when encouraging foreign language learning. But beyond English, which is indeed a very important part of our work into the future, let me mention the radio program “Selector” which every Saturday afternoon brings to ever growing audiences in Hungary the very latest of British music which this very week was described by British daily “The Times” as “the most cutting-edge music show coming out of Britain, delivering a soundscape of young British life ... the country’s coolest radio show ... created by the British Council”. It is a good example of how we can effectively promote contemporary British culture. <

David Harangozo, Courtesy picture

In what ways did your new programmes, introduced in 2010, attract significant attention in Hungary? What visible results are you able to share with the readers of DT?

democratic values. In your personal opinion, what other forms of promoting British culture do you think could work effectively in Hungary?

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in Northern Hungary dealing with social inclusion and an English language teachers’ network.

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A Piece of Hungary in Covent Garden THE MULTIFACETED HUNGARIAN CULTURAL CENTER IN LONDON Opened in 1999, the institute provides a forum for people and ideas, enabling Hungarian artists to introduce themselves in Britain. BY REKA A. FRANCISCK

“2011 HAS BEEN A HIGHLY SUCCESSFUL AND COLORFUL YEAR in the events calendar of the Hungarian Cultural Centre (HCC) in London,” says Ildiko Takacs, Director of the institute for the last four and a half years. “The programming of the 2011 events has been largely connected to the EU Presidency of Hungary. These large-scale Hungarian events were housed in prestigious British cultural institutions,” she told Diplomacy and Trade in a last minute interview, just after she announced her departure. “It was a pleasure for me to finish my term at the time when the extremely successful and popular ‘Eyewitness: Hungarian Photography in the 20th Century – Brassai, Capa, Kertesz, Moholy-Nagy, Munkacsy’ was still on at the Royal Academy of Arts on Piccadilly.” As the President of EUNIC London in the academic year 2010-2011, Takacs represented the national cultural institutes of the EU member states at numerous cultural events. “It was great joy for me to open the second EUNIC London dance festival, DancEUnion at the Southbank Centre, along with Judy Kelly, Artistic Director of this prestigious cultural venue in London. Hungary was successfully represented by Company Zadam at this international dance festival and workshop series,” she notes. As the closing event of Hungary’s EU Presidency and that of the EUNIC London Presidency, the HCC – in partnership with the Polish Cultural Institute and the EC Representation in the UK – jointly organized a two-day Cultural Diplomacy

2012

> T H O S E W H O W I T N E S S E D T H E R E A L I Z AT I O N O F ‘ E Y E W I T N E S S ’ : (pictured clockwise) Charles Saumarez-Smith Secretary and Chief Executive of the Royal Academy of Arts (RA), Peter Korniss photographer, Peter Baki and Colin Ford curators, Ildiko Takacs HCC, Sarah Lea RA curator, Kathleen Soriano (Head of exhibitions RA) and Jennifer Francis, head of marketing RA. Seminar at the Europe House in June, on account of the EU Presidency of Poland. The HCC took the lead in organizing this seminar for the second year and even more successfully than last year. Hungary was represented by Dr. Pal Hatos, Director of the Balassi Institute in Budapest. According to Takacs, culture is an excellent way to promote a country. “For instance, Lord Aldington, Deputy Chairman of the Royal Academy Trust, former Chairman of Deutsche Bank London, said about the ‘Eyewitness’ exhibition that “it is a great show, a great national statement.” We organized or

supported several high-quality cultural events, which generated a huge amount of great press and extremely positive buzz about Hungary in many circles in British society. It is important to note that if a Hungarian cultural program or exhibition takes place in a renowned cultural institution in London it is not only the British public who will see it but everyone else who visits London, and leave for home with a very positive image of Hungary in mind. That is how we wanted to contribute to the Hungarian Presidency of the Council of the EU.”

Courtesy pictures

THE INSTITUTE Dedicated to enhancing knowledge and appreciation of Hungarian culture, the Hungarian Cultural Centre in London (HCC) organizes and supports a wide spectrum of innovative programs to promote Hungarian art and artists in the UK. HCC’s ultimate goal is to bring attention to the great achievements in Hungarian art and culture while encouraging collaborations between Hungarians and Londoners. The HCC is associated with the Ministry of Public Administration and Justice in Hungary, and reports directly to the Balassi Institute. The mission of the Institute is to familiarize British people and the rest of the world with all the treasures that were spread to Europe by the Hungarians, as well as to highlight the values that Hungary owes to foreign cultures, and in this way, emphasizing Hungary’s forever lasting bridging role in terms of intercultural communication. The Institute is in close collaboration with British cultural institutions such as the Royal Academy of Arts and the Southbank Center.

2011 DEC

The 2012 programming largely relates to the London Olympics 2012 and the events of the Cultural Olympiad, according to the information given by HCC. Some of these events will include the European sport documentary film festival organized by EUNIC London in February and the HCC screenings of various Hungarian films that focus on sports such as ‘White Palms’, ‘6:3’ or ‘Play it again Tutti’ and ‘Football of the Good Old Age’. The Budapest Festival Orchestra will be in concert again at the Southbank Centre in March, an event which the HCC is hoping to join in. There are several anniversaries the HCC is planning to celebrate next year, among these are the centenary of John Halas, the internationally renowned Hungarian animator, the centenary of Geza Ottlik, writer and translator of many of Charles Dickens’s novels in conjunction with the bicentenary of Dickens and Zoltan Kodaly’s 130th anniversary. <

Being ‘Liszted’

THE LADYBIRD OF SZEGED

This year, London, just as the rest of the world, had her eye on Hungarian composer Franz Liszt. The HCC organized around 17 events, which focused on the Master. “These events ranged from classical music to world music concerts, and were performed at the Royal Festival Hall, Kings Place and 606 Jazz Club – just to name a few superb venues,” Takacs continues. “The most renowned Liszt

Robotville, an exhibition hosted at London’s Science Museum between Dec 1 - 4, offers a unique opportunity to get up close to robots and talk to their inventors. One of the robots showcased is brought to London by HCC, from Szeged, SE Hungary. “Invented by Dr. Daniel Muszka at Szeged University, the Ladybird of Szeged is a cybernetic animal and probably the sweetest reflex model existing,” says Ildiko Takacs. “The Ladybird reacts to light, sound and touch and it can even remember instructions for a short spell. Not bad for a robot built in 1957.” The festival is organized by EUNIC London in partnership with the Science Museum among others. The Foundation of the Computer Science Museum in Szeged generously lent the Ladybird to the Science Museum for this international robotic event. The inventor and his assistant Csaba Gyuricza will be present at the exhibition and demonstrate how the Ladybird works.

Did you know that Her Majesty Queen Elizabeth II drinks her tea from a world-famous porcelain set made in Herend, Hungary?

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Liszts’ written by John Spurling, the wellknown British playwright, novelist and critic. Janos Balazs plays Liszt on the recording as breathtakingly as he played live at the HCC at the launch of the book and the audio book, as well.” Takacs is also very proud of the Liszt concert, given by the Budapest Festival Orchestra at the Southbank Centre, and of the Liszt Festival, which the HCC organized at Kings Place in celebration of the Liszt Bicentenary in January. The last program celebrating the Liszt bicentenary by HCC is a Christmas concert on Dec 5 with Gabor Farkas.

biographer, Professor Alan Walker gave an amazing lecture with Maria Eckhardt on Liszt at the Royal Academy of Music. The best Hungarian talents participated in the programs, which we organized or supported, including the Budapest Festival Orchestra under the baton of Ivan Fischer, Denes Varjon, Dezso Ranki, Edit Klukon, Tamas Vasary, Gergo Boganyi, Barnabas Kelemen, or the Janosi Ensemble. My colleague, Gabor Egri was responsible for all the Liszt events as he successfully coordinated a fantastic collaboration between the Palace of Arts, Budapest, the HCC and Chrome Media, who published the audio book of ‘The Book of

DIPLOMACY & TRADE

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European Cars Built on English Traditions

category, we offer the Land Rover ‘Defender’, its more elegant, more luxurious version with the same terrain-roving features, the ‘Discovery’, and the variety of this model for urban use, the ‘Freelander’. As regards the Range Rovers, we have the brand new model ‘Evoque’, in addition to the ‘Range Rover’ and Range Rover Sport’, while in the world of Jaguar, the business model is the ‘XF’, the luxury sedan is the ‘XJ’ and the sports car is the ‘XK’. So, we can say that with the opening of the new dealership, we have a new importer, a beautiful new showroom and we present two newlz released models,” the managing director says. The Evoque had its European premiere in September. It is the lightest, the most environmentally friendly and most fuel efficient Range Rover ever, built on aluminum

technology but with the interior design, comfort and luxury characteristic of the Range Rover. The XF model comes with a four-cylinder engine, a novelty in the world of Jaguar, proving that the manufacturer wishes to be a rival of German car-makers in this category. The engine, itself and the engine control are very modern, as well. It is a 2.2-liter diesel engine with 190 HP, stop-start system (this model being the lowest CO2 emission Jaguar ever), eight-speed automatic transmission and average fuel consumption of 5.4 liters per 100 kilometers. Although, the manufacturing company is owned by India’s Tata Holding, these models are all made in England. The management is made up of European professionals who wish to present a car built according to European

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IN JANUARY THIS YEAR, THE MANUFACTURING COMPANY JAGUAR LAND ROVER – in line with its efforts to examine its European network with regards to which dealers would be suitable for meeting the targets for the upcoming years – found that in Hungary, the previous importer might not be the proper partner for presenting the new models. “After looking at several aspects, they announced a tender in this country, which was then won – among eight participants, I believe – by the Dutch company AutoBinck Group to which we belong,” the managing director of British Automotive Hungary Ltd., Zoltan Marko explains to Diplomacy and Trade. “However, we thought this new endeavour could not be included in the previous framework in which we operated and represented other car manufacturers. Therefore, we set up a new company that would only concentrate on Jaguar Land Rover wholeheartedly. That is how the British Automotive Hungary Ltd. was established in July this year,” he adds. The story of this firm is quite short, yet, the history of the mother company group dates back over a hundred years in Holland. At the moment, the whole palette offered in the showroom in southern Budapest, along the road leading to the M5 motorway, consists of nine models. “In the hard-rock terrain

trends but with well-established English traditions, based on the venerable English heritage in this field. “No one is surprised by how many Jaguars and Land Rovers can be seen on the roads of the United Kingdom but the overall popularity of these makes is demonstrated by the fact that 80% of all Land Rovers and 75% of all Jaguars manufactured in Britain are sold outside the United Kingdom. So, these are quite international brands,” Zoltan Marko explains. However, there are spots on the maps of Europe where these brands are not established enough. In every country, a lot depended on local efforts in the past 20-40-50 years as regards the development of these brands in the given country. “In Hungary, we invest lots of work to make these brands as well-known as we believe they deserve,” he adds. Zoltan Marko is of the view that “if we look around Europe as to how the different car brands weathered the world economic crisis, it was a fortunate development in the life of Jaguar Land Rover that the change in ownership occurred in 2008, that is, before the outbreak of the economic crisis. Tata Holding is a financially strong investor that is able to provide its own resources for technical development and other investments like the very recently announced establishment of a new engine factory in England. We are talking about an annual spending of over GBP one billion (now EUR 1.17 bn) on product development.” This way, the Jaguar and Land Rover brands were not really hit by the world crisis – thanks to the very stable financial background. The fact that new models emerge this year means that a lot of effort and money were invested in product development in the past three years. And the development process does not stop. “It was announced at the opening of our showroom that in the next five years, Jaguar Land Rover will come out with 40 new model varieties,” he adds. As regards Hungary, the AutoBinck Group also has strong financial background. It decided to acquire the representation of these brands in this country knowing that a lot of time and a lot of money would have to be invested here at the beginning of the project so that in a couple of years’ time, these efforts bear fruit in the form of increased sales figures. However, British Automotive Hungary Ltd. – the only official dealer in Hungarian for these brands – intends to sell about 200 of these models next year. “This target was formulated with respect to how many cars are sold in countries of similar size in the region and with the fact in mind that that this company is just starting to build these brands up here. The prospective customers are individuals who already know these brands and like them, and top managers who are aware of the prestige of these brands,” the managing director concludes. <

