SUMMER 2020
Refreshed and revived
How epay's rebrand is evolving gift-giving for the future
New kids on the block
Introducing epay's new line up, the perfect new additions for holiday gifting
Community care
One man's efforts to help those in need during lockdown
Score up to $1000 ÂŽ in Prezzy Cards on us
MC12484A
simply order your 2degrees SIMs through ePay and you’re in the draw to win
Competition runs from 23/10/20 - 20/12/20. One entry per SIM pack purchase. 5 prizes drawn 15/01/21. Prizes include $100, $250, $500, $750 & $1000 Prezzy card. Winners will be contacted by phone. If the winner cannot be reached within three working days, we may redraw a new prize winner. 2degrees reserves the right to contact the selected winners by other means.2degrees reserves the right to amend or cancel this offer at any time. Plan T&Cs apply. See 2degrees.nz for full T&Cs.
Editorial
Editorial photographs by Robin Hodgkinson
Welcome to our Christmas summer edition for 2020
T
he year 2020 has certainly been one of the most challenging in our life time, as economic pressures effect both retail trading and their staff, as well as family, friends and the uncertainty around health and employment. We are certainly very lucky to be based in Aotearoa at this time. I want to send my heartfelt thanks to all
essential workers around the world and especially to those here in NZ for your professional and unselfish attitude in serving the country. And to my epay team, who were essential workers through this time, I give a huge thanks and send love and respect to you and your families, especially to members of our finance team. epay has again been extremely busy during 2020, with large growth in gaming and gift cards over the last six months, the doubling of Prezzy© Card sales since 2019 and six new Prezzy variants in the trade for every type of gifting occasion. In our new offerings, we have a Prezzy for Mum and Dad, as well as DIY, Entertainer, Online Shopper and Grocer cards now available. Prezzy Card is the number one gift card in NZ through sales, placement and brand recognition, and this is set to expand even further in 2021. Our marketing team have been extremely busy with a rebrand for both Gift Station and Prezzy Card in the last few weeks, and it is a game changer in terms of appeal and product coming to life on your Gift Station stands and displays. The critical market research we undertook at the end of Q1 this year really pointed out our strengths and areas of opportunity for growth. We are pleased to bring you the “because giving is good” catch phrase for Gift Station, as we deliver you a well-thought-out gifting
HEAD OFFICE
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www.epaynz.co.nz
PO Box 132122 Sylvia Park Auckland 1644
choices which every gift card receiver loves and is thankful for. We are also launching a new and adventurous partnership with Providore Wines, where they are offering sensational Central Otago wines at incredible prices matched with a epay Movie card, Restaurant card or Prezzy Entertainer or Grocer card on selected bundle deals, which you can get from your epay representative. Remember you can order all of your sim cards and gift cards for 2 degrees, Spark Skinny and Vodafone from your epay reps or direct from our warehouse. Gaming cards and Visa Prezzy Cards are both fantastic versatile products for gifting as well as for self-use or as a reward or for staff incentives. We have made greater numbers of Prezzy Card stock available this year for all of our key retailers, so make sure you have these prominently displayed. The very busy trading period is nearly upon us: We have all of our epay staff embarking again on a two-tothree-week road trip to your stores to merchandise all of your top-selling gift card displays for the Christmas period sales. Again, make sure you have space at the front of the store for all Gift cards this summer to really get the most out of the growing sector. Thanks for your support. We wish you all the very best for December trading and hope you have a great Kiwi summer.
Best regards,
ROGER SMITH
Managing Director epay New Zealand
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SENIOR ACCOUNT DIRECTOR
LauraGrace McFarland Published by ICG PO Box 77027 Mt Albert Auckland 1350 New Zealand www.icg.co.nz
WRITER
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ICG Print
Summer 2020 | 1
Contents SUMMER 2020
4
Putting the good back into giving As we look into 2021, we explore how Gift Station went through its own resurgence while rebranding and refreshing its offering to better focus on the new shopping habits of modern consumers.
10
Prezzy personalities Creating a more personable gift-giving experience with Gift Stations' new personality cards.
4
14
Push play
8
New kids on the block Meet Gift Station’s brandnew cards! These two new Mastercard gift cards and six personality-based Prezzy© Cards have hit the roster, right in time for the gift-giving season.
8
With the recent release of the iPhone 12, Xbox Series X and PS5, it’s no wonder we’re expecting Gift Station’s iTunes, Sony and PlayStation Store gift cards to be the most highly anticipated gifting cards of the season.
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Fresh new look Following the new Gift Station branding, you can expect a whole lot of beautiful pointof-sale system accessories to support your in-store Gift Station. Here, we take a look at the new eye-catching designs.
