t: 01732 761006 e: harley@holeshotpr.com w: www.holeshotpr.com
Stephens Performance, become synonymous with ‘tuning’ worldwide, before working for this very publication, Yamaha UK and the NEC Motorcycle Show. Now, ten years later, Holeshot PR has been entrusted to manage the social media for brands such as Pirelli, Öhlins, R&G, Datatag, McAMS, the MCN London Motorcycle Show, Kawasaki and Yamaha. It has also carried out audits and full PR/ social media management services for several dealers including P&H Motorcycles. Holeshot PR Social Media Manager Michael Aylwin is also a keen biker but crucially has worked on a number of PR campaigns for big brands including Hyundai Europe, Premier Inn and Paddy Power. He now creates and places content to get the best engagement results for Holeshot’s diverse list of clients. Despite the emphasis on social media strategies, Holeshot is still engaged for ‘traditional’ and event based PR for a number of its clients, and with a media contact book that goes back over 20 years, effective print and online coverage remains a mainstay for the company. It’s also fair to say that not all
Niall Mackenzie and son Tarran putting in some work with BSB sponsor
motorcyclists read the learned publications and many are guided by a myriad of factors in their buying decisions. One source is the virtual minefield of ‘Influencers’; a collective name for Instagrammers, bloggers, You Tubers and their ilk. As a matter of priority Holeshot has engaged with a large number of these groups and individuals,
developing a coherent strategy to utilise their reach and influence… You may not personally ‘like’ social media but it’s not going to go away and just maybe your rivals are already attracting your customers! To find out more about what Holeshot can do for you or arrange a visit, email Harley at harley@ holeshotpr.com. n
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