Milton Bradley Brand Guidelines

Page 10

MILTON BRADLEY

10

1920 By that year, Milton Bradley Company had five manufacturing sites in Springfield. But without the Milton inventing new games and with the aging of their factories, the company declined throughout the 1920s, the 1930s, and into the 1940s.

1879 George Tapley bought the interest of the lost investors and took over as president of the Milton Bradley

1861

Company, leaving Bradley free to develop his designs

Bradley became convinced

for both games and the

board games were his

kindergarten movement.

company's future, with the

The Early

1900s

success of inventing and

Milton’s educational supplies were

selling "The Checkered

spreading across the United States.

Game of Life."

Milton Bradley continued producing games, particularly parlor games played by adults.

1870 With the recession, his investors told him either his kindergarten work must go or they would go. Bradley chose to continue

1860

producing educational materials.

Milton Bradley moved to Springfield, Massachusetts, and set up the state’s first color lithography shop.

1869 Bradley became involved in the Kindergarten movement with the production of “gifts”.


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