18
Caring for the community Here, we feature one incredible man’s efforts to help support his community the best he could during the Covid-19 lockdowns.
20
Excelling in Christmas excitement It’s Christmas, and epay are gearing up to get consumers excited. With a new campaign launching across digital, out-ofhome and radio, you can expect gift cards will be front of mind this season.
22
Summer soiree The long-awaited summer is finally here. We explore the top-trending gift cards for the summer season across every category. From movies and gaming to restaurants and road trips, this holiday season is set to be a hot one!
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They can then choose to activate an Endless Data Weekend (in the Skinny App), where, after they have used up the initial 2GB, they can enjoy using as much data as they like, on us, but at a reduced speed,* until midnight Sunday.
*Speeds reduced to 1.2Mbps after free 2GB data allowance exceeded. This will impact your service. Offer runs until 7 Mar 2021. Starts 5PM Friday and ends midnight Sunday. You must activate Endless Data weekends on your Skinny mobile app. No rollover or gifting. T&Cs apply.
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Bonus Data applies on eligible packs right through to mid-January, so customers Bonus Data applies on eligible packsChristmas, right through to mid-January, so customers can really make the most of it through the new year and holiday season. can reallywhen makethey’re the most of itfestivals throughor Christmas, theover newsummer! year and holiday season. Awesome hitting at the beach Awesome when they’re hitting festivals or at the beach over summer!
Gift Station
4 | giftstation.co.nz
Gift Station
Putting the good back into
GIVING Introducing the new Gift Station for the modern customer
e
pay knew that there was a great change happening when it came to consumer habits, the way in which we view giving and receiving gifts has experienced a resurgence thanks to the unsteadiness 2020 created in our daily lives. Now, as we begin to see the light at the end of this tunnel, and as we try to find special meaning in simple things, Gift Station has gone through its own resurgence, rebranding and refreshing its offering to better focus on the new shopping habits of modern consumers. Gift Station is the new moniker replacing its pervious title of epay Gift Station. This new, simple statement, alongside clean new branding, shows
“Through our new highly emotive brand look and tone, we believe these consumers will change their perceptions on giving gift cards and realise that it feels good to give a gift where the recipient has the freedom to choose.” CAITLIN SMITH, MARKETING MANAGER & GIFT CARD PARTNER FOR GIFT STATION
the business has pivoted to focus on what it’s best at, delighting and inspiring customers through its growing gift card range. The old branding lacked impact and character, which Caitlin Smith, marketing manager and Gift Card partner for Gift Station, says didn’t help them communicate their brand's ultimate belief in creating meaningful connections through gift giving. “Giving is a hugely emotional feeling and our brand was not personifying this at all. We wanted consumers to feel happy and excited about giving, because giving is supposed to feel good and we needed our brand to reflect this.”
Summer 2020 | 5
Gift Station
Gift Station then decided to run an audience survey to get further insight into how people really viewed giving and receiving gift cards as a gift. The ultimate goal was to understand the new giftgiving market, and how Gift Station and Prezzy© Card fit within that. The survey produced a lot of great insights into how their target consumers feel about gift cards. According to Smith, the team were delighted to learn that gift cards were usually a well-thoughtout purchasing decision rather than the spontaneous/impulse purchase that many people perceive them to be. “Because of this assumption, many consumers thought that buying a gift card for someone was lacking thoughtfulness, as a gift should reflect how well they know them. We found this is simply not the case, as all parties that purchased gift cards said they had already thought about how their recipient could spend it, so they were giving a thoughtful gift. And on the reverse side, our whole focus group agreed that they love to receive gift cards, so why did they feel guilty gifting them to others? This was the main hurdle we needed our brand to overcome.” Gift Station's results showed that unlike flowers or wine, gift cards were almost always a thoroughly planned purchase. People think through the purchase even before leaving home. They consider who they’re buying for, what type of card 6 | giftstation.co.nz
“Ultimately we want to provide a world of gift giving possibilities and to inspire consumers to give better, more thoughtful gifts.” CAITLIN SMITH, MARKETING MANAGER & GIFT CARD PARTNER FOR GIFT STATION
they’ll buy and where they’ll go to get it. So, the act of purchasing the gift is less impulsive than perceptions had led us to believe, which was a great result for Gift Station's new ethos of drawing more warmth to the category.
