IS YOUR FUTURE LOOKING UP?
EXPLORE THE POSSIBILITIES
We are constantly growing and improving the way we do business, not just to keep up with the constantly changing market, but to stay ahead of it. We listen to what our clients want and what our agents need in order to grow our business together. Take a look at what our brokerage has to offer:
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High quality digital, social media, and direct mail marketing designed to reach potential buyers. Data-driven technology to find leads and turn them into clients.
Helping you grow your business with in-house business consultation, transaction management services, marketing and technology support.
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RAINING / 15 Live trainings webinars, and pre-recorded tutorials—our training programs cover a variety of subjects, including technology, transaction procedures, and legislative updates.
ARTNERSHIPS / 21 B2B relationships with vendors and service providers who help us better serve you and your clients in an industry that centers around relationships.
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BOUT US / 27 Our core values as a company reflect who we are as people. We value our communities and our clients. We strive to always do the right thing and surpass all expectations.
TOOLS THAT WORK FOR YOU
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TURN POSSIBILITIES INTO REALITY WITH
HIGH QUALITY MARKETING & DATA-DRIVEN TECHNOLOGY /1
PROFESSIONAL PHOTOGRAPHY Marketing a property always begins with high quality photography. To that end, we have forged relationships with local service providers to give our sales professionals exclusive deals on listing photography, videography, 3D tours, property website services, and more.
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PRINT &
& DIGITAL MARKETING Our marketing tools include an extensive library of templates for digital marketing pieces, including newsletters, eFlyers, social media posts and videos. Our printable templates for flyers, postcards, and brochures can be exported for professional print-and-mail services with one of our preferred vendors. In addition to automated and DIY tools, we have in-house graphic designers available to create custom digital and print marketing pieces for high end and Luxury properties.
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PROMOTING YOUR LISTINGS Our listings receive high exposure through complimentary and automated services such as: •
New Listing email blasted out to active agents in the county of the listing
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Opt-in Craigslist advertisement in the Real Estate section
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Dedicated, customizable single property website
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Social media post to company pages and accounts
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VERTISING MADE EASY Advertising online and on social media has never been easier. Through our relationships with Homespotter and CHALK Digital, our sales professionals can take advantage of discounted rates on professional, video-ready advertising made easy. Launch a listing ad optimized for maximum effectiveness in just a few clicks, then monitor the performance statistics right there on your dashboard.
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LOCAL AND WORLDW Our affiliation with Berkshire Hathaway HomeServices ensures that when you list a home, it’s searchable and visible to home buyers not only in the local marketplace, but nationwide, and internationally through the BHHS.com website. We also feed all properties to Juwai.com to reach potential investors and homebuyers in China.
LISTING SYNDICATION (Automatically generated for all listings in the MLS) • • •
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Juwai.com WJS.com / Asia / Europe MansionGlobal.com – Listings over $1M
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BerkshireHathawayHS.com BHHSLuxuryCollection.com Mansion Global WeChat – Listings over $1M
WIDE EXPOSURE DRYSDALE PROPERTIES
LUXURY COLLECTION OF HOMES To showcase our most distinguished Luxury listings, we publish a quarterly eMagazine. Each issue highlights notable active and pending luxury listings from the last three months, as well as other curated content. The eMagazine is published on ISSUU, making it viewable locally, as well as worldwide. Once published, it is spotlighted inside the Drysdale intranet, MyConnect, and in the footer of every property eBlast sent to active agents within our extensive footprint.
LUXURY c o l l e c t i o n
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Luxury Homes Under Contract Within Days in Hot Sellers Market SPRING 2021
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FULLY PAPERLESS As a fully paperless company, we utilize tools that make the transaction process a breeze. Share disclosure packets with interested agents through HomeLight Listing Management (formerly Disclosures.IO). Manage your documents inside SkySlope.. Automate your social media posts with RISMedia,, and run stunning, effective ads with BOOST by HomeSpotter.. At close of escrow, your clients will automatically receive an invitation to Updater so they can schedule and manage every aspect of their move with ease, and a RatedAgent survey to rave about the service they received (we’re rated 4.8/5 stars company-wide!)