Courtesy pictures, David Harangozo

JAGUAR LAND ROVER OFFERS NINE MODELS IN NEW SHOWROOM

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Double Taxation Agreement between Hungary and the UK THIS SEPTEMBER, HUNGARIAN STATE SECRETARY FOR TAXATION AND FINANCIAL POLICY AFFAIRS, Andras Karman and the British Ambassador to Hungary, Greg Dorey signed a Double Taxation Agreement in Budapest. This agreement replaces the one signed in 1977 and reflects modern business developments between the two countries. At the signing ceremony, Ambassador Dorey stated that this agreement would help contribute towards a stable business environment that can foster foreign investment at a time when trade between the UK and Hungary has reached record levels. State Secretary Karman said that “the signing of this Treaty marks an important development in economic co-operation between our two countries”. In his blog at the Embassy web site, Greg Dorey says the agreement protects against the risk of double taxation where the same income is taxable in either of our countries and it provides certainty of treatment for cross-border trade. Since bilateral trade has reached record levels and the citizens of our two countries increasingly contribute to both of our economies, this is good news. He

Transparency Design Awards THE DESIGN OF AN EMPTY POCKET by the team of Krisztina Balazs, Eva Balazs and Istvan Bacskai won the "Don’t expect a bribe from me!" design contest launched by Transparency International and the University of Applied Arts. The winners were announced in November at the British Embassy that offered a prize money of HUF 400,000 to the winning concept. The prize was awarded by British Ambassador Greg Dorey. The winning design can be viewed on the Hungarian website of Transparency International. <

PHOTOS BY

David Harangozo

continues that the agreement also helps contribute towards a stable business environment which can foster foreign investment. And it protects governments’ taxing rights and against attempts to avoid or evade tax liability. So this is an important step in making sure that our citizens pay their fair share towards the costs of our governments and the important services they provide. There are more than 2,500 Double Taxation Treaties world-wide and the UK has the largest network of treaties, covering over 100 countries. <

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Sir Alexander Korda THE ONE WHO HAS – ALMOST SINGLE-HANDEDLY – BUILT THE BRITISH FILM INDUSTRY blockbuster, making Korda international fame. In the ‘30s, he built the Denham Studios on a 165-acre estate outside London and, after its demise, he bought and developed Shepperton Studios. Korda's dream was to create a film studio in Europe similar in scope and size to Hollywood's greats. For his merits, Winston Churchill nominated him for knighthood, making Korda the first film director or producer to be knighted. Sir Alexander Korda produced more than 100 films, including That Hamilton Woman, The BORN IN THE GREAT PLAINS OF HUNGARY IN 1893 as the first of three sons in a poor farm house, Alexander Korda went on to become one of the most prolific film directors, producers, and studio chiefs in the history of filmmaking. His career began writing film reviews and continued to directing Hungarian films during the First World War. By the age of 23, Korda built his own film studio in Budapest (Corvin Film Studios). Due to political turmoil, he was forced to escape Hungary in 1919 and fled to Vienna and later Berlin, where he directed his first wife, Maria Corda, in a series of successful movies. In 1926 the pair was hired by MGM and moved to Hollywood, but by 1930, Alexander Korda was in Paris running Paramount's French division. His success at Paramount took him to England to run the company's British division. Just two years later, he founded London Films, the company that was to revitalize, and change forever the British film industry. He felt that the only way to bring the English film industry to prominence would be by concentrating on quality films. He then risked everything on a deceptively-lavish movie 'The Private Life of Henry VIII' (1933) starring Charles Laughton and Elsa Lanchester. The film became a worldwide

A s a y o u n g b o y, Ko r d a ’s s i g h t w a s damaged by the improper treatment of an eye condition. Throughout his life, he always wore thick glasses. Despite this detriment, he was a v o r a c i o u s r e a d e r, a n d a c q u i r e d a n e a r - p h o t o g r a p h i c m e m o r y.

Jungle Book, The Third Man, Richard III, The Thief of Baghdad, and Things to Come. He established his own roster of contract actors including Leslie Howard, Merle Oberon, Wendy Barrie, Robert Donat, Maurice Evans, and Vivien Leigh. He was married three times, the first to Hungarian actress María Corda in 1919. They had one son and divorced in 1930. In 1939, he married Anglo-American film star Merle Oberon but the marriage ended in divorce in 1945. His last marriage was in 1953 to Alexandra Boycun with whom he remained until his death three years later. He died at the age of 62 in London and was cremated; his ashes are at the Golders Green Crematorium in London. The Alexander Korda Award for the 'Outstanding British Film of the Year' is given in his honor by the British Academy of Film and Television Arts. <

MAKOVECZ EULOGISED IN FINANCIAL TIMES

CSIK ZENEKAR IN LONDON

The British architect and writer Edwin Heathcote praised Hungarian architect Imre Makovecz, who

The Csik Zenekar, one of Hungary’s most popular folk-pop crossover groups, performed with Tibor Kiss of the band

died on September 27, aged 75, as “uniquely Hungarian” and “a truly great man”, writing in the

Quimby and Gabor Presser, often referred to as the “grandfather of Hungarian pop”, at a concert in London’s Scala

Financial Times. In a piece entitled “An architect appalled at communism and consumerism alike”,

cultural center in October. The Csik Zenekar, established 23 years ago, has performed with Kiss and Presser before in

published on October 1, Heathcote said Makovecz was “one of the most remarkable and deeply

Hungary, but never abroad. The band won a Fonogram Award in 2007, a Hungarian Heritage Award in 2009 and a

political architects of the twentieth century”. Makovecz used architecture “as a form of political

Prima Primissima prize in 2010. The group’s members are Peter Mako - clarinet, soprano sax, tenor sax; Marianna

rebellion”, pitting his own organic work against the pre-fabricated solutions of the Soviet Era, he

Majorosi – vocals; Zsolt Barcza – cimbalom, accordion; Jozsef Bartok – double bass; Janos Csik – violin; Attila Szabo –

said. After the fall of communism, Makovecz found his opposition in globalization, consumer society

violin; and Tamas Kunos – violin. <

and corrupt politics, Heathcote added. “Too wedded to the Hungarian landscape and language”, Makovecz was “an international inspiration and an untranslatable phenomenon”. “Poetic, charismatic, endlessly generous and indomitable, he was a uniquely Hungarian figure and a truly great man,” Heathcote wrote. <

HUNGARIAN PHOTO INCLUDED IN EU SHOW IN LONDON An image of a man sorting through an enormous pile of bricks from a demolished building in Budapest by the Hungarian photographer Tamas Dezso has been included in an Courtesy pictures, Tamas Dezso

exhibition highlighting volunteering hosted by the Europe House in London recently. The exhibition, entitled “Active Witness” brings together 27 works by photographers representing each member of the European Union. The aim of the exhibition is not only to illustrate circumstances and issues of concern, but also to raise awareness of the importance of active participation and volunteering as a positive response, the organizers say. Tamas Dezso’s photographs have been

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published in Time Magazine, The New York Times, National Geographic, GEO, Le Monde Magazine, Ojo de Pez and Polka Magazine. DIPLOMACY & TRADE

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Modest Hungarian Expectations for London 2012 HUNGARIANS NEED A DIFFERENT ATTITUDE TOWARDS PHYSICAL EDUCATION AND SPORTS AT THE PREVIOUS OLYMPIC GAMES HELD IN LONDON (1948), Hungarian athletes won 10 gold, 5 silver and 13 bronze medals, finishing as the fourth most successful nation. Just four years later in the Finnish capital Helsinki, Hungary finished third in the ranking of nations with an unprecedented 16 gold, 10 silver and 16 bronze medals, the best ever Hungarian Olym pic performance to date. Although, this glorious past was not reflected in the Hungarian results of the 2008 Beijing Olympics, the current expectations should be adjusted to the performance of Hungarian athletes in the Chinese capital. As the Secretary General of the Hungarian Olympic Committee (HOC), Zoltan Molnar explains to Diplomacy and Trade, “we would like to improve on our performance of the Beijing G ames (3 gold, 6 silver, 2 bronze), but if we realistically look at the situation based on Hungarian results at recent world and European competitions, we should be satisfied with about the same achievement.” Molnar, who will be the head of the Hungarian Olympic team in London next year ( just as he was at six previous Olympics) says that although, you also need a considerable amount of luck to win Olympic m edals, the reality of Hungarian sports these years “does not let us pin very high hopes on a very good overall result at the next Summer Olympics.” In the past, fans calculated how many medals each sport was likely to produce at the Olympics. Now, it is the individual athletes that come to mind when contemplating the medal hopefuls. That very much reflects the lack of a mass base from which these hopefuls could be selected. “I have just read that at the national junior gymnastics championships, a girl became national champion because she was the only contestant. As another example, last year, only five competitors entered for the Hungarian championship in 1,500 meters running. So, the basic problem is with the foundations. We should encourage the young to get involved in sports again. One of the most importa nt

HUNGARIAN TARGET: 10 MEDALS IN LONDON OLYMPICS

tasks is to give back to sports and physical education the ranking they deserve.” He is of the view that it is also the responsibility of the parents, not only of the school, to explain the benefits of sports – or just regular exercise – to their children and make them appreciate physical education. If that happens, not only will Hungarian sports have a wider base but the Hungarian population will be hea lthier physically and mentally, as well. The Secretary General says it is a favorable sign as the current government “has made

David Harangozo, Courtesy picture

“WE’LL BE MORE SUCCESSFUL THAN IN BEIJING”

PHOTOS BY

> The President of the Hungarian Olympic Committee, Zsolt Borkai says the target to be achieved by Hungarian participants at the Summer Olympic Games in London in 2012 is ten medals, including three gold. Speaking before the Sports and Tourism Committee of Hungarian Parliament, Zsolt Borkai reminded his audience that 79 Hungarians obtained Olympic quota in ten sports and another 100 athletes would qualify themselves if all things go well. "We believe that a group of 140 athletes is likely to form the Hungarian team. Although, the overall number of athletes has fallen, the high-standard professional work in the different clubs guarantees the good results," he said. Zsolt Borkai also pointed out that the Hungarian Olympic Committee considers clean participation by Hungarian athletes important. Therefore, over 900 doping tests were carried out and next year, each Hungarian Olympic participant will be tested at least three times.

> The chairman of Hungarian Parliament’s sports committee, Erik Banki says he does not dare to go into presumptuous predictions but he expects Hungarian athletes to be more successful than at the 2008 Summer Games in Beijing. “It is recognized in more and more countries that sports is factor of the national economy, thus, there is an enormous competition between countries. Still, from the Hungarian point of view, I expect a better overall performance than at the last Games. On one hand, it is because resources provided for the preparations have increased, and – on the other – the system of support has become more effective, there are no scandals, money arrives on time. This way, every condition is provided for effective preparations. As regards the size of the Hungarian delegation for London 2012, it very much depends on how many of our teams qualify but I expect 120-140 athletes to be there,” Erik Banki said.

2011 DEC

sports a strategic branch” by providing tax breaks. It has also commissioned the HOC, a civil organization, to distribute all the state money earmarked for sports. However, he adds, these favorable developments take time, at least 5-6 years, to yield tangible results. There is also money to prevent doping cases that “shocked Hungarian sports at the 2004 Olympics in Athens,” Zoltan Molnar points out, stressing the ‘zero tolerance’ policy of the Hungarian Olympic Committee. “What we could provide instead are the opportunities offered by sports sciences like psychology, physiology, and biology to

DIPLOMACY & TRADE

properly conduct diet, increase muscle mass, constantly monitor athletes. These all support the training process and will eventually lead to better achievements without doping.” However, he also notes that Hungarian institutions that could provide such services are in a deteriorated state. At the first Youth Olympics (Singapore, 2010), Hungary was the 9th most successful nation. “Despite the difficulties in the background, this competition showed that we still have a good number of talented athle tes. However, if no wider base is created, we might not see many young Hungarian Olympic hopefuls in the future,” Zoltan Molnar concludes. <

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Polish Day of Independence > A M B A S S A D O R Roman Kowalski invited guests to the Museum of Fine Arts in Budapest to celebrate his country’s national day. The ambassador talked about freedom as “of priceless value” for the Polish people.

The Club at Iberostar Grand Hotel > T H E N E W LY O P E N E D I B E R O STA R G R A N D H OT E L B U DA P E ST, located in the heart of the Hungarian capital, was the venue for the latest event by the Diplomacy & Trade Business Club (‘The Club’). The Spanish hotel chain opened its first city hotel in downtown Budapest. The Spanish chef, Juan Carlos Gonzalez spoiled the guests with mouth-watering tapas, scoring a great success.