Taking the stress out of giving The pressure to give the perfect gift is deeply rooted in us as a society, yet our standards for what we receive versus what we give are usually at very different ends of the spectrum. Gift Station knew they had the notso-simple task of changing consumer behaviour and began their pivot to make gift giving the guilt-free solution to the age-old problem. “For us, the biggest challenge was changing consumers' perceptions of gift giving and removing the guilt associated
with gift card purchases, as people love having the freedom to choose something they genuinely want,” says Smith. “Our research showed that people are delighted when they receive gift cards but feel like they haven’t put enough thought into the gift when they gift them to others. We needed to change this and remove the stigma associated with giving gift cards.” The audience survey showed a few big wins for Gift Station: gift cards were now seen as mainstream as chocolate or flowers, and were viewed mostly as practical, modern and functional. Yet results also showed that they were still too ‘cash adjacent’, as giving cash is considered inappropriate for most occasions. Gift Station’s audience results also showed that many felt gift cards were not personal enough, which was important in our current consumer market, which is obsessed with personalisation. To combat this, several new personalitybased retail cards we’re welcomed into Gift Station's roster. “We launched our new range of Prezzy Cards targeted at key gift card segments, so now you can give someone a personal Prezzy Card, such as the Online Shopper, The DIY-er, the Entertainer and The Grocer, and they still have the freedom to use it anywhere they want. (Read about these new personality based cards on page 10).
Gift Station
A new gift-giving outlook This year has seen a lot of customers rethink what gifting means to them, as Covid-19 created uncertainty across multiple sectors. For Smith at Gift Station, she thinks this rebrand will target consumers who have a different way of thinking about gift cards, especially now that spending is down but conscious consumption is rising. “Our new brand targets consumers who previously have seen Gift Stations in retailers but have never thought to purchase from them. We have broken these segments into the following personality types: thoughtful gift purchases, non-gift card buyers and guilty gift givers who have historically only bought gift cards as a last resort and have felt that this purchase lacked care.” Until the rebrand, Gift Station was largely focused on speaking directly to the pragmatic buyer, as they were the main audience who saw gift cards as a functional and practical way to give gifts. Now Gift Station have redeveloped their communication strategy and, in doing so, are actively targeting the two other types of shoppers – the thoughtful and guilty givers. “Through our new highly emotive brand look and tone, we believe these consumers will change their perceptions on giving gift cards and realise that it feels good to give a gift where the recipient has the freedom to choose.” Following on from rethinking consumers and creating a cleaner, more personable experience with its new personality cards, Gift Station needed to reimagine not just its logo but its physical existence in its suppliers’ stores. This led to a new range of point of sale (POS) items specifically designed to grab the attention of shoppers and inspire them to give. (Read more about these new POS items on page 16). “We also needed to stand out and create more impact in store as people just weren’t noticing our stands. It was likely we were missing out on potential spontaneous purchases,” says Smith. “We think we have achieved this with our new, bright headers and point of sale. Our new logo and tagline are designed to evoke happiness.” Within this new roll out, suppliers can expect clean, bold branding, fun icons, feel-good point of sale and catchy taglines.
“We are also starting to merchandise our stands into categories to make it super-easy for consumers to choose a gift card their recipient will love so as to make for a pleasant, easy and memorable gifting experience with Gift Station.” The new displays have been a functional change for Gift Station, as the new in-store displays needed to represent their updated strategies. The new systems are set to reinforce the message that gift cards are a thoughtful, special gift that recipients will love, as well as spark spontaneous interest and drive Gift Station as the conscious choice and preferred destination for purchasing gift cards.
According to Smith, Gift Station’s goals with the new rebrand were to better reflect the deep thought and care that buyers often put into their selection and choice of cards, while also building that sense of specialness around purchasing gift cards. “Our new brand aims to remove any stigma associated with giving gift cards as gifts and to embrace the freedom they allow recipients to buy anything. Ultimately, we want to provide a world of gift-giving possibilities and inspire consumers to give better, more thoughtful gifts. We want to put the good back into giving.” Summer 2020 | 7
Mastercard Prezzy Cards
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8 | giftstation.co.nz
Mastercard Prezzy Cards
T
hese two new Prezzy Cards are hyper-targeted towards two of the ultimate spending groups: the business professional needing a personalised yet easy gift, and Millennials / Gen Z who love the act of giving without the pressure of choice. With both cards available to be used at the millions of places that accept Mastercard, it’s a no brainer that these new cards will come into their own during this upcoming Christmas season. So, what do these new cards have to offer?
Your Choice This Mastercard Prezzy Card is targeted at Millennials and Generation Z, with its fun, aesthetically pleasing design, it is a sure-fire way to draw in the attention of creative-led shoppers, or anyone that is drawn in by beautiful designs. Millennials and Gen Z are 53% of Gift Station's market, so it’s a smart move that they would pivot to be more encompassing of their largest demographic. The new Your Choice card fits into that perfect sweet spot between looking beautiful and personable while still giving to the gift receiver the choice to get what they truly want – an all-round invaluable option for shoppers who do the majority of the gift purchasing for extended family members and friends but still want something that is going to be beautiful to give.
