MILTON BRADLEY
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Core Colors As mentioned in the logo colors, these two colors are our primary colors for identity. Lime Spruce presents the calm and professional attitude that the new Milton Bradley works under. Middle Yellow gives the confident, positive, happy, and fulfilled emotions that we hope to bring to our clients’ lives. When the yellow color is displayed on the spruce background, it shows Milton Bradley is the guide and light of life.
MIDDLE YELLOW PAN TO N E 1 0 2 C H EX # f d e 7 0 0 C 0 M5 Y 1 0 0 K 0 R 2 5 3 G 232 B 0
LIME SPRUCE PA N TO N E 4 32 C H E X # 333d 4 C85 M 7 5 Y 60 K 30 R51 G 62 B 7 2
CINNABAR PAN TO N E WA RM RE D C H EX #e 84 1 30 C 0 M8 5 Y 80 K 0 R 2 3 2 G 66 B 4 9
PICTON BLUE PA N TO N E 298 C H E X # 4 b b 3e 6 C65 M 1 0 Y 0 K 0 R7 6 G 1 7 9 B 230
Secondary Colors The cinnabar and Picton blue colors from our palette are used in the signatures of our brand extensions. Cinnabar presents success in personal life projects while Picton blue is the color for the projection of successful professional life achievements.