2024 Virginia Living Digital Media Guide

Virginia Living Digital

The Virginia Living Experience – Online

There is something new to discover every day with our fresh, original content delivered to every desktop, tablet and handheld screen.

HIGHLIGHTS

• An engaging variety of channels include Food, Home, Travel, Culture, Weddings, Health, Longread and Compendia Virginica.

• A splashy launch campaign, yearlong roll out of new features, and targeted social media efforts will create buzz and drive traffic to the site to build page views.

• Exciting new sponsorship opportunities for advertisers and whole-site integrated messaging exceed the capabilities and performance of traditional display ads.

The Virginia Living Digital audience is educated, affluent, and very active

• Monthly page views: 71,000 average

• Monthly unique visitors: 44,000 average

• Audience: 45% Male, 55% Female

• Median age: 46 years old

• Median household Income: $150,000+

• College graduate: 72% Bachelors or higher

• Virginia Living magazine reader: 62%

Run-of-Site Sponsorship

Span the Site

Invest in extensive presence throughout VirginiaLiving.com. From Food, Home, Travel, Culture, and beyond, your ads will receive near-global site exposure.

SPONSORSHIP INCLUDES

• Roadblock (simultaneous) coordinated ad placement on Channel landing pages and article pages throughout the site (100K ad impressions)

• Billboard (1280 x 250px)

• Film Strip (300 x 600px)

• Premium/Mobile Box (300 x 250px)

• Insight Banner (728 x 90px)

• Mobile Banner (300 x 50px)

Investment: $2200 ($22 cpm)

• Artwork charge for Creative Set: $195*

• Billboard (1280 x 250px)

• Film Strip (300 x 600px)

• Premium/Mobile Box (300 x 250px)

• Insight Banner (728 x 90px)

• Mobile Banner (300 x 50px)

Branded Content Bundle

Align Your Message with the Unparalleled Quality of Virginia Living

Branded Content gives advertisers the opportunity to go beyond press releases and traditional marketing messages and engage readers with editorial-quality features that tell the story they want to tell. Virginia Living’s team of editors and designers will work with clients to create original content that meets every brand’s needs and achieves targeted business objectives, all while maintaining Virginia Living ’s high publication standards. And, as with all of our editorial stories, tools for sharing Branded Content via social media are published alongside making it easy for readers to share across their own networks and multiply response.

BUNDLE INCLUDES

• Story placement in a Branded Content tile on Homepage for one month.

• Tile clicks through to Promotions story page. Advertiser may place up to 4 stories per month (1 per week). Tile may rotate up to 5 advertisers

• Roadblock (simultaneous) coordinated ad placement Run of Site (100K ad impressions)

• Billboard (1280 x 250px)

• Film Strip (300 x 600px)

• Premium/Mobile Box (300 x 250px)

• Insight Banner (728 x 90px)

• Mobile Banner (300 x 50px)

Investment: $2,500

• Original Content Creation: $500 for writing a 300 word article and editing 3 images (images supplied by client)

• Artwork charge for Creative Set: $195*

• Billboard (1280 x 250px)

• Film Strip (300 x 600px)

• Premium/Mobile Box (300 x 250px)

• Insight Banner (728 x 90px)

• Mobile Banner (300 x 50px)

Dedicated E-Newsletters

Virginia in Your Inbox

There’s more than one way to reach Virginia Living readers. Our brand extends beyond the pages of the magazine and into readers’ inboxes with our popular email newsletters.

We are delighted to offer you the chance to reach more than 113,000 email subscribers and deliver your message directly to them with a dedicated newsletter. And when we say dedicated, we mean it: The content of the dedicated newsletter is exclusively your message—your words, your art—delivered to our readers with the Virginia Living seal of approval.

DEDICATED E-NEWSLETTER: $2500

• Editorial and art content are dedicated exclusively to advertiser

• Newsletter is deployed twice; once on the target date, and a second time 2 days later to all unopens from the first deployment

• 350 words and up to 4 images provided by advertiser; graphic design provided by Virginia Living

• 1 skyscraper ad (160wide x 600tall px) and 1 footer ad (600wide x 120tall px) solely dedicated to the advertiser and provided by the advertiser. All content is clickable to your requested URL addresses

If the sample to the right is not what you are exactly looking for and you still want to reap the benefits of reaching our more than 113,000 email subscribers, you are welcome to submit your own designed content. All we ask is that you follow the specifications outlined below.

VIRGINIA LIVING TEMPLATE

• Artwork deadline (all images and banners), 1 week prior to your deployment date.

• Artwork layout charge of $295

• Minimum size requirements of digital imagery: 72 dpi at 600 pixels wide

ADVERTISER SUPPLIED ARTWORK

• Artwork deadline (complete advertorial image), 1 week prior to your deployment date.

• Send JPG file of ad at a resolution of 72 dpi, saved in RGB color mode.

• Minimum size requirements of digital imagery: 72 dpi at 600 pixels wide; length can vary, but should not exceed 2000 pixels tall.

