JULY 18 - 19, 2015
SPONSOR DECK
NEW YORK CITY
EVENT OVERVIEW WHAT
Pop Up Swim shop is a multi-brand Pop-Up featuring the latest in luxury swim wear, beach wear, and lifestyle products.
WHEN
NAMING RIGHTS
December 17 - 24, 2015 (exact dates subject to change)
WHERE The Hatbox at Refinery Hotel 63 W 38th Street, New York, NY 10018 • Located in New York’s Fashion District and a block from Bryant Park
SOCIAL MEDIA INTEGRATION • Custom Social Media Content • Facebook, Instagram, Pinterest, Twitter & Youtube
2015 REACH • • • •
3,000+ Vistors 2,000,000 + Social Media Impressions 600,000 Thread Magazine readers 200,000 Video views
www.popupswimshop.com
WHY SPONSOR
• Reach the style minded NYC consumer,
as well as the thousands of visitors to the big apple in a premier Manhattan retail location, just steps from New York’s Fashion District and a block from Bryant Park.
•P op Up Swim Shop ensures the potential to generate brand exposure, immediate sales and new customer acquisition onsite and online. •P op Up Swim Shop will allow your company to extend its brand and build awareness. •S ocial Media - Generate Buzz - One of the primary benefits of pop-up shops is that they help a brand generate buzz. Pop-up retail establishments are often fantastic marketing tools because they tend to draw attention from crowds. •V isibility to expected attendance of approximately 2,500+ to include fashionistas, print, digital press and retail buyers. •D edicated brand profile/online store housed on www.popupswimshop.com. (E-commerce photos not included)
LOCATION This is an ideal location the Pop Up Swim Shop. The Space is located in the same building as one of the hottest hotels in New York City, The Refinery Hotel. The Refinery Hotel has been the location for numerous high end events and parties during the 2016 New York Fashion Week. The Retail Enviroment We will transform thePop Up Space into a winter time beach getaway. This will be done with beach balls, wall coverings, video screens wall projection and some well placed sand.
The Hatbox at Refinery Hotel 63 W 38th Street, New York, NY 10018 • Located in New York’s Fashion District and a block from Bryant Park
Location www.popupswimshop.com
RENDERING
PLATINUM SPONSORS SPONSOR FEE: Starting from $ 4,500
SPONSOR BENEFITS • Opportunity to gain exposure among brand adopters and influencers • Listed as Platinum sponsor, with logo on all press and marketing materials • PR and product integration opportunities, including gifting and/or displays • The opportunity to create a customized Environment and to showcase your brand. • Inclusion in social media marketing campaign • Full Page AD in Thread Magazine Swim Issue 300,000 circulation (print & digital)
www.popupswimshop.com
THREAD MAGAZINE Thread Magazine - The official magazine of Pop Up Swim Shop is the premiere fashion & lifestyle publication created for the reader who is only be satiated with the finest in fashion, luxury goods, and travel.
• Circulation: 100,000 Print & Digital • Readership: 300,000 Thread Magazine Swim Edit will be e-delivered to: • Retail & wholesale buyers • National press • Fashion industry executives • Fashion Savvy Consumers
• All Pop Up Swim Shop Sponsors will get a complimentary full page ad in the digital version of Swim Edit Magazine Value: $ 1,500
www.popupswimshop.com
* must provide art work
EVENT SCHEDULE To ensure ourselves of extensive press coverage we plan at least two press events.
• DAY ONE THURSDAY Opening night Party
• DAY FOUR SUNDAY 12 - 7 Pop Up Shop is open
• DAY TWO FRIDAY 9 - 12 Press Breakfast by Invitation Only 12 - 7 Pop Up Shop Is open 7- 10 Pop Up Party
DAY FIVE MONDAY 9 - 12 Press Breakfast by Invitation Only 1 2 - 5 Pop Up Shop Is open 5 - 8 Closing night Happy Hour
• DAY THREE SATURDAY 12 - 7 Pop Up Shop Is open 7- 10 Pop Up Party
• DAY SIX TUESDAY 12 - 5 Pop Up Shop Is open 5 - 8 Closing night Happy Hour
CONTACT CONTACT Concept Media Digital
3390 Mary Street, Suite 116 Miami, Florida 33133 P: 786.282.4210 popupshop@conceptmediausa.com