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Quakers Zone
Our monthly report on Darlington 1883 from Ray Simpson, Communications and Media Manager
Darlington FC had a successful presentation about the way forward for the club at the Dolphin Centre before Christmas. The club has now consolidated in the Vanarama National League North, but in order to win promotion and compete at the next level and beyond even to the Football League, then it needs to increase its revenue streams through various means, especially income-generating assets. There are several possibilities. The club could move back to the Arena as part of a Sports Village, but it has misgivings about playing in a 25,000 seater stadium – which was one of the reasons for the club’s malaise up to administration in 2011. There is also the idea of the club constructing its own clubhouse, together with a 3G all weather pitch, which would be used seven days a week. This pitch wouldn’t be used for league matches. Chief executive officer David Johnston said; “We will shortly be launching an affiliate marketing drive that if the fans get behind, has the potential to generate significant revenue for the club. “We also recognise that we aren’t maximising our commercial revenues currently and have put in place an action plan especially around selling advertising boards.There are currently over 40 spaces left to fill at Blackwell Meadows and we hope to make inroads into that number over the coming weeks.
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We will be offering discounted packages for the remainder of this season so please contact Joanne Cameron at joanne. cameron@darlingtonfc.org should you wish to take this offer up. This will generate valuable additional revenue in the short and longer term. “Looking beyond this season we are currently planning the budget available to the manager for next season and any financial requirements to invest for growth. At this stage, without any Boost the Budget income, it’s likely the base budget we make available to the manager will be competitive for this division but not at the level seen in the recent past. Ideally if the fans back manager Tommy Wright to a similar level as this season through Boost the Budget it will enable DFC to assemble a squad with playoff aspirations. “In addition we would like to create an infra-structure fund to help fund future income generating assets. Blackwell Meadows will very shortly fulfil ground grading requirements for promotion to the National League and as we are currently unclear as to the Council’s position regarding the Sporting Village and hence its commitment to support our growth at Blackwell, we will not be investing further capital into Blackwell Meadows until this position is understood.
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