CHM Portfolio July 2010

Page 24

Vision & Values HARVEY NICHOLS

Vision

Providing

THE ULTIMATE

shopping

&

DINING

experience

Harvey Nichols’ Brand Values: •

eager to engage with customers in order to deliver a great experience

willing to go the extra mile

enthusiastic and positive

people who like people!

strong, clear communicator

We are exclusive but accessible: •

proud of the harvey Nichols experience

eager to share product knowledge

friendly and aproachable, easy to relate to

able to make the customer feel important

We provide fashion leadership: •

stylish, with a passion for fashion

well-presented and well-groomed

informed on current and future trends

inspirational

cosmopolitan outlook

Values Customers WHO FEEL

VALUED

Having their

&

EXPECTATIONS met

exceeded


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