WHITEHALL VINEYARD & ESTATE
SOPHISTICATED, STATE OF THE ART
SOUTH WHITEHALL LANE • Exceptional New construction in a Luxury destination
• Potential to become a cult winery and produce world-class wines
• Prestigious address, secluded, pristine living environment
• Winery permit
• Embodies the highest qualities of the Napa Valley lifestyle
• Build your winery / Be the next Napa Valley Premium vinter
• The winery potential has significant impacts • Prime vineyard producing ultra-premium fruit on both the lifestyle aspect and the income stream. The income potential would be part • World Class architecture and finest quality of our presentation. The significance of a construction on-site winery enhances the unique lifestyle • Premiere Wine Property in the Napa Valley of the wine country
ANALYSIS Currently the South Whitehall Lane marketing is exemplary in quality. However, our dedicated team intends to take a market approach that will significantly emphasize the value, importance and quality of such a premium vineyard and property location. Additionally, the present marketing materials significantly under-emphasize the value. The importance, and quality of the vineyard, its impressive location and the already permitted winery potential will be highlighted and promoted. Sheer magnitude of the property plus the seller’s desire for a “Stealth Marketing Approach� presentation makes this property unsuitable for a single listing agent approach. The range and breadth of the network reach necessary to properly market this privately makes it under served by a single agent attempting it on their own.
NAPA VALLEY
Napa Valley is known for its world-renowned fine wines, epicurean experiences, luxurious accommodations and a premier destination for the “good life.” The Rutherford wine region, ranks among the very finest Napa Valley AVA’s. Cabernet Sauvignon is the most desirable planted varietal in Rutherford. The present price of the fruit is substantially undervalued. Vineyard production must be marketed to showcase its’ potential. This income stream could reduce costs making the property much more attractive to a buyer.
MARKETING PRIVACY IS THE BIGGEST LUXURY
PROPOSAL Napa Valley life on this scale is about living and entertaining among the vineyards. It is about the physical beauty of the valley and the connection between wine and the luxury lifestyle. It is about people and living well. It is an emotional connection and it is best served by an emphasis on people and their lifestyle stories. This property is an extremely limited edition that probably cannot be reproduced in Napa Valley, certainly not in a similar location. Much of this uniqueness is due to the vineyard and its location. This is a critical component of the property and is arguably more unique than the house itself. It must be heavily emphasized in the presentation of the property. Elements to feature specifically include: • The vineyard details including the Rutherford valley floor location (terrior) • The permitted winery and site location • The quality and limited availability of the fruit. Especially the enormous potential for the ever increasing value and reputation it brings to the new owner.
MARKETING STEALTH MARKETING APPROACH RARE PROPERTIES WHERE PRIVACY IS PERHAPS THE BIGGEST LUXURY. Off-market sales are on the rise among the wealthiest buyers and sellers of U.S. real estate particularly given the strength of the market. This property is sophisticated and state of the art. The marketing should be based on a lifestyle encompassing those attributes. • Quality production video highlighting the lifestyle features of the property • Discussion of Rutherford Cabernet Sauvignon from fro the valley floor is matchless in value and prestige • Importance of quality vineyard management • Limited availability of land not to mention the strict building and agricultural restrictions making this property nearly impossible to duplicate Emphasizing the location, income and ultra-premium future “cult” winery potential directed towards some of the following team connections: • • • •
Auction Napa Valley Napa Valley Private Jet Center Sonoma Raceway / NASCAR Pebble Beach Concour D’Elegance
• Professional sports agents/representative agencies • Wealth managers • Individual vineyard and winery owners
MARKETING
WE GET IT YOUR UNIQUE TEAM OF PROFESSIONALS
YOUR TEAM
Due to the scale and exclusivity of the property, a select five agent team has been assembled to bring a wealth of experience, connections, and networks (both inside and outside the Valley) to the marketing of the property. This unique team of professional, knowledgeable Napa Valley Realtors, along with a dynamic Design and Marketing Group represent a prestigious Brand name that opens doors globally. We have the talent and enthusiasm to show the importance of including this property as a part of a personal or corporate real estate portfolio.
