Snack Culture La cultura breve e i suoi sviluppi Snack Culture è comunicare in breve: come fanno già, tra gli altri, Coca-Cola, Calzedonia e Nokia produttori di cortometraggi per raccontarsi e presentare i nuovi trend, o ancora le più recenti piattaforme web dedicate ai corti come Qoob, Babelgum, Filmaka. I cortometraggi e gli short format popolano anche televisioni, aerei, treni, sale d’attesa, stazioni, cellulari e perfino taxi. L’industria culturale, e non solo, spinge verso la fruizione di libri, film, musica, video come uno snack: consumo veloce, immediato. Il loro target: giovani tra i 15 ed i 35 anni.
Quali sono le ragioni di questo boom? Perché oggi sempre più aziende usano i corti per comunicare? Chi cerca questi contenuti? Chi li produce? Per partecipare al convegno è necessario accreditarsi entro mercoledì 3 settembre 2008 (ore 20:00) recandosi direttamente al punto accrediti presente al Venice International Short Film Market, San Servolo.
Moderators Cristina Lacava Io Donna, Corriere della Sera. Cristina Tagliabue Nova 24 – Sole 24 Ore
The culture of the short format Snack Culture is the fruition of cultural contents that are increasingly more condensed a taste of music with a podcast, a sitcom that lasts 2 minutes, an MMS or an SMS. Communicating in a short format with a video that doesn’t necessarily use an advertising language has become a veritable boom; all you have to think about is Coca-Cola, Pirelli and Calzedonia, which have realized short films to showcase themselves and present new trends, or think about the explosion of web platforms dedicated to short films, such as Qoob, Babelgum and Filmaka. Short films and short formats, though, generally also populate televisions, airplanes, trains, waiting rooms, stations, cellular phones and even taxis.The target in question seems to be, in the first place, young people between the ages of 15 and 30
What are the reasons behind this boom? Why is it that today more and more agencies are using short formats to communicate? Who looks for these contents? Who produces them? It will be possible to register for the Conference directly on the Market at the info point (Deadline Wedsnesday September 3rd, 8 pm)
Lucia Nicolai QOOB cross-platform Telecom Italia Media Broadcasting in partnership with MTV Italia. Dario D’Aprile Fox International Channel Italy
Contributors Paolo Peverini Assistant professor of Visual Aspects of Communication at Luiss University
Valentina Giannella De Agostini Elisabetta Arnaboldi La 25esima ora – La 7 Tommaso Tessarolo Current
Gian Paolo Parenti and Mimmo Catalano Mediaset Joi Marco Vichi Nokia Italia Cristina Santucci Coca-Cola Italia Renzo Di Renzo Fondazione Claudio Buziol Jacopo De Michelis Marsilio Editore