NEWSLETTER SUBSCRIBERS

more than 96,000 as of February 2020

VL TODAY E-Newsletter

Your WEEKLY Slice of Virginia Culture and Style

VL Today delivers everything you love about Virginia Living directly to your inbox every Tuesday. Featuring lifestyle stories about dining and food, travel, home, garden, fashion and more as well as recipes and up-tothe-minute events, VL Today is your weekly slice of Virginia culture and style.

VL Today will inspire our more than 100,000 subscribers to pursue fun, adventure and relaxation at high-quality businesses like yours from across the Commonwealth. No matter what goods and services your business provides, you’ll want to keep in touch with VirginiaLiving readers in between issues, and advertising in VL Today is the way to do it.

Affluent, well educated and tech-savvy, our e-newsletter subscribers act when they see a good opportunity for shopping, dining, recreation, travel and more. They know that VirginiaLiving has only the best to offer.

Advertise in VL Today and your business will be associated with a top-notch publication known for beautiful photography and original stories told with flair.

And our rates are designed to meet the advertising needs of all of Virginia’s businesses, from large enterprises to smaller but equally sophisticated operations. Payment by credit card only. 3-time consecutive issue minimum commitment required

• Artwork charge for ads: $75*

Artwork Deadline: Tuesday the week prior to publication

* See page 3 for artwork charge details

Credit Card required for space reservation.

2024 Editorial Calendar

JAN/FEB 2024

Ad Deadline: December 1

Publication Date: January 5

MAR/APR 2024

Ad Deadline: February 2

Publication Date: March 1

MAY/JUN 2024

Ad Deadline: April 5

Publication Date: May 3

• Destination: Culpeper

• Good Taste: Soups

• Health & Wellness: Major League Mindset

• Weddings 2024: Profiles of 10 Wedding Couples

• Feature 1: 35th Anniversary of American Shakespeare Center

• Feature 2: We Bought a Zoo - Reston, VA’s revamped zoo

•Destination: Purcellville

•Dining Out: Cornichon in williamsburg

•Cooking at Zenandoah

•Historic Garden Week and Ballantrae Farm

•Battersea in Petersburg

•Feature 1: The Importance of Trees

•Feature 2: Lodge Living (Primland, Fort Lewis, Mtn. Lake)

JUL/AUG 2024

Ad Deadline: June 7

Publication Date: July 5

SEP/OCT 2024

Ad Deadline: August 2

Publication Date: August 30

NOV/DEC 2024

Ad Deadline: October 4

Publication Date: November 1

•Food for Thought: RVA, birthplace of the Sailor Sandwich

•Goat Yoga

•Destination: Floyd

•Spotlight on the true paint colors of Williamsburg Heath & Wellness:

• Althetes through the decades

• Trending- group exercise classes

• Summer workout prep

• News in Oral Health

• Feature 1: Influencer Infiltration

• Feature 2: Polo

• Dining Out: at Field & Main in Marshall

• Dogs: Agilitiy courses and competitions

• Ranking ballpark food

Waterlife:

• Chicoteague food truck phenomenon

• Exploring shipwrecks in the bay

Feature 1: Valaise Black-nose sheep come to Virginia Feature 2: Connecting with Nature

• Dining Out: Maude & The Bear—Ian Boden’s new venture in Staunton

• Destination: Colonial Beach and the Northern Neck

• Stratford Hall and the architecture of the Northern Neck

• Feature 1: Spooktacular - scary sites and haunted houses across the commonwealth

• Feature 2: Falconry

• Destination: Alexandria

• TBA

This is a tentative and evolving schedule, subject to regular revision. Check with your media campaign consultant for details and additions.

SUPER SECTIONS & SPECIAL ADVERTISING SECTIONS

SUPER SECTIONS

Weddings f. Online Exclusive: Top Wedding Vendors 2024

Health & Wellness f. Online Exclusive: Top Doctors 2024

SPECIAL ADVERTISING SECTION

Vacations & Getaways

SUPER SECTIONS

State of Education f. Top Schools and Universities 2024

House+Garden

SPECIAL ADVERTISING SECTIONS

Planned Communities

Travel Virginia

Summer Camps & Programs

Spring Arts Preview

STAND-ALONE ISSUE

Best of Virginia 2024

The votes are in! Our annual special issue honors Virginia’s finest.

SUPER SECTION

Health & Wellness f. Online Exclusive: Top Dentists 2024

SPECIAL ADVERTISING SECTION

Travel Virginia

SUPER SECTION

House+Garden f. Online Exclusive: Real Estate All-Stars 2024 f. Online Exclusive: Mortgage Lenders All-Stars 2024

Waterlife

SPECIAL ADVERTISING SECTIONS

Vacations & Getaways

Wealth Management

SUPER SECTIONS

Drink

Health & Wellness f. Top Hospitals 2024

SPECIAL ADVERTISING SECTIONS

Travel Virginia

State of the Arts

SUPER SECTIONS

Retirement Living f. Online Exclusive: Top Retirement Communities with Care 2024

House+Garden

SPECIAL ADVERTISING SECTIONS

Holiday Gift Guide

Faces of Virginia

Virginia Living drives new business to these companies and more!