Prezzy for Business With gifting season fast approaching, it is hard to know what a personable yet appropriate gift is for your employees and employers. Prezzy for Business has now positioned itself as the new way to show your staff you appreciate them without the unnecessary struggle of awkward gift giving. Flowers can be too romantic for staff, alcohol excludes underage staff and chocolates are overdone. With the new Prezzy for Business card you can be sure you’re gifting your staff with what they want the most: freedom of choice. A sleek, elegant and tasteful Prezzy Card designed for the business professional, this new corporate card is perfect for staff rewards, incentives, thank-you’s and prizes. And for employers looking to treat all their staff with the gift of choice, the new Mastercard allows businesses to buy bulk cards at a discounted rate. Loading only at $5.95, these new cards are targeted at key segmentations of the prepaid gift card market, they are an attractive add-to-basket item for any store. Prezzy Card now have product types that cater to both consumers' payment preferences – Visa and Mastercard – making Prezzy Card the obvious choice for consumers when Christmas shopping.
Summer 2020 | 9
New Prezzy Cards
Creating a more personable gift-giving experience with Gift Station's new
PERSONALITY CARDS Gift Station knew they had to overcome the stigma that gift cards were not a personable-enough gift to give a close friend or family member. To combat this, they have introduced six brand new, personality-based Prezzy© gift cards to show that gifting cards can be customisable and still offer the ultimate gift of choice.
W
e all want our significant others, family or close friends to be amazed with how well we know them through the gifts we purchase. Yet sometimes, that just isn’t the case. Family members can be complete strangers when it comes to the gifts they want, significant others can be too coy to share their wish list, and what do you get your friend that has it all? Gift Giving is a very high pressure activity, as we're constantly in a state of stress during the manic holiday season. Top this off with the pressure of trying to decide how to show the people we love, how much we know them. Now, Gift Station has entered this holiday season with a new range of personality-based Prezzy gift cards that can perfectly cover all your gifting necessities while making sure the receiver is getting something they truly want. Gift Station has narrowed these cards down to six distinct personalities; For Mum, For Dad, The Grocer, the Entertainer, The DIY-er, and the Online Shopper. These personalities will help this season when thinking of that perfect someone to gift to. Shoppers, don’t dismay, all the cards can still be used across all Prezzy merchants, no matter the personality. 10 | giftstation.co.nz
New Prezzy Cards
For Mum and Dad
Two separate personality cards with two very defined goals, these two cards show either mum or dad that you love them enough to let them get what they truly want. The For Dad card and the For Mum card are perfect options for gifts, thank you, or even just signs of your appreciation to your parents without taking a stab at getting them something they may not want or something they already have. Both dad and mum have gone above and beyond this year, so use these personalised gift cards to show them that after years of hand drawn cards and DIY gifts, it’s now time for them to buy themselves something that is actually on their wish list for a change.
The Grocer
This card is for the gourmet foodie in your life with the flair for cooking or dinning out. The Grocer is the perfect option for anybody who loves all the new food options and cooking meals at home. This card fits nicely into the growing foodie scene of New Zealand and makes the perfect accompaniment even for those who are always looking for an excuse to try something new. Yet The Grocer isn’t just for the Julia Child’s of the world, it’s also an extremely pragmatic gift for the students of your life, or those on a strict food budget who need a little bit of help sticking to their limits. The Grocer makes a very convenient staff gift / reward to take the pressure
off grocery shopping and can spur those foodies into action while they hunt for the best produce and freshest ingredients. As summer rolls around and our food intake skyrockets, The Grocer is the perfect card to accommodate the arrival of plenty of hungry mouths over the holiday season.
The Entertainer
We all know the entertainer in our lives: they’re the host with the most, they’re always first to volunteer their homes and time for any event, and they thrive in a room full of the people they love. This individual is best suited for Gift Stations new Entertainer card, which is great for anyone who loves wining, dining, and movies or is just someone always out and about socialising. The entertainer in our lives is the first to try out the best new spots, from cafés, restaurants, movies and events and, as the social butterfly that they are, will love the opportunity to get out and about. From Gen Z's who don’t pass up an opportunity to Instagram the hottest new food joint, all the way to Baby Boomers who love entertaining and having parties with friends, the Entertainer card is the allround perfect option for the social butterfly in our lives. Summer 2020 | 11
New Prezzy Cards
The DIY-er
It’s no secret by now that Kiwis can’t go past a bit of DIY during their time off. From little jobs to massive renovations, it seems as soon as the sun comes out, so do the guns (nail guns, of course). The new DIY-er gift card is a supereasy option for everyone, as almost all homeowners will have something on their list that they need a bit of encouragement to start or, most likely, finish. From more practical handymen who know what they need and when, to the inspired and interior-design focused, The DIY-er is a great gift across home and garden. It's a perfect option for that ‘hard to buy for’ person, and a good encouragement for the dads who think they can create anything. The DIY-er card by Gift Station is about to make shopping for the impossible a whole lot easier.
