Amsa Hospitality and Accor to bring 18 hotels to KSA

that set the path for our development locally, regionally and globally.

“As such, we are attached to the kingdom’s ambitious plan for the development of the country’s second-tier cities. Such an enterprising strategy must be accompanied by quality hospitality, offering the best international standards.

“Committed as we are, we believe that Accor is the finest hospitality company to deliver the high level of guaranteed quality we are looking for, together with their wide choice of brands, giving us the ability to propose the optimum hospitality regarding each city environment.

hotels in several cities in Saudi Arabia, including Ha’il, Jubail, Taif, AlUla, Tabuk and Jazan, amongst others. Each hotel brand will cater to a different target audience. These include the Ibis Styles brand, which focuses on value-conscious business and leisure travellers, with each hotel having a unique and inspired design theme.

The mid-range Mercure is inspired by its surroundings, celebrating local people and authentic local cuisine, while the Novotel brand has been designed to offer all travellers the opportunity to relax and unwind. Handwritten Collection will provide intimate and stylish hotels with individual personalities.

Leading hospitality group Accor has signed a master development agreement with Saudi-based start-up Amsa Hospitality to develop and franchise 18 hotels across second-tier cities within Saudi Arabia over the next 10 years.

The agreement will see Amsa Hospitality develop a range of Accor’s economy and midscale brands, including Ibis Styles, Mercure, Mercure Living,

Novotel, Novotel Living, and the recently launched Handwritten Collection, while also acting as the third-party operator by leasing and franchising the assets.

Speaking at a press conference at ATM yesterday, Mohammad Alathel, Amsa Hospitality’s Chief Executive Officer, said: “Amsa Hospitality is committed to the Kingdom of Saudi Arabia’s Vision 2030 success, a vision