bazaar magazine March 2013

Page 94

DEALS.COM.KW Daily deals to your doorstep By bazaar staff

There is a new player in the world of online bargain hunting that you should know about. Using innovative tactics, creative marketing, and a streamlined ordering process to get the word out about new deals, a small and passionate firm is using the agility of their size as a distinctive advantage against the big boys. It appears they are poised to do great things in the coming years. The basic premise of their layout is this: one new deal, every day at midnight, with limited supply, delivered directly to your door within 24 hours of the close of the deal. For any operation that is both efficient and a smart business model; for a small, 3-person operation that has everyone but the driver still working day jobs, it is downright ostentatious. But that is who they are: passionate about the various benefits that the current world of tech can provide, and equally passionate about bringing those deals to their customer. The small size of the company not only gives you direct access to the top of their organization, thereby getting your voice heard, but it also allows them to respond quickly to any concerns or for any changes. The shear breadth of the range of products they offer are as affordable as they are varied. In fact, they guarantee the lowest price in Kuwait on the items they sell. In 3 days time their products ranged from a Cuisinart mixer, to electronics, to beanbag chairs. With such a diverse offering it is clear that have something for everyone. 92

As for the future, they are currently focusing on bringing more options to their loyal customer base. For example, a recent deal with a local restaurateur that allowed them to offer substantial discounts for a 1KD buy-in, left them brimming with ideas as to the potential future expansion of this business model. Other coming innovations are going to allow faster turn-around times via SMS and text based correspondence between the customer and their office. Additionally, their newish feature, wherein you may still have the opportunity to buy something even after the 24 hour deadline has expired, shows one more way in which they are keeping their business model fluid and adaptable to the customers needs. With such bold business moves in hand and a continued commitment towards getting good deals for their customers, their future looks bright indeed. Here is a brief run-down of who they are: About Deals Deals.com.kw is a Kuwait based website that offers one product per day at a discounted price. Quantities are limited, so first buy first delivered. Deals.com.kw promises to deliver the lowest price available in the Kuwaiti Market. Customers are promised to pay less, no matter what they buy from Deals.com.kw. How it works A new product is released every morning at 12am Kuwait time, seven days a week. If a product sells out during its run, a new item will not appear until the next release time. You will know if a product is sold

out, because the main page says “SOLD OUT” instead of “Buy It Now”. If 24 Hours passes, a new product will be released and the old one or current one will automatically shift to the store page. Customers can always check the past deals from the store page and inquire about their availability to purchase them through the check availability feature. If they are still available, the company will source them for you. History Deals.com.kw was established in June 2011 by two local entrepreneurs’, Ali Maghnie and Adan Khalifa. Having started as a small project with limited capital and support, it has truly been their passion and love for the online business model, that was the first motive to establish the website. Until this day, the website holds 3 employees including a driver. Most of the website operations and customer support is being run from their houses. So, if you are looking for a deal, set your alarms for midnight so that you don’t miss out on the next one!

Track down your deals by following online at facebook.com/deals.com.kw or Twitter, @dealscomkw or by visiting www.deals.com.kw.


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