Lebanon National Day > L E B A N E S E A M B A S S A D O R to Hungary, Charbel Stephan invited guests to the Corinthia Hotel Budapest to celebrate his country’s national day.

ELTE Anniversary > T H E FA C U LT Y O F A RT S of Budapest’s ELTE University held a diplomatic reception in its Aula Restaurant to celebrate the 376th anniversary of its foundation.

Ambassadors’ Credentials Presented

India Exhibition

> T H E P R E S I D E N T of the Republic of Hungary, Pal Schmitt welcomed new ambassadors (pictured clockwise): Minelik Alemu Getahun (Ethiopia), Matei Ion Hoffmann (Germany), (Alexandru-Victor Micula (Romania), Karin Olofsdotter (Sweden) and Johan Indekeu (Belgium).

> I N D I A N A M B A S S A D O R Gauri Shankar Gupta invited guests for the opening of a painting exhibition on the 150th birth anniversary of the Indian poet Rabindranath Tagore.

Turkish National Day

> T H E D I P LO M AT I C S P O U S E S of Budapest organized a big Diplomatic Fair to raise money for its charity Institutions and to celebrate the 10th anniversary of the foundation of the organization.

Ferrari Presentation > THE NEW FERRARI FF model was presented to the Hungarian public at the RaM Colosseum cultural center in Budapest. The long-awaited premiere was part of the European tour and the manufacturer created an authentic Italian atmosphere to get people acquainted with the FF.

Latvia’s National Day

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> A M B A S S A D O R Veronika Erte gave a reception at the Museum of Military History with guests including Latvian singer Sergejs Jegers (pictured on left).

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Diplomatic Fair in Budapest

David Harangozo, Bianka Majay, Levente Ferincz

> A L A R G E N U M B E R O F G U E ST S gathered in the Museum of Fine Arts near the City Park in Budapest at the invitation of the Turkish Ambassador to Hungary, Kemal Gur to celebrate the Turkey's national day. The celebration was held to coincide with the opening of an exhibition about Hungarians in Turkey. The exhibition presented the hundreds of years of friendship connecting the two peoples.

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IN THE FOUR YEARS I HAVE SPENT IN HUNGARY, I have not yet fully exhausted the charms of the country nor understood all the keys to apprehending its past and present. However, one thing I am completely sure of is that a sheer intellectual approach to Hungary and Hungarians cannot provide a true understanding of the country. One needs to appeal to the heart, and affect a kind of empathy to understand Hungarian perceptions and reactions in their geographical environment and their historical context, especially as Hungarians themselves have often, to my mind, evinced a sort of hyper-sensitiveness. One only has to listen to the Hungarian national anthem to experience this feeling: the lyrics by Ferenc Kolcsey and the music by Ferenc Erkel have combined to create a hymn that is still unmatched in the world and is perhaps the most moving national song that I have ever heard. The legend of these mysterious riders – who come from God knows where – and speak a language whose origins are completely unknown ring through the song. They swept across the plains and shaped this country, which so often had to fight for its survival and its freedom to the point that Hungarians feel certain, in their heart of hearts, that their people have suffered more than one can bear. “Megbunhodte mar e nep a multat s jovendot”. The first time I heard the words of this song was at the end of a mass in Matyas Church when some people around me were singing with their hands on their hearts. For a long moment, I thought that it was a religious song before realizing that it was the Hungarian national anthem. Since then, the memory has seeped back into my mind whenever I talk about the pace of the country with officials or Hungarian friends.

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THE GOVERNMENT IS IN A CONSTRAINT TO STRIKE A DEAL WITH THE IMF BY I ST VA N M A DA R / P O RTF O L I O. H U

HUNGARY’S GOVERNMENT HAS TAKEN THE RESPONSIBLE STEP IT should have taken earlier, and so, now, the country, which is burdened by financing risks and standing in the shadow of a downgrade, may receive a safety net. But the way the government communicated help being on its way was so rudimentary and panicky that it may erode the already battered credibility of economic policy even further. The mere fact that the announcement has finally been made is almost the only positive thing that we can say about it. But the circumstances under which the news was published are highly upsetting for five reasons at least, in our view.

About-face in communication The most obvious problem is that the government managed to behave so inconsistently on this issue even during the 72 hours before the announcement that is unacceptable for any cabinet that cares about the credibility of its economic policy. On several news sites, readers only had to scroll down to find government statements that totally contradicted what the Economy Ministry announced before. Such an about-face is unprecedented in Hungary’s economic policy and the worst thing about it is that it was not even necessary. Since the government announced its package of structural reform measures, i.e. the Szell Kalman Plan, its economic policy has not actually been inconsistent with the IMF’s views as it was communicated almost day by day. (It is not by chance that when analysts come together they wink at each other and say that even Brussels could not have suggested a more rigorous budget for next year than what the cabinet put on the table.) In reality, the government is now in serious

conflict with how and what it communicates rather than with the economic policy it pursues. The official statements show that the cabinet is not willing to give up its practice of talking about a fantasy world that has only a loose connection with reality. But this approach is palpably eroding its credibility to an increasing extent.

Contradictions Let’s ruminate on the following sentence for a while. "We have entered the era of financial stability; therefore, we are requesting a safety credit line so that we can grow." This is at least as big a nonsense as the one we had heard in the summer of 2010: "We are in such a massive sovereign default that we immediately have to cut taxes by HUF 500 billion, while we leave spending alone." First of all the announcement has come too late. If the government had agreed on a standby arrangement months or even weeks ago, both households and the state could have saved billions of forints. Then, the cabinet’s pitch could have been that it had to look external risks in the eye. Now it’s only a panic reaction. The Hungarian currency, the Forint, would not have been hit so badly and government securities yields would not have skyrocketed at a renewed wave of the European debt crisis. The timing was tactically botched. Antonio Borges, the chief of the European Department of the IMF, resigned from the post for personal reasons the previous Wednesday; Hungary had a successful bond auction on Thursday, November 17 and the country could have tolerated yet another tense Friday next day – the tension in financing was not that dramatic, at all. Then, the Government Debt Management Agency (AKK) sold another HUF 12.7 bn (EUR 42 million) tranche of bonds in the non-competitive tenders in the afternoon, at extra yields, just before the announcement on the future IMF deal and before yields started to drop... DIPLOMACY & TRADE

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consultation with the Fund, the government put itself between a rock and a hard place. It is now in such a constraint to strike a deal with the IMF that we can say it has virtually rolled over for the Fund. Even though the prime minister and others were swearing that we would not let the Fund chip away one bit from our sovereignty, this is but a late attempt to remedy the situation. Let’s imagine that the government and an IMF mission sit at the negotiating table and – not that we would want to give tips to the IMF – the Fund sets some pretty tough conditions in exchange for a financial safety net. Let’s say, for instance that it wants to kibosh the early repayment scheme of FX loans, phase out the bank tax already in 2012, etc. Does anyone think the government can stand up from the talks and prevent markets from taking a plunge the next morning? Could it really do so when it has been openly loathing the IMF then it turns to the Fund for help, acknowledging that the country is in a fragile position? The only hope of the government in this regard could be that its economic policy is not so orthodox (apart from a few measures) that it would want the whole world to think it is. However, the government will soon be back where it started: managing a country that needs IMF help because of its high risks. <

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Laszlo Beliczay/MTI

New Deal

The tactical timing problem would not have been so mind-blowing if Hungary had not chosen to leave the IMF out of the whole thing. It is hard to describe the shock on the face of experts when it turned out the IMF had no clue that Hungary wants to form a "new type of co-operation" with it. One cannot imagine an acceptable explanation. It wouldn’t explain this haste even if Standard & Poor’s had told local authorities on Tuesday that it would cut Hungary’s rating to junk grade on Friday. This kind of unprofessional conduct would not be justified even if S&P had told Hungary that the only way to avoid the downgrade is applying for IMF assistance. And let’s note at this point that the government had also "forgotten" to consult with central bank (NBH), while there could be no agreement with the IMF without the NBH’s consent. What is more, IMF reminded the government immediately that its delegation present in Budapest at that time was not a negotiating mission. It turned out from the brief statement and it has been confirmed since that the government wants the IMF to sit to the negotiating table and provide a safety net while letting the cabinet do what it wants in the area of economic policy. By making the announcement without prior

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Without prior consultations

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World Science Forum from Budapest to Rio BRAZILIAN MINISTER OF SCIENCE, TECHNOLOGY AND INNOVATION VISITS BUDAPEST from Semmelweis University and the Budapest University of Technology and Economics. Before signing with Gyorgy Meszaros a Memorandum of Understanding, Aloizio Mercadante was briefed on possible projects and areas for bilateral cooperation with Brazil. It was agreed with Hungarian authorities that a dialogue will take place in March 2012 in Budapest, to follow up on the talks and decide on specific projects for bilateral cooperation. Minister Mercadante will also send a delegation of CNPq, the Brazilian National Council for Scientific and Technological Development, to Budapest to examine the possibility of including Hungarian universities in the Brazilian high level academic exchange program ‘Science without borders’. Bilateral relations are based on the 1986 agreement between Brazil and Hungary for scientific, technical and technological cooperation. Hungary has collaborated with

C O N T I N U E D F R O M F R O N T PA G E >

MINISTER MERCADANTE SPOKE AT THE CLOSING CEREMONY OF THE WSF, where he invited all participants to come to Brazil in 2013. The Brazilian minister proposed ‘Science for Global Development’ as the theme for the next Forum. “We assume this task imbued with the duty to contribute to the debate about the future of science in the world, from a perspective that emphasizes the role of science to face serious problems of universal significance; that promotes broad access to scientific knowledge and the internationalization of science for development; emphasizes the importance of basic research as a vital foundation to an innovative society, and that strengthens the role of science as a crucial tool to reduce prevailing asymmetries in the appropriation of the benefits of technical progress and to build a new pattern of sustainable development, the minister pointed out. He explained that science and technology are bound to play an ever increasing role in creating a more just, peaceful, equitable world on a more inclusive and sustainable basis, for the benefit of all mankind. He also mentioned Brazil’s policies and programs in the fields of science, technology and innovation. Aloizio Mercadante was accompanied to Budapest by a delegation, which included Professor Jacob Palis, President of the Brazilian Academy of Sciences; Sergio Rezende, former Minister of Science and Technology; as well as scientists from Embrapa, Brazil’s renowned agriculture research enterprise. Members of the Brazilian Parliament were also in Budapest, with Deputy Bruno Araujo, President of the Science and Tecnology Committee of the Chamber of Deputies among them. At the Office of National Innovation (NIH), the Brazilian Science Minister met NIH President Gyorgy Meszaros and professors and scientists

Aloizio Mercadante is a prestigious Brazilian politician and a senator for the State of Sao Paulo. He was in 1994 a candidate to VicePresident of Brazil with Luis Inacio Lula da Silva. He is a founding member of the Workers Party (PT), he also ran for Governor of the State of São Paulo, Brazil’s economic powerhouse, and is considered a possible candidate for that post in the coming elections in 2014.

