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the internet that follow you around. Digital director Chris Day comments: “MotoDirect Digital has given us the ability to retake control of our own and our clients’ media budgets. Unlike before, we now have total access into where our programmatic-media spend actually goes. We offer 100% transparency to show how your campaign performs, looking at websites where the ads performed best, which creative sizes worked well and even which device type consumers were using when seeing your ads. As well as this we monitor and recommend so we can fully optimise your campaign to perform to its absolute best to give you the highest quality results possible. Debbie Wiggins, head of marketing at Ducati UK, remarks: “We have been using programmatic advertising for some time with various agencies. MotoDirect gave us a different perspective on how programmatic media buying should work by providing us with total transparency and offering a product that delivers value for money and great results.”
Programmatic is here to stay, making up 79% of all UK digital display ad spend which accounted for £3.39 billion last year according to eMarketer Gary Hartshorne, senior product manager for northern Europe at Bridgestone, has this to say: “In an ever-changing media world it’s sometimes difficult to judge what printed advertising does for you, or indeed how many people you reach, so we took a total change of direction for our sales campaigns and took the plunge into programmatic advertising. The analytics show you everything you need to know so you can measure your spend versus interaction. Our recent promotional offers campaign sold out in weeks, so for us it is a huge success.” MotoDirect continues to supply the traditional sales aids of POS material, consumer marketing, and product training. Its sponsorship programme based on its prestigious brands such as RST, Arai, AGV, Motul and Wolf to name but a few, centres on the real roads racing arena of the Isle Of Man TT, Classic TT and North West 200 among other events. n
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