Joanna has 35 years of experience in Interior Design. Setting up what was then called Joanna Trading 25 years ago. Joanna has always loved architecture and that is where her passion for all thing’s interiors came from. Throughout her career she has gained extensive experience in both the private residential market and for the property investment market. How would you describe your personal interior design style? I’ve never quite believed that there is a rule book for design. Of course, you can combine colours and textures as advised but really, all good design comes from following your needs and personal taste. I personally work very hard to not have a branded style as an interior designer, but I always focus on comfort. Creating balance in a room is what interests me; it must be both visually appetising and restful enough to hold you as a willing captive for hours. Where does your design inspiration come from? I have always been influenced by the work of great architects and designers including David Hicks, Sir John Soane and John Fowler. I think that great design endures as fashion changes. I am also, of course, inspired by travel and the arts, particularly the theatre and ballet. What products/services could you not live without when designing? I absolutely adore beautiful door furniture and believe bespoke door handles can be a real investment, the best talking point and can elevate a property. What direction do you feel design is moving towards in general terms? The industry is currently enjoying a revival of marvellous colour. I am greatly enjoying the return of 1960s and 70s geometrics. These bold patterns are strong but still useable for living spaces, providing chic alternatives to neutral schemes.
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Name five key themes to consider when approaching design in the future: 1. Layering textures is so important, silk on wool for example creates more effect in a room even if the scheme is monochromatic. 2. Consider mixing antiques with contemporary pieces for a modern and timeless look. It needs an expert’s eye to be done well but ensures a room or property continues to look stylish for years. 3. Think about budget – be realistic with how much work can be done on a project. 4. Look at the light aspect and think about where the sunshine comes from to ensure that the rooms are planned properly and used to their fullest. 5. Do not be afraid of colour in the home. Clients are embracing it once again and it creates more joyous and liveable spaces. If you could offer one piece of advice when it comes to product design, what would it be? Always sleep on an idea and come back to it in the morning. Things always look clearer the next day when approached with a fresh head. How important are The Design Awards as recognition of talent and achievement? I believe it is important to celebrate the brilliant projects and achievements made in this diverse industry. Final thoughts – tell us a little more about yourself... Your favourite food and drink? Anything Italian, of course! Your favourite hotel / restaurant / bar? I always want to escape to Thyme Manor. It’s the most beautiful countryside destination in the Cotswolds. The historic buildings have been meticulously restored creating magnificent soaring spaces, grand and impressive but at the same time humble and true to their working heritage and inextricable connection to the land around them.