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Courtesy of Brazilian Embassy/MTI, cubesat.bme.hu

Brazil in the fields of agriculture, wine production, aquaculture, animal health, artificial insemination, and improvement of cattle breeding, among others. Now, the idea is to broaden this cooperation into areas such as pharmaceuticals, biotechnology, renewable energy, environment, nanotechnology and information technology. Minister Mercadante believes that Brazil and Hungary can develop the basis of a larger regional cooperation which could involve central and eastern European countries as a follow up of President Dilma Roussef’s visit to the region. <

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Volvos XC70 Tames the Streets of Budapest AN SUV THAT MAINTAININS THE COMFORT AND RIDE OF A LIMOUSINE VOLVO’S LATEST XC70 ESTATE WAGON HAS A COMBINATION of talents ranging from practicality to luxury with a pinch of aggressiveness. Last month, Diplomacy and Trade had the opportunity to test drive this 2012 model and we’re pleased to share our opinion. Our test Volvo XC70 was an all-wheel drive estate wagon making it suitable for allweather conditions. The car had increased ground clearance and has a feeling approaching an SUV while still maintaining the comfort and ride of a limousine. The car was also fully equipped with all the imaginable extras Volvo offers so we had the opportunity to try all the comfort and safety equipment. The XC70 engine, the largest in the diesel category (D5) producing 215 horsepower, is an increase over the last model with nearly a 10% higher fuel efficiency. This engine proved to be very good, going up even on even the steepest Buda hills. The list of XC70 standard features includes the City Safety system, which can detect, with the use of a laser sensor, objects ahead and prevent some slow-speed crashes. Having the car take control at first was startling but, as you get used to this safety feature, you will at times be glad it’s there. Blind spot and collision warning systems were also in our vehicle and proved to work very well. Major options include front/rear park assist, a navigation system, heated front and rear seats, a rearview camera and adaptive bi-xenon headlights. Of course, there were also installed cutting-edge safety features that include adaptive cruise control, a collision warning system and a lanedeparture warning system. Inside the XC70,

liked by any active family that requires allweather capability, car like handling and ample cargo space. Whether you are off to the Balaton, the Alps or local shopping this car will give you the versatility to handle all situations,

in style. Given all this style, luxury, safety and utility, diplomats will be pleased that the Volvo Diplomat Program will deliver all this to you for under EUR 40,000! Take a test drive yourself, you will not be disappointed. <

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the prominent feature is the floating centre console. Easily reached controls are very intuitive in their management. The leather seats, with heating and cooling options, are rich and comfortable. The stylish XC70 will be

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ELTE Faculty of Humanities – 376 years of tradition educational portfolio, which is beyond compare even on a global scale. Dr. Vilmos Bardosi, Director of the Institute of Romance Studies expressed his gratitude to French Ambassador Mr. Rene Roudaut for the work he had performed over the years to tighten the academic relations between Hungary and France. In recognition of his unequalled accomplishment in this field, the Ambassador was bestowed upon the University’s commemorative silver medal for his having developed educational and scientific affairs between the two nations with pride and enthusiasm. <

BY RUDOLF SARDI

ON NOV 10, THE FACULTY OF HUMANITIES OF EOTVOS LORAND UNIVERSITY ORGANIZED A LARGE-SCALE RECEPTION FOR THE DIPLOMATIC AND CONSULAR CORPS ACCREDITED TO HUNGARY TO COMMEMORATE THE AUSPICIOUS OCCASION OF THE 376TH ANNIVERSARY OF THE FACULTY’S FOUNDATION. DEAN TAMAS DEZSO INTRODUCED THE INNOVATIVE INTERNATIONAL STRATEGIC PLANS of Hungary’s oldest, largest and best institution of higher education, which has ranked absolute first for seven consecutive years among Hungary’s 168 faculties of 70 universities. He said that the international expansion and the imagebuilding of the Faculty as well as the strengthening of friendship and good co-operation between the institution and the diplomatic missions in Hungary are among the primary goals to be attained in the short run. 55 countries were represented at the event by ambassadors, honorary consuls and other members of the diplomatic circles, but specialists of cultural and language institutes, multinational companies and airline representations also attended the reception. The opening address was delivered by State Secretary Ivan Baba of the Hungarian Ministry of Foreign Affairs. He noted that the Faculty not only excels in the academic field, but its instructors and students have also played a significant role both in diplomacy nationally and internationally, and contributed to building bridges among nations, languages and civilizations. The State Secretary said that “the promotion of intercultural discourse acts as an important instrument

beautiful milieu individualized wellness services

PHOTOS BY

Bianka Majay, Courtesy picture

unique culinary experience

for preserving democratic values”. He made reference to a former initiative put forward by the Faculty, and was pleased to announce that the Ministry of Foreign Affairs would be ready to formalize scholarly relations and foster mutual co-operation between the two institutions. Dean Tamas Dezso talked about the Faculty’s educational past, its future objectives, and the first day of teaching, which took place 376 years ago. He pointed out that the Faculty of Humanities, in addition to teaching philology and history, places emphasis on teaching 61 different languages and cultures. “Our Faculty plays an instrumental role in the development of intercultural discourse, not only by training future experts but also by promoting active student and teacher mobility. Owing to the hardships Hungary’s economy is currently experiencing, our international expansion, especially the recruitment of foreign students, is of primary importance for us.” He also explained that the Faculty is not only the oldest, continuously operating faculty in Hungary, but also the largest one, offering a wide

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Winning the Darkness RAFAEL YOSSEF HERMAN is an Israeli artist and photographer best known for his breakthrough photography project Bereshit - Genesis. Recalling the Genesis Creation story, this project was exposed first to public in 2006, at Milano’s prestigious Sala delle Cariatidi of Palazzo Reale's Museum of Art, and was a huge success. “His images are mirror of Creation ..., mixing spirit, mystery and material. Like this Herman wins the darkness," Vittorio Sgarbi, Milan's assessor of culture praised the exhibition. Herman soon showed his works in South America, Europe, and Asia in collective and solo exhibitions. He was collaborating with Amnesty International and Behia's government at Bahian Carnival 2002. Herman studied Economy and Management at the Tel Aviv University, and as a child had musical education for 13 years. Currently his multiform photographic projects roam from fashion to reportage, from editorial and movie set photography to experimental photo research.

Caprice Celebrates 10th Anniversary NEW PRODUCT OFFERINGS ON THE HUNGARIAN GIFT MARKET

Q: It is unusual for souvenir shops to appear on the market with such quality content and look. What is the foundation for this business model? KM: We wanted to make people aware that gifts representing Hungarian culture go beyond the usual shopping street gift selections from China. We have put in several years of preparatory work so that 90% of the supply in our shop, that is, nearly 3,000 different kinds, are real, high-quality Hungarian products. There are traditional, hand-made products, and there are modern-style Hungarian-related products, as well. Q: Is there a need for such souvenirs? What is your first experience? KM: Anyone who has ever wanted to give foreign friends or business partners a gift that represents Hungary, knows how hard it is to obtain a sophisticated gift. We have a solution to this problem. The feedback is positive not only by foreigners. We also have many Hungarian customers who buy our products for their own apartment. It is so good to hear this: Finally!

Q: What are the most popular products? KM: Perhaps surprisingly, almost all of these are our products. We thought the product portfolio will have to be halved based on experience, but this will not be possible. From Hungarian literary works in foreign languages through rubber boots with Kalocsa patterns – everything sells. Everyone sees different things as genuine Hungarian. For some, products, hallmarked by the name of the legendary footballer Ferenc Puskas, mean the real gifts, while others regard the colorful, hand-made felt fabric handkerchief holder as the most interesting. Q: So, you do not have traditional products only. KM: The traditional products are the backbone of the product range. Customers can find Busho mask, whip, hand-woven fabrics, hand embroidered tablecloths, but the time has demanded goods that are based on the traditions but offer new type of products to the younger age group. We have jewelry and pillow depicting beautiful Hungarian motifs, but hand-embroidered jeans are sought after, too. Q: Can you give us a couple of examples? KM: As exclusive gifts for men, I would recommend the Hungarian patent Gomboc or our clay pipes. The children's favorites are the hand-made puppets, wooden toys and the famous Rubik's cube. Among our lady customers, very popular the handmade soaps, bath oils, the reputable cosmetic Helia-D product line, and, of course, our unique clothes, using traditional motifs but modern style, are also popular. Q: Do you have specialties for the Christmas holidays? KM: Of course! Not only raw materials essential for preparation for Christmas – candles, fragrance wreaths, gingerbread, Christmas decorations – are on the shelves. For Christmas, we have compiled business gift packages and we help customers with ornamental packaging. We always indicate these topical issues on our website: www. memoriesofhungary.hu

DIPLOMACY & TRADE

2011 DEC

Lucas Breuer, David Harangozo

This year, Hungarian souvenir-shops of a new type were opened under the brand name ‘Memories of Hungary’. With an imposing look and a unique and wide selection of goods, stores opened in the new SkyCourt terminal at Budapest’s Ferenc Liszt airport, and in Hercegprimas street next to the Basilica in the downtown area. Diplomacy and Trade asked the managing director, Katalin Monostori about the decision to open the stores and the further objectives.

PHOTOS BY

CAPRICE ANNOUNCED THE WINNER of the photo competition organized for Budapest’s Moholy-Nagy University of Art and Design Budapest (MOME) photography students. Out of those 14 applicants, who were involved in this project entitled “TEN,”Lucas Breuer and his images were picked as bests. Named ‘La Belle,’ the jewelry image photos pictured a rather little, sophisticated medallion, made of white gold, diamond and pearl, wore by beautiful Hungarian models. Jury included Arik Herman, owner of Caprice Hungary, photographer Rafael Y. Herman and Vice-Rector of MOME Laszlo Zsoter. Willing to contribute to the rise of visual culture in Hungary and to form conscious creative personalities, Caprice hopes that their joint project with MOME, an initiation created to celebrate the 10th anniversary of Caprice Hungary in style, will be continued and become a traditional annual project.

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50th Time on Top of the World in Chess HUNGARIAN GRAND MASTER JUDIT POLGAR, THE BEST FEMALE CHESS PLAYER IN HISTORY IN JANUARY 1989, HUNGARY’S JUDIT POLGAR WAS LISTED AS THE WORLD’S TOP FEMALE CHESS PLAYER – and she has been on that throne ever since. At that time, ranking lists were compiled by the International Chess Federation (FIDE) twice a year, a system that was later changed to a quarterly listing. The latest list, published in November this year, is the 50th with the youngest Polgar sister on top – by far the most top positions in history of chess. With 2710 Elo points, the Hungarian grandmaster leads the women’s ranking with a considerable, 110-point, advantage over the rest of the field. In the men’s ranking, she is 35th. This year, she made it to the last 8 in the World Cup and finished third at the European Championship. Judit Polgar’s successes can largely be attributed to the unorthodox training and education methods of Laszlo Polgar, the father of Judit and her two sisters, Zsuzsa and Zsofia. Judit recalls those early years as times of “difficulties and criticism” as she puts it. However, she also remembers the bright side “with lots of enjoyable and interesting travel abroad to different competitions”. She explains to Diplomacy and Trade that this life was natural for her as she grew up under these conditions. “Of course, I noticed that we had a different life than other kids had but we got that back in other ways. The very early successes gave me an extra driving force in justifying the methods introduced by my parents. Also, I learned languages during these travels.” She was not even ten years old when she won her first international competition in 1986. At the age of 15, she reached the ranking of grand master.

A WOMAN OF RECORDS • Elected "The best woman chess player of the 20th Century" • She broke Bobby Fischer's record of becoming the youngest chess grandmaster. • She was the first girl to win the Boys Junior World championships • She became the first woman in history to get into the World Top Ten in the "Men" rating list • She won the chess Oscar-prize seven times. • She led the woman’s rankings in 20 of the past 22 years.

of tactics and strategy, and for giving respect to each other by shaking hands before and after each game. In Hungary, chess as a game is acknowledged by most people. “As I can see, it is becoming popular with more children taught in schools and even in kindergarten – to my greatest delight as I am member of the European committee that supports the ‘Chess in schools’ program. This is despite the fact that it is a sport that is by far less reported than soccer or water polo, Polgar notes. As Judit’s parents were of the view that

PHOTO BY

David Harangozo

Regarding the education of the youngest generation of chess players, Polgar says it always comes down to the attitude of the parents, how much time and energy they can or want to invest in training their children. “Chess has several benefits. It even comes in handy in times of crisis like this as it requires only the chessboard and the figures. It is suitable for building a community. Kids learn the rules, and how to adhere to them. They also learn that if they do things right, they’ll succeed; if they don’t, they’ll lose. It is very good for improving concentration, logic skills

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women are capable of the same achievements in this intellectual sport as men. In order to prove that, they demanded the maximum challenges for her against men. That is why she has long been playing against men only. “At that time, women had much worse results in chess than men and could not present enough opposition to achieve the highest goals,” she says. Judit is the only Polgar sister who still lives in Hungary. She says the chess is not the dominant topic of discussion in keeping contact with Zsuzsa and Zsofia, except when one of them is involved in a tournament or chess-related event such as chess day this November with all three sisters present in Budapest.

