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Communications
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Saanjin Raeanne Holmes Manager The Communications department is responsible for the branding of the Tribe and ensuring that its presence in all media is carefully delivered. The department shares current information on the Tribe’s governmental and administrative activities, as well as programs and services. As an in-house production team, Communications produces a variety of materials (presentations, brochures, flyers, videos, banners, etc.) to support all Tlingit & Haida programs directly. Communications is also charged with overseeing the Tribe’s official social media platforms and website, and disseminates information through these channels, as well as through press releases, eNews blasts, public service announcements and quarterly newsletters.
In 2021, the Communications team grew by one position to increase multi-media efforts and bolster the Tribe’s social media engagement.
2021 Highlights
Issued 30 press releases and 10 eNews blasts through expanded journalism efforts. Provided technical support for 30 Facebook Live events: Elders Talking Circles (6), Executive Council Town Hall Meeting (1), Lunchtime Chats (17), Native Issues Forums (5), and President’s Awards Ceremony (1). A majority of the Facebook Live events required developing a program format, flyer, presentation slides and advertising. Maintained the Tribe’s official website and responded to more than 1,100 webmaster email inquiries.
Jodi Garrison Director January - October Produced the Tribe’s 2020 Annual Report and four quarterly newsletters as well as designed a variety of flyers, brochures and booklets. Provided technical support and completed over 30 recording sessions for the Tribe’s virtual 86th
Annual Tribal Assembly which was webcast live on Tlingit & Haida’s Facebook page for tribal citizens and the general public. Increased engagement and followers on the Tribe’s social media channels by 10%. At year-end,
Tlingit & Haida had over 15,800 followers on Facebook, over 4,600 followers on Instagram and over 1,000 followers on Twitter. Scripted 11 radio ads to expand outreach on Tlingit & Haida’s programs, services and activities. Posted 52 Throwback Thursdays to share cultural history and 52 What’d Ya Say Wednesdays to support Lingit, Xaad Kil and Smalgax language learning on social media.
2022 Goals
Begin digitizing Tlingit & Haida’s photo and video archives for preservation and historical record. Redesign official website to be meet Americans with Disabilities Act of 1990 (ADA) requirements and to improve the experience of visitors accessing the website via mobile devices. Expand opportunities to support the Tribe’s programs and services through increased use of multi-media.