ADAM GHISLETTA
WENDY LYNCH
MICHAEL ARCHER
RUDY SIEGEL
MELANIE WILSON
REALTOR® Luxury Collection Specialist DRE #01724657
REALTOR® Luxury Collection Specialist DRE #01243667
REALTOR® DRE #01909731
REALTOR® DRE #01985087
REALTOR® DRE #02069092
SUSAN ARCHER
JUDI NIELD
MICHAEL MANGANAAN
Managing Broker CDPE, SRES Director of Marketing
Creative Brand Manager
ATTRIBUTES & ACCOLADES
• This team has a wealth of business and Napa Valley real estate experience • Their roots run deep in the valley. From wine makers to community and civic leaders, their clients and connections span geographically and socially throughout the nation • Their reputation for their real estate prowess is recognized by their peers and clients alike • Significant knowledge of real estate and doing business in Napa County whether related to vineyard development, wine making and production, winery construction or management, dealing with local government departments • Key contacts in luxury markets nationwide including: New York, Florida, Boston, Chicago, Santa Barbara/Montecito, Los Angeles, San Francisco and Silicon Valley, Dallas, Houston and Austin • Diverse backgrounds such as: national marketing position in the beverage industry; executive producer of John Lennon Art Program • San Francisco and Hawaii gallery director; and production of shows and events for art collectors and charity events • Currently represents over 200 acres of land in Napa and Paso Robles
• 20 years as owner of award winning San Francisco corporate marketing and design firm. Clients included: Pacific Bell; Charles Schwab & Co; Bank of America; The Clorox Company; Safeway Stores; Wynn’s Automotive International; and Schlage Lock Company • Has sold multiple vineyard and land properties • Has agricultural/land background with family owner-ship in winery, vineyard and farming in Napa for over 100 years • Has worked with famous winemakers producing ultra-premium, high-quality Napa Valley Cabernet Sauvignon • Contacts who hold high level positions in the winery industry • Contacts from the sports world - people the front office for the Golden State Warriors and other NBA Allstars who come to the Napa Valley, management and members of the PGA • Over 20 years of gaining working knowledge of doing business in Napa County whether related to vineyard development, winery construction or management, dealing with local government departments
BERKSHIRE HATHAWAY
GRETCHEN PEARSON PRESIDENT/CEO BERKSHIRE HATHAWAY HOMESERVICES DRYSDALE PROPERTIES With a dynamic real estate career spanning more than three decades, Gretchen’s professional experience had included roles as agent, office manager, and senior corporate executive. In November of 2005, Gretchen opened her first real estate office in San Ramon, California. With the belief in the American Dream and a mantra of “we help people get what they want,” the company grew at a phenomenal rate and has been acknowledged as California’s fastest growing, full-service real estate company almost every year of their existence with 45+ offices in 24 counties. San Francisco Business Times voted Gretchen as one of the most influential businesswomen in the Bay Area. Gretchen received the prestigious Woman Entrepreneur of the Year Award for Contra Costa County, and has been the featured speaker at numerous industry events.
MOST RESPECTED BRAND BERKSHIRE HATHAWAY RANKED AMONG THE MOST RESPECTED BRANDS IN THE WORLD When one of the world’s most respected and admired brands, Berkshire Hathaway, puts its name on a real estate sign, that’s a sign buyers and sellers want to see. A definitive mark of stability, strength, quality and innovation, Berkshire Hathaway HomeServices brings together a world class brand name with the proven operational excellence of it’s parent companies. The brand is intelligent, nimble, progressive and straightforward... and that’s Good to know.
A NEW ERA IN REAL ESTATE Berkshire Hathaway HomeServices, based in Irvine, CA, is a brand-new real estate brokerage network established in March 2013 and built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. The company is a joint venture between HomeServices of America, Inc., the nation’s second- largest, full- service residential brokerage firm, and Brookfield Asset Management, the second largest global relocation network.
BERKSHIRE HATHAWAY
WARREN BUFFETT Known as the “Oracle of Omaha,” Warren Buffett is an investment guru and one of the richest and most respected businessmen in the world. Born in Nebraska in 1930, Warren Buffett demonstrated keen business abilities at a young age. He formed Buffett Partnership Ltd. in 1956, and by 1965 he had assumed control of Berkshire Hathaway. Overseeing the growth of a conglomerate with holdings in the media, insurance, energy and food and beverage industries, Buffett became one of the world’s richest men and a celebrated philanthropist. Business Empire: Businessman and investor. Born Warren Edward Buffett on August 30, 1930, in Omaha, Nebraska. Buffett’s father, Howard, worked as stockbroker and served as a U.S. congressman. His mother, Leila Stahl Buffett, was a homemaker. Buffett was the second of three children and the only boy. At 11 years old he made his first investment, buying three shares of Cities Service Preferred at $38 per share. The stock quickly dropped to only $27, but Buffett held on tenaciously until they reached $40. He sold his shares at a small profit, but regretted the decision when Cities Service shot up to nearly $200 a share. He later cited this experience as an early lesson in patience in investing. Despite the success of Buffett Partnership, its founder dissolved the firm in 1969 to focus on the development of Berkshire Hathaway. He phased out its textile manufacturing division, instead expanding the company by buying assets in media (The Washington Post), insurance (GEICO) and oil (Exxon). Immensely successful, the “Oracle of Omaha” even managed to spin seemingly poor investments into gold, most notably with his purchase of scandal plagued Salomon Brothers in 1987. Following Berkshire Hathaway’s significant investment in Coca-Cola, Buffett became director of the company from 1989 until 2006. He has also served as director of Citigroup Global Markets Holdings, Graham Holdings Company and The Gillette Company.
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