Roma Downey plays Mary, the mother of Jesus, in ‘Son of God’ (2014), produced by Downey with her husband Mark Burnett. The experts believe it is imperative that Christians respond by supporting the films, even if the content falls short of expectations. “I think the media is interested to see what Christian consumers are going to do, whether faith-driven consumers are going to vote with their wallets and their feet,� Stone said. “If it doesn’t work out, it will be a long time before we see it again. If we want Hollywood to continue making prod-
uct that is targeted at us then we need to engage with them. We don’t have to roll over and take what they send, but we have to engage with them.�
Sincere dialogue
The best approach to that engagement, Stone said, is through healthy dialogue. “So many people in the Christian community have been in the business of ‘What do we not like’ and we are on the reverse of that,� the marketing expert said. “We are in
the business of ‘What we do like.’ Instead of a boycott, we promote a buycott. Find somebody you like to do business with and do business with them. Create a relationship with them and shape the relationship based upon interaction. “If you don’t tell people what you want how are they going to give it to you? If we don’t engage‌ we can sit home and pout and we can go play the victim or we can get up and be a vibrant part of the community and say, ‘This what I believe. This is why I believe and I have the freedom to express it just as you do and be part of the discourse.’â€? The end result, he added, is pointing people back to the redemptive power of the cross. “Everybody’s got an opinion,â€? Stone said. “My ultimate thought is does it, in an overall sense, meet my needs as a consumer and does it provide me an opportunity to have a conversation with someone and share the gospel of Jesus Christ?â€? â–
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