your New Rolodex
A
TTENTION – Social media needs to be part of your marketing and sales mix. This means using LinkedIn, Facebook, Twitter, and/or blogs as
means to connect to, converse with, and educate clients
With over 100 million users, LinkedIn is the fastest-growing professional networking site that allows you to make business contacts and find potential clients and customers.
and prospects. Covering all of these channels in one column would do a disservice to all of the channels. So, we’ll focus on just one of the social media tools – LinkedIn. If you are in business-to-business sales, LinkedIn is a great resource for marketing, prospecting and building relationships. The reason is that in business-to-business sales, market segmentation strategies involve on a macro-level industry segmentation and on a microlevel specific identification of target clients. In this
by Ken Cook
environment LinkedIn is one of your best friends. In B:B sales the power of LinkedIn is the online placement of the Rolodex that used to sit on your desk. Everyone you connect to on LinkedIn becomes part of your online Rolodex, and for every connection you have
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advantage summer 2011