AVENUE Magazine November 2012

Page 73

SV: Dreams, movies, books, cultural background... my own mind, my hands and the mouse. AV: What would you say is one of your biggest concerns when you are designing? SV: My biggest concern always is the design itself. The outfit must look elegant, balanced even if extreme, and the textures (must) as well. To make a good looking outfit that I can sell isn’t enough... I want the balance, the study and the elegance, which makes the difference between a good product and a product of design. AV: Violator has been an evolutionary process, we have watched you from the very beginning with designs such as “Black Swan Theory” and “The Lady in White” (featured in AVENUE Cinque). How do you feel when you look back at those designs and compare them with your current direction? SV: I partly see a continuity with Violator’s signature Hybrid style, and partly an evolution in a more romantic and formal direction. I like to stay fresh, reinterpreting of Violator’s known patterns in new ways. My preferences change over time, so do my designs. AV: You’re known not only for your avant-garde design, but also for having created one of the most expensive dresses in Second Life history—the “Castigation of Venus”. How do you think people view your work?

SV: Both Castigation of Venus and Eva and the Snake sold out at the price of 15.000 Linden as special artworks. They are both that wild goddess I mentioned before, so fierce and terrible. She is pure chaos in a way. She is pure romanticism in another way. I believe my costumers, at least most of them (but of course I can’t speak for everyone), see my work both as living art and high fashion design, able to channel emotions, on one side, or simply to make you feel absolutely elegantly dressed on the other side. AV: You are known for channeling emotion through your outfits, what would you say is the one emotion that fuels your designs most often and why? SV: In the past I would have answered: Rage. I was convinced that the creative act of designing was directly bound to my emotions. So regarding that kind of emotion, I would say rage, violence and love, all together. Now my views on creating and creativity have changed. I no longer believe that emotions are directly bound to the act of creation itself, I see them more as a subtle theme behind a very rational act. Sometimes is not even about emotions or rationality. I just start to play around with prims and the dress comes out... AV: What can our readers expect from Violator in the near future? What are your plans for your brand? SV: Apart from creating more clothes and making Violator a highclass femdom? (chuckles)

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