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Floating with Water Lilies EXPLORE THE BEAUTY AND HEALING BENEFITS OF HEVIZ DESPITE ITS PROSAIC NAME, HEVIZ (THE WORD TRANSLATES TO THERMAL WATER) IS A MAGICAL PLACE. A TRIP HERE IS AN EXCELLENT WAY TO BRIGHTEN UP THE AUTUMN/WINTER MONTHS. MANAGED BY HEVIZ THERMAL BATH LTD., THE LAKE IS CONSIDERED A NATIONAL TREASURE.

bathers lightly massaged. Plus, the sulphurous water contains alkaline hydro-carbonate and is slightly radioactive, which is extremely effective in treating locomotor disorders and as part of post-operative rheumatologic, orthopedic and motor rehabilitation. It also achieves excellent results in treating chronic gynecological and dermatological complaints. The temperature of the lake varies between 34 and 36 ºC in the summer, but even in winter it does not drop below 26-29 ºC. The lake’s warmth and medicinal effect are somewhat protected by 33.9 acres of woods from the harms of the external environment (wind, dust and noise). The lake is covered in light steam in the winter and early spring and cool autumn mornings, preventing the water from cooling down. The mud that covers the bottom of the lake in one-meter-deep layer black sludge, proved to be curative too, containing organic and inorganic substances and radium-salts. The

catarrh, the water may also be drunk for medicinal effects. Apart from the springs of the lake, there are 7 artificial founts in the Heviz area that have a total discharge of 2,206

“Take your time and bathe according to the laws of your own body, in a considerate way and leisurely. Medicinal waters permeate your limbs and enliven your soul, calm your nerves tortured by work and the world. Spas are like wet monasteries where undisturbed you can give over your body and mind to sober and deserved rest.” (WELL-KNOWN H U NGARIAN WRITER SAN DOR MARAI)

lake is 38 meters at its deepest, but even those who cannot swim can easily bathe, since it is shallow at the shores and is also excellent for chilling out. You can stand up around the edges and sink thigh-deep into the softened and healing turf mud. Note that no more than 60 minutes of bathing is suggested at a time. In cases of chronic stomach and intestinal

l/min. The water of these wells is used by various hotels and sanitariums to treat their patients. Heviz is also famous for its St Andrew’s Hospital, which specializes in Rheumatology and Rehabilitation. In addition to a bath in the lake, a number of wellness hotels aim to provide a calm, stress-free environment and a range of treatments,

“THERE IS A LAKE IN HUNGARY WHERE SORROW DIES,” sighed a Finnish poet when he returned home from Heviz after a relaxing cure of thermal waters. Located in Zala County, 6 kms west of Lake Balaton and 193 kms from Budapest, Heviz is a picturesque spa resort surrounded by lush green forests and is ideal for those seeking some peace and tranquility from their workday rat race. The sight of the spellbinding landscape is itself a cure, but there’s more to this lake than beauty.

A geological curiosity, the 4.4-hectare Thermal Lake of Heviz is the world’s largest biologically active natural thermal lake. Unlike other warm-water lakes in the world, usually formed in clay soil or in a rocky bed, Heviz Lake has a peat-bed and is fed by several thousand year old karstic springs. Through the spring-crater, 86 million liters of water breaks to the surface. The volume of the lake is about 100,000 cubic meters. If we keep a close watch on the surface of the lake, we can see that it does not stand still. In fact, the water of the whole lake is replaced every two days. The water flow has a beneficial effect on the body as it keeps DIPLOMACY & TRADE

2011 DEC

PHOTOS BY

BY REKA A. FRANCISCK

The formation of spa waters is relatively simple. Water coming from the depths towards the surface permeates rocks of various compositions and extracts the minerals. This becomes medicinal water. Our body absorbs the dissolved components through the skin and when bathing we also inhale these substances in steam. In addition to the chemical features of the water we also make use of its physical characteristics, since its temperature and current both relax and cure our tired limbs. In order to perk up we should look for a so-called cool bath of 15-20ºC. Our nervous system is calmed by 21- 31º°C water, while hotter than that will expand the blood vessels and accelerate the function of the heart. Hence we are advised to spend only a short time in such water and even then we must avoid doing it on a full stomach or when we are exhausted, since it can easily cause sickness. (Children are advised against going into these hot waters.) For a long time Christianity denied the curing properties of spas, but the main problem concerned rather the moral dangers of common bathing. (Saint Jerome, for example, allowed bathing only for children.) With some reason baths were considered a hotbed of lust, which had to be confined. However, this could only be maintained for a while since common sense and people’s healthy attitude to life won through such that today bathing culture is a form of well-deserved luxury. In the 17th century a certain Mr Brown, a British physician, wrote: “The naturally hot spas in Buda are considered the most significant in the world.” It is not easy to list precisely how many types of waters can cure us. Medicinal waters can be hydro carbonic, they can contain alkalis, cobalt and sodium-chloride, as well as sulphur and iron. They can even be radioactive. They all cure different ailments. Apart from the waters being used for bathing some can be inhaled or taken as a drinking cure. (When tasting it is sometimes difficult to imagine that they can really help, but they are said not to be too horrid if we take small sips while walking.) To complete the picture: thermal waters can not only work wonders themselves but their mud can treat and cure various illnesses.

Rizalit Bt., Laszlo Molnar/Hungarian National Tourist Office

THERMAL WATER

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including different kinds of massage, sauna and steam bath and several other services whose names are not even easy to remember.

Water lilies The most beautiful plant of the lake, the water-lily, has become the symbol of Heviz and has been incorporated into the coat of arms and also the flag of the town. The blooming of the strictly protected plants starts as early as the beginning of summer and lasts up to the end of November. These flowers interact perfectly with the lake: the leaves slow down the evaporation of the water. Water lilies were not native to Heviz. They were brought here from India and Africa in 1898 by Sandor Lovassy, a professor at the Keszthely School of Economics. A few years later, Heviz had become the only place in Central Europe where warm water lilies bloomed outdoors.

are also very popular place for outings. The ‘capital of Lake Balaton’, Keszthely is a city of university and cultural life. The castle of Festetics, built in 1745, is one of the most beautiful castles of Hungary. You can enjoy theatrical performances in the garden in summer and concerts in the ‘room of mirrors’ year round. Visit the Georgikon Croft-museum which was built in 1797. This was the first agricultural school in Hungary. Since Keszthely is at the shore of Lake Balaton you can take boat-trips to the most frequented towns of the lake like Szigliget, Tihany, Badacsony or Siofok. <

In the neighborhood

HEVIZ LAKE WAS FORMED IN THE TRIASSIC PERIOD, along a tectonic fault line. A cave was formed later, by the currents and the turbulence of the water. The entrance of this cave was discovered only in 1972 by two divers and the cave was further observed in 1975. Today, the entrance of the cave is regularly cleaned out by scientists to regulate the amount of water coming out, and of course to make possible for tourists to enter it. The cave itself is popular among divers.

Cserszegtomaj’s main attractions are a botanic garden and the fort-theater. From “Csokako Rock” you can enjoy a wonderful view of Keszthely, Lake Balaton, Heviz and Egregy-Hill. The Fort of Rezi was built in the 13–14th century and protected the country against the Turkish troops. It is a bit tiring but a wonderful trip. In Zalaszanto, Europe’s biggest Buddhist choir of peace can be found. Kis-Balaton and the island of Kanyavar, with its national park

“Maximize?

Optimize!” Dávid Obendorfer, yacht designer

The Audi Q3. Built from new expectations. The design of the Audi Q3 embodies a new way of thinking: it’s athletic, progressive – and yet surprisingly compact. The front is characterized by low-lying air intakes and distinctive headlamps, which suggest we are facing a special character. The sporty and coupé-like silhouette makes it outstandingly unique. Innovative and energy-eﬃcient LED technology underscores the progressiveness of the Audi Q3. The progressive SUV for the city. Combined fuel consumption and CO2 emissions for the Q3 model: 5.2–7.7 l/100 km, 138–179 g/km.

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A World Where Roses Bloom GYOR NATIONAL BALLET PERFORMS NEW SEASON PREMIERE LA VIE EN ROSE

HUNGARY’S GYOR BALLET STARTED SEASON WITH A TWO-PART DANCE COMPOSITION BY THE BELGIAN CHOREOGRAPHER BEN VAN CAUWENBERGH.

BY REKA A. FRANCISCK

then internationally well-known Ivan Marko as the leader of the group who left Maurice Bejart's world famous company and came home from Brussels to Hungary. “So, we radically stirred up stagnant waters of culture-politics”, Kiss remarks. “Imre Pozsgai, then Secretary of Culture, asked the Alliance of Dance Arts whether it was worthy to establish a dance company in Gyor and the experts didn't support the idea, at all. They said, as Gyor was an industrial city, dance art had no tradition or culture. However, the city gave us the glad hand.” The company has brought huge changes to Gyor’s cultural scene. Ballet school and dance courses were launched in the city that has been honored with the ‘Capital of Dance’ title several times. Children can already start ballet training

while being in kindergarten and can enroll to the Primary School of Dance through an entrance exam. After a successful enrollment, they can study at the Gyor Secondary School of Ballet Dance and Visual Arts. Ballet-master teacher training is also available in Gyor at the Hungarian College of Dance Arts. “An incredible persistence and strength is required if someone decides to become and remain a professional ballet artist”, notes the Kossuth, Liszt and Hevesi Award winner ballet artist Kiss, adding that the career of a ballet dancer is restricted to maximum 20 years. “THE BODY ALMOST

HAS TO BE CARVED AND CONSTANTLY KEPT IN SHAPE. THIS CAN ONLY BE ACHIEVED IF YOU HAVE OBSESSION.”

Painter Robert Batyko was recently named the winner of the first Leopold Bloom Art Award,

“The Turin Horse”, director Bela Tarr’s dark vision of

established by the Maurice Ward Group to support “progressive contemporary visual artists

the end in a microcosm of bleak tedium, is Hungary’s

in Hungary and their presence in the international art scene”. Batyko’s art “has incredible

submission for Best Foreign Language Film at next

potential and he will most likely be able to get involved in an international art dialogue. We

year’s Oscars, the Hungarian selection committee

hope he will utilize this opportunity,” the international jury said of their choice for the award,

said. The films the Academy of Motion Picture Arts

which comes with a EUR 10,000 cash prize. The name of the award reflects the ties between

and Sciences nominates for the prize will be

its founder, an Irish logistics company, and Hungary. Leopold Bloom, the protagonist of Irish

announced on January 24, 2012. The winner will be

writer James Joyce’s Ulysses, was born in the western Hungarian city of Szombathely.

announced with the other Academy Award winners in

“Leopold Bloom is the symbol of paradigm-shifting art, travel, cosmopolitanism and, not

Los Angeles on February 26.

least of all, the Irish-Hungarian connections,” the award’s founder says. DIPLOMACY & TRADE

2011 DEC

Zoltan Mekli, Courtesy pictures

ROBERT BATYKO WINS FIRST LEOPOLD BLOOM ART AWARD

HUNGARY SUBMITS “THE TURIN HORSE” FOR OSCARS

PHOTOS BY

A COMPANY THAT FASCINATES, SHAKES AND TICKLES, AND WHOSE PREMIERS ARE ALWAYS IMPORTANT EVENTS: this is the Ballet Company of Gyor, which has made a great number of hit shows since its establishment. “This production has been performed in Western Europe many times in the past but was introduced to Hungary only last month,” says Janos Kiss, art manager and director of the company. The piece, entitled ‘La vie en rose,’ is highlighted by a selection of French chansons of Maurice Chevalier, Edith Piaf, Gilbert Becaud and Jacques Chevalier. The Ballet Company of Gyor was established on All Souls' Day, in 1979. “This could have been a bad omen but turned out to be just the opposite”, laughs Kiss. He also reveals it was a kind of profanity at that time that the graduate students of the Hungarian National Ballet Institution decided to stay together and found their own company. They managed to win the

The company currently operates with 33 dance artists, an independent technical crew and management. “We have wonderful sponsors behind us, just like Audi Hungaria and EON that have been supporting us for more than a decade now.” The group is well-known from Tokyo to New York and Paris to Thessalonica; they have performed at the Scala in Milan, at the Bayreuth Festival and at the Seoul Olympic Games. “We have quite a strong position in the international dance-field, each year we perform abroad for 3-5 weeks.” Kiss is proud they won recognition over the most well-known foreign choreographers for some of their productions. “For example, Libor Vaculik, manager of the Ballet in Prague, composed the libretto and the choreography for our performance of ‘The Phantom of the Opera’ based on Gaston Lerouxe's novel. This was a world premier, since our company was the first to put this romantic love story on the ballet stage”, he notes. We’ve worked with the American Robert North several times. Van Cauwenbergh is another recurring star choreographer who is working with us at the moment. Last year, he created our choreography for a performance to the music of the pop group Queen,” Kiss tells, adding that ‘La Vie en Rose’ is more delicate in style, due to the timeless chansons. “The audience should expect a super sensual atmosphere, created by these universally loved tunes, full of with bitter-sweet melancholy and, sometimes, self-irony.” The Budapest premiere took place on Nov 22 and will be staged again this year on Dec 20, at the Palace of Arts . >

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Zürich-Chicago-Zürich /A330-300/ Business Class grown, farm chicken breast with rosemary cream sauce, oven baked potatoes and mixed vegetables. Fish fans may request zander and small (datterini) with tomatoes and saffron potatoes. If you are traveling above the clouds, and still want something light and meat-free, you can ask for tomato ragout and fennel with green olives and long grain rice prepared according to the recipe of the more than one hundred and ten years old vegetarian restaurant Hiltl in Zurich. Of course, you cannot travel far enough from the country of cheeses that there would not be a selection of them offered – with fruit bread! Swiss chocolate appears among the desserts and even ice cream can be ordered from the cabin crew. The wine recommended for the main meal, in part also came from near Fribourg, from the slopes of Vully around Lake Murten. The traveler can page through the carefully detailed drink list, consumes some Bordeaux Clarendelle to accompany the beefsteak, and when reading, perhaps asking for a fragrant, white Chasselas to keep Swiss flavor on the gums.

