YOUR VIP SHOW AWAITS
SWIM INTERNATIONAL
DESIGNER DECK FEBRUARY 24 - 28, 2016
FASHION WEEK FASHION SHOWS
INDUSTRY TRADE SHOW
POP UP SHOP
EVENT OVERVIEW CREATING GLOBAL DEMAND FOR YOUR BRAND International Swim Fashion Week is a 4 day event that provides an intelligent, innovative platform for progressive, established, and emerging designers to showcase their collections to international buyers, print & digital outlets, and select style makers. ISFW will take place at the exclusive Santa Barbara Beach & Golf Resort on the beautiful Caribbean Island of Curacao.
SOCIAL MEDIA INTEGRATION • Custom Social Media Content • Facebook, Instagram, Pinterest, Twitter & YouTube
2015 REACH • • • • •
1,200 Fashion Week Attendees days 2,000,000 + Social Media Impressions 600,000 2015 Thread Magazine Swim Issue 200,000 Video views FASHION TV - Audience 9 Million +
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ISFW EVENT SCHEDULE
NYC LAUNCH EVENT
What: Introduction to ISFW 2016 Sponsors & Designers Where: New York City (Hosted by Swim Fluent and OS Fashion) When: TBD (December 2015)
ISFW 2016 - CURACAO
• • • •
February 24 - 28, 2016 12 fashion shows over 3 nights on our open-air beach front runway 500+ guests each night including international press, and retail buyers Professional International runway models
TRADE SHOW • One on one private sales meetings with buyers • Networking opportunities with buyers and investors during the 4 day Event • An on-site table, changing area and rolling rack will be made available (models are extra)
POP UP SWIM SHOP
• A multi-vendor Swim Pop-Up Shop featuring swimwear, beachwear and
complementary product categories in the contemporary to luxury space.
• Sell to the visitors and hotel guests of the Santa Barbara Beach & Golf Resort. • An on-site table, changing area and rolling rack will be made available • Pool side fashion presentations
OS-FASHION E-COMMERCE WORKSHOP
Open Source Fashion is a community of helpful innovators working within fashion, retail, and technology. They focus on providing valuable business education and uncovering collaborative opportunities for our peers.
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GLOBAL REACH
DESIGNER ACTIVATION
Begins December, 2015 - July 5, 2016 (7 months of exposure & sales)
PROJECTED 2016 : 7,000,000 IMPRESSIONS • Media outreach • Media Partners (magazines, newpapers, digital media, bloggers) • Social media ( Instagram, Facebook, Twitter, Pinterest, YouTube) • Thread Magazine Advertising • Social Media Advertising • Fashion TV Network
SWIM INTERNATIONAL
FASHION WEEK
REACHING THE WORLD
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BUYERS
BUYER REACH
• Buyers from the US, Latin America, and the Caribbean will be in attendance during ISFW16. • 1,500+ registered buyers will receive post event: - Edited videos of Individual designer fashion shows - Designer video interviews - Copy of Thread Magazine - Line sheet/Lookbook
TRADE SHOW • One on one private sales meetings with buyers • Networking opportunities with buyers and investors during the 4 day Event • An on-site table, changing area and rolling rack will be made available (models are extra)
SWIM INTERNATIONAL
FASHION WEEK
REACHING GLOBAL BUYERS
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PUBLIC RELATIONS International Swim Fashion Week has retained the Riviere Agency NYC as our PR/Communication partner. The Riviere Agency is a Full Service Integrated Communications Agency serving the Fashion, Beauty and Lifestyle Industries. • 2015 Agency of record for Miami Swim Week ( formerly Mercedes Benz Swim Week)
www.popupswimshop.com
CONTENT MARKETING WHAT IS CONTENT MARKETING Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
WHAT YOU GET • Videos - Your complete fashion show edited with extras - Social media excerpts specifically for instagram, and pinterest - Behind the scenes videos - YouTube channel content • Photos - Runway - Editorial - Behind the scenes • Thread Magazine - Digital Version with Cover photo - Extra pages with designer specific Images - Designer videos embedded in digital version of Thread Magazine
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SOCIAL REACH Facebook Page 750,000 + Network
2,000,000 + Network
Twitter 1,200,000 + Network
