Factory21 Creative and Digital Media Apprenticeship Work Based Competence
What this? • This is a brief guide to help you answer the questions for : • Unit 2 – Communicating and presenting ideas in the Creative Media Sector
What are the questions? Q1. What types of communication techniques are there and what techniques are used to influence and persuade others? Q2. How do you give and receive constructive feedback? Q3. What methods are used to communicate technical and specialist issues within and across teams?
A golden rule of communication:
Speak to people according to their capacity to understand. We don’t have to eat everything we see, and we don’t have to say everything we think. Less is more.
KISS =
Keep it Short & Simple !
10 – 20 – 30 “rule” •10 slides Maximum •20 minutes presentation average •30 pt font minimum http://tinyurl.com/10-20-30-Guy-Kawasaki
Common Communication Problems: 1. 2. 3. 4. 5. 6. 7. 8.
I’m missing out (on) loads of information! None of the information is relevant to me I don’t know what’s good and what’s bad I’m getting too much spam / white noise I want info and I want it now! I want to see the info, not touch it! I want the info anywhere, anytime I want to share the info with my friends NOW!
Modes of communication Speech and sound binary
Group work
Written word facsimile
Visual imagery
Physical transmission
Practical demonstration
Media of communication
Purpose of communication • Aiming for the perfect blend:
Inappropriate jokes Obscure cultural references
Overly technical Too many Physical gestures
Solutions
Overly complex
Sensation
Inappropriate body language
No substance specific information
Jargon
Telling, Not showing
Stories
Uninteresting Long winded
THE MESSAGE
THE MEDIA
THE AUDIENCE
“Where are we going for lunch?” “Everyone needs to hand their work in by…” “This student is getting on my nerves…” “This is how you use the import and synchronisation functions in Adobe Lightroom”
STUDENTS STRANGERS
“There is a fire on Level 2” “This is the work I have done today” “OW! I just cut my leg on the toilet door” “I might be late today”
CUSTOMERS
“Have a look at my new “booty bounce” video…” “I am running late”
STAFF
“OK; this is the work for the week, guys” FRIENDS “I might be late tomorrow” “Preeti needs this key to get in”
The Silent Language of Success Did you know that 55% of communication is visual (body language, eye contact) and 38% is vocal (pitch, speed, volume, tone of voice)? That means only 7% involves your actual words. And when the spotlight is on you- whether one-on-one in an interview or when making a presentation to a large group—you need to communicate effectively on all levels. If you fail to prepare, then prepare to fail‌ http://tinyurl.com/CarmineGallo
environ m
ent
Your message must match:
timing
belief religion knowledge experience language culture values
Communication strategies: • Collaborating – I win, you win • Competing – I win, you lose • Accommodating – I lose, you win • Compromising – I bend, you bend • Avoiding – You bend, I bend
Team talking tactics: •
TELLING
•
Works best when employees are neither willing nor able to do the job (high need of persuasion and high need of guidance)
•
DELEGATING
•
Works best when the employees are willing to do the job and know how to go about it (low need of persuasion and low need of guidance) SELLING
• •
Works best when employees have the ability to do the job, but need a high amount of support (low need of guidance but high need of persuasion)
•
PARTICIPATING
•
Works best when employees are willing to do the job, but don’t know how to do it (low need of persuasion but high need of guidance)
Question Two: Q2. How do you give and receive constructive feedback?
“Feedback” Good coaching Is only about this bit
THE STAGE The Performer
EXPECTATIONS Goals Focus
Abilities
back Good feed is about this bit
Limiting beliefs
Good Mentoring is about this bit
MANCE R O F R E P T HE
ENVIRONMENT
ATTITUDES
Bad feedback Is only about this bit
When giving feedback: Remember: • • • • • •
People are not arrows or targets Be clear what the goal actually is Feedback occurs naturally Fail to prepare – prepare to fail Focus on process – not outcomes Order before Law – make consequences known BEFOREHAND • Don’t wait for feedback – ask for it!
Be CLEAR on what your goal is
http://www.marionjones.org/
Self – appraisal – reviewing your feedback • • • • • • • • • • • • • •
What are my goals in general? What are the expectations of the people around me? What are my specific goals? What do I do to get the results I want? How do I measure the success of my behaviour? What do I want others to do with me? For me? What are the behaviours I want them to avoid? And why? Where is improvement needed in them? Where is improvement needed in me? What are the consequences of all this? For them? For me? As a person being appraised, what are the goals and expectations for which I am being held accountable? Have I bought into them? Are they in conflict with my own? Which of my behaviours seem productive? Which don’t? What progress am I making toward my assigned goals and objectives? What effects am I having on others? Where is improvement needed?
Presentation Task: • • • • •
PREPARE TO PRESENT YOUR CV, YOUR CPD, AND VIDEO TUTORIAL TO STAFF AND EMPLOYEES AT COLLAGE ARTS ON MONDAY 21ST NOVEMBER We will be inviting prospective employers to see your work with a view to offering you a job. We will also be making job recommendations to you and for you based on your presentation We will be recording the session so that future employers can see your potential We will NOT release video to potential employers without your consent.
You will need to: 1. 2. 3. 4. 5. 6. • •
Upload your tutorial video to YouTube and / or Vimeo and / or We.Riseup.Net, and be prepared to discuss it on the day. Prepare a CV in digital format and store it on the web in .pdf or .doc format ( NOT on a USB device or local machine) Read and / or explain your Continuous Development Plan Dress and speak appropriately for the presentation Be available for the whole day ( although we will schedule you for a convenient time ) You will receive feedback from your audience and analyse the feedback, detailing what was effective and what was not effective about your presentation, and work presented Expect your presentation to last no more than 20 minutes.