The Online Shopper
Day after day, package after package arrives with no signs of slowing down or stopping as the end of year bargains begin to pop up. That’s right, the internet junkie in your life now also gets their very own personalised card with the Online Shopper card. We all have that special person in our lives that seems to live in the check-out cart of any given online store. They’re the online bargain hunter with the best recommendations and are constantly looking like they’ve stepped off the runway as they profile their newest arrivals. The shopaholic will adore the chance to do what they’re best at when gifted the Online Shopper card – perfect for people of all ages, but a huge win for Gen Z's and Millennials that can often be hard to buy for when it comes to personable items. As these brand-conscious online shoppers know what they want more than anyone else, the Online Shopper card is the perfect way to show them they can lead the way with their purchasing decisions.
Gift Stations new Personality range will be available from your epay sales rep. Details on page 24. 12 | giftstation.co.nz
It’s silly season again and Providore has you covered These deals will keep your customers coming back for more.
Contact your local epay representative for more information.
Tech-heads
PUSH PLAY and prepare yourself for the new wave of tech-heads
The end of 2020 has seen the drop of some of the most anticipated gadgets of the year, most notably, the iPhone 12, the PS5 and the Xbox Series X. As this technology drops right in time for Christmas, make sure you’re getting in front of these next generation users with Gift Station’s perfect range of tech-based gifting cards.
T
he iPhone 12 is the most anticipated Apple launch of the year, as the new generation smartphone is the first in the New Zealand market to have 5G capabilities and unlimited data, which in turn means more downloads and streaming of iTunes as speeds of downloading books, movies and songs become instantaneous. The Gift Station iTunes gift card will give these new generation iPhone users the chance to download anything from the iTunes store in less time than it took to pick the card off the rack, including the ability to download and stream a full HD movie in less than four seconds. This new user-friendly and high-grade download speed will no doubt increase iTunes users as previous bugs and lags are dismantled.
Both Sony's and Microsoft's next-generation consoles promise blistering loading times, stunning 4K visuals, 3D-sound and a slew of must-have launch titles. 14 | giftstation.co.nz
Tech-heads
The iTunes gift card will allow iPhone 12 users to easily download apps, games, music, movies, books and more. This is especially exciting as the new iPhone introduces never-before-seen app capabilities and formats. The iPhone 12 will be the gift of the season for many smartphone connoisseurs, and with it comes the chance to grow and explore iTunes capabilities even further. With 11 trillion operations per second, increased battery life and durability, the new smartphone will become second nature to a whole new download and streaming generation. Far be it for Apple to take all the attention of the tech-heads this season, as nothing can compare to the rivalry that has been taking place between PlayStation and Xbox as they release their competing new consoles, with New Zealand being one of the first countries to receive the launches. The PS5 and the Xbox Series X both dropped mid-November. With these releases came the incredible service for game hosting and streaming capabilities. Both Sony's and Microsoft's next-generation consoles promise blistering loading times, stunning 4K visuals, 3D-sound and a slew of must-have launch titles.
The PS5 is set to deliver a whole new feel for games according to reviews. Players can expect to see better graphics and the PS5 will also support high refresh rates, which should make games feel smoother. Plus, the PS5’s custom SSD
promises to offer such a leap forward in loading speeds that it could change the way games are designed, bringing Sony forward as a leader in the category. At Microsofts Xbox games showcase, it revealed 22 console launch exclusives and five new games made for the console by Microsoft’s own Xbox Game Studios. Sony itself has also confirmed over 30 titles specifically available for this new-generation console, and exclusively available through the online store. Sony is also offering a collection of PS4 games that players can download and play on their PS5 at launch if they have a PlayStation Plus subscription. These new consoles will no doubt be the gift of the season for some very lucky gamers. And nothing sits along a new console better than Gift Station’s PlayStation Store and Xbox gift cards. These cards will complete the ultimate gift for these new-generation players and are the perfect side inclusion for gift givers who want to give the gift of gaming to those who have already purchased the console separately. To make the most out of these new generation technological advancements, make sure you’re fully stocked for iTunes, PlayStation and Xbox to accommodate the new wave of techheads that are set to push play this gifting season. Summer 2020 | 15
POS
The refresh we need for 2021
point of sale
A
s we look into 2021, Gift Station have made the executive decision to bring beautiful, eyecatching designs to its point of sale (POS) instore systems. These bold new models will help to create brand awareness, keep Gift Station front of mind and highlight key cards around key gifting periods. So, let’s explore what you can expect to get with the new POS.