YouTube Channel Estimated views 850,000 + w w w . i n t e r n at i o n a l s w i m fas h i o n w e e k . c o m
THREAD MAGAZINE SPECIAL SWIM ISSUE THREAD Magazine - The official magazine of Fashion Show VIP is the premiere fashion & lifestyle publication created for the reader who is only be satiated with the finest in fashion, luxury goods, and travel. Readers can shop straight from the pages of THREAD Magazine
CIRCULATION DIGITAL + PRINT • Circulation: 400,000 • Readership: 900,000 Thread Magazine will be delivered to registered members of fashion show VIP • International Press • Retail & wholesale buyers • National press • Fashion industry executives
***Designers will have 2 page spreads Advertising in Thread Magazine 2016 Swim Issue
www.lybethras.com
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ISFW TV SHOW The ISFW TV show will include: • 45+ minutes 1. Full coverage of ISFW 2016 2. Interviews with designers and models 3. Behind the scenes video footage 4. Runways show segments 5. Island Swim fashion video footage 6. Resort footage with swimwear/models 7. Sponsor segments •Available for download, YouTube, Vimeo, Apple TV, and ROKU
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DIRECT SALES-eCOMMERCE Sell directly from the Runway
www.popupswimshop.com Online - Your destination for a chic vacation wardrobe, pool party outfit or summer style refresh. Pop Up Swim Shop offers the most exciting names in swim and resort fashion year-round. The curated assortment includes of-the-moment swimsuits, cover ups, sundresses, hats, handbags, jewelry, sandals and travel accessories. You’ll also find exclusive pieces from influential designers specifacally for sale at Pop UP Swim Shop (Included in Platnium package): Offline - A multi-vendor Swim Pop-Up Shop at various locations around the world. The pop up’s will feature swimwear, beachwear and complementary product categories in the contemporary to luxury space. (Not Included additional fee)
Discount on e-Commerce photography
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VENUE - SANTA BARBARA BEACH & GOLF RESORT The open air beach front runway CAPACITY 500+ seated and 150 standing RUNWAY 60’ long x 6’ wide x 2’ high *Runway and location subject to change
RUNWAY
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VENUE - SANTA BARBARA BEACH & GOLF RESORT
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2015 VIP SPONSOR EVENT
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FASHION SHOWS
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FASHION SHOWS
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LOCATION SHOOTS
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LOCATION SHOOTS
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PAC KAG E S
PLATINUM PACKAGE ----$7,500
1. Fashion Show during ISFW 16* 2. Two page spread Ad in Thread Magazine 3. Trade show booth ** 4. POP UP SHOP @ ISFW 16 5. Direct online sales with Pop Up Swim Shop and Fashion Show Vip (e-commerce photography included up to 20 looks) 6. 2 looks in special swim editorial of Thread Magazine 7. 25% Discount for future POP UP SHOP events 8. Digital/Printable Lookbook/Line sheet- Communication to press and buyers 9. Included in all press outreach 10. Content Marketing Package • Special resort rates
GOLD PACKAGE - $4,500
1. Trade show booth 2. 1 page Ad in Thread Magazine 4. Direct online sales with Pop Up Swim Shop and Fashion Show Vip (e-commerce photography included up to 20 looks) 4. POP UP SHOP @ ISFW 16 6. 25% Discount for future POP UP SHOP events 7. Friday or Saturday pool runway show 10 looks • Special resort rates
DETAILS
* Fashion Show Includes • Designer will get: runway showcase of up to 35 looks • Make up and Hair Stylist. All backstage support staff • Fashion show producer • 10-12 Models (castings and fittings included) • Designer logo inclusion ISFW-2016 website • Designer logo inclusion on program booklet • Designer name mention on all PR materials (media release) ** Trade Show Booth Includes • Luxury day room at the Santa Barbara Beach & Golf Resort • Rolling Rack and table • Door Signage • 1 model Included
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CONTACT US CONCEPT MEDIA DIGITAL HEADQUARTERS Bobby Harris 3390 Mary Street Suite 116 Miami Florida, 33133 p. 786.282.4210 bobby@conceptmediausa.com