COMPETITIVE EVENTS
CHAPTER RESOURCES
CURRICULUM & INSTRUCTION
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Learn how DECA members can earn certifications.
Mark your calendar now for future DECA conferences.
DECA’s Chapter Strategy series kicks off with your leadership team.
STUDENT CERTIFICATIONS NOW AVAILABLE THROUGH DECA EXAMS Over the past few years, more and more graduation requirements have been placed upon students. One of these common requirements is that students must obtain an industry certification or credential in order to graduate, depending on the diploma the student seeks. DECA is pleased to announce new opportunities for members at the association (state/provincial) career development conference and International Career Development Conference. Certified Guest Services Professional (CGSP) Certification through a new partnership with the American Hotel and Lodging Educational Institute (AHLEI). DECA members who take the Hospitality and Tourism Cluster Exam at their association or ICDC and score at least 70% will be eligible for AHLEI’s Certified Guest Services Professional Certification. AHLEI’s Certified Guest Services Professional Certification will cost DECA members $20 compared to AHLEI’s pricing of $50 for AHLEI members and $70 for non-members. Learn more at https://www.ahlei.org/Certifications/AHLEI-ProfessionalCertification. Financial Literacy Certification through a new partnership with Working in Support of Education (w!se). w!se’s Financial Literacy Certification Program was developed in 2003 and has expanded nationally and has been widely recognized for its success, including the U.S. Treasury Department’s John Sherman Award for Excellence in Financial Education. DECA members who take the Financial Literacy Exam at their association CDC or ICDC and score at least 70% will be eligible for w!se’s Financial Literacy Certification. w!se’s Financial Literacy Certification will cost DECA members $7 compared to w!se’s pricing of $10-$12. Learn more at http://www.wise-ny.org/programs.htm. Chapter advisors can order certifications through the marketplace on the online membership system. DECA must receive exam scores from the chartered associations in order to make available the certifications at the association level.
GET MORE WITH DECA DIRECT ONLINE INTRODUCING THE SBE CERTIFICATION EXAM STUDY GUIDE This resource provides an overview of what to expect when taking the certification exam. http://bit.ly/sbestudyguide BE DECA EPIC CHAPTER CAMPAIGN WINNERS Congratulations to the chapters that participated in this year’s DECA Chapter Campaigns! http://bit.ly/epiccampaigns DECA ADVOCACY CAMPAIGN Celebrate CTE Month in February with the DECA Advocacy Campaign. http://bit.ly/decaadvocacycampaign #DECAATTPROJECT HELPS AT&T SURPASS GOAL OF 1 MILLION VOLUNTEERS HOURS DECA is proud to have helped AT&T reach this EPIC goal! http://bit.ly/decaattannounce 5 WAYS TO IMPROVE YOUR COMPETITIVE EVENT SUCCESS These five tips will help get your students ready for an EPIC competitive event season. http://bit.ly/compeventsuccess COMING UP WITH A BUSINESS IDEA Ideas are all around you. Find out how to be aware and ready to take action! http://bit.ly/decabizidea
■ WWW.DECADIRECT.ORG
WRLC
MARK YOUR CALENDARS! Sports + Entertainment Marketing Conference dates coming soon!
2016
November 17-20 | Seattle
2017
November 30-December 2 | Phoenix
2018
November 15-18 | Anaheim
2019
November 15-17 | Washington DC
ICDC
CRLC
2016
April 23-26 | Nashville
2017
April 26-29 | Anaheim
2018
April 21-24 | Atlanta
2019
April 27-30 | Orlando
2020
April 29-May 2 | Nashville
2021
April 24-27 | Anaheim
2016
2022
2017
2023
April 23-26 | Atlanta
November 18-20 | Indianapolis
April 22-25 | Orlando
December 1-3 | Omaha
POWER TRIP
2016
November 18-20 | Washington DC
2017
November 10-12 | Philadelphia
2018
November 16-18 | Baltimore
2019
November 15-17 | Washington DC
NEW YORK EMERGING EXPERIENCE LEADER SUMMIT 2016
November 30-December 3 December 7-10
2017
November 29-December 2 December 6-9
2018
November 28-December 1 December 5-8
2016
July 8-10 | San Francisco
2017
July 9-11 | Tysons, Virginia
DECA members are empowered through experience to provide effective leadership through goal setting, consensus building and project implementation. The DECA Leadership Team is the core group of DECA members that provides leadership to the entire DECA chapter. The DECA Leadership Team should have defined roles and responsibilities that support the chapter’s mission and goals.
LEADERSHIP TEAM DECA’S MISSION-BASED CHAPTER OFFICER POSITIONS
The DECA chapter officer positions reflect a corporate leadership structure, rather than the typical positions utilized in student clubs and organizations. As emerging leaders, DECA encourages chapters to practice real-world leadership by adopting a structure that mirrors business and industry. DECA officer positions are aligned with the DECA mission to ensure that each aspect of the mission is represented with great leadership.
DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management
CEO [Advisor] President VP of Leadership VP of Career Development VP of Marketing VP of Finance VP of Hospitality
There are plenty of leadership opportunities to engage more chapter members than just a few officers. Putting together an effective team may include various teams, committees and directors to help share responsibilities and focus on specific duties.
“It takes great leaders to make a great mission happen.” QUESTIONS WHY DO THE MISSION-BASED LEADERSHIP POSITIONS EXIST?
Officers lead, represent, and deliver the DECA mission every day. The DECA chapter officer positions directly align and connect with the DECA mission to help guide chapter leaders in their responsibilities, activities and commitment to the DECA mission during their term of service.
WHY DOES DECA ENCOURAGE ADOPTION OF THESE POSITIONS AT THE CHAPTER LEVEL?
In marketing, brand consistency is a core concept that DECA strives to uphold at all levels of the association. Brand consistency ensures unified strategy, action and message is communicated internally and externally. Consistency builds understanding, trust, commitment and the overall value of the brand.
HOW DO MISSION-BASED LEADERSHIP POSITIONS CONNECT TO REAL-WORLD EXPERIENCES?
CHAPTER STRATEGY SERIES
Strategy is essential to any successful enterprise and entrepreneurial leader. How people, ideas and resources come together to achieve results for stakeholders is the key job of the DECA executive leader. Understanding the core elements of a successful DECA Chapter Strategy is the first step toward realizing the full potential of your chapter. And, the first step of strategy is understanding and believing in the importance of the mission.
The DECA chapter leadership positions are a reflection of positions in businesses, corporations and organizations. The roles are also similar; for example, the CEO and President of a Fortune 500 company is responsible for guiding the company, providing vision and deploying resources effectively. The CEO and President of a local DECA chapter are expected to produce similar results.
CHAPTER OFFICER DUTIES AND STRUCTURE Advisor DECA Student Leader President Position Overview Model Chapter Executive Team
Position Overview
Team Structure
CEO [Advisor] President Practice the “Entrepreneurial” and “Management” elements of DECA’s Mission Statement. Responsible for connecting with Chartered Association Officers and establishing chapter vision, management and organization that ensures each chapter officer has the training, support, accountability and resources to deliver a powerful DECA experience for each DECA member. VP of Leadership Practices the “Emerging Leaders” element of the DECA Mission. Responsible for all non-competitive event career and leadership activities.
Leadership Team • Community Service Director • Conference Director • DECA Campaigns Director • Freshman Class Director
OPTIONAL Appointed positions to committees EXPLORE positions that fit your chapter size, goals, and interests. Teams and committees would also work collaboratively and back and forth as events and duties relate to their positions.
• Leadership Training Director • Recognition/ Scholarships Director • School Service Director • Senior Class Director • Sophomore Class Director
VP of Career Development
VP of Marketing
Practices the Practices the “Careers” element ”Marketing” element of the DECA of the DECA mission. Responsible mission. Responsible for chapter for initial member participation, recruitment, preparation and branding and performance in promotions. Competitive Events
Career Development Team • Business Operations Research Events Director • Chapter Team Events Director • DECA Challenges Director • Individual Series Events Director • Management Team Decision Making Events Director • Marketing Representative Events Director • Online Events Director • Principles of Business Administration Events Director • Principles Events Director • Professional Selling Events Director • Series Events Director • Written Events Director
Marketing Team • Chapter Newsletter Director • Community Relations Director • Creative Director • Digital Media Director • Member Recruitment Director • Public Relations Director • School Relations Director • Social Media Director • Website Director
VP of Finance
VP of Hospitality
Practices the “Finance” element of the DECA Mission. Responsible for chapter budgeting, accounting and fund development efforts.
Puts into practice the “Hospitality” element of the DECA Mission. Responsible for connecting members to a welcome, valuefilled and fun educational experience.
Finance Team
Hospitality Team
• Accounting Director • Budget Director • Event Fundraising Director • Local Advocacy Director • Member Fundraising Director • Partnerships Director • School-based Enterprise Director
• Ambassador Director • Alumni & Professional Member Director • Chapter Events Director • Chapter Meetings Director • DECA Mentor Director • Member Experiences Director • New Member Director
DESIGN YOUR DECA CHAPTER ORGANIZATIONAL STRUCTURE Instructions: Using the organizational chart structure below, design a structure to fit the unique needs, size and goals of your DECA chapter. The boxes indicate elected positions that make up the executive leadership team. The blank boxes should be filled in to reflect the “director” level positions that make up teams (or committees) that provide support to the missionbased leadership positions. Select director positions from the DECA Chapter Officer Duties and Structure grid on the previous page—or feel free to create your own director positions.