BY TA M A S VA RGA

BOARDING: Zurich airport is an excellent transit airport to overseas travelers. Everything takes place with the precision of a Swiss watch. The Business Lounge – that has the world's longest airport bar – offers a wide range of services. Gastronomic delicacies, WiFi, newspapers and magazines, in addition to showers satisfying all requirements, are all at the guests’ disposal. In case of flights to the United States, the papers required for entry are checked at the gate. It's quick and very friendly. ON BOARD: We are excited to try the Swiss Business class that received the "Best Business Class" award for European airlines at this year's World Travel Award. In the 45-seat business class, you feel as if you stepped from the airplane into a mixture of a hotel rooms and an extremely comfortable office – with some small compromises, of course. Eight of every nine seats are next to the aisle. You can ask for an entirely solo seat with two armrests and a desk. It is worth trying what the device, located on the side of the seat and seems to have been born from the marriage of a desk and a bedside table, has to offer: not only a folding board on which laptop or tablet PC can be placed (iPod, USB, 110-volt outlets available), but also space for newspapers, books, small bags, drinks or snacks. The seat in which the traveler prepares to sleep is similar to a spacious armchair. In the toiletry set designed for the newly created class, you can find sanitary equipment, pillows, blankets, sleeping mask, so that the traveler may relax. The back seat is not only inclined backwards as usual but is a motor-driven chair-bed, specially designed to slide into the spacious leg space forward, and backward into the thick-looking backrest. Moreover, if the traveler’s relaxation is best served by some back massage, the bed can also provide that. ENTERTAINMENT: Before going to sleep – if you wish – there are movies watching or video games, TV quiz shows or music on individual

ARRIVAL: Probably, it happened for the first – and also – last time that I entered the territory of the United States so quickly since we could use the Diplomatic Corridor as the guest of SWISS. By the time, the baggage arrived, the other passengers had also passed the passport control.

> F LY I N G

H I G H OV E R T H E A L P S : The long-range Airbus A330-300 of SWISS on the way to Chicago (above). Its ‘Swiss Business’ (on the left) class has been awarded the title ‘Best Business Class’ in Europe at this year’s World Travel Award.

monitors. If you are only interested in the current location of the plane, you can follow your own journey on the screen in 3D. Of course, you can choose from a wide range of entertainment according to your own individual needs. FOOD AND BEVERAGE: SWISS uses longdistance flights to promote Swiss cuisine, enabling the traveler to taste with pleasure the cuisine of each region in Switzerland. It is because a given region is always presented in the spirit of the principle ‘Taste Switzerland at SWISS’. This fall, the featured region is Fribourg canton, and their method is very practical. On this flight, the menu was designed the chef

and culinary director of the 14 GaultMillaupoint – that is cutting edge – Le Vieux Manoir hotel, Franz W. Faeh. He says these are pieces of contemporary haute cuisine with some Asian hint. The specialties are rose tea smoked chicken breast slices with grilled vegetables; the choice for main dish is either pot beef slices with red wine-Welsh onion sauce, which is garnished with risotto, broccoli and baby carrot, or corn

Hungary Obliged to Join the Euro Zone SPEAKING AT A BUSINESS LUNCH ORGANIZED BY THE SWISS-HUNGARIAN CHAMBER OF COMMERCE (SwissCham) in November, Hungarian Foreign Minister, Janos Martonyi, declared that there is no realistic alternative to the euro zone. He said it is conceivable that there will be modifications to EU treaties that will allow for withdrawal from the euro zone, "but we are not t here, yet", so, a solution must be found to the area's problems. Hungary, as an EU member, has a clear obligation to join the euro zone, therefore, it is necessary to strive to meet the Maastricht criteria. The main policy direction of Hungary’s economic and European policy is to get out of the excessive

PHOTOS BY

SWISS, David Harangozo

deficit procedure and reduce the government deficit,enabling the country to "move prudently" toward the euro area, he said. Martonyi underlined that it is in Hungary's interest that Europe remain unified; everything must be done to curb the fragmentation, as it took "unbelievable efforts" to reunify Europe and the process of enlargement has not been completed. He added the euro area has "moving boundaries" and the majority of EU states, outside the zone, want to join. Everything that happens in the euro zone has an EU-wide impact, the member states depend heavily on each other, and therefore, rescuing the euro is a fundamental interest, he stressed. < 2011 DEC

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RETURN: The flight leaves for Europe in the evening. Passengers who want to spend flight time with relaxation should arrive at the airport in time to visit the SWISS Business lounge. Before departure, a wide choice of cold and hot dishes awaits passengers, so, it is possible, say, to have a complete main meal, and go to sleep right after take-off. CONCLUSION: Compared other European and Asian airlines, which are known to provide outstanding service on first and business class, it was not by accident that the newly created SWISS Business Class won the first prize in its category.

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ESCAPING TO HIDDEN GEMS

Armenia, the Forgotten Treasure BY R U D O L F SA R D I - B E N E D E K ZS I G M O N D

SIPPING A GLASS OF ARARAT – RENOWNED AS SOME OF THE BEST BRANDY ON THE PLANET – and watching over the stunning ranges of the Armenian mountain that gave this fine liquid its name can easily make any visitor become infatuated with the country that has carried an enormous psychological baggage from the 20th century. Armenia is a true and unjustly forgotten gem among the world’s travel destinations. While the inimitable taste of the Ararat brandy – that Churchill kept ordering on a yearly basis after sampling it at the Yalta Conference – signals the ubiquity of Armenia in many places the world round, the country itself is a storehouse of forgotten treasures with the ability of captivating visitors who wish to explore Armenia’s ancient monasteries, candle-lit churches and high-walled forts. Yet spending time with the gracious and humble residents of this small country gives Armenia its special character. Despite of its modest dimensions, Armenia’s history goes back to millennia rather than decades. It has always played an instrumental role in being the hub of commercial roads, which has, in one way or another, contributed to enriching this ancient culture. Armenia has a bright-colored landscape for trekking and thousands of architectural monuments to discover. One can try the flavors of Armenian cuisine while listening to the folk music performed in national costumes in any traditional Armenian restaurant.

Russian edifices, lush parklands Moving into the cultural and economic heart of the country, one would agree that Yerevan is a city on permanent holiday. Yerevan is the most laid-back capital in the Caucasus: promenading up and down the main boulevards and stopping for a drink or two make it a vibrant place. The history of Yerevan dates back to the 4th millennium BC and its name may be connected with a citadel built Urartians, an ancient people who lived on the current territory of Armenia in 782 BC; this fortress

DIPLOMACY & TRADE

Courtesy pictures, Rudolf Sardi

One of the most remarkable aspects of the Caucasus region is the fact that it hosts more than fifty ethnic groups, the majority of which has lived there for millenaries. One of these is the Armenians, who speak a unique language relative to English, French, and Russian. However, it would be hard to find an identical word: Armenians have lived in their homeland for at least three thousand years, and their language has developed under the influence of local and neighboring languages such as Georgian and Persian. During its long and troublesome history, Armenia was a scene of war between the great powers of different epochs. As the larger empires rose and fell, Armenians were resolute enough to preserve their existence and cultural identity. The series of historical events have taught the nation about the secrets of survival. After two centuries of Russian and Soviet rule, Armenia became independent in 1991. When the country finally broke free from its occupation, it had a territorial dispute and military conflict with Azerbaijan, another former Soviet Republic. Although the war ended in 1994, Armenia recovered slowly because of the rupture of the previously tight commercial bonds with the neighbors and the closing of most of its borders as a consequence

of the armed conflict. Armenia today is best seen as a land of contrasts: it is a developing country with flourishing cultural life. Infrastructure and transport have seen considerable development over the last one decade, and the country houses several historical sites, recorded on the UNESCO World Heritage List, which have attracted an increasing number of tourists to the region. Armenia has earned the nickname of “a country of stones” with a good reason. Forests are concentrated near the borders both north and south, while Armenia is located on a mountain range called Lesser Caucasus, and the average height of its peaks ranges from 2,500 to 3,500 meters, making the country a paradise for nature-lovers. Its land abounds in a variety of natural attractions. Several small lakes dot the mountainous landscape, among which Lake Sevan has become a popular bathing resort surrounded by eye-catching snow-covered peaks. There is hardly another country in the world where so many old architectural monuments are concentrated in such a limited geographical space. While trekking, one will encounter prehistorical menhirs, citadels and even observatories from the same age when Stonehenge was built. Absconding between huge and colorful rocks, hundreds of medieval monastery ensembles built between the 5th and 13th centuries await inquisitive visitors. One of them, Tatev in the southern part of Armenia is connected to the motorway by a newly built ropeway, the world’s longest reversible cable car line. Few people know that cross-stones (khachkars) are particularly interesting artistic relics found only in Armenia. The shape of a cross is carved into a rectangular stone, together with optional rosettes, botanical motifs and the representation of human beings. Certain

specialists affirm that this kind of ornamentation served to transmit the techniques of textile art. Amongst thousands of existing khachkars there are no identical ones. Cross-stone art flourished mainly from the 9th to the 17th century, but they are produced even up until now and have been recorded to the UNESCO Intangible Cultural Heritage list.

PHOTOS BY

A country of stones

> TH E NORVANQ C H U RC H or Noravank Monastery is a 13th century Armenian Apostolic Church monastery, located 122 km from Yerevan in a narrow gorge made by the Amaghu river.

(Erebuni) is one of the main attractions of the capital. While Yerevan has a multiplicity of Russian edifices from the 19th century in its central core, it is also proud to have a number of lush parklands and stylish brick squares. Dozens of theatres, concert halls, galleries and live music clubs dot the city centre, but one’s fondest memories of the place are likely to lie with the locals themselves. Impressive black eyebrows, classical Greek and Persian profiles and proud noses keep appearing in every nook and cranny of the city. Yerevan is also a spot of international festivals of different kinds. On each weekend, a flea market, called Vernissage opens its doors, where everything is sold, ranging from artistic paintings (surely a mustbuy, and very reasonably priced) to spare parts of any machine, and, of course, traditional Armenian artworks such as khachkar models and puppets in national costumes. The Central Market of Yerevan is a sight for sore eyes: one can taste several kinds of dried fruits (chir) and traditionally prepared sausage (basturma). While much of the current tourist traffic comprises Armenians living in diasporas and searching for a slice of their homeland, there is a boutique tourism industry in the making, and Armavia, the country’s flag carrier that flies to several European and Asian destinations, providing high-quality on-board services. The warm welcome anyone will receive from the locals after arrival belies the country’s reputation for tragedy and genocide. Armenia has built its memorials to pay tribute to the victims of the calamities it suffered in the last century, and is now striving to make progress – quite successfully at that. Armenia has witnessed a rapid economic growth (widely known as the Caucasian Tiger) and has moved on to devising no larger scale plans than integrating into the European Union. Armenia now exists in the human consciousness as a country with a promising vision, growth and prosperity. <

2011 DEC

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antik enterior 2011 DEC 1-4, MUSEUM OF ETHNOGRAPHY Hungary's only art fair displaying antiquescelebrates its 15th anniversary this year. The fair will feature > paintings, decorative objects, Art Nouveau interior decorations, jewelry, furniture, sets of cutlery, sculptures, pillows and cushions, bowls, paperweights, wall brackets, as well as many more works of art, all in the center of Budapest, over the first week of December. Among the exhibitors, there will be well-known and significant representatives from art galleries, auction houses, interior design studios, restoring workshops, publishing houses of art magazines and albums, interior architecture and design periodicals, as well as publications on art collections. www.antikenterior.hu