Eftpos Wobbler and MOL Wobbler
The only thing that won’t be wobbling with the Eftpos and Store Wobblers is customers’ certainty that they’ve chosen the best of the best when it comes to gift cards. The new style is clean and easily recognisable, making for one steady purchase decision.
Gift Station Box Sticker
This will be the only time you’ll be excited about what is on the box rather than inside it this holiday season. The Gift Station Box Sticker, with its eye-catching design, is a complete knock out.
DISPATCH WITH CARE BY
16 | giftstation.co.nz
POS
Gift Station A4 Poster
Inspire the best, don’t threat with stress! The new Gift Station A4 posters bring a new level of clean and classic design, drawing in customers with the new logo, ‘Because giving is good’. The new branding's minimalistic style will cut through that Christmas clutter!
Gift Station Envelope
There’s no need to keep pushing the envelope with these new offerings. The Gift Station envelopes, in their new branding, will keep customers posted with the best way to gift this season.
Psst! There’s something exciting inside.
Summer 2020 | 17
giftstation.co.nz
Community
CARING FOR THE COMMUNITY Tara Singh’s efforts to bring hope during Lockdown
Tara Singh is a beacon of positivity in the community and has been since he moved himself and his family to our shores with $20, which he has now turned into several dairy properties, an orchard and a Four Square. Yet despite his busy schedule running several businesses and a family, Singh has always found time to give back how he can. This was especially highlighted over the Covid-19 Lockdown’s, where Singh showed how committed he was when it came caring for his community.
I
t was a time of complete uncertainty for New Zealand. The Covid-19 lockdowns had a direct effect on how we operated as a country and threw many into a complete reset where most had to pivot completely in order to cope. Unfortunately, the pandemic also resulted in hundreds of closed businesses and thousands of lost jobs, meaning hosts of people were suddenly left in the lurch, unsure on what to do. Tara Singh knew that as an essential business they were lucky to be able to operate, and he wanted a way to be able to assist those who were struggling due to the economic pressure Covid-19 created. Singh’s dairy properties, his Raglan-based Four Square and his kiwifruit orchard, continued to stay open to supply essential items despite the health pandemic. Singh decided he could go a step further and used his contacts within the FMCG category to find a way to extend a hand to those in the community that were facing budget issues and perhaps needed assistance with feeding their families. “I have operated retail in South Auckland for the last 15 years and the community has given so much love and support to me,” says Tara Singh. “The community has become a part of my family and I wanted to help them during this difficult time.” Organised through the NZ Sikh Games, of which Singh is the chairman, 18 | giftstation.co.nz
Community
in association with the New Zealand Kabaddi Federation, he helped launched the Free Food Parcel Campaign. They packed up trucks full of necessities, such as eggs, flour, milk and bread, and had stations set up during lockdown that were advised and supported by the New Zealand Police. In May, they announced a giveaway of 550 New World essential boxes which were full of fruit and vegetables to see families through a week. These boxes, which were supported by Singh’s businesses alongside Gilmores, Pak’nSave and New World, were delivered to those who reached out in need of them. Then, during late August, in the second round of lockdowns, Singh decided to take it further, launching an event which spanned over several days and was dedicated to feeding those in the community who were struggling. According to Singh, the response was incredible and the campaign saw many volunteers show up in masks and gloves, ready to help organise, deliver and distribute food parcels to the wider community. People came and helped themselves to what they needed over the course of two days. For Mr Singh, as he is known affectionately in South Auckland, this was a way of giving back to a community that had done so much for him.
“This community holds a special part in my life, so when times get this tough it’s not even a question of why one should reach out to help.”
“This community raised my four children, so it holds a special part in my life. Seeing other children struggle in this sensitive time showed I needed to do something or help in any capacity I can. Being a parent and grandparent now,
when times get this tough it’s not even a question of why one should reach out to help.” Alongside the food parcel pick up, the team also made the effort to drive out and deliver food parcels to those in need and workwith community groups across Pakuranga, Takanini, Whangarei and Mangere. Singh’s only goal was to give back in any capacity that he could. “Covid has showed us that no one can break this community spirit and has demonstrated how loved South Auckland is. It showed that we need to come together and stick together as one, because together we can help and achieve anything as a community.”
