Milton Bradley Brand Guidelines

Page 47

03. VISUAL STANDARDS

47

TYPOGRAPHY

MILTON BRADLEY

TYPEFACES HIERARCHY

Aleo

Aa

Al e o B ol d AB CDEF G H IJKLM N O P Q RSTU VWXY Z 1234 567 89 0 & ab c de f g hi j kl m n o p qr s tuv w x y z

A l e o Regul ar A B CD E F GHI J KL M NO P Q R S T U VW X Y Z 1 2 34 56 7 8 9 0 & ab c d ef gh ij k l mn o p q rs t u v w x y z

Aa

Al e o Li gh t ABC DE F GH I J K LM N O PQ R ST U V W X YZ 12 3 4 5 6789 0& ab c d e f g h i j k l m nop q r s t u v w x yz

Al e o Li gh t Ita li c AB CDE FGHIJ K LM N O P Q R S T U VW X Y Z 12 345 67 8 9 0& a b cdefgh i j klm no pq r s t u vw x y z

Aleo is a contemporary font designed as the slab serif companion to the Lato font by ナ「kasz Dziedzic. Aleo has semirounded details and a sleek structure, giving it a strong personality while still keeping readability high. The family comprises six styles: three weights (light, regular and bold) with corresponding true italics.


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