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STOMIZABLE REPORTS Our client relationship management system is built to make it easier for you to foster long-term relationships with your clients by making it easier for them to find what they’re looking for. Set up your cold leads on a monthly regional market report to keep them informed on the latest trends. Send your buyers new listings weekly based on their search criteria. Generate a Property Investment report for your sellers and show them how their home compares to similar homes recently listed or sold in their neighborhood. Our reports are sharable, printable, interactive, and best of all, branded to you.
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A TEAM BEHIND YOU
GROW YOUR BUSINESS WITH
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BUSINESS We are in the business of creating relationships with each other, with our communities, and with our clients. Supporting our sales professionals starts with creating a collaborative culture where everyone contributes to out mutual success. We encourage networking and peer-to-peer cooperation, but also offer the expertise of our managing brokers company-wide to offer guidance and advice when you need it most.
TRANSACTION MANAGEMENT We believe the highest and best use of a sales professional’s time is making connections with prospective clients and generating business. Let us handle the paperwork. Our experienced team in Premier Transaction Services can handle all the disclosures, reports, signatures, and deadlines, so you can get back to what you do best: helping your clients find their perfect home.
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TECHNOLOGY A tool is only as good as its use. Our systems cover a broad range of products, tools, and services, and we want to make sure they all work for you, not against you. When things get overwhelming, we have a dedicated support team to guide you through the process, or step in to fix or improve what isn’t working. Our weekly Tech Tuesday webinars are short, live how-to tutorials on our tools. Need more personalized assistance? Schedule a one-on-one session with our support team for help.
MARKETING Whether you prefer digital media or print, we have the tools and resources to help you create stunning, effective marketing materials. Our extensive library of templates includes designs for flyers, postcards, and brochures, as well as social media posts, eCards, eFlyers, newsletters, and even videos. Need more customized designs? Our Marketing team includes skilled graphic designers who can make your listing shine. You can also schedule a one-on-one consultation about your personal branding, or an informational walk-through of our marketing tools.
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FAST-CHANGING INDUSTRY
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HELPING YOU SUCCEED WITH
CONTINUOUS TRAINING / 15
LIVE AND PRE-
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RECORDED COURSES Take charge of your schedule with live webinars and pre-recorded videos provided by our Berkshire Hathaway Learn Center. Choose what you want to learn and when from topics like Technology, The FOREVER Series, Business, and Certification Programs. Live webinars bring together sales professionals nationwide, creating a unique opportunity for networking from the comfort of your home or office. Pre-recorded videos allow you to explore topics that interest you whenever and wherever you want. Check out one video, or follow the entire series.
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CLASSES BY DRYSDAL Each local market is different. When it comes to local requirements and business practices, you need to learn from local experts. Our in-house education classes are structured to give you the most relevant and up-to-date information, and the most effective business practices.
TECH TUESDAYS Explore our tools and learn about new technologies and features in a webinar presented by our Chief Marketing and Technology Officer, Joe Manning.
WORKSHOP WEDNESDAYS Most recent updates to local legislations, forms, and disclosures to keep you in the know, presented by our very own expert, Elizabeth Pedrick.
THIRSTY THURSDAYS Get the latest scoop straight from our President and CEO, Gretchen Pearson.
TOM AT TEN Inspiration, scripts and more. Enter your weekend energized with a 30-minute webinar every Friday.
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LES FOR DRYSDALES
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WORKING TOGETHER
A SUITE OF ESSENTIAL SERVICES THROUGH
STRATEGIC PARTNERSHIPS / 21
WORKING IN UNISON Berkshire Hathaway HomeServices Drysdale Properties owns and operates ancillary service subdivisions to further leverage our Drysdale strengths and expertise. These high quality services are offered in-house and are available to clients across the breadth of our footprint and coverage areas. In addition, we believe in forging strong relationships not just among our sales professionals, but also with third party service providers who give us a competitive edge in the industry. From exclusive financing products, to comprehensive natural hazard reports, our partners make us look good and help our sales associates provide an even better customer experience. The combination of these two elements comprise our Drysdale Essential Services.
