t: 07591 202869 e: dale.robinson@zeromotorcycles.com w: www.zeromotorcycles.com/eu
Dale Robinson, the Zero UK country manager, says PCP does help take care of any perceived pricing issues associated with electric motorcycles. “With payments of £175 per month, the savings you can make in running costs could be the monthly payment, and that’s where we’re coming from.” By the end of 2019 Zero is looking to have 16 UK dealers. Major areas currently unfilled are Newcastle, Manchester and south London. Robinson, who admits to being a poacher turned gamekeeper, having previously worked for a large dealership, sums up his task with new dealers: “If you had a Honda network that was a year old you’d have some issues understanding the product and feeling your way around, and we’re no
different. My job is to hold everybody’s hand and bring them onboard and let them establish a rapport with the product and how the market will evolve, which means that next year we’ll absolutely smash it. “Profitable dealers are happy dealers and if we’ve got happy dealers then the manufacturer’s going to be happy too. All we’ve got to do is provide dealers with a product that they can sell and I think we have that. We’re not forcing dealers to take models they don’t want and we believe that it’s possible to love motorcycles and make money.” Dealers have a 15% margin that they can retain as Zero has no dealer allocations or quotas. All bikes are bought by the dealer from a central
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stock in Holland so there’s no need to discount just to do the numbers. Over the past seven years Zero has collated a considerable amount of customer data which is available to new dealers. This customer profiling indicates that Zero customers are in the main younger – which will broaden the customer base of any dealership - and interested in saving money and the planet. Zero acknowledges the importance of dealers having demo models as the whole twist-and-go, hightorque performance is quite persuasive in a sale, so generous deals are available on demo models. If you’re looking for The Next Big Thing, why not take a look at Zero? n
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