LaszLo Lakner: seamstresses Listen to hitLer's speeCh (1960) UNTIL JAN 8, MUSEUM OF FINE ARTS > The Museum of Fine Arts is holding a special showcase exhibition to celebrate the seventy-fifth birthday of the Hungarian art world's "classicist of the avant-garde", long-term Berlin resident Laszlo Lakner: his early masterpiece Seamstresses Listen to Hitler's Speech (1960) – unseen for many decades, and only recently dramatically brought to light – is finally going on public display for the very first time. It would have been impossible to display such a work in Budapest in 1960. www.szepmuveszeti.hu

Frenak paL Company: Frisson new version DEC 8-10, TRAFO The Compagnie Pál Frenák’s piece in a new rendition! The > team has been renewed yet again: only Nelson Reguera remains, joined by László Major and Simet Jessica and the latest Frenák protégé: Erika Vasas. The restored piece builds on the company’s new and old energies alike. The goal is to search for the deepest layers of human existence and subconscious content, to push the final boundaries yet again and to experience some final, naked reality. The explosive, powerful motions are accompanied by the visceral music of Fabrice Planquet www.trafo.hu

riChard wagner: das rheingoLd JAN 21, 2012, HUNGARIAN STATE OPERA > The number of performances of Wagner’s operas has decreased significantly at the Hungarian State Opera House in recent years. Das Rheingold (English title: The Rhinegold) has not been on program since 2007. The aim of the current management of the Opera House is to make the theatre – the only one specialized in performing operas in Hungary – a home of Wagner operas, these outstanding pieces of operatic literature, again. The director, set and costume designer of this piece is Achim Freyer. In the previous season he directed Wagner’s Ring cycle at the Los Angeles Opera House, and worked as a director with leading German opera Houses as well as La Fenice, Venice, La Monnaie Opera, Brussles, the Vienna Volksoper and the Salzburg Festival. Freyer is the only one of Bertold Brecht’s students who is still with us. In "The Rhinegold" we meet with supernatural beings of German methology: the Rhinedaughters Woglinde, Wellgunde, and Flosshilde, whose duty it is to guard the precious Rhinegold; Wotan, the chief of the gods; his spouse Fricka; Loge, the God of Fire (the diplomat of Walhalla); Freia, the Goddess of Youth and Beauty; her brothers Donner and Froh; Erda, the all-wise woman; the giants Fafner and Fasolt; Alberich and Mime of the race of Nibelungs, cunning, treacherous gnomes who dwell in the bowels of the earth. www.opera.hu

Ken Howard, David Crookes, Courtesy pictures

DEC 8, PAPP LASZLO BUDAPEST SPORTS ARENA The Loud Tour is the fourth concert tour by Barbadian recording artist Rihanna. Performing in over twenty countries in the Americas and Europe, the tour supports Rihanna’s fifth studio album, ‘Loud’. The tour kicked off on June 4 in Baltimore, Maryland, USA and will finish on December 22 in London, England. The Barbadian artist said about the tour: "we're creating an incredible ride with this tour. I'm excited to get out on the road and share my new music from this album. We are going to have an amazing time and I know my fans are ready to get LOUD!" While on American Idol, Rihanna was interviewed by Ryan Seacrest where she talked about the design of the stage: "We've just designed the stage and we have a section that we are building where fans can actually be in the show and on the stage, closer than they've ever been. It's real VIP." www.livenation.hu

Boris Berezovsky: the piano

Budapest Christmas Fair

PHOTOS BY

rihanna: Loud tour

DEC 15, 7.30 PM, PALACE OF ARTS "Here, surely, we have the truest successor to the great Russian pianists" (Gramophone) > Born in Moscow in 1969, Boris Berezovsky studied at the Moscow Conservatory with Eliso Virsaladze. His London debut at the Wigmore Hall in 1988 was a resounding success and was followed by his winning the Gold Medal at the prestigious 1990 International Tchaikovsky Competition in Moscow. His career has continued on this steep curve, including collaborations with the Royal Concertgebouw Orchestra and the New York Philharmonic and performances in Paris, Vienna, Rome, Salzburg, Amsterdam, Montreal and Tokyo. His solo discs, and recordings of Rachmaninov, Tchaikovsky and Liszt piano concertos, have attracted a considerable international following and a host of awards, including the German Record Critics' Award, Le Monde de la Musique Prize, the Diapason d'Or, the RTL d'Or, the Echo Classic Award and the Choc de la Musique. In March 2006, he also won the BBC Music Magazine Award. The 2010-2011 season will see Berezovsky continue to give solo recitals and orchestral concerts in some of the world's top concert venues. His collaborators in Budapest will include the Philharmonia Orchestra and Tugan Sokhiev and he is also scheduled to perform in the Salle Pleyel with Vadim Repin, as well as the New York Lincoln Center. Repertoir: Beethoven: Piano Sonata in D major, op. 10, No. 3, Ravel: Miroirs, Brahms: The Variations on a Theme of Paganini, op. 35 (Book II) Liszt: Transcendental Etude No. 4 (Mazeppa), Liszt: Transcendental Etude No. 5 (Feux follets – Will o' the Wisp), Liszt: Transcendental Etude No. 8 (Wilde Jagd) Liszt: Transcendental Etude No. 10 (Allegro agitato) Liszt: Transcendental Etude No. 11(Harmonies du soir) Liszt: Transcendental Etude No. 12. (Chasse-neige) www.mupa.hu

NOV 18-DEC 30, VOROSMARTY TER Each year up to 600,000 > people visit the Budapest Christmas Fair to see to enjoy the festive atmosphere, the wonderful setting and the diverse range of exciting programs. The series of events is considered one of the largest Christmas fairs in Europe, attracting a great number of tourists every year. If you are looking for unique Hungarian gifts; if you like festive lights and atmosphere and delicious smells; if you enjoy having fine snacks while listening to folk music; if you want to make the magic of Christmas a part of your daily routine, visit Vorosmarty Square, downtown Budapest. 2011 DEC

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CHRISTMAS TRADITIONS AT THEIR BEST IN THE KEMPINSKI HOTEL CORVINUS

Winter Spirit in Style

WINTER IN BUDAPEST IS INDEED A VERY SPECIAL TIME. MOST OF THE CITY’S ATTRACTIONS ARE DECORATED AND THERE'S A HUGE BUZZ CREATED BY A NUMBER OF CONCERTS, FAIRS AND FESTIVALS. AHEAD OF THE SOLEMN CELEBRATION OF CHRISTMAS AND NEW YEAR'S EVE, KEMPINSKI HOTEL CORVINUS BUDAPEST BEGAN PREPARING DOZENS OF SURPRIZES.

From Advent till New Years’ Eve

THE HOTEL IS SET TO WELCOME GUESTS AND RESIDENTS TO A MONTH-LONG celebration for a truly enjoyable and memorable holiday season. "We have kicked off with a Game Special week, offering delicious and hearty dishes like crusted deer loin with butternut squash mash, brussel sprouts leaves and bacon," says Roland Holzer, Executive Chef. "As we talk, the German Gourmet Days are just about to start with Loin of wild boar with parsnips, mushrooms, cranberries, potato rosti and Butter milk terrine with rum marinated forest berries on the offer, to name just a few." We will follow this with a few Christmas treats, combining the excitement of the holiday,

goulash soup and delicious sausages," adds the Chef, an Austrian by nationality but a cosmopolitan by heart. With his Russian wife and globetrotter past, he has experienced many different Xmas celebrations. Although, when planning a Christmas menu, he has seven favorite ingredients on mind: nougat, cinnamon, mandarine, marzipan, ginger, almond and nuts. "These are perfect flavors to add not only for desserts, but everything from a carpaccio to a main meal, for a twist of tastes.” Holzer tries to use local and seasonal products, he loves Hungarian game and says that the best geese also grow in Hungary. The hotel has also introduced a special, home delivery service, named 'Winter delight'. A fully prepared duck, goose or turkey can be ordered for the Holiday season until Dec 23. "The whole 1.8 kg roasted Hungarian duck in its own sauce comes with apple, red cabbage and potato dumplings and serves two, while the Kempinski Corvinus Kitchen’s goose is fair fare for four: a 3.6 kg roast goose in its own sauce with apple,

traditional celebrations and our customary high standards of cuisine and service. On Christmas Eve and Christmas Night, diners can look forward to a special Christmas menu, including truffle cream soup of black salsify with quail breast, for example. A vegetarian version will also be available. Conveniently located on the corner of Erzsebet ter and 'Fashion street,' Budapest's Christmas Fair on Vorosmarty Square is is just a step away from the hotel, and in this year, this is meant literally. "The fair has been extended up to our premises. One day we looked out of the window and realized that a number of fully decorated cottages had opened right in front of our Restaurant Giardino. We have decided to join in the festivities, with our Kempinski Christmas Terrace that will last until Jan 2, 2012. Here, everyone can enjoy signature drinks, like hot mojito, hot sake and Gluhwein Rose (mulled rose wine) and try our Hungarian bean

red cabbage and potato dumplings," the Chef explains. "Turkey is also available, roasted and stuffed with bread, chestnut and sage, in its own sauce, and accompanied by cranberry jelly, sweet potato mash and buttered Brussels sprouts. The turkey comes in different sizes, a 67 kg turkey is recommended for six persons, but we can even go up to 15 kg. With every delivery, a bottle of red wine will come as a present from the hotel." New Year’s Eve in the hotel will be celebrated in a truly European manner, in the hotel's Regina Ballroom, according to Holzer. "Kempinski Hotel Corvinus Budapest brings you a spectacular dance show, 'Dance of the Nations', and a evening packed with diversions including an all-night-long live dance band and a sumptuous buffet selection of delicious European specialties. Restaurant Giardino, open from 7 pm, will offer a special set menu and a la carte choises, and live music, followed by the New Year’s Brunch. <

in the Kempinski

Kempinski Christmas Terrace – Fashion Street, from November 26, 2011 to January 2, 2012. Open Wednesday to Friday from 3 to 8 pm, Saturday and Sunday from noon to 8 pm. Enjoy signature drinks, like hot mojito and Glühwein Rosé (mulled rosé wine) and try our Hungarian bean goulash soup and delicious sausages! Advent Brunch – November 27, December 4, 11 & 18, 2011 from noon to 4 pm in Restaurant Giardino. Includes wide selection of festive dishes, drinks and authentic German Christmas highlights, kids’ entertainment, live music and free parking. Children 6-12 years half price, those below 6 years free.

Christmas Eve and Christmas Night Dinner – December 24 & 25, 2011 from 6 pm in Restaurant Giardino. Celebrate with us! We offer a 5-course festive menu including a glass of champagne. Christmas Brunch – December 25, 2011 from noon to 4 pm in Restaurant Giardino. Enjoy traditional Christmas delicacies, sweet temptations, kids’ entertainment, live music and free parking! Children 6-12 years half price, those below 6 years free.

Gift Tips – Buy a Kempinski voucher valid in the Restaurant Giardino for any of our themed buffets or the festive menus, or surprise your loved ones with a voucher for the Kempinski SPA!

Information and reservations: t +361 429 3575, events.corvinus@kempinski.com www.kempinski.com/budapest

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2011 DEC

PHOTOS BY

Dance the night away at the Kempinski Hotel Corvinus Budapest! We bring you a spectacular dance show, “Dance of the Nations”, and an evening packed with diversions including an all-night-long live dance band and a sumptuous buffet selection of delicious European specialities.

David Harangozo, Courtesy picture

New Year’s Eve – December 31, 2011 from 7:30 pm in Regina Ballroom.

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Average cost for 2 person in HUF ✪ 5.000 – 8.000

✪✪ 9.000 – 12.000

✪✪✪ 13.000 – 25.000

www.bestofbudapest.com

1053 Budapest, Ferenciek tere 7-8. TEL.: +36-1 317-3596

✪✪ KÉHLI

21S T C ENTURY E VENTS ! H-1101 Budapest, Expo tér 2. Tel.: +36 1 263 6800 | Fax: +36 1 263 6801 E-mail: info@expohotel.hu www.expohotel.hu

BAVARIAN ✪ HAXEN KIRÁLY 1068 Budapest, Király utca 100. TEL.: +36-1 351-6793 CAFÉS

1036 Budapest, Mókus u. 22. TEL.: +36-1 250-4241 ✪✪ MIRROR CAFE & RESTAURANT 1053 Budapest, Kossuth Lajos u. 19-21. TEL.: +36-1 889-6022; FAX: +36-1 889-6090 ✪✪ MÚZEUM KÁVÉHÁZ 1088 Budapest, Múzeum krt 12. TEL.: +36-1 267-0375; FAX: +36-1 338-4221 ✪✪ SPINOZA CAFÉ 1074 Budapest, Dob utca 15. TEL.: +36-1 413-7488

✪✪✪ VADRÓZSA 1025 Budapest, Pentelei Molnár u. 15. TEL.: +36-1 345-0426 HUNGARIAN-INTERNATIONAL

✪ ARAZ RESTAURANT

1074 Budapest, Dohány u. 42-44. TEL.: +36-1 815-1100

✪ CASCADE 1125 Budapest, Szarvas Gábor út. 8.

