Milton Bradley Brand Guidelines

Page 18

MILTON BRADLEY

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• Kids are grown, have left home and gone to colleges or society. She starts to have her own time, but feels lonely sometime. • She used to be a strong mom, made many decisions for her children. However they do not need her in this way now. • She has had professional success in a field. But it’s hard for her to take it to the next level, so she feels confused about her next step. • Considered about aging, losing her power of her field. • Sub-health. Concerned about her health long term. • Remembers her youth dreams. Thinks to take some actions on those youth dreams.

Early Professional

Empty Nester Nessa

James

54 year-old

22 year-old

• Just got into his first job in his chosen career, and has little idea about how to lookahead. • Work late often, cause he still can’t adapt to his work status. • Due to the late work at nights, he is busy in the morning and drinks a lot of coffee. • He starts to have problem with presentations. He doesn’t have enough time to prepare them, and can’t think as usual because the sleep deprivation. • He works hard but the results always frustrated him. • He has little time to share with his girlfriend, so they quarrel very often. • Trying to build up his new professional relationship to fit his new life. And sometimes, it embarrasses him that doesn’t know what to talk about when meeting new people.

Believers


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