02. THE STRATEGY
19
AUDIENCES
MILTON BRADLEY
SPECTRUM
Easily Influenced • Day-dreams everyday everywhere— on the sofa, on buses, at meeting, in the bathroom... • She has ambition for her life, she wants to be rich, be beautiful, be smart, be attractive… She possesses a positive future for herself in her day-dreams. • Complains about her current life and fate. She believes that her bright future will suddenly come somehow someday. • She is so into her day-dreams that she doesn’t care about other things. And she gets a short memory cause her unconsciousness. • She is so shy that she doesn’t enjoy real social work. She only has a fixed circle of friends. • She realizes the differences between real and virtual, that makes her admire others’ life and hate hers. • Kind of lazy girl, her favorite activity is lying of her sofa and dreaming a brighter life.
Dreamer
April 20 year-old
Stacy 34 year-old
• Has a strong mom, listens to her for almost everything. • Is a clinging vine, easily influenced by others. • Is a good student in school, always gets A. Listens to her teachers. • Starts to think what kind of major she will pursue in college but hesitates with several ideas. • Doesn’t like to take risks. Is Always be upset with new environments. • Instead of taking initiative and taking action, being ordered by others is more comfortable for her. So she doesn’t like to be the leader in a teamwork. • Has problems with an abundance of choices. When doing choices, she always hesitates.