TEL.: +36-1 392-0007

✪✪✪ DIÓ

1061 Budapest, Andrássy út 38. TEL.: +36-1 331-5790

1051 Budapest, Sas utca 4. TEL./FAX: +36-1 328-0360, +36-1 328-0361 ✪✪✪ GRESHAM 1051 Budapest, Roosevelt tér 5-6. TEL.: +36-1 268-5110 ✪✪✪ GUNDEL 1146 Budapest, Állatkerti út 2. TEL.: +36-1 468-4040

✪ SHAMBALA CAFÉ

✪✪ LIZARD

1114 Budapest, Villányi út 12. TEL.: +36-1 279-1133

1092 Budapest, Ráday utca 16. TEL.: +36-1 299-0702

✪ BRIÓS KÁVÉZÓ

1137 Budapest, Pozsonyi út 16. TEL.: +36-1 789-6110

✪ CAFÉ PANINI

1135 Budapest, Radnóti M. út 45. TEL.: +36-1 784-1017

✪ RING CAFÉ

✪ TÁSKARÁDIÓ ESZPRESSZÓ

✪✪✪ NOSZTALGIA

1053 Budapest, Papnövelde utca 8. TEL.: +36-1 266-0413

1051 Budapest, Október 6. u. 5. TEL.: +36-1 317-2987

✪✪ NEW YORK CAFE

1073 Budapest, Erzsébet krt. 9-11. TEL.: +36-1 886-6167 CHINESE

✪ HONG KONG & TAIWAN

1135 Budapest, Béke út 26. TEL.: +36-1 329-7252 1097 Budapest, Gyáli út 3/b TEL.: +36-1 215-1236 FUSION

✪✪ SPOON

1051 Budapest, Vigadó tér 3., Kikötô TEL.: +36-1 411-0933 FAR EASTERN

✪✪✪ RICKSHAW

1073 Budapest, Erzsébet körút 43–49. TEL.: +36-1 479-4855

✪✪ WASABI

1087 Budapest, Mosonyi u. 3. TEL.: +36-1 333-3492 INTERNATIONAL ✪✪✪ ARCADE 1126 Budapest, Kiss János altb. u. 38. TEL./FAX: +36-1 225-1969

✪ COFFEE HOUSE 1067 Budapest, Terez krt 23. TEL.: +36-1 269-2935

✪✪✪ BARAKA 1063 Budapest, Andrássy út 111. TEL.: +36-1 483-1355

✪ BUENA VISTA 1061 Budapest, Liszt Ferenc tér 4-5. TEL.: +36-1 344-6303

✪✪ BOOM & BRASS 1054 Budapest, Vigadó utca 4-6. TEL.: +36-1 877-7788

✪✪ PAPIRTIGRIS 1053 Budapest, Veres P. u. 22.

✪✪ ROSENSTEIN

TEL.: +36-1 235-0490

✪✪✪ CAFÉ 57 1025 Budapest, Pusztaszeri út 57. TEL.: +36-1 325-6078 ✪ CAFÉ KÖR 1051 Budapest, Sas u. 17. TEL.: +36-1 311-0053; FAX: +36-1 311-0388.

✪✪✪ PIERROT RESTAURANT

1014 Budapest, Fortuna u. 14. TEL.: +36-1 375 6971

✪✪✪ CYRANO

1052 Budapest, Kristóf tér 7-8. TEL.: +36-1 266-4747

✪✪ CORSO

1052 Budapest, Apáczai Csere János u. 12-14. TEL.: +36-1 327-6392

✪ ALESSIO

1026 Budapest, Pasaréti út 55. TEL.: +36-1 275-0049

✪✪✪ FAUSTO’S 1061 Budapest, Székely Mihály u. 2.

✪✪ FAUSTO’S OSTERIA 1072 Budapest, Dohány u. 5. TEL./FAX: +36-1 269-6806

✪✪ COSTES

1092 Budapest, Ráday utca 4. TEL.: +36-1 219-0696 ✪✪ DUNAPARK KÁVÉHÁZ 1137 Budapest, Pozsonyi út 38. TEL./FAX: +36-1 786-1009 ✪✪ FRESCO CAFÉ & LOUNGE 1061 Budapest, Liszt Ferenc tér 10. TEL./FAX: +36-1 411-0915

✪✪✪ ICON

1014 Budapest, Hess A. tér 1-3 TEL.: +36-1 889-6600

✪ KISBUDA GYÖNGYE

1034 Budapest, Kenyeres u. 34. TEL.: +36-1 368-6402 ✪✪✪ LE BOURBON 1051 Budapest, Erzsébet tér 9–10. TEL.: +36-1 429-5770 ✪ LUKÁCS CUKRÁSZDA 1062 Budapest, Andrássy út 70. TEL.: +36-1 373-0407; FAX: +36-1 373-0406

✪✪✪ MOKKA

✪✪ MILLENIUM DA PIPPO 1062 Budapest, Andrássy út 76. TEL.: +36-1 374-0880; FAX: +36-1 374-0881

✪ OKAY ITALIA 1137 Budapest, Szent István krt. 20. TEL.: +36-1 349-2991 1055 Budapest, Nyugati tér 6. TEL.: +36-1 332-6960 ✪✪ SYMBOL ITALIAN FUSION 1036 Budapest, Bécsi út 56. TEL.: +36-1 333-5656 TEL.: +36-1 242-0369

✪✪ TRATTORIA POMO D’ORO 1051 Budapest, Arany János u. 9. TEL.: +36-1 302-6473 ✪✪ PORCELLINO GRASSO 1024 Budapest Ady Endre u. 19. TEL.: +36-1 886-7880; FAX: +36-1 886-7837

✪ VAPIANO 1052 Budapest, Bécsi u. 5. TEL./FAX: +36-1 411-0864 JAPAN

1051 Budapest, Sas u. 4. TEL.: +36-1 328-0081

✪✪ FUJI

1051 Budapest, Vörösmarty tér 7-8. TEL.: +36-1 429-9023

1025 Budapest, Csatarka u. 54 TEL.: +36-1 325-7111 MEDITERRANEAN

✪✪✪ ONYX RESTAURANT ✪ REMIZ

1021 Budapest, Budakeszi út 5. TEL.: +36-1 275-1396 ✪✪ SZÉCHENYI ÉTTEREM Danubius Grand Hotel 1138 Budapest, Margitsziget TEL.: +36-1 889-4700; FAX: +36-1 889-4939 ✪✪ VÉNDIÁK CAFÉ LOUNGE 1053 Budapest, Egyetem Tér 5. TEL.: +36-1 267-0226 ✪✪ XO BISTRO 1088 Budapest, Rákóczi út 5. TEL.: +36-1 411-0111 IRISH PUB

✪ BECKETT’S PUB

1055 Budapest, Bajcsy-Zs. út 72. TEL.: +36-1 311-1035

✪ TAVERNA DIONYSOS

1056 Budapest, Belgrád rkp. 16. TEL.: +36-1 318-1222 HUNGARIAN

✪✪ 21 A MAGYAR VENDÉGLÔ

1014 Budapest, Fortuna utca 21. TEL.: +36-1 202-2113

✪✪ 220 ÉVES PINCEÉTTEREM

1036 Budapest, Bécsi út 56. TEL.: +36-1 333-5656

✪✪ ARANYSZAVAS BISZTRO

1013 Budapest, Szarvas tér 1. TEL.: +36-1 375-6451

✪✪✪ ALABÁRDOS 1014 Budapest, Országház u. 2. TEL.: +36-1 356-0851; FAX: +36-1 214-3814

✪ BAGOLYVÁR

1146 Budapest, Állatkerti út 2. TEL.: +36-1 468-3110 ✪✪✪ KÁRPÁTIA

220 YEAR OLD RESTAURANT

Cellar Restaurant in Symbol BUDAPEST’S UNOFFICIAL SOCIAL and gastronomical center Symbol House features a cellar restaurant, built on an authentic wine cellar with several of the original historic elements of the wine vault in place. These include archaic furniture and walls, both of which invoke the spirit of historical times of Hungary. The ceiling is decorated with dried paprika, a custom in Magyar restaurants, which waiters can actually serve customers in the mood for some tounge-twisting spiciness. Dishes are served using traditional red enamel tableware, recalling childhood for Hungarian locals. For appetizer, choose the goods of the pantry and also be sure to taste the sausage, greaves and other specialties like the aubergine dip. This creamy dip is made traditionally and has an excellent, smoky taste. Don't miss the grandmother style beef broth’, a soup 'enriched' by vegetables and liver dumplings, as well as bone marrow served on the side, which goes well with toast and garlic. If you arrive very hungry, order some of the 'starter bowls' with a sampling of several dishes of the restaurant’s menu. Strongly recommended, is the tight of goose from the farm with braised cabbage. The goose is soft and tasty and balances out the sweet and sour flavor of the cabbage. The menu also offers home-made desserts. One of the favorites is the 'golden dumplings with vanilla sauce. The pastry is soft still crispy and the vanilla completes the layer of crusty walnuts on the outside. The restaurant also offers an extensive range of 220 types of wine. Symbol Budapest is a unique venue in Obuda and the first gastronomic complex where each age-group can find the perfect place for a meal and having fun. For an exceptional atmosphere and divine cuisine, you must visit its 220 Year Old Restaurant. <

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INDIAN ✪ SHALIMAR 1072 Budapest, Dob utca 50. TEL.: +36-1 352-0297 ITALIAN

TEL.: +36-1 877-6210

1037 Budapest, Szépvölgyi út 15. TEL.: +36-1 430-1056 GREEK

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ONLINE RESTAURANT RESERVATION

OPEN: TUESDAY-SATURDAY 17:00 – 24:00 ADDRESS: 1036 BUDAPEST, Becsi ut 56. TELEPHONE: +361 333-5656 2011 DEC

DIPLOMACY & TRADE

✪✪ PEPPERS! MEDITERRANEAN GRILL 1052 Budapest, Apáczai Cs. J. utca 4. TEL.: +36-1 737-7377

✪✪✪ RIVALDA 1014 Budapest, Színház u. 5–9. TEL.: +36-1 489-0236

✪✪✪ ROBINSON 1146 Budapest, Városligeti tó TEL.: +36-1 422-0222 ✪ KÉT SZERECSEN 1065 Budapest, Nagymezô u. 14. TEL.: +36-1 343-1984 FAX: +36-1 343-1983

✪✪ SQUARE BISTRO 1061 Budapest, Liszt F. ter 5. TEL.: +36-70 375-6376 MEXICAN ✪ TACOS LOCOS 1073 Budapest, Erzsebet krt. 37-39. TEL.: +36-1 786-4416 PASTRY AND BAKERY ✪ GERBEAUD 1051 Budapest, Vörösmarty tér 7-8. TEL.: +36-1 429-9000 RUSSIAN ✪✪✪ ARANY KAVIÁR 1015 Budapest, Ostrom u. 19. TEL.: +36-1 201-6737 SPORT PUB ✪ PUSKÁS PANCHO SPORT PUB 1036 Budapest, Bécsi út 56. TEL.: +36-1 333-5656 TEL.: +36-1 242-0369 THAI ✪ BANGKOK THAI 1056 Budapest, Só utca 3. TEL.: +36-1 266-0584

Beauty is never just skin deep. Beneath a beautiful body is innovative technology and engineering excellence. The Jaguar XF, for a fast moving world.

This photo is for illustration only. Fuel consumption (depending on model variation and traffic): 6,6-18,7 l/100 km, CO2-emission (depending on model variation and traffic) 149â&#x20AC;&#x201C;292 g/km.

Âť e x pe rience th e 20 12 x F at:

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2011.11.22. 16:20