Anyone who has shopped for a new car has looked at its window sticker — if for no other reason than to check the price. But the window sticker also offers other information that can be useful to buyers. This article will help you navigate the sea of text and numbers on a new car's window sticker. The sample sticker above comes from a 2013 Ford Focus ST and highlights 10 key areas of interest. Keep in mind that the layout of a window sticker can change depending on the automaker, but the information on what the industry calls the Monroney Label is required by law to be the same across all manufacturers.
1. Model Information This is where you will find the basic model information for the vehicle. The section is usually located in the top left or right corner. It tells you the engine and transmission combination, exterior and interior color, the year and trim level of the vehicle. Checking this part of the sticker is the best way to quickly ensure that the car in front of you has the engine and color configuration you're looking for.
2. Standard Equipment This section of the window sticker lists all items and features that are included in the manufacturer's suggested retail price (MSRP). Items listed here should be consistent with any other vehicle in this trim level. These items are grouped into such categories as: Exterior, Interior, Safety/ Security, Comfort/Convenience and Mechanical/ Performance.
3. Warranty Information This section lists the length of the new car's bumper-to-bumper and powertrain warranties and notes any roadside assistance package that the manufacturer offers. Some new cars also come with free maintenance programs, and that coverage is also listed here. If you want to compare coverage among automakers, Edmunds keeps a comprehensive list on the warranty and roadside assistance page.
4. Optional Equipment In this section, you'll find information on the car's factory-installed options. Some carmakers bundle them into packages. Others offer them Ă la carte. Knowing a vehicle's options can help you price it correctly and make apples-to-apples comparisons with other cars on the lot.