CEO [Advisor] President
VP of Leadership
VP of Career Development
VP of Marketing
VP of Finance
VP of Hospitality
I AM DECA JOB DESCRIPTION I am DECA chapter...
List your position here.
I report to the chapter…
List who your position reports to in the organizational chart.
I work with the chapter…
List the other chapter officer positions you will work with to achieve your chapter goals.
I am responsible for…
List all the projects, events, activities, campaigns and efforts your position leads and supports.
We will be successful this year if I…
Create your chapter contribution success statement.
GET AMPED! JUNE 21 — 24
CONFERENCE HIGHLIGHTS: •
DENVER, CO • •
Continuing Education Units (CEU) credit to advisors completing all professional learning activities Expertise from leaders in business and industry Best Practices Exchange
SCHOLARSHIP OPPORTUNITIES
Numerous professional development scholarships are available to new and experienced DECA advisors, which include: • Johnson & Wales University AMPED Scholarship provides five $1,000 scholarships. •
Otis Spunkmeyer Scholarship provides three $1,000 scholarships.
•
DECA Inc. Education Department Professional Learning Grant provides ten $300 grants.
SEE IT
FOR MORE INFORMATION ABOUT EACH SCHOLARSHIP VISIT www.deca.org/classroom/advisor-scholarships-recognition.
Sponsored and hosted by
WANT IT
Denver campus
GET IT W W W. S H O P D E C A .O R G EDITOR
Christopher Young
EDITORIAL COMMITTEE THIS EDITION Jan./Feb. 2016 No. 23
Published four times each year by DECA Inc. Sept./Oct. Nov./Dec. Jan./Feb. April/May
REGISTER AT
DECA.ORG/AMPED
Copyright ©2016 by DECA Inc.
PUBLISHER
Paul A. Wardinski
Janelle Scudder Shane Thomas Michelle Walker Sarah Williams
DESIGNER
Frank Peterson
CORRESPONDENCE
DECA Insight 1908 Association Drive Reston, VA 20191-1594 (703) 860-5000 www.deca.org communications@deca.org
DECA 5K
APRIL 23 | 7:30 AM DECA’s conference community service event benefits the Muscular Dystrophy Association and DECA's scholarship fund. For details including cost and to register, visit the site below. ■ DECAREGISTRATION.COM/5KRUN
Tickets will go on sale for the following tours at Noon EST, Wednesday, March 23, 2016. Quantities are limited and will be sold on a first-come, first-serve basis. The deadline to pre-order tickets, if still available, is Noon EST, Friday, April 15, 2016. Any remaining tickets will be available on-site while quantities remain.
GENERAL JACKSON BOAT CRUISE
DECA NIGHT AT GRAND OLE OPRY
APRIL 23 | 11:00 AM–1:00 PM APRIL 23 | 2:00 PM–4:00 PM APRIL 24 | 3:00 PM–5:00 PM APRIL 26 | 2:00 PM–4:00 PM
DECA will take over the “home of American music” for a special line up of up-and-coming artists and chart toppers. Artists will be announced as they are confirmed on decadirect.org.
A true Music City icon, the General Jackson is an authentic 300-foot-long paddle-wheel riverboat that floats along the Cumberland River in Nashville. The 90-minute exclusive DECA excursion will feature music from DJ Tyrus as well as a buffet of pizza, hoagie style sandwiches, buffalo wings, chicken fingers, chips, pretzels, chocolate chip cookies, fruit punch and soft drinks. With boarding time, please allow two hours for this event.
APRIL 24 | 7:00 PM, 9:00 PM
$40
Limited to 4,400 each show.
DECA NIGHT WITH THE NASHVILLE SOUNDS BASEBALL TEAM APRIL 25 | 7:05 PM Score a home run as you sit back and relax while watching the Triple-A affiliates Nashville Sounds take on the New Orleans Zephyrs. Limited quantities.
$10
Corner Seating or Grass berm/Picnic Area
DECA will sell optional transportation wristbands from your hotel to the Grand Ole Opry and back to your hotel. $17 per wristband.
$12
Select Seating
$50
$14
Limited to 1,000 each cruise. Transportation not offered.
Dugout Seating DECA will sell optional transportation wristbands from your hotel to the stadium and back to your hotel. $20 per wristband.
ORDER AT WWW.DECA.ORG/ICDC Ticket pick up hours and locations are on the ICDC agenda and will be included in your confirmation e-mail. DECA Inc. does not recognize or accept any responsibility for tours arranged through travel agents or individuals. DECA’s official tours are promoted and sold only through DECA Inc. All tours are subject to change or cancellation at any time. Pre-orders must be paid in full when tickets are picked up or a credit card or cash payment will be necessary.