Level 3 Technical Business Course Title
Teacher in charge of subject
AQA Level 3 Technical Level Business: Marketing Miss A Stallard Exam Board and Specification No .
AQA Level 3 Technical
Why is subject important, valuable and engaging? For those of you who are creative but who also enjoy working with people, marketing is an excellent choice of career. Through this qualification you will gain knowledge and skills that will help you to become an influencer. Building on core units that study the business environment and responsible business practice, you will study stakeholders and how to forge strong relationships, explore how research is undertaken to enable organisations to be effective in how they communicate, investigate the principles of marketing and how organisations use technology such as websites and social networking to influence the consumer. You will study the course as part of a learning programme that could also include other subjects , but which will help you to develop the skills and knowledge that are needed in the Business sector. You will be working on industry-focused assignments to help you to prepare for work which will help you to talk confidently about your knowledge and skills in an interview situation. When you have successfully completed the course you will be able to look for a job, or if you prefer, along with your other studies you will be able to apply to university or college to continue your studies. Beginning with a study of the competitive business environment, you will study a range of marketing subjects, which will culminate in a collaborative project that you will work on as part of a team. With experience you will eventually be able to specialise in a chosen area such as advertising.
What do I need to have studied, or have knowledge of, before I begin this course? If you have studied Business Studies or related subjects at GCSE you will find the course a natural progression however must ensure you are aware of the increased demands and work load at Level 3. It is however not essential that you have studied any Business related courses previously at GCSE or equivalent. Students who have had no experience of Business before have the same opportunities to succeed and be successful in the course. This course is aimed at students who feel traditional A Levels are not for them but still enjoy the subject and would like to study it further. What will I learn on this course? The learners will cover topics such as: • An introduction to the establishment, growth and survival of a business. • How to plan for, deliver and evaluate collaborative projects, exploring the importance of team dynamics and cooperation. • Understanding legal, ethical and social concerns influencing business activities. • Key concepts and terminology of marketing and how it fits within the organisation. • Main elements of marketing communications, customer relationship management, communications methods and tools, development of an outline marketing communications campaign. • Marketing research and the roles and functions within this area of marketing.
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