Summer 2020 | 19
Christmas marketing
THE CHRISTMAS CAMPAIGN GIFT STATION SET THEIR SIGHTS ON INCREASING HOLIDAY EXCITEMENT 20 | giftstation.co.nz
Christmas marketing
Gift Station has doubled down on its Christmas campaign efforts this year, and in doing so has created new and exciting ways holiday shoppers can get involved with the Gift Station brand and it’s perfect host of gifting offers.
F
or many people, this year has brought unpredictability. But within that, there has been a community spirit unlike any other. We have seen people connecting with loved ones, friends, neighbours and even strangers. This powerful response of togetherness has been warming to see in Aotearoa New Zealand. This togetherness is what Gift Station has built its new brand on and ties into the slogan and campaign ‘Because giving is good’. This year’s campaign is all about welcoming our new brand and removing the guilt from gifting. So, to match this, we are implementing a new campaign to drive consumers to your stores! The campaign includes a nationwide street poster activation which will see Gift Station and Prezzy at 93 sites, which will see an uplift in engagement through radio advertisements, activations, heightened social media and digital presence. We also have digital content to promote on your social media pages and can help our suppliers promote the best of the brand. But our most exciting activation is our ZM Black Thunders Gift
Station Christmas box. This will be in Sylvia Park underneath the Christmas tree, which will see traffic like no other! On a Saturday, listeners will be encouraged to line up at the Gift Station Christmas box to be in to win different prizes through our 100 envelopes. This campaign is heavily promoted across the ZM network in the two-week lead up. We will also be running all standard advertising through digital, social media and in-store POS, including the roll out of our updated brand. We forecast that we will be busier than ever with our heightened advertising through multiple channels and our new branding, so please ensure your gift cards are fully stocked and presented right in front of your customers. If you need gift card stock, just call us! We are happy to provide you with all the stock you need, as well as any tips and tricks coming into the busy holiday season. Happy selling and remember, this is the key time of the year to sell gift cards! Even more so now, with our fresh new branding and new line up of cards.
Christmas Media Schedule – November & December 2020 Platform
8th Nov
15th Nov
22nd Nov
29th Nov
6th Dec
12th Dec
20th Dec
NZME Radio Mediaworks Radio Street Posters Christmas box activation Google Search Re-Marketing Facebook Shopping Adverts Herald Mobile Stuff Promotion Summer 2020 | 21
Summer
SOIREE Gift Station’s Trends of the Season
Summer 2020 is already set to be one of the best as friends and family come together to bring in a new era following the hardships of this year. Between time with the family at the bach, road trips with friends and outings with the kids, there are plenty of occasions when the perfect gift card will come in handy. Here, we dive into Gift Station’s top summer picks and recommendations for gifts to truly bring in those summer feelings. No DI-Why about it: As the days get longer so does our patience with DIY projects, and out come the renovators as they look to make the most of their time off work. One of Gift Station’s newest offerings, The DIY-er, is the perfect gift for the one who always has a project on the go. This card brings endless possibilities to DIY projects, no matter the size and is the best way to hint to family members to get started (or finish) on that long overdue project. Gas and go: It’s heating up and we’re heading out, whether to the beach, the bach, the grandparents’ house or a faraway festival. Being stuck inside all year has us itching to explore, which is why one of our top recommendations this year is Gift Station’s range of fuel-up gas station cards. From Z Energy, Caltex, and Mobil, Gift Station has the complete range to get you going straight on the highway to summer and the perfect gift option for those travelling long miles – not to mention all those road trip snacks available through the gift card as well. Prezzy© Card: Give the ultimate gift of choice with the Prezzy Card this year. With options for the recipient to choose exactly what they want from over 32 million Visa outlets, in store and 22 | giftstation.co.nz
online, this is a no brainer. The Prezzy Card is the best way to gift this summer – you knowing you’re about to get them something they’ve been wanting. As we sort through gifts under the tree we didn’t want, gift givers can breathe a sigh of relief as their gift will always be a welcomed surprise.
Entertain and delight: Another of Gift Station’s newest cards, the Entertainer, is no doubt the perfect gifting option for the host with the most in your life. It's the perfect gift for the one who loves to wine and dine or coffee and brunch, which quickly fills up that schedule through those long summer weekends of catch ups with family and friends. Game changer: The end of 2020 heralded the most highly anticipated launch of gaming consoles: the longawaited PS5 and Xbox Series X. No doubt the gamers in your lives will be passing on outside summer activities to stay inside and game their hearts out. The Gift Station PlayStation Store and Xbox gifting cards are the perfect gifts to show your fellow gamer you support their new obsession. Lights, camera, popcorn: Nothing beats the relaxation of the
cool, air-conditioned cinema and an ice cream on a hot summer's day. The Movie gift card can be used in participating theatres all over New Zealand, from Hoyts to your local participating independent theatre. It's the perfect choice for those who need an activity to do with the kids, or an activity to do away from them…
The gift of choice: Give the ultimate shopping spree with Gift Station’s brand-new personality-based Online Shopper card – perfect for those trend-setting bargain hunters who know what they want and where to get it. The Online Shopper card is the perfect way to show the shopaholic you really know them, while leaving the bulk of the decision making up to them. Ultimate experiences: As we look to travel domestically over Christmas and the summer break, there is a need to keep ourselves and the family entertained with new adventurers. With the new Red Bubble New Zealand experience gift card ,the recipients can choose from hundreds of experiences from all around our beautiful country, including driving, flying, eating, going on adventures, doing water sports and more, all while supporting our local tourism sector.
