UPFRONT
12 Getting Going 18 New at the Top
14 People to Know 16 Your Voice in Government 22 Business Calendar 24 The Trouble with Business
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GROW | NETWORK | PROFIT
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BOOK REVIEW
The decisions you make and the actions you take will define your success.
Sound Advice By Dr. Fred Hill
NEWS & PEOPLE THAT MAKE UP THE CHAMBER NETWORK
T
ory Johnson is a college dropout, yet she has built two multimilliondollar businesses. She states that her counsel is not a substitute for legal or financial advice from professionals who can address your specific needs. Even so, she gives sound advice. Her book consists of 11 chapters. They are 1. Spark & Hustle. 2. Discovering Your Spark. 3. Ask the Right Questions. 4. Master the Money Matters. 5. Embrace the Power of One. 6. Go from Product to Profit. 7. Market with Muscle. 8. Go Social. 9. Sold is the Best FourLetter Word. 10. Set Up Shop. 11. Hustle Every Day. I especially like her ten closing thoughts. They are: 1. Keep your “why” top of mind always. Remember your personal rationale for starting this business. 2. Set “smart” goals. Skip pie-in-the-sky generic targets. Go for specific, measurable and timesensitive goals.
DID YOU KNOW?
Spark & Hustle; Launch and Grow Your Small Business Now, by Tory Johnson, Berkley Books, Inc., New York, 2012, ISBN 978-0-425-24746-4
3. Make BBFs. Cultivate a core group of Best Business Friends – other entrepreneurs you can depend on. 4. Know when to pounce and when to pause. Don’t be distracted by every bright shiny object that comes your way. 5. Get social. It is not enough to be “on” Facebook and other networks; you must be actively engaged in daily communication with your target market.
6. Value your time and talent. Hours slip away in small business. 7. Ask, don’t hint. Instead of waiting for the moment to be perfect, speak up when the moment is good enough. 8. Mistakes are teachable moments. Baseball players make millions, even though they have more misses than hits. If you mess up, learn from it and keep swinging. 9. Hustle trumps all. Your success is not defined by where (or if) you went to school, who you know, or how much money lines your bank account. Success will be determined by your hustle – the decisions you make and the actions you take each and every day. 10 Action is the antidote to fear. Few things are easy and you won’t be immune to fear. But smart hustle is the only way. Launch into this book – it is excellent! Dr. Fred E. Hill is an emeritus professor from St. Cloud State University
Microbiologics launches new division
Microbiologics launched a business solutions division dedicated to partnering with diagnostic and life science technology manufacturers. Mark Ellingson, senior business development manager, leads the division which works to design, develop and deliver customized controls specifically for Microbiologics’ customers.
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Business Central Magazine // S E P T E M B E R / O C T O B E R 2 0 1 5
NEWS REEL INITIATIVE FOUNDATION AWARDS $700,000 IN GRANTS The Initiative Foundation awarded 56 grants totaling over $710,000 in the first quarter of 2015. The grants support organizations and projects within the 14-county region considered Central Minnesota. Recipients include the St. Cloud Area School District 742 Inside Out Connections and the Mille Lacs Band of Ojibwe Dental Education for Head Start projects.
CENTRACARE RECEIVES AWARDS, NAMES NEW LEADER The American Heart Association named CentraCare Health a Platinum-Level Fit-Friendly Worksite for helping employees eat better and move more. Anthony Gardner joined CentraCare Health as vice president, marketing and communications. Gardner previously served as vice president, marketing and communications for Allegiance Health in Jackson, Mich. He holds a bachelor’s degree in biomedical engineering from Yale University and an MBA from the University of Chicago. CentraCare Family Health Center earned UCare’s Excellence in Culturally Competent Care Award in June. The organization received recognition for making changes to improve culturally appropriate care and communication with patients from other cultures.