bazaar magazine March 2013

Page 122

bazaar investigates NIKE MERCURIAL VAPOR IX DELIVERS PERFORMANCE INNOVATION AND EXPLOSIVE SPEED Speed Control textured upper gives boot added control and touch to capitalize on gamechanging moments. In today’s highly technical and fast game, straight line speed and ability to simply pass a player is only part of the player’s skill set. Combining performance innovation and a heritage of lightweight boots for fast players, the Nike Mercurial Vapor IX takes this legacy to the next level for players who rely on tight cuts and turns combined with bursts of explosive speed to beat the opposition. The Mercurial Vapor IX is engineered with a completely new upper to deliver a level of support and touch for players to deliver a deadly combination of speed and skill when it matters most. Nike’s new Speed Control texture on the upper gives players the confidence to perform at speed with enhanced friction that combines with a snug and responsive fit -- a hallmark of Mercurial boots.

G-STAR SUMMER COLLECTION 2013 MEN G-Star – New 3D denim for men G-Star continues the evolution of 3D denim and introduces new fits for men, the Charlie pant and A-Crotch. The Charlie features a 3D bowleg silhouette and an extremely loose top block with a low crotch construction, inspired by vintage workwear pants. G-Star also introduces a new A-Crotch. The panel inserted on the inside of the leg creates a 3D silhouette, which is further articulated by the horizontal seam (a dart) on the inside leg panel. The A-Crotch also features distinct details including the exaggerated pockets, and the A-shaped artwork on the back pockets. G-Star – 3D denim jackets Originator of 3D denim with the G-Star Elwood and Arc pant, G-Star now applies the same techniques to denim jackets. The 3D sleeves - designed using innovative paper patterns - allow for greater freedom of movement, due to the intelligent sleeve construction.

HACKETT LONDON DRESSES SOME OF THE BIGGEST NAMES AT THE 2013 EE BAFTA AWARDS Luxury menswear brand, Hackett London, was delighted to attend The EE British Academy Film Awards at the Royal Opera House, London. The Film Awards are the Academy’s highest film honours, rewarding the best work of any nationality seen on British cinema screens during the preceding year. To celebrate Hackett’s partnership, Hackett’s dressed some of the biggest names at the 2013 award ceremony which included: Stephen Fry, host for The BAFTA’s in 2013 wore a Hackett bespoke dinner suit, shawl collar waistcoat, pleat front formal shirt and a Hackett Mayfair pocket square. Samuel L Jackson, presenting the award for Best Film wore a Hackett Mayfair peak lapel velvet dinner jacket in navy, Hackett dress shirt and formal trousers. Mark Strong, presenting the award for Cinematography wore a Hackett Mayfair three piece suit in navy, white Hackett Chelsea shirt and Hackett Mayfair tie.

AMERICAN EAGLE OUTFITTERS LAUNCHES LIGHT & BRIGHT SPRING COLLECTION American Eagle Outfitters Inc., a leading lifestyle apparel brand catering for women and men,15 to 25 years old, has announced the launch of its latest spring collection in all AEO stores in Kuwait. The collection continues to build on the idea of individual style and the spirit of the individual. The assortment is light and bright with pops of neon, airy fabrics, and new prints. As always, denim remains the foundation of the brand and is seen in pants, shorts, jackets and even dresses this spring. For the AEO girl, light & bright is seen through neon colors and faded sorbet bottoms. Light & bright carries through the collection for the AEO guy this season too. Colored bottoms are a key idea in both shorts and pants, especially washed neons and other brights for a worn in, casual look. 120


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