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DRYSDALE PROPERTY MANAGEMENT Professional property management by Drysdale means your clients’ properties and tenants receive the time and attention they deserve while your clients have time to live the life they deserve. Our property management company was founded in 2009 and services owners in the California Central Valley, San Francisco, East Bay, and Sacramento areas.
DRYSDALE INSURANCE SERVICES Saving money is a vital concern for nearly everyone when it comes to insurance. Drysdale Insurance Services ensures your policies cover all those little details for total peace of mind. Working with a number of insurance providers, our insurance agents can help you compare competing quotes to find the right policy for you at the right price. Whether you’re looking for home, auto, or business insurance, working with Drysdale Insurance Services will give you peace of mind.
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WELCOME HOME FUNDING From the down payment to the closing disclosure, our Welcome Home Funding team leverages technology to curate a special one on one experience for every buyer. Developing industry exclusive products, Welcome Home Funding challenges the housing industry in creating new initiatives to help position customers tobecome successful buyers. Their goal is to provide the best resources out there.
OLD REPUBLIC HOME PROTECTION Old Republic Home Protection specializes in protecting home sellers, home buyers, and real estate professionals before, during, and after the home sale. They’re passionate about offering the best value by balancing home warranty coverage, price, and service. Their expertise works for you and your clients.
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ORANGE COAST TITLE COMPANY Orange Coast Title has been serving Real Estate Consumers and Professionals in Southern California since 1974 and has recently begun an expansion program throughout the Western United States. From top to bottom their philosophy is to do what they can to close your deal. Core principles that include truth, commitment, accountability, personal responsibility and vision guide them while they maintain a “bias for action.”
PROPERTY ID Property ID is the national leader in the development of Geographic Information Systems, a technology used to pinpoint the proximity of all requisite mapped Federal, State, and Local hazards to commercial and residential real property. The development of these effective solutions allows the firm to meet the ever-growing disclosure needs of its clients. Today, Property ID provides the real estate market with the most comprehensive, accurate and best-insured hazard disclosure report available anywhere.
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A LITTLE ABOUT US
FASTEST GROWING
WOMAN-OWNED BROKERAGE
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OUR CORE VALUES •
Do the right thing, not the easy thing
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Create positive interdependent relationships
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Serve remarkably
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Do more with less
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Be humble, respectful and grateful
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Live passionately and adveturously
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Lead change
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Grow and learn
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Leave a legacy
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Have fun!
THE DR OUR IDEALS We’re in the business of creating long term, meaningful relationships through real estate and lifestyle planning. We are focused on improving the experience for the consumer. It starts with a single transaction but doesn’t end there. Change isn’t linear. We redesign and re-engineer from lessons learned. Innovation is what keeps our people and companies fresh and relevant. Your voice matters.
THE POWER OF ASSOCIATION The Berkshire Hathaway name is associated with trust, integrity, longevity, and stability and is instantly recognizable the world over. Putting our reputation behind your reputation is a winning combination.
EMPOWERING OUR AGENTS We all have unique skills, capabilities, and gifts to offer. We offer autonomy, trust and a chance to shine almost like a “franchise in a franchise.” / 28
RYSDALE PHILOSOPHY BELIEVING IN SOMETHING GREATER THAN YOURSELF Berkshire Hathaway HomeServices Drysdale Properties believes in our communities and giving back, improving and leaving a mark on our global and local communities.
DRYSDALE COMMUNITY FOUNDATION
COMMUNITY SERVICE DAY
Drysdale Community Foundation is funded by donations from individual agents. Our agents contribute a part of their commission as an expression of their personal commitment to the communities in which they live and serve.
Our brokerage is built on a set of Values that are about more than just real estate. Each year, those values shine through more than ever on our company-wide Community Service Day. On the 3rd Friday of September our offices close their doors and our Drysdales go out to connect with and give back to the community.
