Typefaces MEMPHIS and FUTURA were selected for their modern retro hints and iconic turn-of-the century design. The slab serif, Memphis, was commonly found in poster and advertising design, suitable for Cinema Classics to come from the early age of film to a more contemporary time period. Futura has a similar, with its undertones of a more
FUTURA
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FUTURA
modern design approach and legible letter form.
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Grays and gold represent the golden age of cinema. Paired with collage-style art and modern design, the color palette adds to the contemporary feel of film while embracing a classic and delicate side.