Summer and trending gift cards
Gift Station's top 10 cards over the summer of 2019
2
3
1
Prezzy
4
The Grocer
Z Energy
The Warehouse
5
6
7
Restaurant
Entertainer
Movie
8
9
10
Farmers
PlayStation Store
Mobil
Summer 2020 | 23
Meet the team
Get to know your local epay team Getting to know your epay representatives, and checking out their credentials if need be, is a great way to make sure you’re dealing with the real deal.
Amar Anthony
Regional Account Manager Central and West Auckland aanthony@epayworldwide.co.nz 021558183
"I love watching the cricket live."
Dereck Howes
Yanuar (Ian) Rahardjo
epay Point of Sale Technical Support YRahardjo@epayworldwide.co.nz 0277775517
"I love cooking for my friends and family."
Shaival Shah
Khan Khan
Regional Account Manager South and East Auckland kkhan@epayworldwide.co.nz 0275310832
"I love motorsports. The faster the better."
Hemish Jivan
Business Development and Telesales Manager DHowes@epayworldwide.co.nz 0275666550
Regional Account Manager Christchurch and Central South Island SShah@epayworldwide.co.nz 0215312272
Regional Account Manager Lower North Island/Upper South Island HJivan@epayworldwide.co.nz 0275203194
"I really love catching up with mates for dinner and drinks."
"I love watching late-night movies on Friday."
"I love watching the footy live."
Nazmul Chowdhury
Regional Account Manager North Shore Auckland, Waikato and Bay of Plenty nchowdhury@epayworldwide.co.nz 0273003820
"My favorite quote is ‘Be the reason someone smiles today’." 24 | giftstation.co.nz
Sam Brooks
Independent Channel Manager sgbrooks@epayworldwide.co.nz 02108855605
"I love getting to the golf club on nice day."
Amit Turan
Regional Account Manager Lower North Island/Upper South Island ATuran@epayworldwide.co.nz 0275644802
"I love travelling to historical places. Desert sand dunes are my favourite landscapes."
Contact the team CUSTOMER SERVICE PHONES If your customer number (RID) starts with a 1 call 0800 64 99 99 OR If your customer number (RID) starts with a 9 call 0800 110 002
CUSTOMER SERVICE EMAILS epayadmin@epaynz.co.nz
Gift Station, invoices/statements
orders@epaynz.co.nz
Card and sim pack orders – ezipay
HEAD OFFICE TEAM Roger Smith
Managing Director
Mark Thompson
Supply & Content Manager
Caitlin Smith
Marketing Manager
Denyse Stephens
Logistic & Dist. Manager
rsmith@epayworldwide.co.nz mthompson@epayworldwide.co.nz csmith@epayworldwide.co.nz dstephens@epayworldwide.co.nz
SALES & COMPLIANCE TEAM Owen Jones
GM Sales & Marketing
ojones@epayworldwide.co.nz
Erick Manumpil
B2B & Compliance Manager
Khan Khan
Account Manager – AKL
Ian Rahardjo
Merchandiser & POS Support – AKL yrahardjo@epayworldwide.co.nz
Hemish Jivan
Account Manager – Lower NI
emanumpil@epayworldwide.co.nz kkhan@epayworldwide.co.nz hjivan@epayworldwide.co.nz
COMMERCIAL FINANCE TEAM Windy Smith
wsmith@epayworldwide.co.nz
Commercial Director
Gareth Jensen-Jones Transactional Services Manager
gjones@epayworldwide.co.nz
Andrew Seylo
Finance Manager
aseylo@epayworldwide.co.nz
Alex Belomestnykh
Assistant Accountant
Phillip Liu
Financial Controller PLiu@epayworldwide.co.nz
Christine Mani
Accounts Payable
cmani@epayworldwide.co.nz
Vinna Zafra
Gift Station Manager
vzafra@epayworldwide.co.nz
abelomestnykh@epayworldwide.co.nz
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