Grant recipients are nominated by our agents and selected by the dedicated Foundation Grant Committee. Worthy charity organizations that serve our local communities by providing food and/or housing, both long-term and temporary are eligible to participate. Nominations are accepted through the end of the calendar year and winners are announced during the real estate awards season in February and March of the following year.
In the past, we have teamed up with local food banks, homes dedicated to caring for abused children, Veteran support organizations, and various other causes. Our projects have included building houses, food drives, blood drives, volunteering at senior centers, aiding the handicapped, assisting donation centers, cleaning charity locations, and so much more!
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GRETCHEN PEARSON President & CEO, Berkshire Hathaway HomeServices Drysdale Properties
“We are a company that cares, and we are proud to be REALTORS®. We are focused on taking the real estate industry to a higher standard and making the home-buying and -selling process a rewarding one. We are committed to maintaining an open line of proactive communication and creating that all-important trust between client and agent to lead to long-term relationships.”
With a dynamic real estate career spanning more than three decades, Pearson’s professional experience had included roles as agent, office manager, and senior corporate executive. In November of 2005, Gretchen opened her first real estate office in San Ramon, California. With the belief in the American Dream and a mantra of “we help people get what they want,” the company grew at a phenomenal rate and has been acknowledged as California’s fastest- growing, full-service real estate company almost every year of their existence. Since then, she has expanded her brokerage to over 1,200 agents serving northern California and northern Nevada. Her achievements include multiple awards an honors: • • • •
One of the most influential businesswomen in the Bay Area (SF Business Times) Top 40 Under 40 Award (National Association of REALTORS®) Woman Entrepreneur of the Year Award (Contra Costa County) Featured speaker at numerous industry events
Pearson is the founder of the Drysdale Community Foundation, a non-profit organization entirely funded by the agents in the company which donates to charities dedicated to improving lives of others. Pearson is active with Special Olympics and is proud to serve on the Northern Nevada and California Boards. Pearson has been married to the same guy for 30+ years and together they raised three children. She loves all sports and is a proud HORNET.
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WARREN BUFFETT Chairman & CEO, Berkshire Hathaway
“I think you want to join a company that’s going to be around forever. Berkshire Hathaway is built to be forever, it’s true of all our businesses that we own. You want to be part of an organization that’s not looking to sell out next week or next month or next year or where the place will crumble when the founders leave. In terms of permanence, we can’t be beat. Not only can we not be topped by anyone, we can’t be matched by anyone.”
Known as the “Oracle of Omaha,” Warren Buffett is an investment guru and one of the richest and most respected businessmen in the world. Born in Nebraska in 1930, Buffett demonstrated keen business abilities at a young age. He formed Buffett Partnership Ltd. in 1956 and by 1965 he had assumed control of Berkshire Hathaway. Overseeing the growth of a conglomerate with holdings in the media, insurance, energy and food and beverage industries, Buffett became one of the world’s richest men and a celebrated philanthropist. Early Life Buffett demonstrated a knack for financial and business matters early in his childhood. At 11 years old he made his first investment, buying three shares of Cities Service Preferred at $38 per share. The stock quickly dropped to only $27, but Buffett held on tenaciously until they reached $40. He sold his shares at a small profit, but regretted the decision when Cities Service shot up to nearly $200 a share. He later cited this experience as an early lesson in patience in investing. Business Empire Despite the success of Buffett Partnership, its founder dissolved the firm in 1969 to focus on the development of Berkshire Hathaway. He phased out its textile manufacturing division, instead expanding the company by buying assets in media (The Washington Post), insurance (GEICO) and oil (Exxon). Immensely successful, the “Oracle of Omaha” even managed to spin seemingly poor investments into gold, most notably with his purchase of scandal plagued Salomon Brothers in 1987. Following Berkshire Hathaway’s significant investment in Coca-Cola, Buffett became director of the company from 1989 until 2006. He has also served as director of Citigroup Global Markets Holdings, Graham Holdings Company and The Gillette Company. / 31
©2022 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Information not verified or guaranteed. If your property is currently listed with a Broker, this is not intended as a solicitation. Equal Housing Opportunity.
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